Maine heading: Market structure of business idea

There are some components of market structure:

Subheading: Number of sellers:
The products are in Pakistani market are mostly typical and sell by the large number sellers that’s
why the market of the products are highly saturate. That’s why we launch a products which is
only available outside of Pakistan. There is no supplier currently in Pakistan which offering that
kinds of products. We are only supplier which have these variety of range to offer for now like a
monopoly in the market.

Subheadings: Barriers to entry:

Therefore this product is not manufacturing or import by any market body in Pakistan. We are
importing this product from supplier in China in bulk. You need large investment to import in
significant quantity so the shipping charges would not affect the costing of the product also it is
very difficult to find the supplier of the product so it is very difficult to enter in our market where
we offer product with unique value-added features.

Subheading: Product differentiation:

Product differentiation is main plan and part of our business we are offer the daily routine use
product with the unique value-added features which create difference in our product or the
product which are available in market like for example if we talk about our one of the product
shoes with versatile designs and many more products like that so we also ace this feature of
market and have first mover advantage against the competitors.

Subheading: Bargaining power of suppliers:

Bargaining power of suppliers is medium in our case because of two reasons because China is
highly saturated market and it is very difficult for Chinese supplier to charge high price against
the products second reason is that we are the only buyer in Pakistan and have monopoly for now.

Subheading: Bargaining power of customers:

Bargaining power of customers is in our business maybe quite low because the we are the only
seller in the market who are selling these kinds of product online. So it’s kind of monopoly
which we have in a or current market.
Subheading: Substitute:
Substitute of this product is available in market as I discuss the product differentiation of our
product have only plus point against the substitute to win the consumer choice competition.

Subheading: Market share:

Our market share is low because of niche market product and a
niche audience but at a stage where we growth rate is high
and we fall in Question mark in BCG matrix. Our high growth
reasons are is perfect target market and its unique value
proposition.