Scribd Logo
Upload

Welcome to Scribd!

  • Development of An Approach To The Problem: - : Formulating Objectives

    Uploaded by

    Abhishek Sharma
    8 views1 page
    Boreas is evaluating five districts in Western India for launching and selling its washing machines. The objectives are to research the marketing channels that work in the demographic, and determine which channels would be effective for market penetration, awareness creation, and sales conversion. Key research questions focus on understanding consumer expectations, spend on air coolers, and identifying niche markets with low competition. The hypothesis is that consumers are influenced by TV ads, marketing campaigns, and general environment when purchasing air coolers.

    Original Description:

    Original Title

    RM .docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Boreas is evaluating five districts in Western India for launching and selling its washing machines. The objectives are to research the marketing channels that work in the demographic, and determine which channels would be effective for market penetration, awareness creation, and sales conversion. Key research questions focus on understanding consumer expectations, spend on air coolers, and identifying niche markets with low competition. The hypothesis is that consumers are influenced by TV ads, marketing campaigns, and general environment when purchasing air coolers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    Development of An Approach To The Problem: - : Formulating Objectives

    Uploaded by

    Abhishek Sharma
    Boreas is evaluating five districts in Western India for launching and selling its washing machines. The objectives are to research the marketing channels that work in the demographic, and determine which channels would be effective for market penetration, awareness creation, and sales conversion. Key research questions focus on understanding consumer expectations, spend on air coolers, and identifying niche markets with low competition. The hypothesis is that consumers are influenced by TV ads, marketing campaigns, and general environment when purchasing air coolers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Development of an approach to the problem: -

    Formulating Objectives
     Evaluate five prospective Boreas washing machine launch and sales districts in
    Western India – Goa, Gujarat, Maharashtra and the Union
    Territories of Daman & Diu and Dadra & Nagar Haveli.
     Research about the marketing channels and campaigns that work in that demographic.
     Figure out which marketing channels would be effective in market penetration,
    creating awareness through advertising and converting sales of Boreas.

    Research Questions
     What are the expectations and standards of consumers in the demography and geography
    that we have chosen for selling Boreas?
     What is the per family spend on air coolers in the target area?
     Is there a niche market in Western India where Boreas can penetrate without facing much
    competition?

    Hypothesis
    Consumers are influenced by advertisements on TV, marketing campaigns and general environment
    while making a purchase decision of air coolers.

    You might also like