1. SOCORRO C.

RAMOS
National Book Store, Inc.
 
Ms. Socorro C. Ramos started working as a salesgirl when she was 18 yrs. old in Goodwill Bookstore in Escolta. She was
good in selling, that’s why she became in charge of the store. When she was married to Jose Ramos, they put up The
National Book Store. Her vision was to extend the National bookstore not only here in Luzon but also to Visayas and
Mindanao for cheaper access to books and school supplies. Before, the National Book Store was a general merchandise
store. Until later on, it was selling books, greeting cards, and school supplies. Today, more than 70 National Book Store
can be found nationwide.
2. TONY TAN CAKTIONG
Jollibee Foods Corporation
 
Jollibee was formerly selling Magnolia Ice Cream, then it was recognized as selling chicken and burger. Tony Tan
Caktiong, the president and CEO of Jollibee, was a name to remember, not only here in the Philippines but also in other
parts of the country, like in US, Hongkong, China, Indonesia, and Japan.  He had received several awards in the business
and the likes. The success of Jollibee according to Mr. Caktiong is sharing to people what they had achieved.  Jollibee had
been known to be a happy and hardworking insect. It is the favorite place to dine in of many Filipinos especially the kids.
3. Lucio Tan
Philippine Airlines
 
Lucio Tan’s story was from rags to riches tale. Before working in the tobacco industry, his business was a scrap. His dream
was to become a scientist but his fortune was bound to become an entrepreneur. His hard work made him successful and
became famous.  Now, he owns Asia Brewery, Tanduay, Fortune Tobacco, Philippine Airlines, Allied Bank, and many
more to mention.
4. ATTY. FELIPE L. GOZON
GMA Network, Inc.
Atty. Felipe L. Gozon is the chairman, president, and CEO of GMA Network. He was credited for the success of GMA
Network in radio and TV broadcasting, filmmaking, and music recording. He was Master Entrepreneur in 2004. Because
of the leadership of Atty. Gozon, he made GMA as one of the top networks in the country today. Currently, GMA had via-
satellite broadcasting in Asia and in other parts of the world. 

5. Henry Sy

ShoeMart
Henry Sy was born on December 25, 1923, in Xiamen China. In his early twenties, he used to sell American shoes. Then
after three years, he was able to have his first shoe mart store. SM group of companies was one of the biggest companies in
our country and the man behind it was Henry Sy. His self-discipline, perseverance, and hard work made him what he is
today. In almost every part of the country (as well as in Asia), there is SM mall.According to Henry Sy Sr., success will not
last if you do not care of it. That’s the secret of their success.
6. Jaime Zobel de Ayala
Ayala Corporation
 
Jaime Zobel de Ayala was before president and chairman of Ayala Corporation. He was considered as one of the richest
persons tied with Henry Sy in 2007. He had received many awards and the latest was Entrepreneur of the Year 2012. His
strategy for being successful in this business was getting partners with those who are in need in the community. He
believes that gaining profits was not really the concern of every businessman, but to help the poor people.
7. Alfredo Yao
Zest-O Corporation
 
Alfredo Yao came from a poor family and became rich due to hard work and determination. He didn’t finish his education
at Mapua Institute of Technology.  He experienced to work in the printing press and then ventured to this business for 20
years. Then, he shifted to a juice manufacturing business. Zest-O became hit to mothers because of its being convenient to
be placed in every lunch box of the children. Today, Zest-O was one of the leading juice manufacturers in the country, in
China, New Zealand, Singapore, and many others.
8. Mariano Que
Mercury Drugstore
Mariano Que first worked in a drugstore. When he was given the opportunity, he invested his 100 pesos in the
sulfathiazole tablets. He sold his products to the people by making use of the wooden pushcart. After saving a lot of
money, he was able to built Mercury. It was made known to the people as selling safe medicines and opened for 24/7.
Mercury, like any other leading drug stores, had many stores nationwide.That was because of the innovations he made in
his products.
9. Cecilio K. Pedro
Lamoiyan Corporation
Cecilio K. Pedro finished his business management degree in Ateneo de Manila University. He founded the Lamoyan
Corp. which produces toothpastes like “Hapee” and “Kutitap.” This made toothpaste affordable to the masses. He survived
in the industry because of being tough and innovative to fight for the multinational companies. His company had received
an award, “Most Outstanding Program for Equal Employment Opportunity,” giving importance to those who have
difficulty in hearing to work in his company.
 
10. Corazon D. Ong
CDO Foodsphere, Inc.
Corazon D. Ong is the founder of CDO Foods. It was a hobby of Ms. Ong to make processed meats products such as corned
beef, hotdog, meatloaf and hamburger patties. She was a dietician by profession. So she understood what the preferences
of most Filipinos are. Today, CDO Foodsphere, Inc. was recognized as the leading supplier of meat toppings. Why??
Because nowadays we have many working mothers and it is convenient on their part to have foods which can be cooked
easily.