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  • Campoaign Brief

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    kak
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    This campaign brief outlines the key elements needed to plan and execute a marketing campaign, including defining the target audience, developing the brand positioning and messaging, setting goals for what the campaign aims to achieve, and planning the necessary investment and timelines. Specifically, it requests information on the demographics, psychographics and competitors for the target segment, how the brand will be positioned to this audience, objectives that are specific, measurable, achievable, relevant and time-bound, and a monthly budget and campaign schedule.

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    Campoaign Brief

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    This campaign brief outlines the key elements needed to plan and execute a marketing campaign, including defining the target audience, developing the brand positioning and messaging, setting goals for what the campaign aims to achieve, and planning the necessary investment and timelines. Specifically, it requests information on the demographics, psychographics and competitors for the target segment, how the brand will be positioned to this audience, objectives that are specific, measurable, achievable, relevant and time-bound, and a monthly budget and campaign schedule.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views1 page

    Campoaign Brief

    Uploaded by

    kak
    This campaign brief outlines the key elements needed to plan and execute a marketing campaign, including defining the target audience, developing the brand positioning and messaging, setting goals for what the campaign aims to achieve, and planning the necessary investment and timelines. Specifically, it requests information on the demographics, psychographics and competitors for the target segment, how the brand will be positioned to this audience, objectives that are specific, measurable, achievable, relevant and time-bound, and a monthly budget and campaign schedule.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Campaign Brief

    Please fill out each part of this campaign brief. Each part will help us understand your strategy so we
    can execute as required.

    1. Target segment (Who is your audience?)


    2. Brand position (Ad messaging / unique selling points)
    3. Goals (What do we want to achieve)
    4. Investment (What do we have to achieve this?)

    Target segment

    Who is the target market / persona that you want to target?

    A) Demographics (age, gender, location, income)


    B) Psychographics: (Values, goals, habits) – What’s important to them, what are their paying
    points?
    C) Competitors in this segment?

    Please include other relevant information such as industry, job title, keywords this persona would
    use, etc…

    Positioning

    How do you position your brand to target these identified segments. This is essentially your value
    proposition and your KSP’s

    Objectives

    What do you want to achieve? This should be SMART.

    e.g. Increase brand awareness through increase in the search traffic on brands terms from x to y
    within x months or increase lead volume by x% within 6 months.

    Investment & Timelines

    Outline monthly investment & campaign timelines

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