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    This document outlines an assignment to analyze why Starbucks failed to expand in Australia. Students must research Starbucks, investigate its expansion timeline in Australia, examine its business strategy with critical thinking, and offer constructive criticism on how it could have improved. The 1-2 page written report is due on April 14th as a PDF or Word file submitted via WhatsApp to the instructor Eva Bod.

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    This document outlines an assignment to analyze why Starbucks failed to expand in Australia. Students must research Starbucks, investigate its expansion timeline in Australia, examine its business strategy with critical thinking, and offer constructive criticism on how it could have improved. The 1-2 page written report is due on April 14th as a PDF or Word file submitted via WhatsApp to the instructor Eva Bod.

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    6 views1 page

    10 Homework

    Uploaded by

    user thr
    This document outlines an assignment to analyze why Starbucks failed to expand in Australia. Students must research Starbucks, investigate its expansion timeline in Australia, examine its business strategy with critical thinking, and offer constructive criticism on how it could have improved. The 1-2 page written report is due on April 14th as a PDF or Word file submitted via WhatsApp to the instructor Eva Bod.

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    © All Rights Reserved
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    of 1

    April 10th, 2023

    Assignment 4
    This is a research and writing assignment. The purpose of this assignment is to challenge you to analyze a
    case study of real-world business problems. It is about Starbucks, the American multinational chain of
    coffee shops.

    The question you must answer is:

    Why did Starbucks fail to expand in Australia?

    To answer this question, you must:


    ● Research basic information about the company
    ● Investigate the historical timeline of their expansion
    ● Examine their business strategy using your critical thinking skills
    ● Offer constructive criticism about how they could have improved the execution of their strategy

    Your answer must be in the form of a written report (1 to 2 pages long). Please pay attention to spelling
    and grammar, and submit your report on or before Friday, April 14th at midnight. You may submit this
    assignment in the form of a PDF or Word Document via WhatsApp in a private message to your
    instructor:

    Eva Bod
    (+212) 07 01 70 04 34

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