ARCEBAL, Carla Vheia A. Sep.

21, 2022
HRDM – 3A

1. Amazon is a leader in collecting, storing, processing and analyzing personal

information from every customer as a means of determining how customers
are spending their money. The company uses predictive analytics for targeted
marketing which helps them in increasing customer satisfaction and get
loyalty in return.

2. Netflix uses AI-powered algorithms to make predictions based on the user's

watch history, search history, demographics, ratings, and preferences. These
predictions show with 80% accuracy what the user might be interested in
seeing next.

Companies like Amazon and Netflix use the predictive analytics marketing

strategy to target customers and deliver a better user experience. Amazon uses
past purchases and browsing history to recommend products to users.

3. Microsoft Corporation uses predictive analytics tools like provider that allow

manufacturers to digest so much more information and see trends that simply
were not possible before. Consider unforeseen global factors and
environmental impacts such as an unexpected hurricane or snowfall that may
affect inventory delivery.

4. SAS Institute Inc. predictive analytics supports an integrated predictive

modeling process that helps you solve complex problems, exploit your data
assets and drive better performance. You can: Move from pockets of
analytical excellence to the pervasive use of evidence-based decision making.

5. Owkin uses artificial intelligence and machine learning to organize, validate,

predict and compare information. It then builds mathematical models and
algorithms to interpret biostatistics data and patient profiles, according to their
webpage.