Alan G.

Hoffman Reisterstown, MD 21136 • 410-746-9591

Alanghoffman@comcast.net • www.linkedin.com/in/AlanGHoffman

HEALTHCARE SALES MANAGEMENT & BUSINESS DEVELOPMENT EXECUTIVE

Results-driven and award-winning executive with district, regional and national level capacities in the Healthcare sector
working for niche, global and Fortune 50 companies. Accomplished in the Pharmaceutical, OTC, Medical Device, and
Healthcare IT industries as both an individual contributor and inspirational leader over teams of sales specialists,
Managers, Directors and support personnel to consistently outperform growth and financial objectives.

AREAS OF EXPERTISE AND SUCCESS

Operational Efficiency, Market Expansion, Territory Management, Business Development, Performance Improvement,
Strategic Planning, P&L, Team Development, Building Business/Peer/Client Relationships, C-Suite Engagement.

PERSONAL STRENGTHS
Intrinsically motivated, solution oriented, passionate leader, strong clinical & business acumen, collaborative, change
agent, analytical, optimal communication skills, strong work ethic, skilled relationship builder, flexible situational leader.

PROFESSIONAL EXPERIENCE
EVERSANA Life Sciences, Yardley, PA 2022 to 2023
Director of Sales & Business Development, Virtual Sales Division 8/2022-1/2023
Accountable for business unit profitability & strategic vision of 10+ pharma & medical device Virtual programs across major
therapeutic areas generating $15 million in annual revenue with oversight for 6 Sales Managers & 40+ Virtual & Hybrid Sales
Representatives. Participate in new business pitches offering subject matter expertise to Clients’ Virtual sales program needs.
• Orchestrated and launched largest Virtual sales program implementation in 5 years leading to $3.1 million in annual
business unit revenue.
• Spearheaded automated Metrics Dashboard for internal and external visibility into each program’s KPI performance
MTD/QTD against established Client deliverables.

Director of Client Success 1/2022-7/2022

Oversight for assigned Field Deployment & Virtual sales programs to deliver revenue growth & margin objectives. Worked
collaboratively with matrix colleagues & Clients in providing execution for assigned deliverables, enabling a single source of
contact, suggesting additional company services as well as offering strategic recommendations for continued program success.
• Successfully launched 2 major company contracts and added $1.3 million in incremental program revenue through
head count expansions and securing Clients purchasing additional corporate resources for program enhancements.

Amplity Health, Langhorne, PA 2020-2021

Director of Sales & Business Development
Corporate lead and Client liaison for the operation of 12 pharma & healthcare transactional program contracts. Core
responsibilities included business development, delivering on sales results, KPI goal achievement & budget management.
Coordinated talent acquisition, and involved in the training, coaching, development & management of a team of 9 Sales
Managers & Directors for inbound & outbound teams totaling 100+ Virtual, Hybrid, and Customer Sales personnel.
• 100% contract renewal success rate with all aligned programs.
• 100%+ achievement with metric deliverables including program-specific KPIs of HCP Reach & Frequency,
Dials, Details to HCPs & Treatment Team personnel, Service Level, NRx & TRx growth and Sales.

Ascend Therapeutics (Division of Besins Healthcare), Herndon, VA 2018-2020

National Director of Sales & Strategic Development
Oversaw inside and field-based national team of 36 Specialty Sales Representatives, 5 District Managers as well as Sales
Operations and Sales Training personnel for Specialty Women’s Healthcare pharmaceutical company promoting Estrogen
replacement therapy, Pain & Osteoporosis products to OB-GYN, Internal Medicine and Rheumatology practitioners.
• 2019: EstroGel at 102.3% (July thru December) to plan; Sprix at 109.3% to plan.

Alan G. Hoffman 410-746-9591 alanghoffman@comcast.net Page 1

 • Revamped, orchestrated and executed innovative practitioner classification system resulting in enhanced HCP
penetration and 9% increase in product scripts.

Pharmaceutical & Healthcare Contractor/Consultant, Baltimore, MD 2016–2018

National Sales Manager
Aligned with emerging to smaller healthcare & pharma clients in partnership assignments overseeing national teams of sales
representatives to include recruiting, hiring, training, coaching, P&L, budgeting, forecasting, expansion, client relationships
and operations.
• Rotational clients: Wy-East Medical (Safe Patient Handling devices), Advanced Tissue (Would Care products) and
National Spine & Pain Centers (Chronic/Acute Pain Relief procedures).

AmerisourceBergen Drug, Chesterbrook, PA 2012-2016

National Director of Field Sales Support 7/2013-11/2016
Promoted into expansion role to unite & direct a national team of 8 Managers and 63 Pharmacy Field Specialists. Represented
sales and distribution of generic & branded Rx & OTC products as well as DME & Diagnostic offerings to 1,300 national
independent retail pharmacy locations, key hospital pharmacies, and LTC/GPO/IDN entities with yearly sales of $31 million.
• Orchestrated and implemented strategic team expansion increasing total headcount by 20% and annual sales by
28%.
• 2015, 2014: Achieved 100%+ of annual KPI metric deliverable goals with Reach, Frequency and Sales.

Director of Call Center Operations 4/2012-6/2013

Provided leadership to a team of 25 personnel including Regional Case Advocates, Benefit Investigators, Sales Liaisons,
Nurse Educators and Managers for Patient Services and Reimbursement field and call center group. Accountable for inbound
& outbound communications to patients, doctors’ offices and HCPs, and coordination with managed care and payer entities.
• Formulated and implemented proactive Medical Exception form resulting in 30% reduction of prior authorization
appeal denials and allowing 33% additional patients to be placed on immediate therapy.

Vecna Medical, Cambridge, MA 2009-2011

Regional VP of Business Development--Healthcare
Headed new $6 million commercial business unit charged to drive sales of proprietary healthcare IT enterprise software
solutions & medical capital equipment designed for patient self-serve experiences to major hospitals and private practices.
• Enhanced responsibilities included the hiring and management of 2 Business Development Managers and internal
support group as part of divisional expansion resulting in a 16% increase in sales for assigned region.

Three Rivers Pharmaceuticals, Cranberry Township, PA 2005-2009

National Sales Director
Recruited, trained, launched and managed a national specialty sales force promoting RibaPak (branded-generic Hepatitis
C drug delivery) at the hospital, teaching/academic and private/group practice settings. Worked cross functionally to
develop forecasting and budgets, goals and incentives, and operating policies & procedures for field sales team.
• Boosted TRx market share growth from 4.8% to 25.6% in 21 months (+433%) by orchestrating and implementing 2
sales force expansions and developing a national speaker program series led by cultivated Key Opinion Leaders.
• 2010: 100% to goal; 2009: 101% to goal; 2008: 107% to goal; 2007—119% to goal; 2006—128% to goal.

Publicis Health, Yardley, PA 1996-2005

Regional Sales Director
Promotion led to 2 Director-level rotational contracts for regional teams of up to 7 District Sales Managers & 65 Sales
Specialists covering up to half the country, promotion of Gastroenterology, Oncology, Cardiology, Neurology and
Respiratory blockbuster products, full client integration and responsibility for upselling contract services to client.
• 2004, 2002: Vision Award & Circle of Excellence distinctions for superior sales and leadership efforts.

EDUCATION & PROFESSIONAL DEVELOPMENT

University of Maryland at College Park • BS Marketing • Honors Program, Delta Sigma Pi (Professional Business Fraternity)

Management Training (NSSTE), Acclivus Coaching, Sales Negotiation (Padgett/Thompson), Skillpath’s Coaching & Team
Building, GAP’s Breakthrough Thinking, Challenger™ Selling, CRM (Salesforce.com, MS Dynamics 365 & ACT!)

Alan G. Hoffman 410-746-9591 alanghoffman@comcast.net Page 2