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Customer

Product feasibility Financial


1 12/1-12/15 preparation
T echnique
2 12/15-2/15 development Product schedule
Average price
3 2/15-2/28 product launch

Price setting Competitor price


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Cost
Presentation Product positioning Product Plan
Price strategy Cost
Decision
Revenue

Competitor inf o
Forecast
Competitor analysis
Marketing research
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Launch preparation Giveaway

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