Belleza Organica

I.INTRODUCTION

Belleza Organica products, is a brand created for women who aspire to bring out the
natural beauty within themselves, making them beautiful inside and outside. It is
formulated to make a positive impact on the beauty industry and beyond. Belleza
Organica is located at Novaliches, Quezon City, Metro Manila. One of the main
objectives of Belleza Organica is to boost confidence, provide women's products with
gentle skin care formula, enhance appearance and mood, and to provide safe and
trusted products using the latest organic materials. All of the products have udergone
extensive research and innovative product technology to ensure their efficacy and
quality. Our company strives and values being approved and recognized by the Food
and Drug Administration of the Philippines.

Belleza Organica Products is made with ingredients that meet the same standards as
organic food. This means no harsh chemicals, pesticides, or fertilizers used.
Additionally, it's suitable for our skin and internal health because of it's organic
ingredients and it doesn't leave a harmful footprint on the planet and minimizes the
environmental impact, that's why it's eco friendly. Belleza Organica offers variety of
makeup line and skincare products including set of skincare for face, Lotions, Face
wash, Body wash, Body oil, Toner and others. Belleza Organica captures the heart of
women who deeply admires organic, natural beauty and style. Achieving "Natural
organic beauty" has never been this easy the products have active ingredients that

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target specific skin concerns like dry skin, wrinkles, acne, dark spots, and oily skin. It's
highly rich in nutrients and antioxidants aiding cellular turnover for a glowing natural
appearance. The products have been proven and tested by more than thousands of
users with their positive feedback.

II. MISSION STATEMENT

Belleza Organica boost the confidence and empower the natural beauty within you.

III. SWOT ANALYSIS

Strengths
• Made by organic ingredients
• Cheap raw materials
• Safe to use
• Environmental friendly
• Committed Employee
• Embraces natural fragrance

Weakness
• Weak brand awareness
• Market competitors nearby
• Lack of product advertisement
• Limited financial resources
• Limited equipments

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Opportunities
• Having distributors in different regions
• Having different social media platforms for marketing
• Online shop checkouts ( Shopee, Lazada)
• Absence of similar products in the markets • Company expansion

Threats
• Unstable resources of ingredients supply
• Market competitors
• Consumer review about the product ( blog, YouTube)
• Changing customer needs or tastes
• New strategies adopt by other company

IV. MARKETING OBJECTIVES

1. Provide women's products with gentle skincare formulas

2. Equip with well trained beauty clerks that would accomodate and welcome the
customer with excellent service
3. Offer a variety of makeup line using the latest organic materials suited for every
women
4. Popularize as cosmetic line using organic and natural ingredients
5. Protect the skin from damage caused by exposure to the sun, wind and other
environmental factors
6. Choose a Location that has more customers and more sales
7. Create Product Bundles or offer a discount for spending a certain amount
8. Reward Loyal Customers
9. Promote the product in various social media platforms 4x a week
10. Hosting and Sponsoring Events

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11. Introduce new product
12. Enhance your sales channels
13. Be aware of competition

V. TARGET MARKET

• Teens
• Women
• Men
• People who has skin allergies or sensitive skin Most commonly customers are women
and teen ages 15 above who adores to have a natural skin and most probably they're in
middle class and upper class because our products are affordable and safe to use that's
why even mens are purchasing our products. Also our products are highly
recommended to some people who has skin allergies because it is hypoallergenic and
proven and tested by dermatologist.

VI. MARKETING MIX

Product

Belleza Organica offers a wide variety of makeup line and skincare cosmetics which is
made by organic ingredients that brings natural glow and smoothens skin perfect for
daily use. As for makeup cosmetics we offer products for Eye makeup including Eye
liner with different color and size, waterproof. Eye shadow palette with variety of natural
colors. Mascara with different shades and water proof. For Lip makeup, it includes
Lipsticks with different shades and color, and also waterproof and transfer proof. Lip
gloss and Lip balm with different flavors such as: watermelon, grape, strawberry, cherry.
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Lip liner and Liptint (pigmented) with different shades and color. For Skincare cosmetics
we offer Serums, Moisturizer, Exfoliators, Body Lotions, Toner, Facial Foam, Body
wash, Cleansing cream, and Eye creams. Aside from the products mentioned we also
offer perfumes or fragrances like Warm Vanilla (250 ml), Citrus Scent (250 ml), Warm
Floral (250), Sweet Perfume ( 250 ml), Woodsy Scent (250).

Pricing

Belleza Organica cosmetics products prices are ranging from ₱100 to ₱1500 depending
on the number of orders and on what are the orders. As for the prices of products in
makeup cosmetics of Lip makeups the price starts at ₱100
● Lipstick: ₱100–₱450 depending on the color/shade Color/Shade: Dusty red, Coral,
Plum red, Deep rose shimmer, Burgundy wine
● Lipgloss and Lip balm: ₱100–₱250 depending on the flavor Flavor: watermelon,
strawberry, grape, cherry
● Liptint: ₱100 each any color Color: Cherry bomb, Apple red, Plum, Beige, Scarlett Eye
Makeup
● Eyeliner: ₱149–₱199 depends on the color
● Eyeshadow palette: ₱249–₱999 depends on how many shades are in the palette.
Minimum of 8 shades and maximum of 35 shades.
● Mascara: ₱180–₱249 For Face makeup
● Foundation: ₱244 Color: Natural, Warm Ivory, Light Natural
● Primer: ₱198
● Concealer: ₱140 Color: Natural, Light Natural
● Contour (Stick type): ₱140
● Highlighter: ₱100

FOR SKINCARE PRODUCTS

●Serum– ₱158
● Sunscreen – ₱105

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● Moisturizer–₱112
● Exfoliator–₱115
● Body Lotion–₱120–₱280 depends on the ml or size
●Toner– ₱110
● Facial foam– ₱120–₱200 depends on the ml or size
● Body wash– ₱200–₱350 depends on size
● Cleansing cream–₱120–₱300
● Eye cream– ₱140
Aside from the prices of the products mentioned above we also offer makeup tools and
perfume, that ranges from ₱80–₱200.
And also we offer bundle A products including Eyeshadow palette with 12 shades, 1
Eyeliner, Mascara, 1 matte plum Lipstick, 1 Lip gloss, 1 Foundation, 1 Concealer, 1
Primer, 1 highlighter, 1 Facial foam, 1 Perfume (Warm Vanilla) for only ₱1500. In bundle
B we are offering 3 random products for only ₱150 for example I randomly get 1
Eyeliner, 1 Foundation and 1 Perfume the customer has no Idea on the products but the
price is still ₱150. In Bundle C the customer will get a freebie once they avail this
bundle, this bundle includes 3 Eye makeup, 5 Skincare products for only ₱650 (Any Eye
make up either it's Eyeliner, Eyeshadow or Mascara only varies in color). Aside from
bundles we also offer Wholesaling and Retailing, for Wholesailing all the products costs
₱2500 in all cheaper compare to the original price because of bulk purchase.

Placement

Our physical store is found at SM Fairview located in corner Regalado Highway,

Novaliches, Quezon City, Metro Manila. Take one direct bus from San Jose Del Monte
to Sm City Fairview in Quezon City: take the bus from un named road linking quirino
highway and malaria road, City of San Jose Del Monte stop to Regalado highway / Sm
Fairview Intersection, Quezon City stop. The total trip duration for this route is
approximately 42 min. Inside of SM you can find our store on the 2nd floor turn right and
go straight until you see the belleza organica store.

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For the people who don't want to go to SM we also offer an Shoppe and Lazada check
out with delivery like J&T and Lala move. You can also visit our facebook account
www... Belleza Organica beauty products and our tiktok account
@BELLEZAORGANICA... or you can call our no. 0997-339-480-4 or email our store in
bellezaorganica@gmail.com for more information.
Promotion

Have you ever gone to the other store to purchase a beauty products or skincare
product to help prevent acne and make your skin beautiful; try our skincare product the
Belleza Organica we have a skin cream, lotion, make up and other skincare product.
Our organic product helps you to smoothens skin, feel comfortable, more radiant, and
conceals the dark spots in your face.

Belleza organica give discounts, freebies, sale and offer loyalty card for the people who
will buy our products. We also sponsored some tiktok influencer to advertise and
promote our products, because nowadays there are many people who use different
social media platforms just like Tiktok app. In Tiktok app we will not only see different
interesting video but also some people or online sellers who are advertising or
promoting their products. A lot of people would buy the product because of the popular
influencer who's marketing Moreover, they will not have a hard time finding where to
purchase the product because there is a link that is located in their bio once you visit
their account in which if you tap it you'll be directed to the online shop and there you can
now buy the product. Once they click the link, the customers will surely buy it because
of it's affordable price, good appearance. And surely a lot of women will be enticed to
buy it because they also like to use beauty products or skincare products especially if
they're into organic products. In that link they can see varieties of types of skincare such
as lotion, facial cream, soap and different types of make up. They will also see the
reviews about our product because numerous women customers are satisfied of the
result. Even if you don't see the result right away the result will definitely be good and
you won't regret buying our product because it's worth it for you.

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Aside from social media to promote or advertise we also have beauty clerks in our SM
branch who promote our product personally along with it if you are going to buy a
product from our shop you can have a try if it's really efficient.

VII. MARKETING CONTROL

EXPENSES
Electric bill: Php 150,000
Water bill: Php 100,000
Equipments and Tools: Php 800,000
Ingredients: Php 200,000
Branch Rent: Php 10,000
Labor Cost: 5 Chemist: Php 50,000 (5) = Php 250,000 10
Beauty Clerks: Php 25,000 (10) = Php 250,000
2 Cashier: Php 20,000 (2) = Php 40,000
Total Expenses: Php 1,800,000
Annual salary of employees: Php 6,480,000
Maintenance: Php 120,000 2023
TOTAL EXPENSES: PHP 8,400,000

2023 QUARTERLY SALES REPORT QUARTER

1: Php 1,575,679 QUARTER
2: Php 1,997,532 QUARTER
3: Php 2,779,123 QUARTER
4: Php 3,689,324

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TOTAL SALES IN 2023:
PHP 10,041,658 2023 INCOME=2023
TOTAL SALES - 2023
TOTAL EXPENSES 2023
INCOME= PHP 801,658 MONTHLY INCOME= PHP 66,804.833

SALES FORECAST: 2024 We are expecting to earn two times larger in 2024 compared
to 2023 because we already have established our brand identity in Cosmetics Industry
along with it we also have gained loyal customers that will patronize our products. Since
we regained our capital all we have to do is to operate the business and make it grow
until it become the number 1 Cosmetics Line in the Country