ENGLISH FOR BUSINESS

ACTIVITY – T2
HOMEWORK
I. IMPORTANT INFORMATION:
● Topic : PEST Analysis
● Kind of work : Group work
● Way of presentation : Aula virtual / T2

MEMBERS:
❖ Chuquihuanca Cruz Maria Mariselly N00279709
❖ Cruz Ayala Alonso N00334855
❖ Cotrina Alva Camila Lindsay N00301565
❖ Zheyen Sarai Cochachin Hidalgo N00068552

II. EVIDENCE FOR LEARNING:

This work is about writing an external analysis. Find some issues and background about the
company where you work or worked. Then, make a chart about PEST analysis and support
each of the items described.

III. INSTRUCTIONS:
In a group of 4 people, they must do the following:

1. Organize your ideas and read all the material in the platform blackboard of the course
2. Write an introductory paragraph of the company you will analyze. The company must be
a company where one of the members of the group worked or work actually.
3. Make the PEST chart (include at least 4 elements for each factor) and group the factors
according to:

☑ Political environment, e.g. tariffs, trade deals, environmental policy etc.

☑ Economic, e.g. interest rates, exchange inflation, unemployment, gross domestic
product, etc.
☑ Social, e.g. demographics, population growth rates, age distribution, job market
trends.

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☑ Technology, e.g. with the introduction of new products, new technologies and
services.

4. Each element of the factors must be explaining in paragraphs outside of the chart. Make
sure you justified them with the proper bibliography and APA.
5. Bibliography must include APA.
6. How to send your work:
Only one participant of the group must submit their work and must do so in the following
way:
⮚ Your work must be sent as a document Ms. Word (.doc).
⮚ Include this information:
T2_(subject)_GroupN°
Example: T2_English for business_Group1.
4. It must be considered: vocabulary (spelling), grammar (structures), organization and
coherence.
Remember: If a student copies information from another work, his/her final score must be zero
(0).

IV. RUBRICS OF EVALUATION:

CRITERIA DESCRIPTIÓN WEAK GOOD
EXCELLENT FINAL SCORE

Use relevant        
Vocabulary vocabulary during the 0-2 3-4 5
  development of the
activity.

Use grammar        
structures appropriately 0-2 3-4 5
Grammar 
during the development
of the activity.

The text presents a        

division into paragraphs 0-2 3-4 5
Organization and uses the
connectors
appropriately.

The text is seen as a        

unit, the ideas give 0-2 3-4 5
relevant information,
Coherence
the message of the text
is concrete and
understandable.

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EMPRESA LA CUINA DE BONILLA SA

This company is dedicated to the gastronomic business, having as a priority the satisfaction of its

customers, providing a good service and offering quality meals using the freshest products in the

market.

POLITICAL FACTORS ECONOMIC FACTORS

● The vacancy of our president brought
problems in general to the companies.
● Failure to support the current president
brings with it bad agreements with
other countries.
● Citizen insecurity in the country has
resulted in the low arrival of tourists to
the country.
● Informality in the country affects all
types of companies.
● High interest rates when acquiring a
loan impede the growth of the
company.
● There was a need to increase the price
due to the increase in the dollar.
● Rising prices force the company to be
unable to hire more personnel.
● The pandemic severely affected the
company's revenues.

SOCIAL FACTORS TECHNOLOGICAL FACTORS

● As a restobar, our target audience is ● Purchases of new smart ovens.
the upper-middle sector. ● Digital Marketing.
● Being located in a well-known district, it ● New charter modality.
receives a high number of tourists. ● Purchases of vacuum sealing
● training of working staff machinery.
● The restaurant is most popular among
young people and adults under 40
years of age.

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POLITICAL FACTORS:

1. Political instability always brings consequences and this time was no exception, and the

restaurant was affected by these conflicts.

2. The lack of support for the current president brings with it bad agreements with other countries

and the difference in ideals, in this case left-wing and right-wing thinking, brought about the

rupture of ties with some countries.

3. Citizen insecurity in the country will always be a problem since foreigners are limited to visit us

bringing with them the loss of income for the restaurant.

4. Informality in the country negatively affects economic growth, worker productivity and social

welfare.

ECONOMIC FACTORS:

1. High interest rates when acquiring a loan impede the growth of our business, even more

so when we do not have the expected income from the restaurant.

2. The increase of the dollar forced us to raise the prices in our menu because as a

company it affects us knowing that it is the most used currency in the world.

3. The increase in market prices due to landslides, rains and different environmental

problems has forced us to reduce our personnel or, in any case, not to hire any more.

4. The pandemic severely affected this company since it was inoperative for a long time

and was the only source of income for many workers.

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SOCIAL FACTORS:

1. It is a restobar located in Miraflores, as a result of which the public that is

received most is from the upper-middle socioeconomic sector.

2. Since we are located in Miraflores, we receive a high number of tourists, and we

even work hand in hand with companies that offer package tours.

3. Being located in Miraflores, we receive a high number of tourists, and we even

work hand in hand with companies that offer tourist packages.

4. Constant training for our staff, as we are trying to maintain certain standards

and make our diners feel comfortable.

5. The restaurant's most frequent visitors are between 20 and 40 years old, mostly

office workers and tourists.

TECHNOLOGICAL FACTORS:

1. Purchasing new smart ovens gives us the convenience and ease of

maintaining quality standards when preparing meals.

2. Digital marketing in the company has played a fundamental role since

nowadays everything is managed through social networks.

3. Time moves forward and so does technology, which led us to update

and in this case a digital chart was implemented.

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4. Purchases of machinery for vacuum sealing, its function is to extend the

life time of the inputs, thus avoiding oxidation and maintaining the

quality of the input.

BIBLIOGRAPHY:

As this is a company in which a member of the group works, no bibliography was needed.

https://www.instagram.com/lacuinadebonilla/?hl=es

https://www.lacuina.pe/

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