CONSUMER BEHAVIOUR AND CUSTOMER LOYALTY

Important Questions
1.Meaning and Concept of Consumer and Customer.

2.What are the Different Models in Consumer Behavior?

3.What are the Levels of Consumer Decision Making and Models?

4. Describe the Trends in Consumer Changes.

5.What are the Lifestyles and Psychographics?

6.Describe the Role of Reference Groups in Consumer Consumption.

7.Meaning and Definition of Customer Loyalty.

8.What is Customer retention and Brand Loyalty?

9.What is Customer Loyalty Ladder?

10.Write the Characteristic features of Behavioral loyalty ?

11. Write the Role of Customer loyalty outcomes in business decisions?

12.What is a Customer Engagement?

13.Describe the Customer Loyalty measuring models and scales.

14. Describe the Customer loyalty in Retail Industry.

15.Describe the Customer Loyalty Application in Aviation Industry.