(AR)cohall

TEAM ENLIGHTENERS

Akhil Alex, Joshua Shelton, Shyla Oommen, Teresa Ramirez, Tessa Doan
 EXECUTIVE SUMMARY
Innovation Jam 2021 - "ARcohol" by V-Unbeatable

Revised Problem Statement

Iteration Summary

Research

Next Steps
 PROBLEM STATEMENT

There is a lack of incentive for Sam’s Club members to visit/explore

the alcohol section. Sam’s Club is missing an opportunity to
revolutionize the alcohol shopping experience in wholesale retail.
 P A I N P O I N T S S O L VE D

Lack of In-Store Assitance

Lack of Education Lack of Navigation

Introducing Sam's Club's new experience .....
 wow, that
was a lot...

(AR)cohall
LETS UP OUR GAME...

In-store navigation

Member education

A custom and fun experience

Access to hidden rewards

(AR)cohall
 Potential Impacts

Opportunity Incentive Revolution


L E C T IO N ME T H OD S
I N N O V A T I V E D A T A C OL

Augmented Reality (AR)

Big Data Mobile

Virtual Reality (VR) Internet of Things (IOT)

Artificial Intelligence (AI)


steps?...
What are the next

Hypothesis testing at the Sam's Club Now location

If AR technology is implemented on a small scale, then

Sam's Club will have the data to understand how members
might interact with the new technology?
 Always Remember...

The Future is Ours!

-THE ENLIGHTENERS

Let's
Connect!
LinkedIn- Shyla Oommen LinkedIn- Teresa Ramirez
LinkedIn- Akhil Alex LinkedIn- Tessa Doan

LinkedIn- Joshua Shelton

[1]
 Resources
1. Collaborate & Create Amazing Graphic Design for free - CANVA. (n.d.). Retrieved October 13, 2021, from
https://www.canva.com/.
2. ARcohol. "ARcohol" Files, uploaded by Sam's Club, 2021.
3. Butterfield, J. (2012). Problem-Solving and Decision Making: Illustrated Course Guides. Cengage
Learning.
4. Judging Grid-Innovation Jam, Sam's Club. (2021).
5. 27 beers/wines /spirits grocery store/supermarket displays ideas: Supermarket display, Beer Display,
display. Pinterest. (2017, October 15). Retrieved November 9, 2021, from
https://www.pinterest.co.uk/huxley1824/beerswines-spirits-grocery-storesupermarket-displa/.
6. Ar, D. (2019, December 12). All-in-one augmented reality platform for wines, beers, and spirits brands to
get closer to their consumers. All-In-One Augmented Reality Platform for Wines, Beers, and Spirits
Brands to
7. Get Closer to Their Consumers. Retrieved November 9, 2021, from https://www.prnewswire.com/news-
releases/all-in-one-augmented-reality-platform-for-wines-beers-and-spirits-brands-to-get-closer-to-
their-consumers-300973403.html.
8. Moran, C. D. (2020, November 11). Bottoms up: How grocers can keep alcohol sales pouring in. Grocery
Dive. Retrieved November 9, 2021, from https://www.grocerydive.com/news/bottoms-up-how-grocers-
can-keep-alcohol-sales-pouring-in/588755/.
9. Nesin, B. (2019, September 30). Supermarkets could lose $4 billion in alcohol sales annually. Rabobank.
Retrieved November 9, 2021, from https://www.rabobankwholesalebankingna.com/supermarkets-
could-lose-four-billion-in-alcohol-sales-annually/.
10. YouTube. (2020, September 15). Omniaz for beverages | AR product. YouTube. Retrieved November 9,
2021, from https://www.youtube.com/watch?v=YcJHPAjFj7A.