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 TABLE OF CONTENT

Sl. No. Contents Page No.

ACKNOWLEDGEMENT

DECLARATION

ORGANIZATION CERTIFICATE

CERTIFICIATE BY GUIDE

CERTIFICIATE BY DIRECTOR

CERTIFICIATE BY HEAD OF DEPARTMENT

1. COMPANY PROFILE
2.
HISTORY
3.
VISION AND
4.
MISSION
5.
CONCEPTUAL FRAMEWORK
6.
SKILLS AND WORKLOAD
7.
WORK EXPERIENCE
8.
NUMBER OF TASK PERFORMED
9.
KEY LEARNING’S
10. CHALLENGES FACED DURING
INTERNSHIP
11.
FUTURE SCOPE
12.
CONCLUSION
13.
SUGGESTIONS
14.
BIBLIOGRAPHY
ORGANIZATION CERTIFICATE
 ACKNOWLEDGEMENT

It would be insufficient just to say “word of thanks” for all those people who have

been so instrumental in the success of this project. However, as a small token of my

appreciation I have named here all those wonderful people, without whom all this

would not have been possible.

I would like to express my deep sense of gratitude to the respectable Dr. Rishi

Agarwal (Director) personalities for their precious suggestions and encouragement

during the project.

I am deeply indebted to my faculty Ms. Vidushi for her guidance and support

throughout our project. It is due to her efforts that my project has gained its present

stature. And I can never thank my family enough for all they have done.

The experience which is gained by me during this project is essential for me at this turning

point of my career.

Last but not least, it was the blessing of my Parent, brother& friends for keeping

me motivated throughout the research period their close attitude and expressions of

love and patience have been nothing short of incredible.

RAVI SAHOO
ROLL NO: 2103600700091
SEMESTER- 3RD
 DECLARATION

I do hereby declare that all the work presented in the summer training report

entitled “PRODUCT MIX OF BANKING AT BAJAJ FINSERVE” is carried

out and being submitted at the school of management for the award of Master

of Business Administration, is an authentic record of RAVI SAHOO . It hasn’t

been submitted at any other place for any other academic purpose.

RAVI SAHOO
ROLL NO: 2103600700091
SEMESTER- 3RD
 DEPARTMENT OF MANAGEMENT
GOEL INSTITUTE OF TECHNOLOGY AND
MANAGEMENT

CERTIFICATE BY GUIDE

This is to certify that RAVI SAHOO bearing Roll No. 2103600700091 has

completed required duration of internship program at Bajaj Finserv Ltd.. And he

has prepared this project report under my guidance and supervision. This report has

not been submitted to any other university or institution for the award of any

degree/diploma/certificate.

Ms. Vidushi

Assistant Professor, GITM

(Project Guide)
 DEPARTMENT OF MANAGEMENT
GOEL INSTITUTE OF TECHNOLOGY AND
MANAGEMENT

CERTIFICATE BY DIRECTOR

This is to certify that the report titled “A STUDY ON FUNCTIONAL AREAS

ANALYSIS OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD.” submitted

to Dr. A.P.J. Abdul Kalam Technical University, in partial fulfilment of the

requirements for the award of the Degree of Master of Business Administration, is

a bonafide record of the project work done by RAVI SAHOO student of Goel

Institute of Technology and Management.

Dr. Rishi Asthana

Director, GITM
 DEPARTMENT OF MANAGEMENT
GOEL INSTITUTE OF TECHNOLOGY AND
MANAGEMENT

CERTIFICATE BY HEAD OF DEPARTMENT

This is to certify that the report titled “A STUDY ON FUNCTIONAL AREAS

ANALYSIS OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD. submitted to

Dr. A.P.J. Abdul Kalam Technical University, in partial fulfilment of the

requirements for the award of the Degree of Master of Business Administration, is

a bonafide record of the project work done by RAVI SAHOO student of Goel

Institute of Technology and Management.

Dr. Jyoti Agarwal

Head of Department, GITM

COMPANY PROFILE
 COMPANY PROFILE

BAJAJ FINSERV LIMITED

ISIN INE918I01018
Industry Financial services
Founded May 2007 (15 years ago)
Founder Jamnalal Bajaj
Headquarters Pune, Maharashtra, India

Key people Sanjiv Bajaj

(Chairman, MD & CEO)

Products Insurance, credit cards, mutual fund, mortgage loans, investment management [2]
Revenue ₹68,438 crore (US$8.6 billion) (2022)

Operating ₹11,270 crore (US$1.4 billion) (2022)

income

Net income ₹8,313 crore (US$1.0 billion) (2022)

Total assets ₹333,718 crore (US$42 billion) (2022)

Total equity ₹40,246 crore (US$5.0 billion) (2022)
Number of 26,969 (2020)
employees

Parent Bajaj Group

Subsidiaries Bajaj Finance
Bajaj Allianz General Insurance
Bajaj Allianz Life Insurance
Bajaj Housing Finance
Bajaj Finserv Markets

Website www.bajajfinserv.in
BAJAJ FINSERV

Bajaj Finserv Limited is an Indian non-banking financial services company

headquartered in Pune. It is focused on lending, asset management, wealth

management and insurance.

Bajaj Finserv is an Indian financial services firm that is a part of Bajaj Holdings &

Investments Limited which focuses on lending, asset management, wealth

management, and insurance.

Marketing is one of the most important functions of a business that indulges in

promotion and marketing activities including market research and advertising for

products or services; especially now in the current context where marketing

innovation has sped up exponentially and adoption of these techniques can be a factor

of make or break for the companies. Before we get into Bajaj Finserv Marketing

Strategy, let’s take a look at the company.

ABOUT BAJAJ FINSERV

Bajaj Finserv Limited is an Indian financial services company that specializes in

lending, personal loan, asset management, wealth management, and insurance. It is a

subsidiary of Bajaj Holdings & Investments Limited. The company employs over
20,154 people at 1,409 different. In addition to financial services, it is involved in

wind energy generation with a total installed capacity of 65.2 MW.

BAJAJ FINSERV TARGET AUDIENCE

The group of people who are most likely to be interested in your product or offer is

referred to as your target audience. And members of this group share similar traits.

Bajaj Finserv’s target audience consists primarily of middle-class and low-income

families. They have tailored their advertisements and marketing strategies specifically

for them. Giving them high-interest rates on investments, quick loans, insurance

policies, and so on. When you provide such offers and services, they attract more

people not only through advertisements but also through word of mouth.

After a brief overview of the company and its target audience, let us now take a closer

look at what made Bajaj Finserv so successful – their Marketing.

BAJAJ FINSERV MARKETING STRATEGY

A marketing strategy is a comprehensive business plan that assists in targeting

consumers and converting them into potential customers of goods or services. Let us

dig deeper into the specifics of their strategy.

Bajaj Finserv Limited (BFS) is the holding company for the various financial services

businesses under the Bajaj Group. It serves millions of customers in the financial

services space by providing solutions for asset acquisition through financing asset

protection through general insurance family protection and income protection in the

form of life and health insurance and retirement and savings solutions. BFS holds

52.49% stake in Bajaj Finance Limited (BFL) and 74% stake each in Bajaj Allianz

General Insurance Company Limited (BAGIC) and Bajaj Allianz Life Insurance

Company Limited (BALIC). Apart from financial services BFS is also active in wind

energy generation and has investments in renewable energy in the form of 138

windmills situated in Maharashtra with an aggregate installed capacity of 65.2 MW.

Bajaj Finserv was formed in April 30 2007 as a result of its demerger from Bajaj Auto

Limited as a separate entity to focus purely on the financial services business of the

group. The process of demerger was completed in February 2008. The wind power

project the stakes in the life and general insurance companies and consumer finance

along with their respective assets and liabilities got vested in Bajaj Finserv Limited. In

addition to that cash and cash equivalent of Rs 800 crore (then market value) was also

transferred to the company. The demerger has enabled investors to hold separate

focused stocks and also facilitated transparent benchmarking of the companies to their

peers in their respective industries.On 20 April 2009 Bajaj Finserv and Allianz Global

Investors AG (AllianzGI) the asset management subsidiary of Allianz SE signed an

agreement to set up as asset management Joint Venture Company in India. AllianzGI

and Bajaj Finserv will hold a 51% and 49% state respectively in the equally managed

proposed venture. On 10 November 2009 Bajaj Finserv announced that the Reserve

Bank of India has issued to the company a Certificate of Registration dated 30

October 2009 under section 45-IA of the RBI Act 1934 to carry on the business of a
Non-Banking Financial Institution (NBFC) (non-deposit taking).On 5 May 2010 Bajaj

Finserv announced that Bajaj Auto Finance (BAFL) has launched its Construction

Equipment (CE) financing and Retail Loan against Securities (LAS) business in the

month of April 2010. 04 March 2011 Bajaj Finserv said in a clarification to the stock

exchanges that the company does not have any plan at present or in the foreseeable

future to sell its equity to Berkshire Hathaway group of companies. Berkshire

Hathaway will enter Indian insurance business as a corporate agent for Bajaj Allianz

General Insurance Company Ltd (BAGIC) a 74% subsidiary of Bajaj Finserv Ltd..

The tie up will help BAGIC expand its customer base. BAGIC has about 40 corporate

agents. On 17 October 2012 Bajaj Finserv successfully allotted 1.44 crore equity

shares to existing eligible shareholders on a rights basis in the ratio of 1 equity share

for every 10 equity shares held on the record date. The rights issue was priced at Rs

650 per share. The company raised Rs 939 crore from the issue. The rights shares

were listed on BSE and NSE on 22 October 2012. On 27 June 2013 Bajaj Finserv

announced that it has submitted its application to Reserve Bank of India on 26 June

2013 for a licence to commence banking business in terms of section 22 of the

Banking Companies Act 1949. It is proposed to do this by converting its subsidiary

Bajaj Finance Ltd into a bank in terms of RBI Guidelines for Licensing of New Banks

in the Private Sector dated 22 February 2013.On 1 November 2014 Bajaj Finserv

transferred by way of sale of 100% shares of Bajaj Financial Solutions Ltd. (together

with its wholly-owned subsidiary Bajaj Financial Securities Ltd.) for a consideration

of Rs 17 crore on an arm's length basis to its subsidiary company Bajaj Finance Ltd to

facilitate Bajaj Finance Ltd promote the business of housing finance. The transaction

was approved by the Company's Board of Directors at its meeting held on 14 October

2014. On 3 November 2015 Bajaj Finserv announced that the Reserve Bank of India
has accorded its approval for conversion of the company into a Core Investment

Company not requiring registration with RBI and has accordingly cancelled the

Certificate of Registration as NBFC earlier issued to the company.On 23 November

2016 Bajaj Finserv exercised its right to convert 92.5 lakh warrants of Bajaj Finance

Limited into equity shares upon payment of balance 75% amount aggregating to Rs

306.08 crore. Consequently the company's shareholding in Bajaj Finance increased

from 57.28% to 58%. The paid-up equity share capital as on 31 March 2017 was Rs

79.57 crore. During the Rights Issue of equity shares made by the Company in 2012

certain shares had been kept in abeyance as required by law. With resolution of a few

cases during the year 2017 the Company has allotted 327 equity shares of the face

value of Rs 5 each at the original Rights Issue price of Rs 650 per share to the eligible

shareholders. During the year BFL divided its equity shares of face value of Rs 10

each to Rs 2 each and also issued one fully paid bonus equity share of the face value

of Rs 2 against one equity share of the face value of Rs 2. As on 31 March 2017 Bajaj

Finserv held 74% of the equity capital in its joint ventures BAGIC and BALIC the

balance being held by Allianz.The paid-up equity share capital as on 31 March 2018

was Rs.79.57 crore consisting of 159135097 fully paid-up equity shares of face value

of Rs.5 each. During the Rights Issue of equity shares made by the Company in 2012

certain shares had been kept in abeyance as required by law. With resolution of a few

cases during the year under review the Company has allotted 3317 equity shares of

the face value of Rs.5 each at the original Rights Issue price of Rs.650 per share to the

eligible shareholders.During the year 2017-18 Bajaj Financial Holdings Ltd. a wholly-

owned subsidiary has firmed up new business plans for undertaking activities on

digital and online platform to augment the business of Company's subsidiaries and

consequently changed the name to Bajaj Finserv Direct Ltd. with effect from 27
February 2018During FY2020 Bajaj Finserve Direct Ltd (BFSD) subsidiary which

was incorporated in FY2019 launched its digital platform 'FINSERVE MARKETS'.

During the fiscal 2020 BFS incorporated a wholly owned subsidiary in the name of

Bajaj Finserv Health Ltd. In FY 2020 Company started a broking business through its

100% subsidiary Bajaj Financial Securities Ltd. (BFinsec).As on 31 March 2021

Company held 74% of the equity capital in both BAGIC and BALIC with the balance

being held by Allianz.During FY2022 the Company along with Bajaj Finance Ltd.

(BFL) a subsidiary company made a joint investment in the form of equity shares

and/or convertible loan or security into equity shares to Bajaj Finserv Direct Ltd.

(BFS-D). Consequent to infusion in equity capital by BFL BFS-D ceased to be a

wholly-owned subsidiary of the Company. As at 31 March 2022 BFS and BFL

respectively hold 80.10% and 19.90% of equity share capital in BFS-D.During

FY2022 Bajaj Finserv Ventures Ltd. (BFS-Ventures) Bajaj Finserv Asset

Management Ltd. (BFS-AMC) and Bajaj Finserv Mutual Fund Trustee Ltd. were

incorporated as wholly owned subsidiaries of the Company.

BAJAJ FINSERV SLIDES OVER 9% IN FOUR DAYS

Bajaj Finserv declined 1.18% to Rs 1413, extending losses for the fourth consecutive

trading session.

Shares of the Bajaj Finserv lost 9.61% in four trading sessions from its recent closing

high of Rs 1,563.25 on 3 January 2023.

On the BSE, 1.01 lakh shares were traded in the counter so far compared with average

daily volumes of 92,000 shares in the past two weeks. The stock hit a high of Rs

1,451 and a low of Rs 1,409.60 so far during the day.

The stock hit a 52-week high of Rs 1,861.61 on 19 January 2022. The stock hit a 52-

week low of Rs 1,077.70 on 1 July 2022.

The stock had underperformed the market over the past one month, declining 11.60%

compared with 2.67% decline in the Sensex.

The scrip had underperformed the market in past three months, sliding 16.85% as

against Sensex's 4% rise.

The counter had underperformed the market in past one year, slipping 20.39% as

against 1.3% increase in the Sensex.

On the technical front, the stock's daily RSI (relative strength index) stood at 26.514.

The RSI oscillates between zero and 100. Traditionally, the RSI is considered

overbought when above 70 and oversold when below 30.

On the daily chart, the stock was trading below its 50-day, 100-day and 200-day

simple moving average (SMA) placed at 1,619.76, 1,658.42 and 1,514.98,

respectively. These levels will act as crucial ressitance zones in near term.

Bajaj Finserv is the holding company for the various financial services businesses

under the Bajaj group. It participates in the financing business through its 52.49%

holding in Bajaj Finance and in the protection business through its 74% holding in

two unlisted subsidiaries, Bajaj Allianz General Insurance Company and Bajaj

Allianz Life Insurance Company.

Bajaj Finserv reported 39% rise in consolidated net profit to Rs 1,557 crore on a 16%

increase in total income to Rs 20,803 crore in Q2 FY23 over Q2 FY22.

BAJAJ FINSERV SPURTS ON STRONG

Bajaj Finserv surged 9.16% to Rs 14,522 after the company's consolidated net profit

rose 57% to Rs 1,309 crore on a 14% rise in total income to Rs 15,888 crore in Q1

FY23 over Q1 FY22.

Profit before tax in Q1 FY23 stood at Rs 3,593.91 crore, up by 103.3% from Rs

1,767.10 crore in Q1 FY22.

Total expenses rose 0.91% to Rs 12,294.04 crore. Employee benefits expense rose

59.7% to Rs 1,977.18 crore in Q1 FY23 over Q1 FY22.

Meanwhile, the board of Bajaj Finserv has approved 5-for-1 stock split and 1:1 bonus

issue of shares. The company will split each equity share of face value Rs 5 each into

Rs 1 each. Later it will issue one fully paid bonus equity share of the face value of Rs

1 each against one equity share of the face value of Rs 1 each. This is subject to

shareholders' approval.

Bajaj Finserv is the holding company for the various financial services businesses

under the Bajaj group. It participates in the financing business through its 52.49%

holding in Bajaj Finance and in the protection business through its 74% holding in

two unlisted subsidiaries, Bajaj Allianz General Insurance Company and Bajaj

Allianz Life Insurance Company.

Bajaj Finance recorded 159% jump in consolidated net profit to Rs 2,596 crore in Q1

FY23 over Q1 FY22, mainly on account of robust AUM growth, higher net interest

income and better asset performance. Total income for Q1 FY23 increased by 38% to

Rs 9,283 crore from Rs 6,743 crore posted in Q1 FY22.

Assets Under Management (AUM) as at 30 June 2022 were Rs 204,018 crore as

against Rs 159,057 crore as at 30 June 2021, registering an increase of 28% YoY.

Bajaj Allianz General Insurance Company (BAGIC)'s gross written premium for Q1

FY23 rose 25% to Rs 3,119 crore as against Rs 2,494 crore posted in Q1 FY22. The

company wrote government health insurance of Rs 108 crore in Q1 FY23. Net earned

premium increased by 2% to Rs 1,852 crore in Q1 FY23 from Rs 1,815 crore reported

in Q1 FY22.

The claim ratio increased to 77.9% in Q1 FY23 from 75.9% in Q1 FY22, largely on

account of higher severity (impact of inflation) in motor and health segments. The
combined ratio was 104.6% in Q1 FY23 as against 103.4% in Q1 FY22, mainly due

to higher claims ratio.

Profit after tax for Q1 FY23 stood at Rs 411 crore, up by 14% from Rs 362 crore in

Q1 FY22.

As on 30 June 2022, solvency ratio was 349%, which is well above the minimum

regulatory requirement of 150%. Assets Under Management (AUM), represented by

cash and investments as on 30 June 2022 stood at Rs 25,362 crore (up 8% YoY).

Bajaj Allianz Life Insurance Company (BALIC)'s new business premium for Q1

FY23 more than doubled to Rs 2,917 crore from Rs 1,296 crore in Q1 FY22. The

renewal premium for Q1 FY23 was Rs 1,452 crore (up 19% YoY).

Gross written premium for Q1 FY23 increased by 74% to Rs 4,369 crore from Rs

2,516 crore in Q1 FY22.

Shareholders' profit after tax during Q1 FY23 stood at Rs 124 crore, an increase of

48% from Rs 84 crore in Q1 FY22.

The solvency ratio stood at a healthy 527% as on 30 June 2022 as against the

minimum regulatory requirement of 150%. Assets Under Management (AUM},

represented by total investments increased by 8% to Rs 83,072 crore as on 30 June

2022 as against Rs 77,270 crore as on 30 June 2021.

Bajaj Finserv the financial service arm of Bajaj group was formed in 2007 post the

demerger from Bajaj Auto. Bajaj Finserv Ltd. is currently engaged in lending,

protection and saving, and digital and online platforms offering a wide array of

financial products and services in India. Bajaj Finserv through its operating

companies serves millions of customers in the financial services space by providing

financing option for multiple needs, Investment and saving options, asset protection

through general insurance, family protection and income protection in the form of life

and health insurance and retirement and savings solutions.

PRODUCTS / SERVICES

LENDING

Bajaj Finance Limited (BFL), the lending and investment arm of Bajaj Finserv Group

is listed on The Stock Exchange (BSE) and the National Stock Exchange (NSE).
Bajaj Finance Ltd., has diversified business across consumer, payments, rural, SME,

commercial & mortgages segments. For Mortgage business, BFL also operates

through a 100% subsidiary namely, Bajaj Housing Finance Limited (BHFL) which is

registered with National Housing Bank (NHB) as a Housing Finance Company

(HFC). BHFL started its operations in FY2018 and all the incremental mortgage

business is now done through BHFL.

PROTECTION AND SAVINGS

Bajaj Allianz General Insurance Company Limited (BAGIC) is a joint venture

between Bajaj Finserv Limited and Allianz SE, a German financial services company.

Bajaj Allianz General Insurance received an Insurance Regulatory and Development

Authority of India (IRDAI) certificate of registration on 2 May 2001 to conduct

general insurance business, including health insurance, in India.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Limited and

Allianz SE, a European financial services company. Being one of the private

insurance companies in India, it offers insurance products for financial planning and

security. Bajaj Allianz Life Insurance began operations on 12 March 2001 and today

has presence pan-India.

DIGITAL AND ONLINE PLATFORM

Bajaj Financial Holdings Ltd., a wholly-owned subsidiary, has firmed up new

business plans for undertaking activities on digital and online platform to augment the

business of the Company’s subsidiaries and has changed its name to Bajaj Finserv

Direct Ltd.

In addition, there are wind-farm assets in Maharashtra with an installed capacity of

65.2 MW.

CORPORATE SOCIAL RESPONSIBILITY

OVERVIEW

Our belief is to make a difference in the lives of people that drives the growth of the

community. We take small step through the social cause to drive our objective of

being socially responsible corporate. This principal has been followed over the years

that our founder Mr. Jamnalal Bajaj initiated.

OUR HISTORY

Our founder, Mr. Jamnalal Bajaj has initiated the culture of giving back to society in

the pre-independence era. Mr. Jamnalal Bajaj, a Philanthropist had a vision to build an

entity that is socially responsible. He believed in the fact that ‘common good is more

important than individual gain’. Today, the group, under the able stewardship of Mr.

Rahul Bajaj, with support from his sons- Rajiv Bajaj and Sanjiv Bajaj, has touched

and changed many lives.

OUR BELIEFS

Our belief that “one life is all we have to be the best version of ourselves” and help

individuals to unlock and activate their true potential. We aim to drive this with

various institution and partnership, creating a common thread across the associations.
History
The financial services and wind energy businesses were transferred to Bajaj Finserv

Limited (BFS) as part of the concluded demerger from Bajaj Auto Limited, approved

by the High Court of Judicature at Bombay by its order dated 18 December 2007. It is

a financial conglomerate with stakes in the financing sector (Bajaj Finance), the life

insurance business (Bajaj Life Insurance), and the general insurance business (Bajaj

General Insurance).

Bajaj Holdings and Investments Limited is the parent company which holds 39.29%

stake in Bajaj Finserv. The former has been registered as a Non–Banking Financial

Company (NBFC) under the Registration No. N–13.01952 dated 29 October 2009

with Reserve Bank of India (RBI).

The company employs over 20,154 employees at 1,409 locations, and is engaged in

consumer finance businesses, life insurance, and general insurance. Apart from

financial services, it is also active in wind energy generation with an installed capacity

of 65.2 MW. In the quarterly results for June 2022, the company's board of directors

has approved the sub-division of its equity shares in a ratio of 1:5.

During a block deal in the last week of December 2022, promoter Jamnalal Sons

increased its holdings in the company. In the open market, the promoter purchased

equity shares worth a total of ₹100.41 crore. However, the other promoter, Rishab

Family Trust, was able to sell a portion of the company's shares.

SUBSIDIARIES

Bajaj Finance was initially incepted as Bajaj Auto Finance in 1987. Later diversified

into business and property financing.

Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv and Allianz SE.

Being one of the private insurance companies in India, it offers insurance products for

financial planning and security. The company received the Insurance Regulatory and

Development Authority (IRDA) certificate of Registration on 3 August 2001 to

conduct Life insurance business in India.

Bajaj Allianz General Insurance is a private general insurance company in India. It is

another joint venture between Bajaj Finserv Limited and Allianz SE. It is

headquartered in Pune with offices in over 200 cities in India and more than 3,500

employees as of 2018.

Shares of Bajaj Finserv surged 5 per cent to Rs 16,850 on the BSE in Tuesday's intra-

day trade after the company fixed September 14, 2022 as the 'Record Date' for the

purpose of determining the members, eligible for the sub-division of existing equity

shares, and issue of bonus equity shares of the company.

On July 28, 2022, Bajaj Finserv's board had approved sub-division of existing equity

share of face value of Rs 5 into five equity shares of face value of Rs 1 fully paid- up.

The board had also approved issue of one bonus equity shares of face value of Rs 1

for every one equity share of Rs 1.

Highlighting the rationale behind the split and issue of bonus shares, the management

had said that the company and subsidiaries have grown significantly, in terms of

business and performance over the years. "This is reflected in the share price of the

company, which touched peak of Rs 19,325 in October 2021. Since then, the price has

hovered around Rs 12, 200," it said.

Currently, retail or individual shareholders comprise 98 per cent of the total number

of shareholders, who hold around 17.52 per cent of paid-up value of shares. Amongst

its peers, the share price of the company is one of the highest despite a small capital

base, the ompany had said.

As and when the stock price rises further, it will be increasingly difficult for small

potential shareholders to partake in the company's future. Keeping with the spirit of

inclusion and in order to reward the shareholders, the board of directors, approved and

recommended the said corporate actions, Bajaj Finserv had said.

Bajaj Finserv is primarily engaged in promotion of financial services such as

insurance, broking, investments etc. It is a financial conglomerate with holding in

financing business (Bajaj Finance), life insurance (Bajaj Life Insurance) and general

insurance (Bajaj General Insurance) business.

In the past three months, Bajaj Finserv has outperformed the market by surging 30 per

cent, as compared to 4.5 per cent rise in the S&P BSE Sensex. The stock hit a one-

month high of Rs 17,145 on August 17, 2022.

Vision and

Mission
Its vision is to provide financial solutions for retail and SME customers through their

life cycle - asset acquisition and lifestyle enhancement through financing, asset

protection through insurance, family protection through life and health insurance,

healthcare needs for the family, savings products, wealth management, retirement

planning and annuities. BFS, through its various businesses serves crores of

customers by providing these solutions. In furtherance of this vision, BFS participates

in various businesses through controlling stakes including,

CONCEPTUAL

FRAMEWORK
 CONCEPTUAL FRAMEWORK

PRODUCT MIX

Product mix, also known as product assortment, refers to the total number of product

lines a company offers to its customers. For example, your company may sell multiple

lines of products. Your product lines may be fairly similar, such as dish washing

liquid and bar soap, which are both used for cleaning and use similar technologies.

Width: Number of Product Lines

The width, or breadth, of a company's product mix pertains to the number of product

lines the company sells. For example, if you own EZ Tool Company and have two

product lines – hammers and wrenches – your product mix width is two.

Small and upstart businesses will usually not have a wide product mix. It is more

practical to start with some basic products and build market share. Later on, the

company's technology may allow the company to diversify into other industries and

build the width of the product mix.

Length: Total Products

The product mix length is the total number of products or items in your company's

product mix. For example, EZ Tool has two product lines, hammers and wrenches.

In the hammer product line are claw hammers, ball peen hammers, sledge hammers,

roofing hammers and mallet hammers. The wrench line contains Allen wrenches,

pipe wrenches, ratchet wrenches, combination wrenches and adjustable wrenches.

Depth: Product Variations

Depth of a product mix pertains to the total number of variations for each product.

Variations can include size, flavor and any other distinguishing characteristic. For

example, if your company sells three sizes and two flavors of toothpaste, that

particular line of toothpaste has a depth of six. Just like length, companies
sometimes report the average depth of their product lines; or the depth of a specific

product line.

If the company also has another line of toothpaste, and that line comes in two

flavors and two sizes, its depth is four. Since one line has a depth of six and the

second line has a depth of four, your company's average depth of product lines is

five (6+4=10, 10/2=5).

Consistency is Relationship

Product mix consistency describes how closely related product lines are to one

another – in terms of use, production and distribution. Your company's product mix

may be consistent in distribution but vastly different in use. For example, your

company may sell health bars and a health magazine in retail stores. However, one

product is edible and the other is not.

The production consistency of these products would vary as well, so your product

mix is not consistent. Your toothpaste company's product lines, however, are both

toothpaste. They have the same use and are produced and distributed the same way.

So, your toothpaste company's product lines are consistent.

Product Market Mix Strategy

Small companies usually start out with a product mix limited in width, depth and

length; and have a high level of consistency. However, over time, the company may

want to differentiate products or acquire new ones to enter new markets. They may

also add to their lines similar products that are of higher or lower quality to offer

different choices and price points.

Dimensions of a Product Mix

#1 Width

Width, also known as breadth, refers to the number of product lines offered by

a company. For example, Kellogg’s product lines consist of: (1) Ready-to-eat

cereal, (2) Pastries and breakfast snacks, (3) Crackers and cookies, and (4)

Frozen/Organic/Natural goods.

#2 Length

Length refers to the total number of products in a firm’s product mix. For

example, consider a car company with two car product lines (3-series and 5-

series). Within each product line series are three types of cars. In this

example, the product length of the company would be six.

#3 Depth

Depth refers to the number of variations within a product line. For example,

continuing with the car company example above, a 3-series product line may

offer several variations such as coupe, sedan, truck, and convertible. In such

a case, the depth of the 3-series product line would be four.

#4 Consistency

Consistency refers to how closely related product lines are to each other. It is

in reference to their use, production, and distribution channels. The

consistency of a product mix is advantageous for firms attempting to position

themselves as a niche producer or distributor. In addition, consistency aids

with ensuring a firm’s brand image is synonymous with the product or service

itself.
Illustration of a Product Mix

In the illustration above, the product mix shows a:

 Width of 3

 Length of 5

 Product Line 1 Depth of 2

 Product Line 2 Depth of 1

 Product Line 3 Depth of 2

The mix is considered consistent if the products in all the product lines are

similar.
SKILLS AND

WORKLOAD
 SKILLS AND WORKLOAD
 Performing clerical duties: Creating PowerPoint presentations, drafting reports,

designing creatives, researching trends and the like.

 Managing social media and emails: You may be asked to handle the company’s

social media accounts, write emails to customers, talk to clients on the phone, and

similar duties. Your day may include designing social media posts, scheduling them

and creating a general strategy for your posts.

 Event handling: Interns are often asked to oversee the scheduling of important

events. You may asked to help get everything prepared for an important. From

securing the location to assisting the creation of a theme to sourcing your key

speakers.

 Research: Interns fresh from a university education have a great deal of up-to-date

knowledge. Your organisation may put this knowledge to good use by placing you in

a research role. You may be asked to look into a new project and give your

recommendations on how best to execute it.

 WORK
EXPERIENCE
 WORK EXPERIENCE

I was very excited to intern with a reputed organisation like Bajaj Finserv Ltd....

However, Bajaj Finserv Ltd... ensured that the internship went ahead without any

hiccups. Given the circumstances, the internship was virtual. Though, it was

conducted without compromising on the quality of learning opportunities for the

interns. I admired the way they approached the virtual internship. It never looked

like this was their first virtual internship. The process was such hassle -free and

peerless.

My project was on management. I got to work with the residual management

team. It was my first time working on a real-time work project and I was ready

for the challenges. Here I would like to extend my gratitude to my mentor. He

ensured that his guidance and input was always available, despite his busy

schedule.

With my minimal corporate experience, developing a business case was very

challenging to me. Especially during the early stages of the internship. But, it

became a lot easier, as I gained experience across a variety of functions .

Function including:-

1. Data handling

2. Business analysis

3. Problem finding

4. Strategy development

5. Financial viability

I had put in a lot of effort into the project and I was proud of my work. My only

regret was the final presentation. I felt it didn't justify the hard work I had put i n
during the project. Then again, understanding what went wrong and making

necessary improvements, is a part of the learning process.

I had learned a lot during my internship, from the experts at Bajaj Finserv Ltd....

And this experience will be a big stepping stone, as I enter into my career in

management.

The kind of work independence provided by my mentor during my internship

period was unparalleled. A strong support system provided by him and the team

helped me have a structured approach to the problems at hand. Their constant

support during the internship made this experience phenomenal. My aim is to

build on this enriching and valuable experience in Bajaj Finserv Ltd...

Though I spent just a few weeks with Bajaj Finserv Ltd.. it has left a long-lasting

impact, both personally and professionally. I want to take this opportunity to

thank every single person who made this internship a memorable and enriching

one.

I once again thank each one involved in making this virtual internship a

successful and fruitful endeavour for us.

NUMBER OF TASK

PERFORMED
 NUMBER OF TASK PERFORMED

1. Do research for a new project

2. Learn more about competitors

3. Figure out better systems

4. Create a presentation

5. Keep an organized workspace

6. Complete additional training

7. Sit in on client meetings

8. Help with brainstorming sessions

9. Order office supplies

10. Lead a team meeting

11. Manage the company's social media

12. Review company materials

 KEY

LEARNING’S
 KEY LEARNING’S

An internship is an opportunity to test drive a career without making any serious

commitments. It provides you with experiences, lessons, and the tools you’ll need to

get a full-time gig in the future.

It is often a great choice because it gives you a feel for work without being thrown

into the deep end straight away. This provides you with the opportunity to grow and

learn before fully entering the working world.

New and improved skills and how to apply them

One of the most important things you can gain from an internship is newfound

knowledge. This can include knowing how to fulfil tasks that are relevant to your

desired career path and sharpening the skills that you already possess.

Many students think an internship mainly consists of making coffee and running

errands for superiors all day, but that is not true. And really, it shouldn’t be like that.

An internship is an opportunity to test out all the skills that you developed in

varsity/college and see how they work in the real world.

Networking is important

Don’t underestimate yourself; make sure you make the most of your internship and

take advantage of all the opportunities that come with it.

Also, unglue yourself from your desk every once in awhile and get to know other

interns. Not only will you end up creating great memories and making friends, but

you will widen your professional network.

Taking constructive criticism well

Naturally, no one likes to be criticised and performance evaluations can be quite

scary. You will probably make a few mistakes and receive constructive criticism

about your work from both your colleagues and your boss.
Always remind yourself that it’s not personal. It is for your own good and growth and

it will improve the quality of your work.

Work hard no matter what you’re doing

Always work hard even if your task is small and seems unimportant. It will help you

build a good work ethic, and people will notice the effort you put in.

It’s not nice being told what to do all the time, but your superiors (mostly) know

better. Following the rules and instructions they give you makes it easier for

everyone.

Independence

Often, we think being spoon-fed is the way to learn, but working independently has

proved to be very important. Your internship will teach you to make my own

decisions and do things on your own.

Being able to work independently with little guidance is very important in the

working world.

Making connections

In addition to the people who will be your references in the future, try to leave your

internship with new connections: senior employees, clients, fellow interns, etc.

These people can provide guidance, advice and help you in future job searches. Keep

them in the loop on where you are in your career, and offer to help them whenever

you can.

To do this, you’ll need to make an effort during the course of your internship to build

relationships with people around the office.

You’re more important than you think

Even though you are at the bottom of the career ladder, you’re also needed and your

basic work is appreciated.

Intern life can be tough, and you only get a short time to make a lasting impression.

However, it is a great opportunity to gain experience, make friendships and learn. So

work hard and enjoy your internship.

 CHALLENGES
FACED DURING
INTERNSHIP
 CHALLENGES FACED DURING INTERNSHIP

Time management

However, proper time management is important in professional workplace where

time management can reflect someone’s integrity and effectiveness. The solution is to

build it through adapt more organized lifestyle like reach workplace earlier to show

employer that you are passion to your job.

Fear to ask question

Fear is common in every internship where student is afraid to disturb others and

judged by others It also logic where others may have their work to be done and does

not have the extra time to answer the question.

Too Many Information Absorption

Introductions to the company profile, what they do, and all the HR facilities/bindings.

The information comes at such a velocity that before even processing one part comes

the other parts.

Self-ice-breaking sessions

This is one of the major intern problems. Not sure how to socialize with your

colleagues/supervisor is a major challenge for you. If other interns are joining with

you, you tend to adjust to the office environment more easily than if you’re the only

intern joining.

This is more of a challenge for introverts out there than extroverts. More or less,

everyone takes time for the ice-breaking sessions during the first step of their career.
Should I ask? Whom should I ask? What shall I say when asking?

A common Intern Problem is asking questions. My biggest hesitation lies in asking

questions. What if asking questions will create an impression that I don’t know

anything?

Will they perceive me as silly? So many thoughts roam through my mind.

I’m not even sure which of my colleagues will help you or will they feel disturbed. I

feel hesitant in interrupting them.

Understanding teamwork

Understanding teamwork is one of the biggest Intern Problems or Internship

Challenges because teamwork in the professional sector is a lot different than my

projects at varsity.

Miscommunication, misinterpretation of the actual objectives, and different opinions

of team members are common and vary from that of the project group work I have

done.

Also, mishaps in internal communication affect your work. I find myself not sure how

to resolve many cases.

How to do the work?

Finally, I have been assigned to some work, some real work. But umm… how to

progress? You know several ways to do it but is there any particular way your

supervisor demands from you? You’re confused. You don’t get enough guidelines or

directions.
Understanding the office culture

It sure takes time to understand the office culture. Since every organizational culture

varies from office to office. Some have a rigid structure while others are flexible.

Though organizations are moving more towards flexibility nowadays, some offices do

have strict policies. Then again, there are some internal differences too.

For example, the marketing department may be more social, and fun-loving than the

finance department. The vice-versa may happen too.

During your first weeks of socializing struggles, trying to observe the organizational

behavior is a challenge here too.

The perception is very important here since according to that you progress in

socializing.
FUTURE SCOPE
 FUTURE SCOPE

In today’s world of internet, Digital Marketing is the only one and most guaranteed

way of marketing, which is popularly being the most preferred space for marketing

communications and related interactions.

The future of marketing is way beyond the traditional marketing and now, marketing

is majorly based on the Digital Sphere. The scope of Digital Marketing provides some

of the most powerful techniques of marketing where traditional modes of marketing

fail.

The great panjandrum on Digital Marketing over industrialists is to empower them

and to optimize their start-ups in the quickest possible and most cost-effective

fashion. Future of digital marketing is going to be more encompassing in future.

Undoubtedly, it is an undeniable fact that there is a great scope in digital marketing.

The things that are considered for Digital marketing are like –

Search engine results – page rankings

Search engine platforms – Advertising

Conversion through SMO & SEO campaigns

Optimization of internet marketing & associated ROI

Marketing on Digital World & Banner ads on other websites

CONCLUSION
 CONCLUSION

This internship has been an excellent and rewarding experience. I have been able to

meet and network with so many people that I am sure will be able to help me with

opportunities in the future.

One main thing that I have learned through this internship is time management skills

as well as self-motivation. When I first started I did not think that I was going to be

able to make myself sit in an office for eight hours a day, five days a week. Once I

realized what I had to do I organized my day and work so that I was not overlapping

or wasting my hours. I learned that I needed to b organized and have questions ready

for when it was the correct time to get feedback. From this internship and time

management I had to learn how to motivate myself through being in the office for so

many hours. I came up with various proposals and ideas that the company is still

looking into using.

SUGGESTIONS
 SUGGESTIONS

1. Pay careful attention

Ask thoughtful questions and soak up information, then seek out more information so

you can ask thoughtful follow-up questions.

Actively listen and take notes when receiving instructions. Show initiative by

researching questions first, through company resources, and then ask your questions.

2. Have a positive attitude and show gratitude

Be enthusiastic - it's contagious!

Be willing to take on any assigned task, no matter how small. You'll often find that

excelling at the basics can lead to more responsibilities.

3. Expand your network

This is your chance to build relationships with people at all levels. Get to know the

other interns, as they will grow with you in your career. Get involved in on-site events

and groups to get to know the people in your office.

Think of it as "net-giving" as people want to hear your perspective as much as you

want to learn something new from them.

4. Practice two-way mentoring

Find someone you look up to and want to emulate at your office. Get to know them

and learn more about their career path and why they made the career choices they

have.

Pay it forward by volunteering to be a mentor to others when you are back on campus.

5. Be open to feedback

Every so often, ask your manager how you're performing. What are you doing well?

What could you be doing differently? What could you do better? Are you meeting the
goals of the organization? By asking these questions, you'll make it easy for them to

give you input that will help you grow.

Once you have received feedback, try to embed these new behaviors immediately so

that your manager is able to see that you are open to feedback and willing to better

yourself.

6. Quality over quantity

Make sure you review your work before you submit it to your manager. Don't rush to

the next task to show how much you can do. Take your time to do your job well.

Show that you pay attention to detail by following instructions and that you care about

the quality of your work. Put in your best effort, even when you are handed tasks that

may not excite you.

It's best to remember the saying, "Take your work seriously, but don't take yourself

seriously."

7. Stay focused

Don't use social network sites (unless it's a part of your job), converse with friends on

G-chat, or text with friends throughout the day, unless there is an emergency. You

may be confident that it doesn't affect your work, however, experienced managers

may feel otherwise. This is especially important early on as your manager's opinion

matters most.

It's often useful to put your personal phone on "do not disturb" mode or keep it in

your bag to ensure you are constantly putting your best foot forward.

8. Be professional

Remember that an internship is an extended interview. Don't take it for granted. Even

if you work in a casual setting, you need to be cognizant of the impression that you

are making.
Being professional doesn't mean not being yourself - it just means that you need to be

conscious that behaviors and habits are acceptable on campus, or in a social setting,

are not necessarily appropriate in a multi-generational workforce.

9. Understand the office norms and company culture

Observe how others in the office act, and mirror that. For example., if colleagues

modulate their voices when others are on the phone, then modulate yours.

Figure out the office norms and follow them. These details may sound trivial,

however, they'll help you build rapport and get along with your colleagues.

10. Stay connected

Continue the relationships you've built after the internship ends. The truth is that

sometimes getting an interview or a job is about who you know and what your former

managers have to say about you, so keep in touch via LinkedIn or email.
BIBLIOGRAPHY
 BIBLIOGRAPHY

 https://www.thomsonreuters.com/en/careers/careers-blog/10-ways-to-make-

the-most-of-your-internship.html

 https://www.investopedia.com/articles/professionals/061313/what-expect-

financial-internship.asp

 https://www.indeed.com/career-advice/career-development/benefits-of-

internships

 https://capital-placement.com/blog/role-of-intern/

 https://srmu.ac.in/Overview

 https://srmu.ac.in/Vission-And-Mission

 https://srmu.ac.in/Core-Values

 https://srmu.ac.in/Fountainhead-of-Inspiration

 https://srmu.ac.in/Leadership

 https://srmu.ac.in/Strategic-Plan-and-Deployment