MIDLE EXAM

INTERNATIONAL CLASS
STRATEGIC MANAGEMENT

(External Analysis : Assessing The Organization’s External

Environment )

Create by:

(ELMIYAH HOLIFATUS SAHRA)

NIM: 2003102241
CLASS: 6F

MANAGEMENT DEPARTMENT
FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITAS PGRI MADIUN
2023
 (External Analysis : Assessing The Organization’s External

Environment)

Date : 2 May 2023

Time : 08.00 AM – 10.00 AM
Name of Guest Lecturer : Ririh Anggraini, S.E,M.M, & Alfred Lord B. Floresca

A. REVIEW
Assessing The Organization’s External Environment
Definition : A SWOT analysis is designed to facilitate a realistic, fact based, data driven
look at the strengths and weaknesses of an organization, initiatives, or within its industry.
The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs
or gray areas and instead focusing on real-life contexts.
➢ Strengths ; describe what an organization excels at and what separates it from the
competition.
➢ Weaknesses ; stop an organization from performing at its optimum level.
➢ Opportunities : refer to favorable external factors that could give an organization
a competitive advantage.
➢ Threats ; refer to factors that have the potential to harm an organization.
Pestle Analysis
➢ Political ; this relate to government controls and influences over economy or
industry.
➢ Economi ; factors have a direct impact on a company’s long term prospects in a
market.
➢ Social factors such as demographic and culture can impact the industry
environment by influencing peak buying periods, purchasing habits, and lifestyle
choices.
➢ Technological
➢ Legal
➢ Environmental
B. QUESTIONS ABOUT THE CHAPTER
1. Why is the company's external environment sometimes difficult for companies
to control?
2. Digital transformation, which is experiencing very rapid development, has
changed the habits of society and industry. One of the digital transformations has
led to very rapid economic growth and technological development. how are
companies in the Philippines dealing with this?
3. External environment analysis aims to identify threats and opportunities. And
now, what kinds of opportunities and threats are faced by companies or businesses
in the Philippines?

C. CONCLUSION
Assessing The Organization’s External Environment : SWOT ( Strength,
Weaknesses, opportunity, threats and political, economi,social, technological,
legal, environmental.

D. SCREENSHOOT THIS COURSE.