Catalog Year 2015-2016

Marketing Major Flowchart

Non-Business Core
C- or C or
Business Core
Optional higher higher
Major Courses
Getting down to
Business
EYE 125/BUS 101 International Courses (select one):
(<24 cr.; or no BUS 200) BUS 335 Int'l Business (ECO 101, 102, 54 cr.)
Applied Business Mgmt Science BUS 361 Int'l Marketing (BUS 260, 54 cr.)
Analysis BUS 370 BUS 382 Int'l Business Law (BUS 280, 54 cr.)
BUS 275 (54 cr.) FIN 330 Int'l Financial Mgmt (FIN 320, 54 cr.)

Spreadsheet Proficiency Production/

BUS 195 or test Operations
(MAT 051B or equiv.; computer literacy)
Mgmt Major Marketing Requirements:
BUS 375 BUS 360 Marketing Strategy (BUS 260, 24 cr.)
(54 cr.) BUS 365 Consumer Behavior (BUS 260, 54 cr.)
BUS 369 Marketing Research (MAT 210, BUS 260,
Business
54 cr.)
College Algebra Statistics
MAT 108 MAT 210
or alternative or transfer MAT 120, etc.
Basic Financial
(math proficiency) Mgmt
FIN 320 Experiential Marketing Course (select one):
(54 cr.) BUS 321 Ind. Project in Marketing (BUS 260)
02)
1 or 1 BUS 358 E-commerce (BUS 260, 345, 54 cr.)
either 10
eq BUS 362 Market Opportunity Analysis (BUS 260, 54 cr.)
Macroeconomics (pre-r
ECO 101 BUS 364 Professional Selling (BUS 260, 54 cr.)
Managerial BUS 367 Marketing Management (BUS 260, MKT 3xx, 54 cr.)
Accounting BUS 392 - Internship in Marketing (2.33+ GPA, 54 cr.)
ACC 211 BUS 398 - Marketing Practicum (BUS 260, MKT 3xx, 2.5+ GPA,
(24 cr.) 54 cr.)
Business Policy &
Microeconomics
Strategy
ECO 102
BUS 450
Marketing (2.0+ GPA, 84 cr.)
BUS 260
Marketing Elective (select one):
(24 cr.)
BUS 311 Sport Marketing (BUS 260)
Financial Accounting BUS 321 Ind. Project in Marketing (BUS 260)
ACC 110 or CLEP BUS 358 E-commerce (BUS 260, 345, 54 cr.)
(math + writing proficiency; 12 cr.) Managing Org. BUS 359 Customer Relationship Mgmt (BUS 260, 275, 54 cr.)
Behavior BUS 361 Int'l Marketing (if not taken - BUS 260, 54 cr.)
BUS 340 BUS 362 Market Opportunity Analysis (BUS 260, 54 cr.)
(54 cr.) BUS 363 Branding and Advertising (BUS 260, 54 cr.)
BUS 364 Professional Selling (BUS 260, 54 cr.)
Legal Environment of Business BUS 366 Retail Management (ACC 110, BUS 260, 54 cr.)
BUS 280 BUS 367 Marketing Management (BUS 260, MKT 3xx, 54 cr.)
IT/MIS
BUS 392 - Internship in Marketing (2.33+ GPA, 54 cr.)
BUS 345
BUS 398 - Marketing Practicum (BUS 260, MKT 3xx, 2.5+
(24 cr.)
GPA, 54 cr.)