Funil Diário Oficial

Nome do conjunto de anúncios Valor usado (BRL)
ADVANTAGE 15/12/22 OTM 02/05 CRI 566.14

INT EM DESCONTOS - 27/04 - OTM 03/05 CRI 388.54
[DUP] 1 INT - CULI, DESO, ROUPAS 04/11/22 - OTM 27/04 ORM AUM 342.20
CUPOM MADRUGADA - RMKT SOCIAL + RMKT SITE 27/04 - OTM 04/05 CRI 338.47
[ORIGINAL] INT EM DESCONTOS - 21/11/22 - OTM 27/04 ORM AUM 337.39
[DUP] 3 INT - CULI. + DESO. + ROUPA - 27/01 - OTM 28/04 CRI 332.53
[DUP] 2 INT - CULINÁRIA, DESO, ROUPAS 27/01 | OTM 27/04 ORM AUM 282.11
[DUP] 1 INT EM DESCONTOS - 13/01 - OTM 10/04 CRI e ORM (AUM) 280.21
INT - BOA FORMA + MULHERES - 27/04 - OTM 03/05 CRI 268.76
3) [M] TODOS OS CLIENTES - OTM 18/04 PUB 262.96
01 - Campanha Original Shopify Dynamic - OTM 04/05 ORM AUM 257.37
[DUP] 4 INT - CULI, DESO, ROUPAS - 27/04 - OTM 03/05 ORM RED 249.39
01) RMKT SOCIAL E SITE 1 A 3 DIAS | OTM 11/04 CRI 243.95
9) [DUP] 01 - Shopify Dynamic 14/03 OTM 26/04 CRI 243.72
11) PUB DE RMKT SITE 04/05 224.79
10) PUB DE RMKT SOCIAL 04/05 223.07
7) NOVOS LEADS ACTIVECAMPAIGN - OTM 26/04 CRI 222.32
4) COMPRARAM 90D + 2X - 08/11 OTM 26/04 CRI 219.44
8) LISTAS DE CARRINHOS ABANDONADOS - OTM 24/04 ORM AUM 218.57
[DUP] 00 - Shopify - website customers - 07/02 - OTM 04/05 ORM RED 212.78
02 - Shopify - website visitors custom audience - OTM 04/05 ORM AUM 198.74
INT EM BOA FORMA - STORIES E REELS 26/04 195.06
6) NUNCA FIZERAM COMPRA - OTM 26/04 CRI 182.92
ABERTO - PUB MASCULINO - 27/04 - OTM 03/05 ORM AUM 182.61
LKL 1% - FORMAS DE PG - 27/04 - 04/05 173.59
INT EM BOA FORMA - FEED 26/04 OTM 04/05 ORM RED 162.16
5) COMPRARAM DE ABR A MAR 23 - OTM 26/04 CRI 154.96
ABERTO - PUB MASCULINO - 27/03 | OTM 27/04 ORM AUM 151.68
CUPOM MADRUGADA - RMKT LISTAS - 11/04 146.65
2) RMKT SOCIAL E SITE 180 DIAS | OTM 31/03 CRI E ORM (RED) 145.02
LKL 1% - VIEW CONTENT 180D - 04/05 142.28
TODOS DESO |14D VISUAL. + RMKT | 04/04 - OTM 26/04 ORM RED 135.49
LKL 1% - PURCHASE 180D - 27/04 - 04/05 135.00
CUPOM MADRUGADA - INT EM DESCONTO - 11/04 - OTM 04/05 CRI 134.33
FEED MANUAL | LKL 1% e 2% | 28/03 - OTM 26/04 ORM RED 125.20
[DUP] 4 INT - CULI, DESO, ROUPAS 23/03 OTM 27/04 ORM AUM 100.66
LKL 1% - VISITANTES 180D - 27/04 - 04/05 79.80
INT - VEGANISMO E IOGA - 27/04 - OTM 03/05 ORM AUM 79.09
LKL 1% LISTA TODOS OS CLIENTES - 04/05 65.29
DESO 1UNI + MULHER 25 A 55 ANOS 04/05 53.69
INFANTIL + MULHER 25 A 55 ANOS 04/05 53.07
INT BLZ E PELE + MULHER 20 A 60 ANOS 04/05 50.98
INT - MULHER COMPRADORAS ENVOLVIDAS - 27/04 - OTM 03/05 ORM AU 47.96
LKL 1% - VIEW CONTENT 180D - 27/04 - OTM 03/05 ORM AUM 46.70
LKL 1% LISTA TODOS OS CLIENTES - 27/04 - OTM 03/05 ORM AUM 46.24
LKL 1% - FORMAS DE PG - 27/04 - OTM 03/05 ORM AUM 46.11
LKL 2% - PURCHASE 180D - 27/04 - 04/05 45.90
LKL 2% - LISTA DE CLIENTES DE ALTO VALOR - 27/04 - OTM 03/05 ORM AU 45.58
LKL 2% - PURCHASE 180D - 27/04 - OTM 03/05 ORM AUM 45.57
RMKT LISTAS 17/04 OTM 20/04 CRI 44.37
LKL 1% - PURCHASE 180D - 27/04 - OTM 03/05 ORM AUM 44.08
LKL 1% - VISITANTES 180D - 27/04 - OTM 03/05 ORM AUM 42.94
LKL 1% - ADD TO CART 180D - 27/04 - OTM 03/05 ORM AUM 40.48
LKL 1% - ADD TO CART 180D - 27/04 - 04/05 28.49
INT - VEGANISMO E CORRELATOS - 27/04 - OTM 03/05 ORM AUM 4.04
ABERTO + FEM + FEED - 27/04 - OTM 03/05 CRI 1.95
LKL 2% - PURCHASE BOLETO, CC E PIX - 27/04 - OTM 03/05 ORM AUM 0.60
INFANTIL - INTERESSE 7 - 28/11/22 - OTM 26/04 CRI 0.00
INFANTIL - MULH 30 A 55 + COMPRADORAS 26/04 0.00
Frequência CTR (todos) Tipo de resultado
1.09 0.84 Compras no site
0.00 Compras no site
0.00 Compras no site
Resultados Custo por resultado Valor de conversão de compr
5.00 113.23 574.42
2.00 194.27 287.38
3.00 114.07 460.23
2.00 169.24 296.90
3.00 112.46 384.28
1.00 332.53 223.28
2.00 141.06 207.22
4.00 70.05 546.14
3.00 89.59 416.24
9.00 29.22 1178.74
5.00 51.47 748.15
2.00 124.70 342.09
8.00 30.49 955.06
4.00 60.93 732.72
2.00 112.40 275.14
1.00 223.07 134.04
6.00 37.05 781.55
9.00 24.38 1425.39
3.00 72.86 346.81
2.00 106.39 196.36
1.00 195.06 134.04

2.00 91.46 227.08
1.00 182.61 287.51
1.00 162.16 71.68

7.00 22.14 1419.53
2.00 75.84 235.08
3.00 48.34 499.79
1.00 135.49 134.04

1.00 135.00 134.04
1.00 125.20 162.00

2.00 50.33 161.92
1.00 79.80 155.80
1.00 79.09 153.90
1.00 65.29 155.80
3.00 17.90 345.11
1.00 46.70 82.38

1.00 45.58 147.34
1.00 42.94 171.00
107.00 3810.37 15190.18

Retorno sobre o investimentImpressões CPM (custo por 1.000 impres
1.01 49868 11.35
0.74 40814 9.52
1.34 33945 10.08
0.88 18712 18.09
1.14 29883 11.29
0.67 32761 10.15
0.73 27435 10.28
1.95 22195 12.62
1.55 18138 14.82
4.48 10591 24.83
2.91 27622 9.32
1.37 36972 6.75
3.91 23309 10.47
3.01 14512 16.79
1.22 18562 12.11
0.60 17935 12.44
3.52 10572 21.03
6.50 10746 20.42
1.59 13559 16.12
0.92 34335 6.20
9857 20.16
0.69 16814 11.60
1.24 12831 14.26
1.57 27567 6.62
10588 16.39
0.44 13301 12.19
9.16 6504 23.83
1.55 40886 3.71
4721 31.06
3.45 22883 6.34
10591 13.43
0.99 11295 12.00
0.99 7085 19.05
7218 18.61
1.29 9716 12.89
1.61 15706 6.41
1.95 5010 15.93
1.95 7197 10.99
2.39 4218 15.48
6.43 6207 8.65
5427 9.78
5716 8.92
3145 15.25
1.76 1954 23.90
3188 14.50
2425 19.01
3916 11.72
3.23 2732 16.68
3738 12.19
2373 18.70
2568 17.17
3.98 2193 19.58
3254 12.44
2886 9.87
567 7.13
294 6.63
57 10.53
0
0
789094
Cliques no link CPC (custo por clique no linkVisualizações da página de d
195.00 2.90 152.00
72.00 5.40 58.00
98.00 3.49 77.00
49.00 6.91 38.00
60.00 5.62 47.00
78.00 4.26 50.00
82.00 3.44 68.00
43.00 6.52 31.00
105.00 2.56 92.00
33.00 7.97 24.00
81.00 3.18 70.00
105.00 2.38 77.00
107.00 2.28 96.00
26.00 9.37 9.00
46.00 4.89 32.00
26.00 8.58 19.00
11.00 20.21 11.00
30.00 7.31 22.00
25.00 8.74 15.00
74.00 2.88 52.00
28.00 7.10 12.00
61.00 3.20 48.00
10.00 18.29 6.00
95.00 1.92 76.00
45.00 3.86 41.00
17.00 9.54 12.00
17.00 9.12 12.00
159.00 0.95 131.00
16.00 9.17 14.00
36.00 4.03 22.00
50.00 2.85 42.00
24.00 5.65 17.00
47.00 2.87 38.00
15.00 8.96 12.00
26.00 4.82 22.00
42.00 2.40 36.00
15.00 5.32 12.00
28.00 2.82 19.00
10.00 6.53 5.00
20.00 2.68 14.00
13.00 4.08 9.00
11.00 4.63 6.00
6.00 7.99 6.00
26.00 1.80 22.00
16.00 2.89 13.00
15.00 3.07 15.00
9.00 5.10 5.00
4.00 11.40 5.00
14.00 3.26 6.00
8.00 5.55 4.00
24.00 1.84 19.00
19.00 2.26 16.00
4.00 10.12 4.00
4.00 7.12 2.00
2.00 2.02
1.00
2282.00 1764.00
Custo por visualização da pá Visualizações do conteúdo Custo por visualização de co
3.72 91.00 6.22
6.70 44.00 8.83
4.44 47.00 7.28
8.91 22.00 15.39
7.18 29.00 11.63
6.65 29.00 11.47
4.15 47.00 6.00
9.04 36.00 7.78
2.92 22.00 12.22
10.96 38.00 6.92
3.68 33.00 7.80
3.24 35.00 7.13
2.54 81.00 3.01
27.08 16.00 15.23
7.02 15.00 14.99
11.74 8.00 27.88
20.21 25.00 8.89
9.97 12.00 18.29
14.57 28.00 7.81
4.09 33.00 6.45
16.56 18.00 11.04
4.06 20.00 9.75
30.49 4.00 45.73
2.40 71.00 2.57
4.23 10.00 17.36
13.51 13.00 12.47
12.91 21.00 7.38
1.16 118.00 1.29
10.48 11.00 13.33
6.59 41.00 3.54
3.39 16.00 8.89
7.97 26.00 5.21
3.55 13.00 10.38
11.19 1.00 134.33
5.69 25.00 5.01
2.80 15.00 6.71
6.65 12.00 6.65
4.16 24.00 3.30
13.06 9.00 7.25
3.84 22.00 2.44
5.90 9.00 5.90
8.50 10.00 5.10
7.99 7.00 6.85
2.12 9.00 5.19
3.56 3.00 15.41
3.07 1.00 46.11
9.18 7.00 6.56
9.12 5.00 9.12
7.60
11.09 4.00 11.09
2.32 7.00 6.30
2.68 7.00 6.13
10.12
14.25 1.00 28.49
0.00
1.00 0.00
1252.00
Adições ao carrinho Custo por adição ao carrinhoFinalizações de compra inici
29.00 19.52 29.00
36.00 10.79 13.00
23.00 14.88 9.00
16.00 21.15 9.00
16.00 21.09 6.00
10.00 33.25 4.00
9.00 31.35 7.00
18.00 15.57 18.00
10.00 26.88 5.00
22.00 11.95 24.00
12.00 21.45 11.00
8.00 31.17 10.00
44.00 5.54 21.00
11.00 22.16 4.00
8.00 28.10 4.00
2.00 111.54 1.00
17.00 13.08 13.00
17.00 12.91 14.00
20.00 10.93 9.00
13.00 16.37 9.00
6.00 32.51 5.00

2.00 91.46 3.00
6.00 30.44 9.00
5.00 34.72 5.00
7.00 23.17 4.00
13.00 11.92 8.00
5.00 30.34 10.00
11.00 13.33 4.00
7.00 20.72 4.00
5.00 28.46 4.00
6.00 22.58 1.00
10.00 13.50 3.00
1.00 134.33 1.00
2.00 62.60 4.00
11.00 9.15 8.00
3.00 26.60 2.00
6.00 13.18 1.00
5.00 13.06 2.00
10.00 5.37 6.00
2.00 26.54
2.00 23.98 1.00

3.00 15.57 2.00
2.00 23.12 2.00
1.00 45.58 1.00
4.00 11.09 1.00

1.00 44.08 1.00
5.00 8.59 1.00
1.00
482.00 314.00
Custo por finalização de comAdições de informações de pagamento no site
19.52 8.00
29.89 5.00
38.02 4.00
37.61 3.00
56.23 3.00
83.13 3.00
40.30 3.00
15.57 5.00
53.75 3.00
10.96 10.00
23.40 6.00
24.94 4.00
11.62 9.00
60.93 4.00
56.20 2.00
223.07 1.00
17.10 7.00
15.67 10.00
24.29 5.00
23.64 4.00
39.01 1.00
60.97 1.00
20.29 3.00
34.72
40.54 2.00
19.37 8.00
15.17 3.00
36.66 2.00
36.26 3.00
35.57 1.00
135.49 1.00
45.00 1.00
134.33 1.00
31.30 2.00
12.58 5.00
39.90 1.00
79.09 1.00
32.65 3.00
8.95 3.00
47.96
23.35 1.00
23.12 2.00
45.58 1.00
44.37 1.00
44.08 1.00
42.94 1.00
28.49

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Nome do conjunto de anúncios Valor usado (BRL)

ADVANTAGE 15/12/22 OTM 02/05 CRI 566.14

1.00 195.06 134.04

1.00 162.16 71.68

3.00 48.34 499.79

1.00 135.49 134.04

1.00 125.20 162.00

1.00 46.70 82.38

1.00 42.94 171.00

107.00 3810.37 15190.18

6.00 32.51 5.00

2.00 23.98 1.00

4.00 11.09 1.00

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