Nama: Ardella Angeliani

NIM :2200303006

CRROS CULTURAL UNDERSTANDING (CUU)

Indonesia is one of the biggest culture and nation country in the world that is consisted
Of 700 more native languages. Cultural differences are something that cannot be avoided in
Human life. Plurality and dynamic conditions allow human culture to continue to grow and
Have more diversity. Traditional society in the Current global era, cannot be avoided to open up and
struggle with a new culture that brings A new paradigm to the development of human civilization
Geographically, the condition of Indonesia consists of approximately 18,000 islands
And 5 of them are large islands (Sumatra, Java, Kalimantan, Sulawesi and Papua).
The era of globalization also provides their own challenges against cultural plurality. Human Rights
are also fighting for LGBT rights, western democracy that puts the most votes and civility in
politics,
freedom And openness to international trade and technology that go beyond the limits of humanity,
Creating a new culture of another shape. The villages have been connected to the Internet,
experienced a rapid shift in Perspective. Goods from the village can be exported abroad and
compete with other similar Products from other countries.
When seeing these conditions, then the cross-cultural understanding or better known As CCU is
one
of the competencies needed by the human in now a day. The family culture of Asians is brought
together and introduced to the individualistic culture of the western culture. The closure of the
eastern Culture is confronted with the openness of the western culture. And many more meetings
Between the culture, race and ethnicity nowadays.
According to Bennett, Bennett & Allen (2003) states that cross-cultural understanding Is the ability
to move from ethnocentric attitudes towards respect for other cultures, and eventually lead to the
ability to behave appropriately in a culture or different cultures. Crosscultural understanding
basically likes having a dual role.
According to Spencer-Oatey (2012:3) in analyzing the culture of a particular group or
Organization it is desirable to distinguish three fundamental levels at which culture
Manifests itself: (a) observable artifacts, (b) values, and (c) basic underlying assumptions.
Furthermore, the culture itself is the result of creativity, initiative, and taste it.
Intercultural understanding is a golden bridge in towards understanding the
Difference. According to Brett (2000) states that culture is a key factor that affects a process of
negotiation and communication, Furthermore,according of Salacuse (2004),negotiation practices
very from culture to culture.

A language is a communication tool used by humans (Ribeiro ,Sandra & Cunha ,Suzana & Silva,
Manuel. Culture shock is a matter that also needs to be considered when someone is going
To communicate or enter a new area. Understanding the culture of other nations does not mean
eliminating the culture of the nation it self. Cross Culture Understanding is a concept in
understanding cross- cultural communication ,in order to reach higher level learning objectives.