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  • Types of Compaign PDF

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    Hermi Mulugeta
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    The document lists 11 types of marketing campaigns with descriptions: 1) branding for retouching and guidelines, 2) copywriting for slogans and profiles, 3) broadcast media like TV and radio, 4) print media like magazines and newspapers, 5) digital marketing including websites, SEO, and social media, 6) below-the-line promotions, 7) print materials like brochures, 8) giveaways, 9) out-of-home advertising, 10) immersive technologies like VR and AR, and 11) public relations including traditional and digital PR.

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    Types of compaign.pdf

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    The document lists 11 types of marketing campaigns with descriptions: 1) branding for retouching and guidelines, 2) copywriting for slogans and profiles, 3) broadcast media like TV and radio, 4) print media like magazines and newspapers, 5) digital marketing including websites, SEO, and social media, 6) below-the-line promotions, 7) print materials like brochures, 8) giveaways, 9) out-of-home advertising, 10) immersive technologies like VR and AR, and 11) public relations including traditional and digital PR.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views2 pages

    Types of Compaign PDF

    Uploaded by

    Hermi Mulugeta
    The document lists 11 types of marketing campaigns with descriptions: 1) branding for retouching and guidelines, 2) copywriting for slogans and profiles, 3) broadcast media like TV and radio, 4) print media like magazines and newspapers, 5) digital marketing including websites, SEO, and social media, 6) below-the-line promotions, 7) print materials like brochures, 8) giveaways, 9) out-of-home advertising, 10) immersive technologies like VR and AR, and 11) public relations including traditional and digital PR.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    Compaign Selection

    Type Remark

    1. BRANDING-
    • Brand retouching
    • Brand development
    (stationery materials & brand guideline)

    2. CREATIVE COPYWRITING-
    • Motto
    • Campaign keyword
    • Company profile
    • Other creative copies

    3. BROADCAST MEDIA-
    • TV commercial
    • Radio commercial
    • Program sponsorship

    4. PRINT MEDIA-
    • Magazine
    • Newspaper

    5. DIGITAL MARKETING-
    • Website
    • SEO
    • Social media
    • Google business
    • EMAIL marketing
    • Influencer marketing

    6. BTL-
    • Brand activation
    • Direct promotion
    • Corporate-targeted promotion
    Type Remark
    7. PRINT MATERIALS-
    • AD Materials (brochure, flier)
    • Company profile
    • Product catalogue

    8. GIVEAWAY MATERIALS-
    • Standard
    • VIP

    9. OUT-OF-HOME ADVERTISING-
    • Billboard wall branding
    • Window display fence branding

    INTERIOR BRANDING-
    • Placing ADS
    • Reception sign
    • Indoor sign & look & feel

    10. IMMERSIVE TECHNOLOGY


    • VR (Virtual reality)
    • AR (Augmented reality)

    11. PUBLIC RELATIONS


    • Traditional PR
    • Digital PR

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