AN ONLINE

WINTER INTERNSHIP PROJECT REPORT

ON

“A STUDY ON CONSUMER SATISFACTION TOWARDS INDIAN AND FOREIGN

BRANDS IN AUTOMOBILE INDUSTRY”

In partial Fulfilment of the Requirement of the award of the degree of

Bachelor of Business Administration (BBA)

Submitted to:

The Principal;
Agarwal Vidya Vihar English Medium College, Vesu – Surat.

Affiliated to:
Veer Narmad South Gujarat University, Surat.

Under the Guidance of:

DR. ANIL MAISURIYA
(Assistant Professor)

Prepared by:
URJA MEHUL PATEL

Roll No.: 75

BBA (Semester – VI)

Month & Year:

April 2020
Student’s Declaration

I hereby declare that the Winter Internship Project Report titled “A study on
consumer satisfaction towards Indian and Foreign brands in Automobile
Industry.” is a result of my/our own work and my/our indebtedness to other
work publications, references, if any, has/have been duly acknowledged. If I/we
am/are found guilty of copying from any other report or published information
and showing as my/our original work, or extending plagiarism limit, I/we
understand that I/we shall be liable and punishable by the university, which may
include ‘Fail’ in examination or any other punishment that university may
decide.

Roll No. Name Signature

Place: Surat Date: __/__/____

Certificate of Completion

Date:
__/__/____

This is to certify that, this Winter Internship Project Report Titled “A study

on consumer satisfaction towards Indian and Foreign brands in Automobile

Industry.” is the bonafide work of URJA M PATEL, (Roll No.: 75), who has

carried out her project under my supervision. I also certify further, that to the

best of my knowledge the work reported herein does not form part of any other

project report or dissertation on the basis of which a degree or award was

conferred on an earlier occasion on this or any other candidate.

Signature of Faculty Guide I/c Principal Signature

ACKNOWLEDGEMENT

The successful completion of any task would be incomplete without the

mention of the Leaders, whose constant guidance and encouragement crown all
the efforts with success. I am highly obliged to the Veer Narmad South Gujarat
University for arranging the programmed of practical training in Bachelor of
Business Administration in such a manner.

It is my privilege to express my deep sense of gratitude to Dr. Anil Maisuriya,

their efforts, guidance, valuable comments and suggestions for making this
project report. They helped me to complete the report on the practical study and
gave contribution to improve and expand the practical knowledge. I am also
acknowledging the co-operation and support that I received from the Principal.

Finally, I would like to express my deep sense of gratitude to all those who are
always a source of inspiration for me, their involvement, unconditional
cooperation and support in the successful and timely preparation of this report.
 TABLE OF CONTENTS
Sr. no. Particulars Page
no.
1. Chapter 1.
Introduction to automobile industry
2. 1.1. Automobile industry introduction 1
3. 1.2. History of automobile sector 2
4. 1.3. Market size 4
5. 1.4. Investments, government initiatives & road ahead 5
6. 1.5. Retailing scenario 7
7. 1.6. Future scenario 8
8. Chapter 2.
Theoretical framework & literature review
9. 2.1. Consumer satisfaction 10
10. 2.1.1. What Is the Purpose of Measuring Customer Satisfaction? 11
11. 2.1.2. Customer Satisfaction Improvement Strategies 11
12. 2.2. Literature review 12
13. Chapter 3.
Research Methodology
14. 3.1. Problem identification 16
15. 3.2. Research objectives 16
16. 3.3. Hypothesis testing 17
17. 3.4. Research design 17
18. 3.5. Assumption of study 18
19. 3.6. Sampling 18
20. 3.7. Data collection 19
21. 3.8. Design data collection instrument 20
22. 3.9. Pilot testing 22
23. 3.10. Sampling Design 22
24. 3.11. Tools for analysis 24
25. 3.12. Benefits of study 25
26. 3.13. Limitations of study 25
27. Chapter 4.
Data analysis
28. 4.1. Introduction 26
29. 4.2. Data analysis 27
30. Chapter 5. 39
Conclusion and suggestions
31. Annexure/s 41
32. Bibliography 44
33. Websites 45
LIST OF FIGURES
Sr. no. Particulars Page. No.

1. Chapter 1.
Introduction to automobile industry
2. Figure 1. car producing countries chart 1

3. Figure 2. History of automobiles 3

4. Figure 3. Market share chart 4

5. Figure 4. Government initiative 6

6. Figure 5. Retail sales chart 7

7. Figure 6. Electric car interface 9

8. Figure 7. Flying car 9

9. Chapter 2.
Theoretical framework & literature review
10. Figure 8. Consumer satisfaction chart 11

11. Chapter 4.
Data analysis
12. Figure 9. Satisfaction/dissatisfaction chart 28

13. Figure 10. Satisfaction parameters 29

14. Figure 11. Car preference chart 31

15. Figure 12. Fuel preference chart 32

16. Figure 13. Purpose of car chart 33

17. Figure 14. General perception of car chart 36

18. Figure 15. Resale value chart 37

19. Figure 16. Occupation chart 38

LIST OF TABLES
Sr. no. Particulars Page
no.
1. Table 1. Table showing the existing car of the respondents. 27

2. Table 2. Table of Hypothesis testing. 30

3. Table 3. Table showing the car preference of the respondents. 31

4. Table 4. Table showing the fuel preference of the respondents. 32

5. Table 5. Table showing the purpose of buying a car. 33

6. Table 6. Table showing the relationship between consumers preference of 34

car and purpose of buying the car.
7. Table 7. Table showing the relationship between consumers approximate 35
income and preference of car.