URDANETA CITY UNIVERSITY

Urdaneta City, Pangasinan

COLLEGE OF TOURISM AND
HOSPITALITY MANAGEMENT

Strategic Management and Total Quality Management

Prelim Examination
NAME: SCORE: /70
SCHEDULE:

Instructions:
1. Follow the instructions per set of questions.
2. Read and carefully analyze the following question
Test I - Multiple Choice 20 Points
Test II - True or False 20 Points
Test III - Enumeration 22 Points
Test IV - Essay 8 Points
70 Points

Test I. Multiple Choice. Choose the correct answers from the following choices. Write
your answers on the space provided. CAPITAL LETTERS ONLY

______ 1. It is a continuous process of strategy creation. It involves strategic

processes like strategic analysis and decision-making, strategy formulation and
implementation, and strategy control with the primary objectives of achieving and
maintaining better alignment of corporate policies, priorities, and success.
a. strategic process c. strategic management
b. strategic analysis d. strategic data
______ 2. It is deliberately bringing together the right resources for the right markets
at the right time.
a. strategic analysis c. strategic thinking
b. strategic decision-making d. strategic implementation
______ 3. A firm's ________ is defined as its theory about how to gain competitive
advantages.
a. objective c. vison
b. mission d. strategy
______4. A sequential set of analyses and choices that can increase the likelihood
that a firm will choose a strategy that generates competitive advantages is the
__________
a. organizational change process c. mission statement process
b. strategic management process d. goal setting process.
______5. A firm's ________ is its long-term purpose that defines both what it aspires to
be in the long
run and what it wants to avoid in the meantime.
a. mission c. objective
b. strategy d. goal
______6. It refers to the ability of an organization to produce a particular good or
service at lower marginal and opportunity costs than its competitors.
a. comparative advantage c. strategic thinking
b. organizational competitiveness d. strategic control
______7. It’s defined as a continuous, repetitive, and competitive process of setting
the goals and objectives that an organization aims to attain, defining the means to
achieve them, and assessing the best way to realize them in the context of the
prevailing environment while measuring performance through set standards, and
periodically but continuously conducting reassessments.
a. strategic management c. strategic planning
b. strategic analysis d. none of the above
______ 8. Are specific measurable targets a firm can use to evaluate the extent to
which it is realizing its mission.
a. Strategies c. competitive advantage
b. Missions d. objectives
_______9. Occurs when a firm adopts organizational policies and practices that are
consistent with its strategy.
a. Strategy formulation c. Strategy implementation
b. Strategic choice d. Strategic control
______ 10. When a firm is able to create more economic value than rival firms it is
said to have a(n)
a. comparative advantage. c. residual advantage.
b. competitive advantage d. economic advantage.
Test 2: True or False. Write true if the statement is correct and false if the
statement is incorrect. CAPITAL LETTERS ONLY
_______1. For the purposes of this book, a firm's strategy is defined as its theory
about how to gain competitive advantages.

_______2. A "good strategy" does not necessarily have to generate a competitive

advantage.
_______3. The strategic management process is a sequential set of analyses and
choices that can increase the likelihood that a firm will choose a good strategy that
generates competitive advantages.
_______4. The second step in the strategic management process is the definition of
a firm's mission.
_______5. A firm's mission defines both what it wants to be in the long run and
what it wants to avoid in the meantime.
_______6. Strategic Planning tackled in the context of an academic environment
where it is approached and treated theoretically.
_______7. Strategic Decision-making consists of a systematic evaluation of variables
currently existing in the external and internal environments.
_______8. Comparative advantage refers to the ability of an organization to produce
a particular good or service at lower marginal and opportunity costs than its
competitors.
_______9. Values are inherent roots of motivation within an individual, an
organization, a community, or a nation. They are by nature, ingrained and thus, are
more stable and enduring. They are both intellectual and behavioral, serving as
bases for the organization's actions and way of thinking.
_______10. Beliefs are cognitive manifestations while emotions are characteristically
behavioral.

Test III. Enumeration.

A. Enumerate the 5 Strategic Management Process and its 5 Organizational

Success (10 POINTS)

B. Enumerate the SWOT analysis (4 POINTS)

 C. Enumerate the 8 Objective classifications (8 POINTS)
III. Creative Writing, Read and Discuss the overall thought of the phrase/statement. Use
at least thirty (30) words per item, each item is equivalent to four (4) points.

1. What is the importance of learning Strategic Management?

2. How will you apply strategic management in your daily life?

Prepared by:

JOHN MICHAEL N. EUBRA

Instructors

Recommending approval:

MARY ROSE A. UY
Dean, CHTM
Dean,

Approved:

JOSEPHINE S. LAMBINICIO, Ed. D

VP for Academic Affair
ANSWER KEY:
TEST I. IDENTIFICATION
1. C
2. B
3. D
4. B
5. A
6. A
7. C
8. D
9. C
10.B

TEST II. TRUE OF FALSE

1. True
2. False
3. True
4. False
5. True
6. True
7. False
8. True
9. True
10.False
TEST III. ENUMERATION
1. Strategic Analysis
2. Strategic Decision-making
3. Strategic Formulation
4. Strategic Implementation
5. Strategic Control
6. Strategic Intelligence
7. Strategic Thinking
8. Organizational Competitiveness
9. Comparative Advantage
10.Strategic Performance
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