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  • MA (Unit-5)

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    akash agarwal
    9 views37 pages
    This document discusses market basket analysis and retail floor space and store layout formats. Market basket analysis examines what products customers purchase together to help retailers with product placement and promotions. Retail floor space and store layout formats refer to how retailers design the layout of their physical stores to influence customer shopping behavior and maximize sales.

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    Ghjuiiiiggjioo

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    This document discusses market basket analysis and retail floor space and store layout formats. Market basket analysis examines what products customers purchase together to help retailers with product placement and promotions. Retail floor space and store layout formats refer to how retailers design the layout of their physical stores to influence customer shopping behavior and maximize sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views37 pages

    MA (Unit-5)

    Uploaded by

    akash agarwal
    This document discusses market basket analysis and retail floor space and store layout formats. Market basket analysis examines what products customers purchase together to help retailers with product placement and promotions. Retail floor space and store layout formats refer to how retailers design the layout of their physical stores to influence customer shopping behavior and maximize sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 37

    Marketing Analytics

    Retailing & Advertising Analysis


    Unit-5
    Market Basket Analysis
    Retail Floor Space
    Store Layout Formats

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