Professional Documents
Culture Documents
A Thesis
Presented to the
Faculty of Education
Bachelor of Science
in Business Administration
ABEGAIL BLANCO
LEA O. IBARRA
JONA O. BELMONTE
CHRIS ANN ASPURIAS
SHANICE EMBILE
MYRA CABRIA
RICA MAE ARBOLEDA
ANNIE BOLAÑOS
CRISTOPHER BRON
NICOLE CIPRES
IAN CARLOY
EZEKIEL RAMOS
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Table of Contents
Goal/ Objective----------–--------------------------------------------------------------------------------- 4
Acknowledgement----------------------------------------------------------------------------------------- 5
Introduction
Definition of Terms
Theoretical Framework
Conceptual Framework
Research Design
Sources of Data
Research Instruments
2
Data Gathering Procedure
Appendix A / Bibliography--------------------------------------------------------------------------- 20
Appendix B ----------------------------------------------------------------------------------------------- 21
3
Goal/ Objective
This research will focus on ways to increase profits, attract more clients, sell
more goods, and please customers in order to meet the demands of the residents of
Barangay Sogod Bacacay Albay. What role this strategic plan will play in helping them
make more money and how they would handle the regular customers of their sari-sari
store.
The proprietor of a sari-sari store needs a strategic plan in order to establish the
company’s overarching objectives and create a strategy for achieving them. In order to
sustain their monthly profit and be able to apply the several techniques they used in
order for the development of the firm, they must devote time, effort, and money.
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Acknowledgement
First of all, to the Almighty God who gave them blessings and guidance
throughout this study. Gave knowledge, strong self-esteem, listen to the prayers, and
financial assistance all the time. Also, for the doubtless consent of letting researchers
throughout the research. Furthermore, taught and guide us well in our study for our own
good.
To their friends, for sharing the ideas and helping this research to make this
study possible. For supporting and believing that they can make it and always being
The Proponents
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CHAPTER 1
Introduction
only a few feet away before foreign convenience stores arrived in the Philippines. It was
a sari-sari store, also known as a small neighborhood variety store, which was mostly
run by women and elderly people. It was so convenient that someone could stop in the
middle of an emergency to make a quick purchase. The name “sari-sari,” which means
variety in Filipino, refers to a wide range of things for sale, including necessities for the
home, common building materials, cosmetics, and even monthly bill payment. Most of
these stores continued to thrive and remain sustainably profitable despite the potential,
The majority of sari-sari stores today are constructed of cement, although they
used to be mostly made of wooden houses. Inside, they frequently offered goods like
lumide are situated in residential neighborhoods and are often run out of a section of the
owner’s home (Bonnin (2004):780; Maintyre (1696); Silverio (1982). Right from the
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This thesis contends that small business owners (of sari-sari stores) have the
ability to alter the form and character of their businesses across the community of
Bacacay, Albay, in particular the Sogod. Since the previous three decades, researchers,
This study will focus on the entrepreneurial abilities of business owners, their
ages, and the marketing strategies they employ in order to build client loyalty and boost
This study aims to answer the following questions regarding to the Marketing Strategy
1.1 Sex
1.2 Age
3. How are this marketing strategy help them increase their monthly income?
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Scope and Delimitation
In Sogod Bacacay, Albay, the researcher will pick five to ten (5-15) sari-sari
stores. They were chosen because, according to Hammer et al. (2003), “as one’s
sufficient knowledge of the marketing strategy for growing a small business into a large
one.
Future Researcher. This study will serve as bases in the application to another
Sari-Sari Store Owners. In which they may consider the most practical method
to keep and improve their approach to handling such business. This study may be taken
into account by the owner as another way to analyze the always evolving company
sector.
To the community. They can adopt some of the sari-sari store owners’ business
strategies.
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Chapter II
This chapter discusses the related literature that the researchers has acquired
and understand in formulating this study. The correlation and gaps of the present study
There are sari-sari stores almost everywhere in the Philippines. Sari-sari store is
a phenomenon that is clearly here to stay, and it is one of the main sources of livelihood
for a significant number of Filipino families. They are only scarcely visible in upscale
villages and subdivisions inhabited by very wealthy families who buy their supplies of
Sari-sari store is one form of a Filipino family run retail business. This kind of
stores are the urban and rural convenience stores that Filipinos are used to and are
investing ever since prior to the arrival of the Spaniards in the 1500’s the word sari-sari
incans “various kinds” in English translation, which is real in the idea of the sari-sari
store because there are really “various kinds of its for sale. One distinct idea about that
store is that it allows people to purchase their needs in Times or singular item basis The
Philippine Towel Guide, 2016) Its convenience was beyond exaggnation that someone
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can interrupt an emergency to buy something as immediately as possible Despite of the
opportunity popularity and in presence for decades; majority of these stores stayed not
It cannot be denied that the neighborhood sari-sari store is already a part of the
daily life of average Filipino (Kirhat, 2007), It was estimated by a study of Bonnin in
2004 that about 93 percent of all sari-sari stores nationwide are located in residential
areas and are typically operated from a portion of the owner’s house. Anything you
might have missed in your regular trip to the Department Stores from basic food items
to other necessities like deodorant, matches, powder and even mobile phone load is
most conveniently purchased from the sari-sari store nearby at affordably portioned
both urban and rural areas. Additionally, these stores compete based on their location
because they offer the same types of goods at comparable prices in both urban and
rural areas (Bonnin, 2004). According to market research studies by AC Nielsen, the
1997 and 2000 (Bethge, 2003), 14 percent in 2002 (Bonnin, 2004), and 13 percent in
Although price markups are still significant and sari-sari stores continue to
expand, making over 90% of all retail outlets in the nation, store owners are aware that
there is too much competition (Bonnin, 2006). (Olarte and Chua, 2005),
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Given how a sari-sari store works, these retail stores are patronized by people
since it provides convenience to all, and in today’s generation, a sari-sari store is almost
in every corner of the community. More Filipinos are fascinated to the sari-san store
community, which is part of the retail industry, since is one of the fastest and easiest
business venture they can get into envy to manage, home-based and has low operating
cost. Thus, continuously improve the Economy (Lucamiento, 2013), even the most
destiture group of squatters shacks, have a surprisingly large number of these stores.
Due to the significant danger of new competitors entering the market, the sari-
sari shop sector is extremely competitive. Given that there is now one sari-sari store for
every 100 people (Castro, 2016) and that it accounts for 30% to 40% of all retail sales in
the Philippines, sari-sari stores are still a flourishing industry (Lorenciana, 2014).
However, due of shop proliferation, proximity to one another, and dwindling market
share for each retailer, it is growing harder for sari-sari stores to remain competitive,
particularly if they are situated in rural communities. Products can be easily substituted
because a single vari-sar store may also have similar products with the others because
those may be in demand, and customer loyally how because other may choose those
that are more convenient to them. Meanwhile, the threat of new entrants is high due to
low barrier to entry such as capital and legal requirements (Jarevicius, 2013)
Regalio, in his article in Insight Philippines (2016) said. “Give 2 Filipino thousand
pesos. And he probably will use this sum as a start-up capital for a small retail business”
From that statement, it can be conchided that a small amount of capital is a good start,
there may be chances, an owner’s capable neighbour may be attracted when the store
is curning and open his own the next day. For the legal requirements, we may find other
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sari-sari stores unregistered in fact, the BIR increases their efforts in searching those
Small businesses like retail store really and a nation on its escalation. The size
doesn’t matter because it alloses flexibility and more rapidly decision-making because
of its distinctiveness of innovation, drive and competence (Kropp, Lindsay & Shoham,
2006).
like one can’t fire you; one decides your work schedule, gain thorough understanding
and opportunities about business. Disadvantages like money and savings consumption,
financing and poor management. When starting a small business, there are only two
result its own death and it cannot learn from its own mistikes (Longenecker, Minore and
Palich, 2006).
Goals and Owner Preparedness" intends to investigate the important link between
perceived small business success and the SBOS's capacity to expand their company.
The poll of 340 business owners found a strong correlation between perceived success
and growth readiness. Only 11.8% have stronger ambition for continuous growth and
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achievement which in turn make them deserving of aid because of their positive
disposition in the group. This involves that the better prepared the firm owners are, the
fewer the troubles were for them. They were more likely to go in the direction of growth
This entails that the more prepared the business owners are, the lesser the
problems were for them. They were more likely to head towards growth and were inore
Marketing strategy has become an important tool globally for any organization to
vital prerequisite of industry’s ability to strengthen its market share and minimize the
impact of the competition (Adewale, Adesola & Dyewale, 2013). Also see mackening
strategy as way of providing quality product that satisfies customer needs, offering
affordable price and engaging in water distribution and back it up with effective
Marketing strategy draws its strength from the overall componite strategy. It
maybe defined as those marking programmes and tactics, designed to achieve the
tactical plants that marketing tears must implement to support the company’s overall
be measured based on growth, market share and profitability. The higher the indices the
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greater the performance of the business and vice versa. Ardjoumun and Asma (2015)
objectives. This means that performance of SME’s has to do with both behavior and
review and setting. When the behavior of management is right the anticipated levels of
output would be achieved and vice vena direction, then this positively affect the
Struggles faced by the sari-sari store that hinders survival and sustainability. The
research done by Malapit, HI (2007) aimed to describe the business model of Filipino
sari-san stores as well as the underlying problems of the system. The research
described sari-sari stores were prevalent in low to moderate income communities. The
common struggles faced by sari-sari stores were collection of debts and insufficient
funds due t lack of accounting Sari-sari stores offer credit on goods as well as credit
extension as a sales generating strategy The business owners were also debtors
themselves by asking “bumbay” or indian money lenders to lend the money. This money
lenders offers “5” which means repaying the loaned amount of 5 with 1 or 20% interest.
The research described the unique model of sari-sari stores were products may act as
capital for payment for credits. The research concludes that the primary reason that
hinders survival and stainability of the sari-sari stores were lack of record keeping,
inability to manage the store scientifically, diversion of inventory and product use, and
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(Maseko. 2011) stipulated that micro and small business like the sari-sari store.
actually creates a profitable business (Germain, 2010) found that most business
investiment in the form of cush at the end of the accounting period. (Howard, 2013)
emphasized that any small businesses failed to keep adequate records. These failures
fead to major problems and quite possibly the closing of the business. Evidence shows
that keeping good records helps to increase the chances of business survival. In eence,
the SME awers or manager should be personally involved in record keeping (Sun, 2016
Proper record keeping eures long-term sustainability of the business and anticipates
long-sena prospects.
This study sought to identify the strategic imperative by San Sari Store to
The study has been done so that the researcher may get a sense of the
approach from the material in relevant studies and publications. There have been
studies done in regard to the research, but no general studies have been done on the
strategic strategy used to exercise the sales of sari-sari stores. The majority of sari-sari
stores were unable to recognize the significance of location. This study was done to find
out how well-versed and effective sari-sari stores were at using various strategies to
boost sales.
Definition of Terms
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Profit –The financial benefit realized when revenue generated from a business activity
exceeds the expenses, costs, and taxes involved in sustaining the activity in question.
Variety– is a quality similar to diversity or difference. Some feel having variety in life is
much more exciting than doing the same routine day in and day out.
Theoretical Framework
Multiple factors allow sari-sari store owners enhance their total sales. Location of
daily profit, and maintaining product quality are all important factors. These products
should be able to satisfy the daily demands of potential clients. A pleasant client
experience will go a long way toward luring them back to your shop. Choose direct
suppliers so that they may provide cheaper prices for the goods to be sold. It’s better to
just compare your selling prices with those of other business owners after doing further
research on how much your products are selling for. Sales and costs should be carefully
tracked on a daily basis. Keep the gains apart from your own funds and save them.
Conceptual Framework
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Maintaining a daily levels of inventory, keeping an eye on cash flows, figuring out
which products are the most lucrative and in demand, and renewing inventory are a few
for certain houses or caring for the children of some business owners. Some store
owners are unable to manage these responsibilities, endangering their company. Lack
of family support and expertise in managing finances and other obligations. Customers
who owe you money may become aggressive when reminded of their commitments,
and the owner has overdue bills. These do not promote retail sales and instead cause
businesses to collapse.
INPUT
PROCESS
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OUTPUT
Chapter III
This chapter discusses the research design and methods utilized to collect data
needed to accomplish the study. It also includes sources of data, respondents, data
Research Design
sari-sari shop owners in Sogod Bacacay, Albay. This research also intends to assist
others, particularly those who desire to launch a small business. Using a search
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questionnaire, qualitative research entails describing a specific circumstance in depth.
Phenomenology is the research design used in this study. In order to determine the
from the perspective of the individual. This design of methods is particularly effective at
bringing to the pure the experiences and perceptions of individuals from their own
perspective.
Sources of Data
This research used primary and secondary sources of data. The primary source
of data is from internet, books, thesis writings and any other related sources for this
Research Instruments
The researchers looked into several methods and strategies that sari-sari store
owners employ to boost their monthly sales. For this reason, the researcher intends to
interview the proprietors of sari-sari shops. The proprietors of the chosen sari-sari
stores will get questionnaires from the researchers as part of their study. The survey
shops respond. The researcher will gather and examine the data once the respondent
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Data collection is done via survey questionnaires. One of the tools is a
questionnaire, which is made up of arbitrary questions that are required for getting data
Appendix A
https://condura.com/condura-guide/how-to-manage-and-maximize-your-sari-sari-stores-
profits/
https://www.scribd.com/doc/295515322/Financial-Managqement-Among-Sari-sari-
Store-Owners-in-Toril-Davao-City
https://www.scribd.com/document/467799556/2-chaper-1-to-5-mao-nani-hah
https://www.coursehero.com/file/82755259/chapter-1-5docx/
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https://www.scribd.com/document/342261629/Sari-sari-store-reseacrh-study
Appendix B
Name:
Age:
Educational Attainment:
Years in business:
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1. What are the factors that affects your income in Sari-Sari Store?
2. How are this marketing strategy help you increase your monthly income?
3. What are the difficulties that you encountered while running the business?
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