AI in Digital Marketing By A R Nayaka

What is Artificial Intelligence (AI)?

Artificial Intelligence is composed of two words Artificial and Intelligence, where Artificial
defines "man-made," and intelligence defines "thinking power", hence AI means "a man-made
thinking power."
So, we can define AI as:
"It is a branch of computer science by which we can create intelligent machines which can behave like a
human, think like humans, and able to make decisions."

Artificial Intelligence exists when a machine can have human based skills such as learning, reasoning, and
solving problems.

With Artificial Intelligence you do not need to preprogram a machine to do some work, despite that you
can create a machine with programmed algorithms which can work with own intelligence, and that is the
awesomeness of AI.
The term "Artificial Intelligence" refers to the Reasoning Processes
simulation of human intelligence processes by This part of AI programming is concerned
machines, especially computer systems. It also with selecting the best algorithm to achieve
includes Expert systems, voice recognition, the desired result.
machine vision, and natural language
processing (NLP). Self-Correction Processes
AI programming focuses on three cognitive aspects, This part of AI programming aims to fine-
such as learning, reasoning, and self-correction. tune algorithms regularly in order to ensure
 Learning Processes that they offer the most reliable results
 Reasoning Processes possible.
 Self-correction Processes

Learning Processes
This part of AI programming is concerned with
gathering data and creating rules for
transforming it into useful information. The
rules, which are also called algorithms, offer
computing devices with step-by-step
instructions for accomplishing a particular job.
 About Open AI Company

OpenAI is an AI research lab found on December

11, 2015 by Sam Altman, llya Sutskever, Greg
Brockman, Wojciech Zaremba, Elon Musk and John
Schulman. It consists of OpenAI LP, the for-profit
organization and its parent company OpenAI Inc.
which is a non-profit organization. The motive of
the company was to develop a human friendly
AI that can benefit the humanity. In just four years,
the lab was a success; it became one of the
leading AI research labs in the world.
ChatGPT stands for "Chat Generative Pre-Trained
Transformer". It is a chatbot developed by the team of
OpenAI in November 2022. After the release of ChatGPT,
the value of OpenAI went to 29 billion dollars. The goal was
to build a language model that can respond like a human
dialogue to dialogue.
It is a language model developed to interact with humans
conversationally dialogue to dialogue. From a content
writer to a coder,

ChatGPT has been a very helpful tool to people from different industries. It made learning a lot easier
with all the answers right at the doorstep but there are a lot of complaints like students using ChatGPT
to complete the assignments without putting in any self effort.

There are also complaints saying it gives erroneous codes when asked. It is banned in different
countries like the Chinese banned the website in fear of it providing uncensored answers to
politically sensitive questions. New York City, the department of Education has also banned the
application on January 4, 2023.

If you are a student struggling with a code, a content creator struggling with creating some
sentences, ChatGPT can give the best references rather than browsing the whole internet for
searching across platforms.
AI in digital marketing empowers companies by automating many marketing tasks and
improving processes. It helps marketers save time on tasks that would be difficult or
even impossible to do manually within a reasonable time frame.

Decoding the potential of AI (ChatGPT) in Digital

Marketing
Exploring the ways in which AI can be leveraged in digital marketing for better results
 AI in Digital Advertising
 AI can help target the right audience by analyzing
customer data
 AI can optimize ad placement and budget allocation
for maximum ROI
 AI can personalize ad content for individual
customers
 AI can predict customer behavior and tailor ad
messaging accordingly

AI in SEO

 AI can analyze search patterns to determine the user

intent and adjust SEO accordingly
 AI can recommend keywords based on search data
 AI can optimize website content and structure for
better search ranking
 AI can identify and fix technical SEO issues
 AI in Digital Advertising
 AI can help target the right audience by analyzing
customer data
 AI can optimize ad placement and budget allocation
for maximum ROI
 AI can personalize ad content for individual
customers
 AI can predict customer behavior and tailor ad
messaging accordingly

AI in SEO

 AI can analyze search patterns to determine the user

intent and adjust SEO accordingly
 AI can recommend keywords based on search data
 AI can optimize website content and structure for
better search ranking
 AI can identify and fix technical SEO issues
 AI in Social Media Marketing

 AI can analyze social media data to identify trends

and topics of interest
 AI can handle customer service interactions on
social media
 AI can personalize social media content for
individual customers
 AI can predict customer behaviour and suggest
social media content accordingly

Potentially biased responses: ChatGPT is
trained on a large set of text data — and that
data may contain biases or prejudices. This
means the AI may sometimes generate
responses that are unintentionally biased or
discriminatory.
Lack of common sense: While ChatGPT can
generate human-like responses and has access to a
large amount of information, it does not possess
human-level common sense — and the model also
lacks the background knowledge we have. This
means that ChatGPT may sometimes provide
nonsensical or inaccurate responses to certain
questions or situations.
Lack of emotional intelligence: While ChatGPT
can generate responses that seem empathetic, it
does not possess true emotional intelligence. It
cannot detect subtle emotional cues or respond
appropriately to complex emotional situations.
Programmed to Avoid Certain Kinds of Content
For example, ChatGPT is specifically programmed
to not generate text on the topics of graphic
violence, explicit sex, and content that is harmful
such as instructions on how to build an explosive
device.
 Unaware of Current Events
Another limitation is that it is not aware of any
content that is created after 2021.
So if your content needs to be up to date and fresh
then ChatGPT in its current form may not be useful.

ChatGPT Requires Highly Detailed Instructions

ChatGPT requires detailed instructions in order to
output a higher quality content that has a greater
chance of being highly original or take a specific
point of view.
The more instructions it is given the more
sophisticated the output will be. This is both a strength
and a limitation to be aware of.

Invisible Watermarking
Of more interest is that OpenAI researchers have developed cryptographic watermarking that will aid in
detection of content created through an OpenAI product like ChatGPT.
A recent article called attention to a discussion by an OpenAI researcher which is available on a video
titled, Scott Aaronson Talks AI Safety.
The researcher states that ethical AI practices such as watermarking can evolve to be an industry
standard in the way that Robots.txt became a standard for ethical crawling.
1. Better Efficiency
The ability of ChatGPT to automate repetitive tasks
is an excellent way to bring greater efficiency and
automation to digital marketing services. Specific
commands can be used to make ChatGPT
automatically answer frequently asked questions
and minimize the workload on your team.

2. Speed
The fact that ChatGPT is capable of answering a
query and generating a human-like response within
seconds is the primary reason behind its massive
popularity. Professional marketers typically have to
deal with many emails and requests daily, and such
emails can quickly be created with ChatGPT in a
suitable tone.
3. Suggestions For Target Marketing
ChatGPT uses natural language processing (NLP) to analyze and understand customer requirements.
Therefore, digital marketers can design and run personalized marketing campaigns to ensure they reach
their target audience.
Some of the common ways in which ChatGPT can be used to personalize digital marketing campaigns
are:
1.Design personalized email campaigns by giving prompts about the customer’s previous buying history.
2.Identify and target specific types of customers and take suggestions from ChatGPT about how to tailor
marketing campaigns for that segment.
3.Writing appealing marketing messages and taglines.

4. Generate Audience Personas

Let’s say you’ve launched a new web and digital

marketing company and want to know who your
audience is so that you can build your marketing efforts
around them.
You can ask ChatGPT to create audience personas.
The prompt I would use is Create audience personas for
the “ecommerce website development services."
 SWOT Analysis
This is a really cool prompt you can use for your brand or competitive analysis.
You can ask to do a SWOT analysis of any company.
For example, I used the prompt SWOT analysis of “chatgpt" , and the results were a very interesting starting
point.

S.M.A.R.T. Goals
SMART goals are important because they provide a clear framework for setting and achieving objectives.
With ChatGPT, you can get ideas for your company using the prompt S.M.A.R.T. goals for Digital Marketing
Agency "<Indscope>."

Craft A Newsletter
Craft an email campaign newsletter on Diwali Festival for Digital marketing company “Indscope” which offers
20% discount. Include a catchy call to action button at the end of the email.

Craft Pitch Emails

Again, if you are a Digital marketing startup, you definitely need to sell your services.
Your sales team needs to pitch prospective customers and respond to hundreds of emails, which is exhausting
and can be a slow process.
Increasing the productivity of your sales team can help you sell more and increase your revenue.
The example prompt you can use here is Craft a pitch email for selling “SEO Services."
Craft A Social Media Post
Let’s say you’ve published articles and want to push them to social media.
You would need a well-crafted and compelling text to post on social media so that users will click on
your post. I bet you would spend at least 2 hours composing such a compelling social media post. But now,
you can do it in one minute.
Write Ad Copy
If you are a PPC marketer, you deal a lot with creating ad copy – and having an extra resource to provide you
with thought starters could save hundreds of hours a month for you.
The sample prompt I used is Write a Google ad text with a title of up to 30 characters and a description of up
to 90 characters for Web development Company “Ecommerce website development services.“You may also
include blog post article text from which to generate the ad copy, which will be more specific to you.

The sample prompt would be: Write a Google ad text with a title of up to 30 characters and a description of
up to 90 characters for ecommerce Web development "<Indscope.in>" from the text below.

Craft A Job Description

All companies need to hire, meaning they must write job descriptions.
Now, ChatGPT can help with that, too.
For example, Job description of Social Media Manager for real estate company.
Generate FAQ Schema
You can have ChatGPT generate FAQ schema code from a text you provide.
FAQ schema code ecommerce web development

Create Robots.txt Rules

SEO pros deal with robots.txt a lot.
Now you have a tool that can help you create any robots.txt rules with ease.
Below is an example of how to prevent Google from crawling your PPC campaign landing pages, which are
located in directory /landing/but let Google ads bot in.
The prompt you can use is Robots.txt rule which blocks Google's access to directory /landing/ but allows
Google ads bot.

ChatGPT For Keyword Research

Get Keyword Ideas
An example prompt you can use is Generate a list of long and short tail keyword ideas on the topic
“machine learning.”
Now SEO tools have a serious competitor that’s free to use.
The only caveat is that, as I’ve mentioned already, ChatGPT is trained on data up to the third quarter of
2021 and isn’t connected to the internet. Thus, it may fail to work in cases when you need more recent
data.
For example, I asked who won Fifa 2022 World Cup, and it failed to answer.
 Click the Link Below
https://www.youtube.com/watch?v=HWpe2sJyfWg