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    Saklain Haque Saurav
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    Students from the Department of Business Administration at the University of Asia Pacific are conducting a course on brand management. They have been instructed to gather information about branding from a reputed long-standing company to write a term paper. They are interested in focusing on British American Tobacco Bangladesh and are requesting information on the company's brand mission and vision, target customers, tactics for strengthening the brand, core branding message, promotional activities and channels, existing market risks and opportunities, and annual marketing budget to include in their term paper. Formal permission can be provided if required.

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    Students from the Department of Business Administration at the University of Asia Pacific are conducting a course on brand management. They have been instructed to gather information about branding from a reputed long-standing company to write a term paper. They are interested in focusing on British American Tobacco Bangladesh and are requesting information on the company's brand mission and vision, target customers, tactics for strengthening the brand, core branding message, promotional activities and channels, existing market risks and opportunities, and annual marketing budget to include in their term paper. Formal permission can be provided if required.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Questionnaire

    Uploaded by

    Saklain Haque Saurav
    Students from the Department of Business Administration at the University of Asia Pacific are conducting a course on brand management. They have been instructed to gather information about branding from a reputed long-standing company to write a term paper. They are interested in focusing on British American Tobacco Bangladesh and are requesting information on the company's brand mission and vision, target customers, tactics for strengthening the brand, core branding message, promotional activities and channels, existing market risks and opportunities, and annual marketing budget to include in their term paper. Formal permission can be provided if required.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Hello Sir,

    We are the students of Department of Business Administration, University of Asia Pacific. We


    are doing a course on Brand Management under Professor Dr. Md. Tareque Aziz. We are
    instructed to conduct visits and gather information about the branding insights of a reputed
    company who are operating in the market for several years. We will be writing a term paper on
    it. For this purpose, we are interested to work on British American Tobacco Bangladesh for the
    term paper. We ensure you that all the information will be held confidential.
    For our term paper following information will be needed:

     Brand mission & vision


     Target customers
     Tactics & strategies for making the brand stronger
     The core message of brand
     Promotional activities & channels
     Risk & opportunities that exist in the market
     Marketing budget for a fiscal year

    We can place formal letter signed by the head of the department for permission if needed. Your
    help and support will be highly appreciated

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