The art of

communication is the
language of leadership.
Why do people
communicate?
Is communication a
simple process?
Communication is not a simple
process.
Communication
breakdowns happen in
every part of the globe,
and these have let to
plethora of problems.
Effective communication can breach
peace, spark revolutions, and affect
change in government.
What is the good
effects of effective
communication?
One must learn how to organize
thoughts, control one’s emotions, use
one’s words to articulate concepts and
arguments and express oneself in the
best way possible.
“ communicares
to share or to make
ideas
Communication is understood
as the process of meaning-
making through a channel or a
medium.
“
Types of Communication
● Verbal – The encoding of messages
into words, either written or
spoken.
● Non-verbal – The encoding of
messages by means of facial
expressions, body language and
even style of dress.
Components of
the
Communication
Process
 1. Source

● The sender carefully crafts

the message. The sender
may be anyone.
 2. Message
● The message is the reason behind
any interaction. It is meaning
shared between the sender and
the receiver. Messages take many
forms.
 3. Channel

● Is the means or a
medium by which a
message is conveyed.
 4. Receiver

● A person who receives

the transmitted
message.
 5. Feedback
● A feedback is essential to confirm
recipient’s understanding. Feedbacks,
like messages are expressed in varied
forms. A feedback may be written,
spoken or acted out.
 6. Environment
● The place, the feeling, the mood, the
mindset, and the condition of both
sender and receiver are called the
environment.
“ The environment may involve
the physical set-up of location
where communication takes
place, the space occupied by
both the sender and the
receiver, including the objects.
 7. Context
● Context involves the expectations of
the sender and the receiver and the
common or shared understanding
through the environmental signals.
 8. Interference

● Interference is also known as barrier or

block that prevents effective
communication to take place.
 Models
of Communication
The Shannon-Weaver
model was created by
Claude Shannon and
Warren Weaver.
OSGOOD-SCHRAMM MODEL OF
COMMUNICATION
 field of experience field of experience

source signal source

encoder decoder
● same message,
different interpretation semantic noise
 WHITE’S STAGES OF ORAL DEVELOPMENT

SYMBOLIZING
THINKING EXPRESSING

MONITORING TRANSMITTING

FEEDBACKING RECEIVING
DECODING
 Communication IS NOT a simple
process that starts with the speaker
and ends with the listener. There are a
lot of factors that need to be
considered.
QUIZ 1
● Go to google stream and
click the Quiz 1.