Lesson 2.

Facility in Strategic Analysis

Trends, Networks, and Critical Thinking in the 21st Century Culture

General Academic Strand | Humanities and Social Sciences
The ability to
strategize and
analyze are
essential
survival skills.

2
Strategic analysis is a
way of examining how a
problem can be broken
down into components
to make it more
actionable.

3
Tools in
strategic
analysis can be
used to find
solutions to
problems that
we encounter.

4
 Facility in Strategic Analysis

Strategic Analysis

● Strategy came from the Greek word strategos,

meaning “general.”
● Strategic analysis is vital in managing networks.
● It is an effective leadership skill for keeping an
organization intact.

5
 Facility in Strategic Analysis

Strategic Management

● It aids in the achievement of the objectives through

planning, analysing, and making use of resources.

6
 Tools in Strategic Analysis

● important in analyzing an
organization and its
environment
● can be used as a mechanism
in improving communication,
control, and coordination

7
 Tools in Strategic Analysis

Examples of Tools:
● SWOT analysis
● PEST analysis

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 Tools in Strategic Analysis

SWOT Analysis
● differentiates between
beneficial factors and
disadvantageous ones

● also differentiates
between internal and
external factors that
affect an organization
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Tools in Strategic Analysis

SWOT Analysis: Internal Factors

Strengths Weaknesses
● internal characteristics ● internal attributes or
of an organization or characteristics that put
individual that give the organization at a
them a competitive disadvantage
advantage

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Tools in Strategic Analysis
SWOT Analysis: External Factors
Opportunities Threats
● openings or ● conditions that can
environmental negatively affect the
conditions that allow outcomes of a project
an organization to ● can serve as hindrances
thrive to the success of an
organization

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 Tools in Strategic Analysis
SWOT Analysis: Example
Habi is a local women’s clothing brand that employs
skilled single mothers or victims of abuse.
STRENGTHS WEAKNESSES

● skilled workforce of trained ● small production capacity,

women
● high-quality products made
from locally-sourced materials
● well-designed and curated
social media accounts
unable to mass produce
● not locally well-known
● higher price of items
because of high cost of raw
materials
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 Tools in Strategic Analysis
SWOT Analysis: Example
Habi is a local women’s clothing brand that employs
skilled single mothers or victims of abuse.
OPPORTUNITIES THREATS

● consumers’ demand for social ● countless local and

responsibility from businesses
● popularity of #SupportLocal or
#GawangLocal trend
international competitors in
the women’s clothing industry
● low prices of mass-produced
clothes of competitors

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 Tools in Strategic Analysis

PEST Analysis
● stands for political, economic, social, and
technological factors

● focuses on assessing the external factors that

can affect an organization

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 Tools in Strategic Analysis

PEST Analysis: Political

● government policies,
regulations, and laws

● a country’s political
climate

● international relations
with other countries

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Tools in Strategic Analysis

PEST Analysis: Economic

● movement of supply and
demand

● inflation and exchange rates

● consumer’s purchasing power

● economic growth

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 Tools in Strategic Analysis

PEST Analysis: Social

● lifestyle

● trends

● cultural attitudes of people

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Tools in Strategic Analysis

PEST Analysis: Technological

● advancements that thrive
along with the progress of
society

● trends in transportation,
communications,
automation, and
information
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 True or False. Write true if the statement is true.
Try This!
Otherwise, write false.

1. Strategic analysis is an essential skill for

strategic management.

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 True or False. Write true if the statement is true.
Try This!
Otherwise, write false.

2. A SWOT analysis looks at the positive and

negative sides of a network or organization.

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 True or False. Write true if the statement is true.
Try This!
Otherwise, write false.

3. There are only two tools in strategic

analysis.

21
 True or False. Write true if the statement is true.
Try This!
Otherwise, write false.

4. Strategy came from the Greek word

strategos, which means “warrior.”

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 True or False. Write true if the statement is true.
Try This!
Otherwise, write false.

5. PEST analysis emphasizes the external

factors that may affect any network or
organization.

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Wrap-Up
● Strategic analysis is a way of examining how a
problem can be broken down into components
to make it more actionable.

● Strategic management secures the

achievement of an organization’s objectives or
goals. It requires proficiency in strategic analysis.

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Wrap-Up ● Tools in strategic analysis are also referred to as
strategic management tools and techniques.

● Some of the commonly used tools in strategic

analysis are: SWOT (Strengths, Weaknesses,
Opportunities and Threats) analysis, PEST
(Political, Economic, Social, and
Technological) analysis,

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 Check
Your
Progress Perform a quick PEST analysis of your desired
program for college. What key political,
economic, social, and technological factors
should you consider when choosing a college
degree program?

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Bibliography

Aguilar, Francis J. Scanning the Business Environment. New York: Macmillan, 1967.

Downey, Jim. Strategic Analysis Tools. United Kingdom: Topic Gateway Series, 2007.

Gunn, Rod and Wil Williams.“Strategic Tools: An Empirical Investigation into Strategy in Practice in the UK”. Strategic
Change Vol. 16, No. 5 (2007): 201–216. https://onlinelibrary.wiley.com/doi/abs/10.1002/jsc.799.

Lynch, Warren. “7 Powerful Strategic Analysis Toolset for Your Business.” Medium. March 15, 2019.
https://medium.com/@warren2lynch/7-powerful-strategic-analysis-toolset-for-your-business-89f268ae1055.

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Bibliography

Mirkovic, Maddy. “Conducting a Strategic Analysis + 8 of the Best Tools to Use.” Cascade, May 7, 2020.
https://www.executestrategy.net/blog/strategic-analysis.

Porter, Michael. Competitive Advantage. New York: Macmillan, 1985.

Qehaja, Albana Bericha, Enver Kutllovci, and Justina Shiroka Pula. “Strategic Management Tools and Techniques: A
Comparative Analysis of Empirical Studies”. Croatian Economic Survey Vol. 19, No. 1 (July 2017): 67-99. DOI:
10.15179/ces.19.1.3.

Rahman, M. “PESTEL Analysis of the Philippines.” How and What. Accessed November 18, 2020.
https://howandwhat.net/pestel-analysis-philippines/

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