Mind

Map
After you have completed your Audience Analysis, use this document for planning your presentation. Complete these steps in sequential order.
Note: This is not the order you will present them in.

What is the specific action I want this listener to take?

• Tip: This answers the question “What should I do?” Look back to your Audience Analysis.
• Example: You will get an email from me on Friday, please forward to your team by EOD.
1
Next Steps

What is the bottom line? What is the point?

• Tip: This answers the question “Why should I act?” IT connects to what you want them to feel and think.
2 • Example: This new product is our future.

Main Idea

How can the presentation be broken into sections or parts that lead to the main idea?
3 • Tip: Try to keep your topics 1-2 words to make it easier for you and the audience to remember.
• Example: 1. Problem 2. Process 3. Product. Drive Direct Digital
Agenda

For each agenda topic named above, what details are necessary and appropriate for this topic?
• Tip: Less is more! Keep the details to concepts, not sentences. This is where you will also add stories and
analogies. You can draw pictures here if it helps you remember key points.

4
Details

For each agenda topic, what is the single most important thought or idea you want your listener to get about each topic?
• Tip: The summary is NOT a repeat of the details, it’s a crystallization of each section into a single phrase.
5 • Example: Our first topic was the problem. We have lost 20% of our most important clients.

Summary

What am I talking about?

• Tip: This statement usually evolves as you compose, but finishes the following sentence.
6 • Example: The reason I am speaking to you today is ________________________

Subject

7. Opening: How can I immediately grab the listener’s attention and create a reason to listen?
• Tip: Humor works. However its’ better it that happens organically. Perhaps you ask for a show of hands around
an activity they all participated in. Or ask a question that you know they are thinking.
7 • Example: “Let’s see a show of hands – how many made it out past midnight?” or” I bet many of you are thinking
to yourself, how is this conversation going to help me with X”. Pause and wait for engagement.
Opening

© Lange International 2017

Mind Map Presentation Outline
Here is the presentation in the order that you will actually present. This will be populated from your entries on page 1.

7
Opening

6
Subject

3
Agenda

4
Details

5
Summary

2
Main Idea

1
Next Steps

© Lange International 2017