Slides that stick presentation lessons for entrepreneurs

Jan Schultink Technion, Haifa 6 May 2009

Tonight we will talk about presentations, but first

lets talk about myself (briefly)

COMPUTER SCIENCE ENGINEER

CONSULTING WORK BUILT COMMUNICATION SKILLS

Key success drivers resulting from McKinsey engagements

PRELIMINARY

A decade of

Communication skills* Significant amount of data analysis and synthesizing recommendations

McKinsey

Presenting to senior management audiences

* Both verbal and visual

Source: team analysis

Constant structuring, restructuring of story lines

FONTAINEBLEAU

LONDON

presentation design strategy consulting

Tel Aviv

Many of these were investor presentations

Updated through March 2009
Beverages Furniture Cosmetics Information security Application integration Data quality Database ILM Gaming Homeland security 3G-IMS telecom Web 2.0 P2P caching Business continuity Gaming Kids online Online advertising Flash memory Drug development (1) Drug development (2) Cardiology devices Tissue engineering Biotech discovery Implantable obesity device Information security Data center performance Mobile payments System integrator Display technology Web security GI surgery Bio-diagnostics Nuclear imaging Cardiology imaging Ophthalmology Implantable GI device Cosmetics Pharmaceuticals Information security IT services Food, personal, home care Beverages Diamonds US hedge fund Israeli incubator European private equity Israeli private equity European VC (1) European VC (2) Israeli VC Israeli conglomerate Israeli incubator

Early-stage

Early-stage

Developing

Mature companies

VC/PE funds

Anyone can design PPT

graphics designer speech coach administrative assistant artist PR consultant

Top management

To the point in 20 minutes

you understand it when you can explain it

What is a good presentation?

nice presentation, thank you

WOW!
Photo credit :Nicole Makauskas

Listen

Understand Listen

The Curse of Knowledge

the presenter taps a tune

tap tapper de tap tap tap tap tapper de tap tap t

the audience hears someone tapping

Act
Understand Listen

OK, now what?

No content no presentation

Communicating to investors

the presentation is an excuse to figure you out

we have no competition

Sense of realism?

Willingness to listen, learn???

Photo credit: Celestial Meeker

your audience: intelligent & busy

Cut to the chase

your point

No need to preach to the converted

Address obvious weaknesses

Tell stories

No need for buzzwords

tap tapper de tap tap tap tap tapper de tap tap ta

No need for vision stuff

Dont skip the technology

help them construct the bottom up picture

Presentation style

BULLET POINTS

10 20 30

slides

minutes pt font

guy kawasaki

20 MINUTES CAN BE MORE THAN 10 SLIDES

Youll need one of these

What kind of presenter are you?

you are an engineer...

why stop thinking as a designer?

creativity

cant hurry presentation design

aesthetics

good graphics does not mean sophisticated graphics

the black page

Theyre different
pitch deck hand outs business plan online show company profile

Graphics secrets

Revenues in 2011 will be $3,402,012

We aim to be a $3-4 million company in year 3

Ban clip art

pixels enable zooming

dont stretch

appreciate white space

rule of thirds

All colors are fine just stick to them

SAME DISTANCE

ALIGN

SAME DISTANCE

ALIGN

Old template

the new one!

Strong revenue growth

Strong revenue growth

6

5
4 3 2 1 Series 1 Series 2 Series 3

0
Category 1 Category 2 Category 3 Category 4

Strong revenue growth

160 140 120 100 80 60 40 20 0 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

Strong revenue growth and profitability

Revenues, $ million

136 115

143

120

66 50

79

90

98

7 consecutive profitable quarters

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

2006

2007

2008

BEFORE

AFTER

Easy on the animations

Stay on time

Wow, this has changed the way I Iook at presentations forever

Photo credit :Nicole Makauskas

stickyslides.blogspot.com

twitter: @janschultink email: contact@schultink.com