Jagannath International Management School

Vasant Kunj, New Delhi-110070

Affiliated to Guru Gobind Singh Indraprastha University, New Delhi)
Recognized u/s 2(f) by UGC & Accredited with ‘A+’ Grade by NAAC
Participant of UNGC & UNPRME, New York
ISO 9001:2015 Quality Certified

Course: BA (JMC) Semester: IV Semester

Subject Code: 204 Subject: Basics of Public Relations

Assignment 1
Q1. Differentiate between Public Relations, Advertising, Propaganda, and Publicity.
Rubrics for the assessment of question 1
Criteria
I II III IV V
(1 mark) (2 marks) (3 marks) (4 marks) (5 marks)
Define Public Define Public Difference Difference Difference between
Relations Relations and between between Public Public Relations,
Advertising Public Relations, Advertising, Propaganda
Relations, Advertising, and Publicity with real
Advertising Propaganda and life examples
and Publicity
Propaganda

Q.2 Discuss the structure and function of a PR Agency. Explain the role of digital media in the
modern world of public relations
Rubrics for the assessment of question 2
Criteria
I II III IV V
(1 mark) (2 marks) (3 marks) (4 marks) (5 marks)
Define PR Define PR Define PR Define PR Agency, Define PR Agency,
Agency Agency and Agency, explain explain the structure explain the structure and
explain the the structure and and write the write the different
structure write the different different functions of functions of an agency +
functions of an an agency + role of role of digital media and
agency digital media and modern online tools +
modern online tools case study to justify the
role of PR Agencies