The factors that influence an individual's sense of social responsibility.

The factors that influence an individual's sense of social responsibility.

Amzin Aldiyar, Imankul Aruzhan, Konarbayeva Karlygash and Kakimov Arman

KAZGUU University

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Introduction

We believe that the topic under study is very relevant in our time, because social

responsibility is one of the good modern qualities of man, which can help the development of native

societies. The main goal of this project is to identify and analyze the factors that contribute to the

emergence of social responsibility in individuals. To achieve this goal we identified some tasks:

• To identify the main factors for the development of social responsibility.

• To conduct a survey among local individuals (within the university)

• To summarize the above and make a conclusion.

In this study, we used a survey as the basis of our research, and we tried to support each

factor with research or credible literature. There is plenty of research on this topic, and it is quite

reliable.

We used an anonymous questionnaire survey with 77 respondents, all from the KAZGUU

community (Staff and Students).

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MAIN PART

Social responsibility is when an individual is responsible for fulfilling his or her civic duty,

and an individual's actions should benefit all of society. Social responsibility is an important trait

for modern people, but what factors most strongly influence its development? Navarro (2003) notes

that social responsibility is an abstract value, an individual must be socially responsible through the

exercise of specific moral behaviors.

Analysis of answers

The question "Do you believe that social responsibility is important?"

84.4% (65 people) of those surveyed responded that "Yes, it is important." 10.4% (8) were "No, not

important" and 5.2% (4) were unsure. In general, our society accepts the importance of social

responsibility and expects people and organizations in particular to understand their impact on the

public, the environment and the situation in general.

The question "Do you believe that individuals have a responsibility to contribute to the

betterment of their communities?"

77.9% (60 people) believe that people should improve the society in which they live. 14.3% (11)

think they don't have to and 7.8% (6) are not sure. On the whole most people think this is true, as

improving society always contributes to a better standard of living.

To the open-ended question "Do you believe that individuals have a responsibility to

promote social justice and equity? Why or why not?"

80.5% (62 people) agreed with this statement and shared their opinion. 3.9% (3) responded that they

should not (Answers were given without an open-ended answer, which can be considered a margin

of error.) and 15.6% (12) of the answers were off-topic (irrelevant). This rather means that in our

modern liberal world, students believe social equality and justice are important.

The question "Do you think that a sense of social responsibility is innate or learned?"
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64.9% (50 people) responded that social responsibility is acquired, 5.2% (4) - innate, 27.3% (21) -

both and 2.6% (2) are unsure. We thought this question was important, and most people believe that

social responsibility is a learned skill, let's move on to the next question explaining exactly what

factors have influenced this.

Question "Which of the following factors do you think most influences an individual's sense

of social responsibility?"

Most respondents (48.1% / 37 people) believe that upbringing and family values are the most

important factor in developing an individual's sense of social responsibility. 23.4% (18) think it is

personal and life experience, 19.5% (15) think the level of education and access to knowledge, and

9.1% (7) think religious and cultural beliefs. We can conclude that upbringing is the most important

factor for the majority of respondents.

We also asked an open-ended question "What personal experiences or factors have shaped

your own sense of social responsibility?"

And we found the following answers: upbringing and family, personal experience, situation in the

country, and self-organization

The question "How important do you think it is for individuals to take action and

demonstrate their social responsibility through concrete actions?

41.6% (32) of respondents considered it important to demonstrate social responsibility through

actions, 33.8% (26) thought it was partially important. 14.3% or 11 respondents had a neutral

attitude. 6.5% (5) considered it unimportant and 3.9% (3) considered it absolutely unimportant. In

this way we can understand that people prefer actions to ordinary words.

Further on there will be questions about people's opinions on individual factors.

"How much influence do you think societal norms and expectations have on an individual's sense of

social responsibility? "

A lot - 53.2% (41), some - 27.3% (21), not much - 10.4% (8) and not at all - 9.1% (7)
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"Do you believe that government policies and regulations play a role in promoting social

responsibility among individuals?"

Yes - 63.6% (49), no - 14.3% (11) and unsure - 22.1% (17)

"How much influence do you think economic factors (e.g. income level, job security) have on an

individual's sense of social responsibility?"

A lot - 63.6% (49), some - 18.2% (14), not much - 13% (10) and not at all - 5.2% (4)

"How much influence do you think society pressure has on an individual's sense of social

responsibility?"

A lot - 52.1% (37), some - 25.4% (18), not much - 15.5% (11) and not at all - 7% (5)

"Do you believe that social media and the internet have a positive or negative impact on an

individual's sense of social responsibility?"

Positive - 33.8% (26), Neutral - 55.8% (43) and Negative 10.4% (8).

Discussion

We realized that most people are well aware of the importance of social responsibility, and expect

that other people will show their social responsibility by their actions and good actions in relation to

society. People also believe that an important factor of social responsibility in an individual is

upbringing and family values, as they shared their personal experience. 63.6% of respondents said

that the state is an important factor in developing social responsibility in people, and as an example

we can quote Bloomquist (n.d.): "governments can use social marketing, which is a marketing

concept that works to develop and integrate marketing tactics with other approaches to influence

behaviors that benefit individuals and communities for the greater social good. Also in one of the

open-ended questions, people shared their opinion on the role of corporations on this issue and that

they are ready to support such initiatives, as confirmed by a recent study by Dentsu International

and Microsoft Advertising, 59% of consumers say they'll boycott brands that don't address the
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climate emergency. Another study by Edelman found that 57% of consumers are more likely to buy

from or boycott a brand because of its stance on a social or political issue.

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CONCLUSION

To conclude our little project, we can say that the topic of social responsibility is very

important nowadays. People are very much concerned about this issue, and they are willing to help

spread social responsibility. And the development of social responsibility in our interviewees was

most influenced by social factors such as upbringing, society, and personal experience. Due to

difficulties in attracting attention, we were not able to interview more people, and we believe that

this topic needs to be studied in more detail. We would like to see future researchers be able to

interview a larger sample of people, as well as to use larger surveys.

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References

1) Navarro, G. (2006). Comportamiento Socialmente Responsable En: Responsabilidad

Social Universitaria: Una manera de ser universidad, teoría y práctica en la experiencia chilena.

Edición proyecto Universidad construye país. Santiago de Chile.

2) The Drum. (2021). 59% of consumers say they’ll boycott brands that don’t address

climate emergency.

Retrieved from www.thedrum.com/news/2021/12/07/59-consumers-say-they-ll-boycott-brands-

don-t-address-climate-emergency

3) Monllos, K. (2017). 57% of Consumers Will Boycott a Brand That Doesn’t Share Their

Social Beliefs. Adweek.

Retrieved from https://www.adweek.com/brand-marketing/57-of-consumers-will-boycott-a-brand-

that-doesnt-share-their-social-beliefs/

4) Karin Bloomquist. (n.d.). The Government’s Role in Promoting Social Responsibility.

Retrieved from http://csic.georgetown.edu/magazine/governments-role-promoting-social-

responsibility/

5) Amzin A., Imankul A., Konarbayeva K. and Kakimov A. (2023). The factors that

influence an individual's sense of social responsibility.

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