OVERVIEW OF COCA COLA

*HISTORY OF COCA COLA*

Coca-Cola was invented in 1886 by John Pemberton, a pharmacist in Atlanta,

Georgia. The original formula contained coca leaves and kola nuts, giving the

drink its name. It was initially marketed as a medicine and sold in drugstores. In

1892, the Coca-Cola Company was formed, and the brand began to expand rapidly.

By the early 1900s, Coca-Cola was being sold in every state in the United States.

In 1916, the iconic contour bottle was introduced, which became a symbol of the

brand. During World War II, Coca-Cola was supplied to American soldiers

overseas as part of their rations, which helped to further increase the company's

popularity around the world.

In the following decades, Coca-Cola continued to expand its product offerings and

marketing campaigns, introducing new flavors and slogans. The company faced

challenges, including the introduction of competing soft drink brands and criticism

over the sugar content of its beverages. However, Coca-Cola has continued to

evolve, launching low-calorie and diet versions of its drinks and expanding its

product offerings to include juices, teas, coffees, and bottled water.

Today, Coca-Cola is one of the world's most valuable brands and operates in more

than 200 countries. The company is known for its iconic branding and marketing
campaigns, as well as its efforts to address concerns related to public health and

environmental sustainability.

*MISSION OF COCA COLA*

The mission statement of Coca-Cola is to "refresh the world, inspire moments of

optimism and happiness, and create value and make a difference." This mission

reflects the company's focus on creating refreshing and enjoyable beverages,

promoting positivity, and making a positive impact on society. Coca-Cola strives

to achieve this mission through innovation, sustainability, and social

responsibility, while maintaining its position as a leading global beverage

company.

*Values and culture*

The values and culture of Coca-Cola are deeply rooted in the company's history

and mission. The company places a strong emphasis on creativity, innovation, and

entrepreneurship, which has allowed it to remain a leading global brand for over

a century. Coca-Cola also values integrity, accountability, and transparency in its

business practices, and strives to operate in a socially responsible and sustainable

manner.

The company's culture is characterized by a focus on diversity and inclusion,

teamwork, and collaboration. Coca-Cola encourages its employees to embrace new

ideas and perspectives, and to work together to achieve common goals. The

company also has a strong commitment to community engagement and social

responsibility, and works to support local communities through philanthropic

efforts and sustainability initiatives.

Overall, the values and culture of Coca-Cola are centered around creating positive

impact and driving innovation, while upholding high standards of ethical and

responsible business practices.

*Management structure*

The management structure of Coca-Cola is composed of a Board of Directors,

executive leadership team, and various operational and functional departments.

The Board of Directors is responsible for setting the overall direction and strategy

of the company, as well as overseeing management and ensuring that shareholder

interests are represented.

The executive leadership team includes the Chairman of the Board, the Chief

Executive Officer (CEO), and various senior executives responsible for leading the

company's various business units, functions, and operations.

Coca-Cola's business units are organized by geography and include North

America, Europe, Asia Pacific, Latin America, Africa, and Eurasia.

The company's functional departments include finance, marketing, operations,

human resources, legal, and sustainability, among others.

Overall, Coca-Cola's management structure is designed to enable effective

decision-making, strategic planning, and execution across the organization while

ensuring accountability and alignment with the company's overall goals and

objectives.