‘Lululemon isa Canadian brand founded 20 years ago. Ther goal then was to make youa clothes with convenient material since back then al yoga clothes Were made from cotton. Llulemon is now one ofthe world’s leading activewear brands, they make clothes and accessories foray sweaty spor ike Yor, dancing and runing “What makes Lululemon so famous is their vision and their goal with their customers, since consumers ar always attracted to brands that cae about their wellbeing, Lululemon has a unique perspective of offering a lifestyle not just a brand ‘To show consumers their devotion oa healthy lifestyle, they ereated a manifesto that represents the brands values and printed on thei shopping bags, and they also pu on their stores walls, LLululemon's name was chosen in a servey of 100 people from a list of 20 brand ‘names and 20 logos. The logo actaylly a stylized "A" that was maded for the name of ‘athletically hip’, but at they end they choose Lululemon. Vin y lke the same design nl ther stores. 1S Ser ee eet ee ‘This tore isin NYC, in Lululemon Lab, they wanted to design cloths that matches the ty vibe and lifestyle, and they make it exclusive for New Yorkers only. The idea behind ry this is that they think designing fora city is easier than designing forthe whole world ‘The store her isnot different than the one in Dubai mall, the colors, the lightning and the much the same, the only different hee isthe color ithe clothes which materials are pret is only black