ANALYTICAL REPORT USING SALES STATISTICS
OF
JANE’S SARI - SARI STORE
Presented to:
Ed Roldan P. Iturralde
Professor in Business Report Writing
Presented by:
Jennei Grace S. Villar
Student of Bachelor of Science in
Office Administration
Section 3 - 4
November 11, 2022
Table of Contents
Executive Summary ……………………………………………………………….. 1
Introduction ………………………………………………………………. 2-3
Body ………………………………………………………………. 4
Background Information …………………………………………….. 4
Theoritical Framework …………………………………………….. 4
Review Related Literature (RRL) ……………………………………. 5
SWOT Analysis ……………………………………………………... 6
Findings and Discussion ……………………………………………………... 7 - 10
Conclusions and Recommendations ……………………………………. 11
References ………………………………………………………………………. 12
Appendices ………………………………………………………………………. 13 - 16
Executive Summary
Sales statistics assist a business in determining its sales over the previous year. It
helps the owner find out what you earned over the past year. Using sales statistics helps the
owner determine if the business is growing or not. This grants the owner access to your
business data for the previous fiscal year. This will provide the owner with the outcome if
their strategy is successful for their business. Finding the result for the owner gives them
more strategy to maintain their profit even if they top up on the products. The sales statistics
give the owner the decision to make their customers loyal rather than add more for profit.
The goal of this report is to discuss how sales statistics can benefit a small business
owner. Making this business report made me realize that every owner, even if you own a
small business, needs to develop strategies in order to make a proper profit. It is critical to
collect sales statistics in order to determine what is happening in your business and whether
it is good or bad. Building a business is not just about earning money and getting more profit
from it. Businesses are the ones who help you earn, but businesses need to be stable if you
need them to be. Not just by getting a good owner to run a business, but a good owner with
a strategy and plan to make your business operate and be a big help to you. So, you need to
manage your business to make it stable and take good care of your sales statistics.
Proposing this report is really hard, and getting some information and data is not
easy because other businesses are not sure if this report on gathering data and information
for business is true. They say they don’t want it because it is confidential and belongs to the
owner only. But I have a small business, and they have enough profit and a proper strategy
for their business like the other big businesses. Making this report is really hard, but I can
learn more about how to manage a business, and proposing this report is a good way to tell
everyone that even if you have a small business, you can make it stable with the help of
sales statistics and an analytical report to gather more data and plan for possible problems
in the future. Some people think it's easy to build a business and run it for many years, but
building a business and making a business strategy are really hard, and they need to plan to
make the business stable.
Proposing this kind of report and making it possible with the help of the owner, Ms.
Jane I think the result of this analytical report is success. Some business owners, especially
Ms. Jane, Don’t think that this business will operate this far because it is really hard to run a
business, but with the help of this kind of strategy, plan, and statistics, it will become
successful. And that is why this analytical report using sales statistics shows results that are
really good for the business.
1
Introduction
The neighborhood "sari-sari" (variety or general) store is a part and parcel of daily life
for the average Filipino. Any essential household good that might be missing from one’s
pantry – from basic food items like coffee and margarine, to other necessities like mosquito
coils, soap, and matches – is most conveniently purchased from the sari-sari store nearby at
affordably portioned quantities, sometimes even on credit (Malapit, 2007).
The particular business that I have chosen to report is "Jane's Sari-sari Store"
located in Barangay Paliparan 3 Site City of Dasmariñas Cavite. It started during the first few
months of the Covid-19 pandemic. At first, the owner, Jane, thought that it would probably
only last for a year but here it is now, after two years and four months, the business is still
open and growing. With the smallest space of their place, they make the most convenient
and helpful business. Just like some other sari-sari stores, the main gate of Jane's house
together with another small house, also acts as the gate of the store because their place is
in the slums and their house is very close to each other. Jane decided to make their
passageway into a mini sari-sari store. People in their place says that their store is unique
and have a cute style. After a year, Jane and her family have operated it slowly got
themselves some loyal customers. When they were just starting, they chose to sell some
process goods and products and after a few months, they added something they can sell like
e-loading business such as Gcash "cash in and cash out." It helps to get more customers
and get more sales. This service helps to persuade more people since "Gcash" is very
common these days. So far, the business is stable.
However, business has its own conflicts. There's a lot of things they need to
understand well in handling the business. From knowing the different needs of every single
customer, to having a lot of competencies in their livelihood such as the grocery stores and
other sari-sari stores as well. Apart from the most affluent communities, the sari-sari store is
a constant feature of residential neighborhoods in the Philippines both in rural and urban
areas, proliferating even in the poorest squatter communities. About 93 percent of all 1 sari-
sari stores nationwide are located in residential areas (Bonnin, 2004: 80; McIntyre, 1955),
and are typically operated from a portion of the owner’s house (Chen 1997; Bonnin, 2004; In
addition, if incomes are both low and variable, as may be expected for individuals employed
in the informal sector, not only are households unable to advance consumption by
purchasing in bulk, they are also in need of credit to smooth their consumption. Chen (1997),
whose study was confined to areas in Metro Manila that had a high degree of informal
employment, reports that majority of the sari-sari store sales are made on credit,
2
representing 23 percent of the store’s assets. Similarly, among women sari-sari store
proprietors in low-income communities, providing credit is an important strategy for
increasing sales (Bonnin, 2004)
3
Body
Background Information
As early as the 1950s, residential areas in Metro Manila exhibited “a widespread
scattering of tiny neighborhood stores,” the most common of which is the sari-sari store
(McIntyre, 1955: 66). He describes these stores in greater detail: Nearly three decades later,
Silverio wrote, “No single socioeconomic institution in the country today boasts greater
numerical presence in a Philippine community than the sari-sari store. Sari-sari stores dot
the neighborhood landscape so profusely that sometimes only a single house separates one
from another” (Silverio, 1982: 59). His observation is just as true today as it was twenty-five
years ago. In a more recent study, Bonnin (2004: 105) observed that it was not unusual to
find four or five stores within the same short block, and in one instance, three stores were
located side-by-side in adjacent homes.
Theoretical Framework
According to Malapit (2007),the sari-sari store is an organizational innovation that
traverses the family’s production and consumption needs. The recognition that the operation
of this enterprise is not separable from the consumption decisions of the household is the
underlying reason for its observed defiance of neoclassical profit maximization. In particular,
the payoffs that determine the entry and exit decisions of store proprietors incorporate
constraints as well as objectives that are not typically accounted for by standard economic
theory. The unique characteristics of the sari-sari store, its operation from within the home,
and the specific form capital takes, that is in the form of consumable household goods, are
the basis for its universal appeal.
4
Review of Related Literature
Literature
This are the following books,journals,magazines, and articles that related to the
business [Link] Followiong literatures categorized on where they have been published...
Local
According to Kao,(1995), Kibas,(2006); Ngaosi & Navarro, (2007).The
entrepreneurship is significantly intertwined with people's daily lives particularly to the low
income earners who thrive for existence in buying daily commodities in small sachets called
"tingi" (Kao, 1995, Kibas, 2006; Ngaosi & Navarro, 2007). The existence of micro, small and
medium entrepreneurs comprised 99% of the global economy (Sieki, Wagoki & Kalio, 2013;
Reigner, 2000). In the rural setting, many people are comfortable with micro business based
on common characteristics as in the case of a micro retail store. Every Filipino knows that it
is independently owned and operated; it is closely controlled by the owner-manager who at
the same time is the sales person, the store keeper, and the janitor; the person doing
everything for the operations of the store, the owner is the principal investor and decision
maker of the business operations; small items are for sale particularly in small sachets or
retail packets; and it utilizes a very small space either as an extension in the house of the
owner, or a small constructed space close to ined with the house of the owner, or even a
small space in the living room of the owner.
5
SWOT Analysis
Findings and Discussion
In order to gather information and discover topics for discussion, I ask the store's
owner for a table and some information about how they obtain their items, how they maintain
them, and what they plan to do when it comes to running a commercial store, even though it
is not as large as the others. I discovered certain tactics and ideas for keeping and attracting
clients to this business.
Table 1:
Price per piece in Price in
Product Price from the Grocery Profit
Grocery Jane's Store
108 php per pack(20
Cigarette (1 pack) 5.4 php 6 php 0.6 php
stick)
Canned Sardines(155 grams) 23.5 php 26 php 2.5 php
Canned Tuna(180 grams) 44.5 php 49 php 4.5 php
Laundry Soap(Powder) 36 php per 6 pcs 6 php 7 php 1 php
Sachet Powdered Milk 80 php per 8 pcs 10 php 12 php 2 php
Sachet Coffee(Twin) 116 php per 10 pcs 11.6 php 14 php 2.4 php
Softdrinks(290 mL) 170 php per 12 pcs 14.17 php 17 php 2.83 php
295 php per 12
Softdrinks(750 mL) 24.58 php 30 php 5.42 php
pcs(case)
6
On Table 1, those are some of the products that Ms. Jane sells. As we can see,
some of the goods that they sell are usually process goods and products. And those goods
and products are affordable to them and the people who live nearby. That is why, according
to Ms. Jane, it benefits their family to use this as a business so that they can profit while also
benefiting their daily lives. But in this case, before they start their business, those are the
products they sell. The owner said that even if the profit for one product is lower than at the
other store, it is still enough money to make more profit, and it will attract more customers
and people will buy from them again. Some customers will ask how much the price is in their
store for that product, and they will find a cheaper price elsewhere and then buy it. And this
is the owner's strategy to gain more customers. Even if the product's profit is low, if people
find it cheaper in your store than elsewhere, they will always return and buy again, allowing
you to make more profit even if the product is still cheap. A lower top-up from the product
you sell to gain more customers means you can gain more loyal customers and gain more
profit for it.
Days and months passed before they decided to add more services, like e-loading
transactions. After a year of continued operation, they add another service, this time e-wallet
transactions for Gcash.
Table 2:
Price from the E-loading
Load Amount Price in Jane's Store Profit
Company
Regular 10 9.65 php 13 php 3.35 php
Regular 15 14.47 php 18 php 3.53 php
Regular 20 19.30 php 23 php 3.7 php
Regular 30 28.95 php 33 php 4.05 php
Regular 50 48.25 php 55php 6.75 php
Table 3:
GCASH
Amount Charge
1-200 5 php
250-900 10 php
1000-1300 15 php
1400-1800 25 php
1900 - 2200 30 php
7
2300 - 2800 35 php
2900 - 3200 45 php
Tables 2 and 3 also include the service charges for the new services they have
added to their business, and as we all know, even if each service does not generate a large
profit, it still helps them add more profits. Because some people use it as of today, and some
of that helps them, especially in their school because of online classes and its frequent use
by people. And, similar to how they sell their products, they use it to sell their services, which
helps a lot because so many people return to their store to buy their products and services.
We also get a chance to talk to some customers, who say they always go back to
Jane’s Store because it's cheaper than the other stores and establishments. One of their
customer we talk is far from that store to their house and they still go to Jane’s store to get
the service for Gcash and E-loading and they say its cheaper than to others store near them
so even if its far from their place they still go to Jane’s store because its cheap and budget
friendly for them.
In SWOT analysis, I ask the owner what SWOT means for them, and they give some
of the information to me so I can use it for SWOT analysis. The owner said that their low top-
up or low add for their products and services gives them strength because it’s a good
strategy to get more customers and gain more profit. It helps them gain more customers with
their friendly and cheerful seller, the owner’s child, because some of the stores near them
don’t know how to be good sellers to their customers, and it really helps them to gain more
customers.
Their first weakness is cash flow problems. They get more customers, but the profit
and income they get are not really enough for a business. Some of the store is close
together and near them, which is bad for business and contributes to their weakness. Also
the other products that they don’t have but the others have. And those are really has a big
impact for their weakness state.
8
Opportunities, they got a loyal customers because they have more extra services and
transactions. They also got the similar products that expensive to other store and have more
product that the people usually need to their daily life.
Threats, their threats are the inflation rate, because even if they put a lower top-up if
the products became expensive, they still need to add more because if they don't, they don't
get a proper profit for the product, so that is the one they need to get a price war between
the other stores because their competitors are located nearby.
Sales Chart
Sales Chart for July 2020 to December 2022
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
2020 2021 2022
In the sales chart, It shows all of the sales every month for last two and a half years
of operating their store have not been the same every month, but yearly they will go up and
get more sales than the previous year. Based on what the owner said, they think it's still
good for their business because they opened during the second quarter of the COVID here
in the Philippines and still got the big sales for the first few months of the store. And after
more months and years, it became bigger and bigger. And adding more services and
transactions to their business helps them gain more profit.
9
According to the information I gathered, sales in this type of business are not always
favorable because some of the products that Filipinos require in their daily lives are
insufficient to generate a profit. I also learn from the owner that, in this business, they don’t
get enough profit for every product they sell. Even if they sell a variety of products, not all of
them make the same amount of money.
10
Conclusions
In this specific topic, we discuss what the sales statistics will do for a business. Finding and
knowing what the sales statistics will be beneficial to a business. gathering some information and
discussing the whereabouts of their business to make it more helpful for future problems. The
results that were derived from these data are those from the data presented above.
In this kind of business, you always need to make sure the business makes a profit. Always
look at the price to make sure that you still get a profit. Sales statistics assist your business in
planning every strategy for your business. Making business plans is a good way to ensure your
business' stability. This was the type of business that the people required for their location. The
importance of this business is to always make sure that even if you get a low profit for each
product, you need to be business-minded to make it stable. We planned the strategy and learned
more about how to maintain a business and be a good business owner. Gathering information and
data helps to make your business successful.
Recommendations
I gathered data in order to find if there is any significant relationship between the business
owner, retailers, and the customers that were subjected to these sales statistics. Based on the
information I gathered and studied, I recommend this business report to students and future
business owners. After this business report has been conducted, I also recommend that there be a
strong relationship between the business owner and customers. With the findings, I recommend
this to the following beneficiaries of this business report:
1. Business Owner
As the one who made this business report, I recommend that business owners have a lot of
knowledge about building and operating a business, they can make more strategies so the
business will succeed.
2. Product Retailers
As the one who made this business report, I recommend that the product retailers learn that
they are not the only ones who need a profit, but also the small business owners, and help each
other as they both have a business and want a stable profit.
3. Future Business Owner’s
As the one who made this business report, I recommend that future business owners use it
as a reference for their future businesses in order to gain more business strategy.
11
References
⚫ The Filipino Sari - Sari Store by Hazel Jean Malapit (May 2007)
⚫ Distribution and consumption in the Base of the Pyramid (BOP) market:The case of Sari-Sari
stores in the Philippines (March 2013)
12
Appendices
13
14
15
