Lecture Notes Digital Marketing

GIFT Business School – GIFT UNIVERSITY

Prepared by: Muhammad Umar

Lecture 7 & 8

Chapter Outline
What is marketing
The marketing process
The New Marketing Landscape

Social Media Marketing

1. Social Media Marketing promotes brand and content on

social media channels to
• Increase brand awareness
• Drive traffic
• Generate leads for business

1. Facebook, is online social media and social networking

service company
2. Support Following Ad Options
• Image Ad
• Video Ad
Lecture Notes Digital Marketing

• Event
• Check in
• Direction
• Tag Products
• Job
• Contest / Poll / Opinion
• Feeling

1. Facebook Providing Complete Organizational Solution

2. This is most frequently used and most time spending
platform

Instagram

1. Instagram is a photo and video-sharing social networking

service owned by Facebook
2. Support Similar Ads as of Facebook

Facebook & Instagram Ads Targeting

 Ads Targeting
o Page Audience
o Lookalike Audience
o Special Targeting
o Interest Based
o ABC Targeting
o Remarketing
o Bid Based Ads
o Location Based

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