unit cost 0.9 price $ 2.

04
price demand demand 49.39535
low price $ 1.50 60 profit $ 56.24
medium price $ 2.00 51
high price $ 2.50 20

Chapstick demand

70
60
50 f(x) = − 44.0000000000001 x² + 136 x − 45.0000000000002
demand
demand

40 R² = 1
Polynomial
30 (demand)
20
10
0
1.4 1.6 1.8 2 2.2 2.4 2.6

price
02
demand
Polynomial
(demand)
unit cost 0.9 Price 2.038487
price demand Demand 49.39535
low price $ 1.50 60 Profit 56.23596
medium pr $ 2.00 51
high price $ 2.50 20

price demand dem

l 1.5 60 70
m 2 51
h 2.5 20 60
f(x) = − 44.0000000000001 x
50

Axis Title
40

30

20

10

0
1.4 1.6 1.8
 demand

f(x) = − 44.0000000000001 x² + 136 x − 45.0000000000002

4 1.6 1.8 2 2.2 2.4 2.6

Axis Title
unit cost 0.9
price demand
low price $ 1.50 60
medium pr $ 2.00 51
high price $ 2.50 20
 A B C D E F G
1
2 Demand = 1500-10*price
3
4 price demand
5 100 500
6 101 490
7
8
Linear demand curve
9
10 505
11 500
Demand

12 f(x) = − 10 x + 1500
495
13 demand
490
14 Linear
485
15 (demand)
99.5 100 100.5 101 101.5
16
17 Price
18
 A B C D E F G H I J K L M N O P Q
1
2
3 Product 1 2 3 4 5 6 7 total 3413.6964
4 Price 74.35303 35 82.159 69.9942 69.99101 69.9912675 89.9452
5 Internet Internet
Internet TV Cell Phone Internet TV Cell +TV +Cell TV+Cell All 3 max surp bought? revenue
6 $3.50 $7.00 $3.50 -70.85 -28 -78.66 -59.4942 -62.99101 -59.491267 -75.945 -27.9987 0 0
7 $17.50 $35.00 $3.50 -56.85303 0 -78.66 -17.4942 -48.99101 -31.491267 -33.945 0.0012996 2 34.9987
8 $28.00 $28.00 $49.00 -46.35303 -7 -33.16 -13.9942 7.008987 7.0087325 15.0548 15.054824 7 89.945176 Product Frequency
9 $70.00 $70.00 $0.00 -4.353033 35 -82.16 70.0058 0.008987 0.0087325 50.0548 70.005764 4 69.994236 0 25
10 $0.00 $7.00 $14.00 -74.35303 -28 -68.16 -62.9942 -55.99101 -48.991267 -68.945 -27.9987 0 0 1 0
11 $0.00 $70.00 $0.00 -74.35303 35 -82.16 0.00576 -69.99101 0.0087325 -19.945 35.0013 2 34.9987 2 19
12 $21.00 $35.00 $10.50 -53.35303 0 -71.66 -13.9942 -38.49101 -24.491267 -23.445 0.0012996 2 34.9987 3 0
13 $7.00 $21.00 $0.00 -67.35303 -14 -82.16 -41.9942 -62.99101 -48.991267 -61.945 -13.9987 0 0 4 8
14 $5.25 $7.00 $2.10 -69.10303 -28 -80.06 -57.7442 -62.64101 -60.891267 -75.595 -27.9987 0 0 5 2
15 $21.00 $28.00 $28.00 -53.35303 -7 -54.16 -20.9942 -20.99101 -13.991267 -12.945 -6.9987 0 0 6 1
16 $35.00 $49.00 $21.00 -39.35303 14 -61.16 14.0058 -13.99101 0.0087325 15.0548 15.054824 7 89.945176 7 22
17 $21.00 $21.00 $21.00 -53.35303 -14 -61.16 -27.9942 -27.99101 -27.991267 -26.945 -13.9987 0 0
18 $14.00 $35.00 $21.00 -60.35303 0 -61.16 -20.9942 -34.99101 -13.991267 -19.945 0.0012996 2 34.9987
19 $14.00 $35.00 $14.00 -60.35303 0 -68.16 -20.9942 -41.99101 -20.991267 -26.945 0.0012996 2 34.9987
20 $70.00 $0.00 $49.00 -4.353033 -35 -33.16 0.00576 49.00899 -20.991267 29.0548 49.008987 5 69.991013
21 $7.00 $35.00 $14.00 -67.35303 0 -68.16 -27.9942 -48.99101 -20.991267 -33.945 0.0012996 2 34.9987
22 $21.00 $35.00 $42.00 -53.35303 0 -40.16 -13.9942 -6.991013 7.0087325 8.05482 8.0548243 7 89.945176
23 $20.65 $34.65 $34.65 -53.70303 -0.35 -47.51 -14.6942 -14.69101 -0.6912675 0.00482 0.0048243 7 89.945176
24 $1.75 $21.00 $0.00 -72.60303 -14 -82.16 -47.2442 -68.24101 -48.991267 -67.195 -13.9987 0 0
25 $21.00 $17.50 $21.00 -53.35303 -17 -61.16 -31.4942 -27.99101 -31.491267 -30.445 -17.4987 0 0
26 $27.65 $34.65 $41.65 -46.70303 -0.35 -40.51 -7.69424 -0.691013 6.3087325 14.0048 14.004824 7 89.945176
27 $7.00 $0.00 $28.00 -67.35303 -35 -54.16 -62.9942 -34.99101 -41.991267 -54.945 -34.99101 0 0
28 $21.00 $35.00 $10.50 -53.35303 0 -71.66 -13.9942 -38.49101 -24.491267 -23.445 0.0012996 2 34.9987
29 $27.65 $69.65 $27.65 -46.70303 34.7 -54.51 27.3058 -14.69101 27.3087325 35.0048 35.004824 7 89.945176
30 $35.00 $70.00 $35.00 -39.35303 35 -47.16 35.0058 0.008987 35.0087325 50.0548 50.054824 7 89.945176
31 $14.00 $35.00 $7.00 -60.35303 0 -75.16 -20.9942 -48.99101 -27.991267 -33.945 0.0012996 2 34.9987
32 $21.00 $35.00 $28.00 -53.35303 0 -54.16 -13.9942 -20.99101 -6.9912675 -5.9452 0.0012996 2 34.9987
33 $7.00 $70.00 $0.00 -67.35303 35 -82.16 7.00576 -62.99101 0.0087325 -12.945 35.0013 2 34.9987
34 $3.50 $7.00 $10.50 -70.85303 -28 -71.66 -59.4942 -55.99101 -52.491267 -68.945 -27.9987 0 0
35 $0.00 $21.00 $14.00 -74.35303 -14 -68.16 -48.9942 -55.99101 -34.991267 -54.945 -13.9987 0 0
36 $21.00 $56.00 $35.00 -53.35303 21 -47.16 7.00576 -13.99101 21.0087325 22.0548 22.054824 7 89.945176
37 $49.00 $105.00 $0.00 -25.35303 70 -82.16 84.0058 -20.99101 35.0087325 64.0548 84.005764 4 69.994236
38 $70.00 $70.00 $140.00 -4.353033 35 57.841 70.0058 140.009 140.008733 190.055 190.05482 7 89.945176
39 $21.00 $105.00 $14.00 -53.35303 70 -68.16 56.0058 -34.99101 49.0087325 50.0548 70.0013 2 34.9987
40 $21.00 $35.00 $14.00 -53.35303 0 -68.16 -13.9942 -34.99101 -20.991267 -19.945 0.0012996 2 34.9987
41 $0.00 $140.00 $0.00 -74.35303 105 -82.16 70.0058 -69.99101 70.0087325 50.0548 105.0013 2 34.9987
42 $0.00 $35.00 $0.00 -74.35303 0 -82.16 -34.9942 -69.99101 -34.991267 -54.945 0.0012996 2 34.9987
43 $7.00 $35.00 $21.00 -67.35303 0 -61.16 -27.9942 -41.99101 -13.991267 -26.945 0.0012996 2 34.9987
44 $35.00 $35.00 $35.00 -39.35303 0 -47.16 0.00576 0.008987 0.0087325 15.0548 15.054824 7 89.945176
45 $21.00 $31.50 $17.50 -53.35303 -3.5 -64.66 -17.4942 -31.49101 -20.991267 -19.945 -3.4987 0 0
46 $7.00 $21.00 $7.00 -67.35303 -14 -75.16 -41.9942 -55.99101 -41.991267 -54.945 -13.9987 0 0
47 $35.00 $35.00 $35.00 -39.35303 0 -47.16 0.00576 0.008987 0.0087325 15.0548 15.054824 7 89.945176
48 $28.00 $70.00 $70.00 -46.35303 35 -12.16 28.0058 28.00899 70.0087325 78.0548 78.054824 7 89.945176
49 $21.00 $0.00 $14.00 -53.35303 -35 -68.16 -48.9942 -34.99101 -55.991267 -54.945 -34.99101 0 0
50 $35.00 $35.00 $35.00 -39.35303 0 -47.16 0.00576 0.008987 0.0087325 15.0548 15.054824 7 89.945176
51 $35.00 $49.00 $21.00 -39.35303 14 -61.16 14.0058 -13.99101 0.0087325 15.0548 15.054824 7 89.945176
52 $70.00 $70.00 $35.00 -4.353033 35 -47.16 70.0058 35.00899 35.0087325 85.0548 85.054824 7 89.945176
53 $5.25 $17.50 $8.75 -69.10303 -17 -73.41 -47.2442 -55.99101 -43.741267 -58.445 -17.4987 0 0
54 $0.00 $35.00 $0.00 -74.35303 0 -82.16 -34.9942 -69.99101 -34.991267 -54.945 0.0012996 2 34.9987
55 $21.00 $35.00 $35.00 -53.35303 0 -47.16 -13.9942 -13.99101 0.0087325 1.05482 1.0548243 7 89.945176
56 $24.50 $14.00 $14.00 -49.85303 -21 -68.16 -31.4942 -31.49101 -41.991267 -37.445 -20.9987 0 0
57 $24.50 $35.00 $24.50 -49.85303 0 -57.66 -10.4942 -20.99101 -10.491267 -5.9452 0.0012996 2 34.9987
58 $21.00 $35.00 $52.50 -53.35303 0 -29.66 -13.9942 3.508987 17.5087325 18.5548 18.554824 7 89.945176
59 $35.00 $21.00 $70.00 -39.35303 -14 -12.16 -13.9942 35.00899 21.0087325 36.0548 36.054824 7 89.945176
60 $7.00 $7.00 $14.00 -67.35303 -28 -68.16 -55.9942 -48.99101 -48.991267 -61.945 -27.9987 0 0
61 $7.00 $7.00 $7.00 -67.35303 -28 -75.16 -55.9942 -55.99101 -55.991267 -68.945 -27.9987 0 0
62 $35.00 $0.00 $35.00 -39.35303 -35 -47.16 -34.9942 0.008987 -34.991267 -19.945 0.0089873 5 69.991013
63 $175.00 $210.00 $0.00 100.647 175 -82.16 315.006 105.009 140.008733 295.055 315.00576 4 69.994236
64 $14.00 $0.00 $0.00 -60.35303 -35 -82.16 -55.9942 -55.99101 -69.991267 -75.945 -34.9987 0 0
65 $35.00 $49.00 $14.00 -39.35303 14 -68.16 14.0058 -20.99101 -6.9912675 8.05482 14.005764 4 69.994236
66 $10.50 $7.00 $7.00 -63.85303 -28 -75.16 -52.4942 -52.49101 -55.991267 -65.445 -27.9987 0 0
67 $7.00 $14.00 $3.50 -67.35303 -21 -78.66 -48.9942 -59.49101 -52.491267 -65.445 -20.9987 0 0
68 $175.00 $350.00 $70.00 100.647 315 -12.16 455.006 175.009 350.008733 505.055 505.05482 7 89.945176
69 $0.00 $14.00 $14.00 -74.35303 -21 -68.16 -55.9942 -55.99101 -41.991267 -61.945 -20.9987 0 0
70 $12.25 $35.00 $0.00 -62.10303 0 -82.16 -22.7442 -57.74101 -34.991267 -42.695 0.0012996 2 34.9987
71 $35.00 $42.00 $42.00 -39.35303 7 -40.16 7.00576 7.008987 14.0087325 29.0548 29.054824 7 89.945176
72 $35.00 $56.00 $0.00 -39.35303 21 -82.16 21.0058 -34.99101 -13.991267 1.05482 21.005764 4 69.994236
73 $35.00 $42.00 $0.00 -39.35303 7 -82.16 7.00576 -34.99101 -27.991267 -12.945 7.0057635 4 69.994236
74 $42.00 $52.50 $7.00 -32.35303 17.5 -75.16 24.5058 -20.99101 -10.491267 11.5548 24.505764 4 69.994236
75 $21.00 $21.00 $7.00 -53.35303 -14 -75.16 -27.9942 -41.99101 -41.991267 -40.945 -13.9987 0 0
76 $27.65 $48.65 $27.65 -46.70303 13.7 -54.51 6.30576 -14.69101 6.3087325 14.0048 14.004824 7 89.945176
77 $0.00 $56.00 $35.00 -74.35303 21 -47.16 -13.9942 -34.99101 21.0087325 1.05482 21.008733 6 69.991267
78 $0.00 $7.00 $0.00 -74.35303 -28 -82.16 -62.9942 -69.99101 -62.991267 -82.945 -27.9987 0 0
79 $35.00 $35.00 $56.00 -39.35303 0 -26.16 0.00576 21.00899 21.0087325 36.0548 36.054824 7 89.945176
80 $21.00 $28.00 $28.00 -53.35303 -7 -54.16 -20.9942 -20.99101 -13.991267 -12.945 -6.9987 0 0
81 $0.00 $42.00 $7.00 -74.35303 7 -75.16 -27.9942 -62.99101 -20.991267 -40.945 7.0012996 2 34.9987
82 $35.00 $35.00 $1.75 -39.35303 0 -80.41 0.00576 -33.24101 -33.241267 -18.195 0.0057635 4 69.994236
 A B C D E F G H I J K L M N O P Q
1
2
3 1 2 3 4 5 6 7 total 3413.9
4 Price 47.415 35 67.866 70 70 70 89.94999998
5 Interne Internet Internet
Internet TV Cell Phonet TV Cell +TV +Cell TV+Cell All 3 max surp bought? revenue
6 $3.50 $7.00 $3.50 -43.915 -28 -64.37 -59.5 -63 -59.5 -75.95 -28 0 0
7 $17.50 $35.00 $3.50 -29.915 ### -64.37 -17.5 -49 -31.5 -33.95 1.39E-09 2 35
8 $28.00 $28.00 $49.00 -19.415 -7 -18.87 -14 7.0000006 7 15.05000002 15.05 7 89.95 Product Frequency
9 $70.00 $70.00 $0.00 22.585 35 -67.87 70 6.011E-07 5.3E-08 50.05000002 70 4 70 0 25
10 $0.00 $7.00 $14.00 -47.415 -28 -53.87 -63 -56 -49 -68.95 -28 0 0 1 0
11 $0.00 $70.00 $0.00 -47.415 35 -67.87 1.9E-08 -70 5.3E-08 -19.95 35 2 35 2 19
12 $21.00 $35.00 $10.50 -26.415 ### -57.37 -14 -38.5 -24.5 -23.45 1.39E-09 2 35 3 0
13 $7.00 $21.00 $0.00 -40.415 -14 -67.87 -42 -63 -49 -61.95 -14 0 0 4 8
14 $5.25 $7.00 $2.10 -42.165 -28 -65.77 -57.75 -62.65 -60.9 -75.6 -28 0 0 5 2
15 $21.00 $28.00 $28.00 -26.415 -7 -39.87 -21 -21 -14 -12.95 -7 0 0 6 1
16 $35.00 $49.00 $21.00 -12.415 14 -46.87 14 -14 5.3E-08 15.05000002 15.05 7 89.95 7 22
17 $21.00 $21.00 $21.00 -26.415 -14 -46.87 -28 -28 -28 -26.95 -14 0 0
18 $14.00 $35.00 $21.00 -33.415 ### -46.87 -21 -35 -14 -19.95 1.39E-09 2 35
19 $14.00 $35.00 $14.00 -33.415 ### -53.87 -21 -42 -21 -26.95 1.39E-09 2 35
20 $70.00 $0.00 $49.00 22.585 -35 -18.87 1.9E-08 49 -21 29.05000002 49 5 70
21 $7.00 $35.00 $14.00 -40.415 ### -53.87 -28 -49 -21 -33.95 1.39E-09 2 35
22 $21.00 $35.00 $42.00 -26.415 ### -25.87 -14 -7 7 8.050000021 8.05 7 89.95
23 $20.65 $34.65 $34.65 -26.765 -0.35 -33.22 -14.7 -14.7 -0.7 2.09865E-08 2.099E-08 7 89.95
24 $1.75 $21.00 $0.00 -45.665 -14 -67.87 -47.25 -68.25 -49 -67.2 -14 0 0
25 $21.00 $17.50 $21.00 -26.415 -17 -46.87 -31.5 -28 -31.5 -30.45 -17.5 0 0
26 $27.65 $34.65 $41.65 -19.765 -0.35 -26.22 -7.7 -0.699999 6.3 14 14 7 89.95
27 $7.00 $0.00 $28.00 -40.415 -35 -39.87 -63 -35 -42 -54.95 -35 0 0
28 $21.00 $35.00 $10.50 -26.415 ### -57.37 -14 -38.5 -24.5 -23.45 1.39E-09 2 35
29 $27.65 $69.65 $27.65 -19.765 34.65 -40.22 27.3 -14.7 27.3 35 35 7 89.95
30 $35.00 $70.00 $35.00 -12.415 35 -32.87 35 6.011E-07 35 50.05000002 50.05 7 89.95
31 $14.00 $35.00 $7.00 -33.415 ### -60.87 -21 -49 -28 -33.95 1.39E-09 2 35
32 $21.00 $35.00 $28.00 -26.415 ### -39.87 -14 -21 -7 -5.94999998 1.39E-09 2 35
33 $7.00 $70.00 $0.00 -40.415 35 -67.87 7 -63 5.3E-08 -12.95 35 2 35
34 $3.50 $7.00 $10.50 -43.915 -28 -57.37 -59.5 -56 -52.5 -68.95 -28 0 0
35 $0.00 $21.00 $14.00 -47.415 -14 -53.87 -49 -56 -35 -54.95 -14 0 0
36 $21.00 $56.00 $35.00 -26.415 21 -32.87 7 -14 21 22.05000002 22.05 7 89.95
37 $49.00 $105.00 $0.00 1.5854 70 -67.87 84 -21 35 64.05000002 84 4 70
38 $70.00 $70.00 $140.00 22.585 35 72.134 70 140 140 190.05 190.05 7 89.95
39 $21.00 $105.00 $14.00 -26.415 70 -53.87 56 -35 49 50.05000002 70 2 35
40 $21.00 $35.00 $14.00 -26.415 ### -53.87 -14 -35 -21 -19.95 1.39E-09 2 35
41 $0.00 $140.00 $0.00 -47.415 105 -67.87 70 -70 70 50.05000002 105 2 35
42 $0.00 $35.00 $0.00 -47.415 ### -67.87 -35 -70 -35 -54.95 1.39E-09 2 35
43 $7.00 $35.00 $21.00 -40.415 ### -46.87 -28 -42 -14 -26.95 1.39E-09 2 35
44 $35.00 $35.00 $35.00 -12.415 ### -32.87 1.9E-08 6.011E-07 5.3E-08 15.05000002 15.05 7 89.95
45 $21.00 $31.50 $17.50 -26.415 -3.5 -50.37 -17.5 -31.5 -21 -19.95 -3.5 0 0
46 $7.00 $21.00 $7.00 -40.415 -14 -60.87 -42 -56 -42 -54.95 -14 0 0
47 $35.00 $35.00 $35.00 -12.415 ### -32.87 1.9E-08 6.011E-07 5.3E-08 15.05000002 15.05 7 89.95
48 $28.00 $70.00 $70.00 -19.415 35 2.1339 28 28 70 78.05000002 78.05 7 89.95
49 $21.00 $0.00 $14.00 -26.415 -35 -53.87 -49 -35 -56 -54.95 -26.41464 0 0
50 $35.00 $35.00 $35.00 -12.415 ### -32.87 1.9E-08 6.011E-07 5.3E-08 15.05000002 15.05 7 89.95
51 $35.00 $49.00 $21.00 -12.415 14 -46.87 14 -14 5.3E-08 15.05000002 15.05 7 89.95
52 $70.00 $70.00 $35.00 22.585 35 -32.87 70 35 35 85.05000002 85.05 7 89.95
53 $5.25 $17.50 $8.75 -42.165 -17 -59.12 -47.25 -56 -43.75 -58.45 -17.5 0 0
54 $0.00 $35.00 $0.00 -47.415 ### -67.87 -35 -70 -35 -54.95 1.39E-09 2 35
55 $21.00 $35.00 $35.00 -26.415 ### -32.87 -14 -14 5.3E-08 1.050000021 1.05 7 89.95
56 $24.50 $14.00 $14.00 -22.915 -21 -53.87 -31.5 -31.5 -42 -37.45 -21 0 0
57 $24.50 $35.00 $24.50 -22.915 ### -43.37 -10.5 -21 -10.5 -5.94999998 1.39E-09 2 35
58 $21.00 $35.00 $52.50 -26.415 ### -15.37 -14 3.5000006 17.5 18.55000002 18.55 7 89.95
59 $35.00 $21.00 $70.00 -12.415 -14 2.1339 -14 35 21 36.05000002 36.05 7 89.95
60 $7.00 $7.00 $14.00 -40.415 -28 -53.87 -56 -49 -49 -61.95 -28 0 0
61 $7.00 $7.00 $7.00 -40.415 -28 -60.87 -56 -56 -56 -68.95 -28 0 0
62 $35.00 $0.00 $35.00 -12.415 -35 -32.87 -35 6.011E-07 -35 -19.95 6.011E-07 5 70
63 $175.00 $210.00 $0.00 127.59 175 -67.87 315 105 140 295.05 315 4 70
64 $14.00 $0.00 $0.00 -33.415 -35 -67.87 -56 -56 -70 -75.95 -33.41464 0 0
65 $35.00 $49.00 $14.00 -12.415 14 -53.87 14 -21 -7 8.050000021 14 4 70
66 $10.50 $7.00 $7.00 -36.915 -28 -60.87 -52.5 -52.5 -56 -65.45 -28 0 0
67 $7.00 $14.00 $3.50 -40.415 -21 -64.37 -49 -59.5 -52.5 -65.45 -21 0 0
68 $175.00 $350.00 $70.00 127.59 315 2.1339 455 175 350 505.05 505.05 7 89.95
69 $0.00 $14.00 $14.00 -47.415 -21 -53.87 -56 -56 -42 -61.95 -21 0 0 Penalty dev penalty
70 $12.25 $35.00 $0.00 -35.165 ### -67.87 -22.75 -57.75 -35 -42.7 1.39E-09 2 35 TV-(I+TV) -35 0
71 $35.00 $42.00 $42.00 -12.415 7 -25.87 7 7.0000006 14 29.05000002 29.05 7 89.95 I-(I+TV) -22.58536 0
72 $35.00 $56.00 $0.00 -12.415 21 -67.87 21 -35 -14 1.050000021 21 4 70 Cell-(I+Cell) -2.133878 0
73 $35.00 $42.00 $0.00 -12.415 7 -67.87 7 -35 -28 -12.95 7 4 70 I-(I+C) -22.58536 0
74 $42.00 $52.50 $7.00 -5.4146 17.5 -60.87 24.5 -21 -10.5 11.55000002 24.5 4 70 TV-(TV+Cell) -35 0
75 $21.00 $21.00 $7.00 -26.415 -14 -60.87 -28 -42 -42 -40.95 -14 0 0 Cell-(TV+Cell) -2.133879 0
76 $27.65 $48.65 $27.65 -19.765 13.65 -40.22 6.3 -14.7 6.3 14 14 7 89.95 (I+TV)-All -19.95 0
77 $0.00 $56.00 $35.00 -47.415 21 -32.87 -14 -35 21 1.050000021 21 6 70 (I+C)-All -19.95 0
78 $0.00 $7.00 $0.00 -47.415 -28 -67.87 -63 -70 -63 -82.95 -28 0 0 (TV+Cell)-All -19.95 0
79 $35.00 $35.00 $56.00 -12.415 ### -11.87 1.9E-08 21 21 36.05000002 36.05 7 89.95 TV-All -54.95 0
80 $21.00 $28.00 $28.00 -26.415 -7 -39.87 -21 -21 -14 -12.95 -7 0 0 Cell-All -22.08388 0
81 $0.00 $42.00 $7.00 -47.415 7 -60.87 -28 -63 -21 -40.95 7 2 35 I-All -42.53536 0
82 $35.00 $35.00 $1.75 -12.415 ### -66.12 1.9E-08 -33.25 -33.25 -18.2 1.901E-08 4 70 Total 0
 A B C D E F G H I
1
2 a
3 5000000
4 price demand Use goal seek
5 100 500 Set cell E5 to 500 by changing
6 e3
7 Price Demand
8 50 2000
9 Power demand curve 60 1388.8889
10 70 1020.4082
2500
11 80 781.25
2000
12 f(x) = 5000000 x^-2 90 617.28395
demand

1500
13 100 500
1000 Demand
14 110 413.22314
500
15 Power 120 347.22222
0 (Demand)
16 130 295.85799
40 60 80 100 120 140 160
17 140 255.10204
18 price 150 222.22222
19
 J
1
2
3
4
cell E5 to 500 5by changing
6
7
8
9
10
11
12
13
14
15
16
17
18
19
price demand
5 6
5.05 5.88

unit cost $ 2.10

6.2

6 Demand
ChartofTitle
razors
6 6.02
price $ 4.80
5.8 6
demand 6.48
profit $ 17.50
5.8 5.98 f(x) = − 2.40000000000001 x + 18.00000000
5.6
5.96
5.6 5.94
5.4

demand
5.92
5.2
5.4 5.9
5 5.88
5.2
5.86
4.8 5.84
5
4.6 5.82
4.99 5 5.01 5.02 5.03 5.04 5.05
4.8
4.4 price
0.8 1 1.2 1.4 1.6 1.8 2
4.6 demand
Row 3 Row
Linear
4 (demand)
4.8 5 5.2 5.4 5.6 5.8 6
hart
nd ofTitle
razors

000000001 x + 18.0000000000001

5.02 5.03 5.04 5.05 5.06

price
1.6 1.8 2 2.2
w3 Row
Linear
4 (demand)
5.6 5.8 6 6.2
price demand
5 6 Demand for razors
5.05 5.88 6.05
6
f(x) = − 2.40000000000001 x + 18.0000000000001
unit cost $ 2.00 5.95

demand
blades per razor 50 5.9 demand
profit per blade $ 0.15 5.85
Linear
price $ 1.00 5.8 (demand)
demand 15.6 4.99 5 5.01 5.02 5.03 5.04 5.05 5.06
profit $ 101.40 price
0000000000001

demand

Linear
(demand)
price demand
5 6
5.05 5.88 Demand for razors
6.05
unit cost $ 2.00 6
f(x) = − 2.40000000000001 x + 18.0000000000001
5.95

demand
demand
5.9
Linear (demand)
price $ 4.75 5.85
demand 6.6 5.8
4.99 5 5.015.025.035.045.055.06
profit $ 18.15
price
 Demand for Razors
6.02
6
+ 18.0000000000001 f(x) = − 2.40000000000001 x + 18.0000000000001
demand 5.98
Linear (demand) 5.96
5.94
Demand

5.92
5.9
5.88
5.86
5.84
5.82
4.99 5 5.01 5.02 5.03 5.04 5.05 5.06
Price
demand Linear (demand)
price demand
5 6 Demand for razors
5.05 5.88 6.05
6
f(x) = − 2.40000000000001 x + 18.0000000000001
unit cost $ 2.00 5.95

demand
blades per razor 50 5.9 demand
profit per blade $ 0.15 5.85
Linear
price $ 1.00 5.8 (demand)
demand 15.6 4.99 5 5.01 5.02 5.03 5.04 5.05 5.06
profit $ 101.40 price
0000000000001

demand

Linear
(demand)
price $6.00
demand 8
unit cost $2.00

profit $32.00
 A B C D E F G H I J K L M N O P Q R
1 p = 10 - q/2 cutoff 7 unit bought 16 cutoff 5 Units bought 16
2 cost HP 11 revenue 95 HP 14.304217 Revenue $ 95.00
3 2 LP 2 Prod cost 32 LP 2.2253005 Prod Cost $ 32.00
4 Max surplus 1 Max surplus 0.00061174459
5 Midpoint Unit Value Cum Valueprice paid surplus Profit Price paid Surplus Profit
6 0.5 1 9.75 9.75 11 -1.25 63 14.3042166516 -4.5542166516 $ 63.00
7 1.5 2 9.25 19 22 -3 28.6084333032 -9.6084333032
8 2.5 3 8.75 27.75 33 -5.25 42.9126499547 -15.162649955
9 3.5 4 8.25 36 44 -8 57.2168666063 -21.216866606
10 4.5 5 7.75 43.75 55 -11.25 71.5210832579 -27.771083258
11 5.5 6 7.25 51 66 -15 73.7463837122 -22.746383712
12 6.5 7 6.75 57.75 77 -19.25 75.9716841665 -18.221684167
13 7.5 8 6.25 64 79 -15 78.1969846209 -14.196984621
14 8.5 9 5.75 69.75 81 -11.25 80.4222850752 -10.672285075
15 9.5 10 5.25 75 83 -8 82.6475855295 -7.6475855295
16 10.5 11 4.75 79.75 85 -5.25 84.8728859838 -5.1228859838
17 11.5 12 4.25 84 87 -3 87.0981864381 -3.0981864381
18 12.5 13 3.75 87.75 89 -1.25 89.3234868925 -1.5734868925
19 13.5 14 3.25 91 91 0 91.5487873468 -0.5487873468
20 14.5 15 2.75 93.75 93 0.75 93.7740878011 -0.0240878011
21 15.5 16 2.25 96 95 1.0 95.9993882554 0.00061174459
22 16.5 17 1.75 97.75 97 0.75 98.2246887097 -0.4746887097
23 17.5 18 1.25 99 99 0 100.449989164 -1.449989164
24 18.5 19 0.75 99.75 101 -1.25 102.675289618 -2.9252896184
25 19.5 20 0.25 100 103 -3 104.900590073 -4.9005900727
 A B C D E F G H I J
1 cutoff 5 Units bought 16
2 cost HP 14.3042166515815 Revenue $ 96.00
3 2 LP 2.22530045431833 Prod Cost $ 32.00
4 Max surplus 0.00061174459
5 Midpoint Unit Value Cumulative Value Price paid Surplus Profit
6 0.5 1 9.75 9.75 14.3042166516 -4.5542166516 $ 64.00
7 1.5 2 9.25 19 28.6084333032 -9.6084333032
8 2.5 3 8.75 27.75 42.9126499547 -15.162649955
9 3.5 4 8.25 36 57.2168666063 -21.216866606
10 4.5 5 7.75 43.75 71.5210832579 -27.771083258
11 5.5 6 7.25 51 73.7463837122 -22.746383712
12 6.5 7 6.75 57.75 75.9716841665 -18.221684167
13 7.5 8 6.25 64 78.1969846209 -14.196984621
14 8.5 9 5.75 69.75 80.4222850752 -10.672285075
15 9.5 10 5.25 75 82.6475855295 -7.6475855295
16 10.5 11 4.75 79.75 84.8728859838 -5.1228859838
17 11.5 12 4.25 84 87.0981864381 -3.0981864381
18 12.5 13 3.75 87.75 89.3234868925 -1.5734868925
19 13.5 14 3.25 91 91.5487873468 -0.5487873468
20 14.5 15 2.75 93.75 93.7740878011 -0.0240878011
21 15.5 16 2.25 96 95.9993882554 0.00061174459
22 16.5 17 1.75 97.75 98.2246887097 -0.4746887097
23 17.5 18 1.25 99 100.449989164 -1.449989164
24 18.5 19 0.75 99.75 102.675289618 -2.9252896184
25 19.5 20 0.25 100 104.900590073 -4.9005900727
 A B C D E F G H I J
1 cutoff 15 Units bought 16
2 cost HP 16.796088 Revenue $ 96.00
3 2 LP 5.999873 Prod Cost $ 32.00
4 Max surplus 0.00203156148
5 Midpoint Unit Value Cum ValuePrice paid Surplus Profit
6 0.5 1 9.75 9.75 16.7960878759 -7.0460878759 $ 64.00
7 1.5 2 9.25 19 33.5921757517 -14.592175752
8 2.5 3 8.75 27.75 50.3882636276 -22.638263628
9 3.5 4 8.25 36 67.1843515034 -31.184351503
10 4.5 5 7.75 43.75 83.9804393793 -40.230439379
11 5.5 6 7.25 51 100.776527255 -49.776527255
12 6.5 7 6.75 57.75 117.572615131 -59.822615131
13 7.5 8 6.25 64 134.368703007 -70.368703007
14 8.5 9 5.75 69.75 151.164790883 -81.414790883
15 9.5 10 5.25 75 167.960878759 -92.960878759
16 10.5 11 4.75 79.75 184.756966634 -105.00696663
17 11.5 12 4.25 84 201.55305451 -117.55305451
18 12.5 13 3.75 87.75 218.349142386 -130.59914239
19 13.5 14 3.25 91 235.145230262 -144.14523026
20 14.5 15 2.75 93.75 251.941318138 -158.19131814
21 15.5 16 2.25 96 95.9979684385 0.00203156148
22 16.5 17 1.75 97.75 101.997841466 -4.2478414659
23 17.5 18 1.25 99 107.997714493 -8.9977144933
24 18.5 19 0.75 99.75 113.997587521 -14.247587521
25 19.5 20 0.25 100 119.997460548 -19.997460548
 A B C D E F G H I J
1 0 Units bought 16
2 cost Fixed 60.57433887 Revenue $ 96.00
3 2 var 2.214067061 Prod Cost $ 32.00
4 Max surplus 0.00058815826
5 Midpoint Unit Value Cum Value Price paid Surplus Profit
6 0.5 1 9.75 9.75 62.7884059272 -53.038405927 $ 64.00
7 1.5 2 9.25 19 65.0024729882 -46.002472988
8 2.5 3 8.75 27.75 67.2165400491 -39.466540049
9 3.5 4 8.25 36 69.4306071101 -33.43060711
10 4.5 5 7.75 43.75 71.6446741711 -27.894674171
11 5.5 6 7.25 51 73.858741232 -22.858741232
12 6.5 7 6.75 57.75 76.072808293 -18.322808293
13 7.5 8 6.25 64 78.286875354 -14.286875354
14 8.5 9 5.75 69.75 80.5009424149 -10.750942415
15 9.5 10 5.25 75 82.7150094759 -7.7150094759
16 10.5 11 4.75 79.75 84.9290765369 -5.1790765369
17 11.5 12 4.25 84 87.1431435979 -3.1431435979
18 12.5 13 3.75 87.75 89.3572106588 -1.6072106588
19 13.5 14 3.25 91 91.5712777198 -0.5712777198
20 14.5 15 2.75 93.75 93.7853447808 -0.0353447808
21 15.5 16 2.25 96 95.9994118417 0.00058815826
22 16.5 17 1.75 97.75 98.2134789027 -0.4634789027
23 17.5 18 1.25 99 100.427545964 -1.4275459637
24 18.5 19 0.75 99.75 102.641613025 -2.8916130246
25 19.5 20 0.25 100 104.855680086 -4.8556800856
 A B C D E F
1 Skimming
2
3 Year Price Left<= Unit sales Revenue
4 0 100
5 1 $ 92.00 91 9 828
6 2 $ 83.00 82 9 747
7 3 $ 74.00 73 9 666
8 4 $ 65.00 64 9 585
9 5 $ 56.00 55 9 504
10 6 $ 47.00 46 9 423
11 7 $ 38.00 37 9 342
12 8 $ 29.00 28 9 261
13 9 $ 20.00 19 9 180
14 10 $ 10.00 9 10 100
15 total 4636
 A B C D E F
1 Skimming
2
3 Year Price Left<= Unit sales Revenue
4 0 100
5 1 $ 92.00 91 9 828
6 2 $ 83.00 82 9 747
7 3 $ 74.00 73 9 666
8 4 $ 65.00 64 9 585
9 5 $ 56.00 55 9 504
10 6 $ 46.00 45 10 460
11 7 $ 37.00 36 9 333
12 8 $ 27.00 26 10 270
13 9 $ 18.00 17 9 162
14 10 $ 9.00 8 9 81
15 Total 4636
 2% of market
Customer Value
1 323
2 151
3 534
4 378
5 358
6 284
7 50 600
8 113
9 225 500 f(x) = − 50.48484
10 456
400

300
Price Demand Price
323 5 323 200
151 8 151
534 1 534 100
378 3 378
0
358 4 358 0 2 4
284 6 284
50 10 50
113 9 113
225 7 225
456 2 456
 Price
0

0 f(x) = − 50.4848484848485 x + 564.866666666667

0 Price
Linear (Price)
0

0
0 2 4 6 8 10 12

price=564.87-50.49quantity
p=565-50q

q=(565-p)/50
q=565-p
q=565-p

price $282.50
demand 282.500001
revenue $79,806.25
q=565-p For
all customers >=high charge high
rest charge low

high $376.67
low $188.33
highdemand 188.3336603
lowdemand 188.3334489
highrevenue $70,938.95
Lowrevenue $35,469.38
Totalrevenue $106,408.33
ers >=high charge high
q=565-p
All customers >=high charge high
rest charge low

high $415.00
low $265.00
highdemand 150
lowdemand 150
highrevenue $62,250.00
Lowrevenue $39,750.00
Totalrevenue $102,000.00
capacity
total buying 300 <= 300
All customers >=high charge high
rest charge low
 Total profit generated by one customer over their lifetime.

A Nos of Customers 730

B Nos of Orders per customer 1.35
C Nos of Transactions 985.5
D Average order value per transaction $25.00
E Gross margin 60%
F Retention rate 78%
G Churn rate 22%
H Average lifetime (year) 4.55
CLV $92.05
(i.e. (1-retention rate)
(1/(Churn rate)
Nos of Orders per customer*Average order value per transaction*Gross Margin*Average lifetime/Nos of Cu
gin*Average lifetime/Nos of Customers
 A B C D E F G H I J
1 discount rate 0.1 time frame middle
2 retention rate 0.8 assume constant margins
3 end 0
4 Period Customersdf multiplier beginning 1
5 1 90 0.9534626 3.1464265 middle 0.5
6 2 72 0.8667842
7 3 57.6 0.7879856
8 4 46.08 0.7163506
9 5 36.864 0.6512278
10 6 29.4912 0.5920253
11 7 23.59296 0.5382048 df
12 8 18.874368 0.4892771 3.1464265 0.1 0.12 0.14 0.16
13 9 15.099494 0.4447973 0.6
14 10 12.079596 0.4043612 retention 0.7
15 11 9.6636764 0.3676011 0.8
16 12 7.7309411 0.3341828 0.9
17 13 6.1847529 0.3038026 1834.14
18 14 4.9478023 0.2761841 Managing Customers as Investments
19 15 3.9582419 0.2510765 Gupta and Lehmann
20 16 3.1665935 0.2282514
21 17 2.5332748 0.2075012
22 18 2.0266198 0.1886375
23 19 1.6212959 0.1714886
24 20 1.2970367 0.1558988
25 21 1.0376294 0.1417261
26 22 0.8301035 0.1288419
27 23 0.6640828 0.117129
28 24 0.5312662 0.1064809
29 25 0.425013 0.0968009
30 26 0.3400104 0.0880008
31 27 0.2720083 0.0800007
32 28 0.2176066 0.0727279
33 29 0.1740853 0.0661163
34 30 0.1392683 0.0601057
35 31 0.1114146 0.0546416
36 32 0.0891317 0.0496741
37 33 0.0713053 0.0451583
38 34 0.0570443 0.041053
39 35 0.0456354 0.0373209
40 36 0.0365083 0.0339281
41 37 0.0292067 0.0308437
42 38 0.0233653 0.0280398
43 39 0.0186923 0.0254907
44 40 0.0149538 0.0231734
45 41 0.0119631 0.0210667
46 42 0.0095704 0.0191515
47 43 0.0076564 0.0174105
48 44 0.0061251 0.0158277
49 45 0.0049001 0.0143888
50 46 0.0039201 0.0130808
51 47 0.003136 0.0118916
52 48 0.0025088 0.0108105
53 49 0.0020071 0.0098278
54 50 0.0016057 0.0089343
55 51 0.0012845 0.0081221
56 52 0.0010276 0.0073837
57 53 0.0008221 0.0067125
58 54 0.0006577 0.0061023
59 55 0.0005261 0.0055475
60 56 0.0004209 0.0050432
61 57 0.0003367 0.0045847
62 58 0.0002694 0.0041679
63 59 0.0002155 0.003789
64 60 0.0001724 0.0034446
65 61 0.0001379 0.0031314
66 62 0.0001103 0.0028468
67 63 8.827E-05 0.002588
68 64 7.062E-05 0.0023527
69 65 5.649E-05 0.0021388
70 66 4.52E-05 0.0019444
71 67 3.616E-05 0.0017676
72 68 2.892E-05 0.0016069
73 69 2.314E-05 0.0014608
74 70 1.851E-05 0.001328
75 71 1.481E-05 0.0012073
76 72 1.185E-05 0.0010975
77 73 9.478E-06 0.0009978
78 74 7.582E-06 0.0009071
79 75 6.066E-06 0.0008246
80 76 4.853E-06 0.0007496
81 77 3.882E-06 0.0006815
82 78 3.106E-06 0.0006195
83 79 2.485E-06 0.0005632
84 80 1.988E-06 0.000512
85 81 1.59E-06 0.0004655
86 82 1.272E-06 0.0004232
87 83 1.018E-06 0.0003847
88 84 8.142E-07 0.0003497
89 85 6.513E-07 0.0003179
90 86 5.211E-07 0.000289
91 87 4.169E-07 0.0002627
92 88 3.335E-07 0.0002389
93 89 2.668E-07 0.0002171
94 90 2.134E-07 0.0001974
95 91 1.707E-07 0.0001795
96 92 1.366E-07 0.0001631
97 93 1.093E-07 0.0001483
98 94 8.742E-08 0.0001348
99 95 6.994E-08 0.0001226
100 96 5.595E-08 0.0001114
101 97 4.476E-08 0.0001013
102 98 3.581E-08 9.209E-05
103 99 2.865E-08 8.372E-05
104 100 2.292E-08 7.611E-05
105 101 1.833E-08 6.919E-05
106 102 1.467E-08 6.29E-05
107 103 1.173E-08 5.718E-05
108 104 9.387E-09 5.198E-05
109 105 7.509E-09 4.726E-05
110 106 6.007E-09 4.296E-05
111 107 4.806E-09 3.906E-05
112 108 3.845E-09 3.55E-05
113 109 3.076E-09 3.228E-05
114 110 2.461E-09 2.934E-05
115 111 1.969E-09 2.668E-05
116 112 1.575E-09 2.425E-05
117 113 1.26E-09 2.205E-05
118 114 1.008E-09 2.004E-05
119 115 8.063E-10 1.822E-05
120 116 6.45E-10 1.656E-05
121 117 5.16E-10 1.506E-05
122 118 4.128E-10 1.369E-05
123 119 3.303E-10 1.244E-05
124 120 2.642E-10 1.131E-05
125 121 2.114E-10 1.028E-05
126 122 1.691E-10 9.35E-06
127 123 1.353E-10 8.5E-06
128 124 1.082E-10 7.727E-06
129 125 8.658E-11 7.024E-06
130 126 6.926E-11 6.386E-06
131 127 5.541E-11 5.805E-06
132 128 4.433E-11 5.278E-06
133 129 3.546E-11 4.798E-06
134 130 2.837E-11 4.362E-06
135 131 2.27E-11 3.965E-06
136 132 1.816E-11 3.605E-06
137 133 1.453E-11 3.277E-06
138 134 1.162E-11 2.979E-06
139 135 9.296E-12 2.708E-06
140 136 7.437E-12 2.462E-06
141 137 5.95E-12 2.238E-06
142 138 4.76E-12 2.035E-06
143 139 3.808E-12 1.85E-06
144 140 3.046E-12 1.682E-06
145 141 2.437E-12 1.529E-06
146 142 1.95E-12 1.39E-06
147 143 1.56E-12 1.263E-06
148 144 1.248E-12 1.149E-06
149 145 9.982E-13 1.044E-06
150 146 7.985E-13 9.492E-07
151 147 6.388E-13 8.629E-07
152 148 5.111E-13 7.845E-07
153 149 4.088E-13 7.132E-07
154 150 3.271E-13 6.483E-07
155 151 2.617E-13 5.894E-07
156 152 2.093E-13 5.358E-07
157 153 1.675E-13 4.871E-07
158 154 1.34E-13 4.428E-07
159 155 1.072E-13 4.026E-07
160 156 8.574E-14 3.66E-07
161 157 6.859E-14 3.327E-07
162 158 5.487E-14 3.024E-07
163 159 4.39E-14 2.75E-07
164 160 3.512E-14 2.5E-07
165 161 2.81E-14 2.272E-07
166 162 2.248E-14 2.066E-07
167 163 1.798E-14 1.878E-07
168 164 1.439E-14 1.707E-07
169 165 1.151E-14 1.552E-07
170 166 9.206E-15 1.411E-07
171 167 7.365E-15 1.283E-07
172 168 5.892E-15 1.166E-07
173 169 4.714E-15 1.06E-07
174 170 3.771E-15 9.637E-08
175 171 3.017E-15 8.761E-08
176 172 2.413E-15 7.964E-08
177 173 1.931E-15 7.24E-08
178 174 1.545E-15 6.582E-08
179 175 1.236E-15 5.984E-08
180 176 9.885E-16 5.44E-08
181 177 7.908E-16 4.945E-08
182 178 6.327E-16 4.496E-08
183 179 5.061E-16 4.087E-08
184 180 4.049E-16 3.715E-08
185 181 3.239E-16 3.378E-08
186 182 2.591E-16 3.071E-08
187 183 2.073E-16 2.791E-08
188 184 1.658E-16 2.538E-08
189 185 1.327E-16 2.307E-08
190 186 1.061E-16 2.097E-08
191 187 8.491E-17 1.907E-08
192 188 6.793E-17 1.733E-08
193 189 5.435E-17 1.576E-08
194 190 4.348E-17 1.432E-08
195 191 3.478E-17 1.302E-08
196 192 2.782E-17 1.184E-08
197 193 2.226E-17 1.076E-08
198 194 1.781E-17 9.784E-09
199 195 1.425E-17 8.895E-09
200 196 1.14E-17 8.086E-09
201 197 9.118E-18 7.351E-09
202 198 7.294E-18 6.683E-09
203 199 5.835E-18 6.075E-09
204 200 4.668E-18 5.523E-09
205 201 3.735E-18 5.021E-09
206 202 2.988E-18 4.564E-09
207 203 2.39E-18 4.149E-09
208 204 1.912E-18 3.772E-09
209 205 1.53E-18 3.429E-09
210 206 1.224E-18 3.117E-09
211 207 9.79E-19 2.834E-09
212 208 7.832E-19 2.576E-09
213 209 6.266E-19 2.342E-09
214 210 5.012E-19 2.129E-09
215 211 4.01E-19 1.936E-09
216 212 3.208E-19 1.76E-09
217 213 2.566E-19 1.6E-09
218 214 2.053E-19 1.454E-09
219 215 1.642E-19 1.322E-09
220 216 1.314E-19 1.202E-09
221 217 1.051E-19 1.093E-09
222 218 8.409E-20 9.933E-10
223 219 6.728E-20 9.03E-10
224 220 5.382E-20 8.209E-10
225 221 4.306E-20 7.463E-10
226 222 3.445E-20 6.785E-10
227 223 2.756E-20 6.168E-10
228 224 2.204E-20 5.607E-10
229 225 1.764E-20 5.097E-10
230 226 1.411E-20 4.634E-10
231 227 1.129E-20 4.213E-10
232 228 9.03E-21 3.83E-10
233 229 7.224E-21 3.482E-10
234 230 5.779E-21 3.165E-10
235 231 4.623E-21 2.877E-10
236 232 3.699E-21 2.616E-10
237 233 2.959E-21 2.378E-10
238 234 2.367E-21 2.162E-10
239 235 1.894E-21 1.965E-10
240 236 1.515E-21 1.787E-10
241 237 1.212E-21 1.624E-10
242 238 9.695E-22 1.477E-10
243 239 7.756E-22 1.342E-10
244 240 6.205E-22 1.22E-10
245 241 4.964E-22 1.109E-10
246 242 3.971E-22 1.008E-10
247 243 3.177E-22 9.168E-11
248 244 2.542E-22 8.335E-11
249 245 2.033E-22 7.577E-11
250 246 1.627E-22 6.888E-11
251 247 1.301E-22 6.262E-11
252 248 1.041E-22 5.693E-11
253 249 8.328E-23 5.175E-11
254 250 6.663E-23 4.705E-11
255 251 5.33E-23 4.277E-11
256 252 4.264E-23 3.888E-11
257 253 3.411E-23 3.535E-11
258 254 2.729E-23 3.213E-11
259 255 2.183E-23 2.921E-11
260 256 1.747E-23 2.656E-11
261 257 1.397E-23 2.414E-11
262 258 1.118E-23 2.195E-11
263 259 8.943E-24 1.995E-11
264 260 7.154E-24 1.814E-11
265 261 5.723E-24 1.649E-11
266 262 4.579E-24 1.499E-11
267 263 3.663E-24 1.363E-11
268 264 2.93E-24 1.239E-11
269 265 2.344E-24 1.126E-11
270 266 1.875E-24 1.024E-11
271 267 1.5E-24 9.308E-12
272 268 1.2E-24 8.462E-12
273 269 9.602E-25 7.692E-12
274 270 7.682E-25 6.993E-12
275 271 6.145E-25 6.357E-12
276 272 4.916E-25 5.779E-12
277 273 3.933E-25 5.254E-12
278 274 3.146E-25 4.776E-12
279 275 2.517E-25 4.342E-12
280 276 2.014E-25 3.947E-12
281 277 1.611E-25 3.589E-12
282 278 1.289E-25 3.262E-12
283 279 1.031E-25 2.966E-12
284 280 8.248E-26 2.696E-12
285 281 6.598E-26 2.451E-12
286 282 5.279E-26 2.228E-12
287 283 4.223E-26 2.026E-12
288 284 3.378E-26 1.842E-12
289 285 2.703E-26 1.674E-12
290 286 2.162E-26 1.522E-12
291 287 1.73E-26 1.384E-12
292 288 1.384E-26 1.258E-12
293 289 1.107E-26 1.143E-12
294 290 8.856E-27 1.039E-12
295 291 7.085E-27 9.45E-13
296 292 5.668E-27 8.591E-13
297 293 4.534E-27 7.81E-13
298 294 3.628E-27 7.1E-13
299 295 2.902E-27 6.454E-13
300 296 2.322E-27 5.868E-13
301 297 1.857E-27 5.334E-13
302 298 1.486E-27 4.849E-13
303 299 1.189E-27 4.408E-13
304 300 9.509E-28 4.008E-13
305 301 7.607E-28 3.643E-13
306 302 6.086E-28 3.312E-13
307 303 4.869E-28 3.011E-13
308 304 3.895E-28 2.737E-13
309 305 3.116E-28 2.488E-13
310 306 2.493E-28 2.262E-13
311 307 1.994E-28 2.057E-13
312 308 1.595E-28 1.87E-13
313 309 1.276E-28 1.7E-13
314 310 1.021E-28 1.545E-13
315 311 8.168E-29 1.405E-13
316 312 6.535E-29 1.277E-13
317 313 5.228E-29 1.161E-13
318 314 4.182E-29 1.055E-13
319 315 3.346E-29 9.594E-14
320 316 2.677E-29 8.722E-14
321 317 2.141E-29 7.929E-14
322 318 1.713E-29 7.208E-14
323 319 1.37E-29 6.553E-14
324 320 1.096E-29 5.957E-14
325 321 8.771E-30 5.416E-14
326 322 7.017E-30 4.923E-14
327 323 5.613E-30 4.476E-14
328 324 4.491E-30 4.069E-14
329 325 3.593E-30 3.699E-14
330 326 2.874E-30 3.363E-14
331 327 2.299E-30 3.057E-14
332 328 1.839E-30 2.779E-14
333 329 1.471E-30 2.526E-14
334 330 1.177E-30 2.297E-14
335 331 9.418E-31 2.088E-14
336 332 7.534E-31 1.898E-14
337 333 6.027E-31 1.726E-14
338 334 4.822E-31 1.569E-14
339 335 3.857E-31 1.426E-14
340 336 3.086E-31 1.296E-14
341 337 2.469E-31 1.179E-14
342 338 1.975E-31 1.071E-14
343 339 1.58E-31 9.74E-15
344 340 1.264E-31 8.855E-15
345 341 1.011E-31 8.05E-15
346 342 8.09E-32 7.318E-15
347 343 6.472E-32 6.653E-15
348 344 5.177E-32 6.048E-15
349 345 4.142E-32 5.498E-15
350 346 3.314E-32 4.998E-15
351 347 2.651E-32 4.544E-15
352 348 2.121E-32 4.131E-15
353 349 1.697E-32 3.755E-15
354 350 1.357E-32 3.414E-15
355 351 1.086E-32 3.104E-15
356 352 8.686E-33 2.821E-15
357 353 6.949E-33 2.565E-15
358 354 5.559E-33 2.332E-15
359 355 4.447E-33 2.12E-15
360 356 3.558E-33 1.927E-15
361 357 2.846E-33 1.752E-15
362 358 2.277E-33 1.593E-15
363 359 1.822E-33 1.448E-15
364 360 1.457E-33 1.316E-15
 A B C D E F G H I J K L
1 discount rate 0.1 time frame middle
2
3 year 1
margin 1
steady
4 state
margin 1.5 k 0.231
improve
5 half
way(years
retention rate 0.6 needed) 3
6 end 0
7 Year Customersdf begin margin end margi margin multiplier beginning 1
8 1 80 0.9534626 1 1.1031303 1.05156513 191.39282 middle 0.5
9 2 48 0.8667842 1.1031302669824 1.1849888 1.14405955
10 3 28.8 0.7879856 1.1849888300291 1.2499632 1.21747602
11 4 17.28 0.7163506 1.2499632021521 1.3015359 1.27574956
12 5 10.368 0.6512278 1.3015359255871 1.3424712 1.32200358
13 6 6.2208 0.5920253 1.3424712315483 1.3749632 1.35871722
14 7 3.73248 0.5382048 1.374963199444 1.4007534 1.38785828 years
15 8 2.239488 0.4892771 1.4007533566919 1.421224 1.41098869 191.39282 2 4 7 10
16 9 1.3436928 0.4447973 1.4212240223348 1.4374724 1.42934821 0.6
17 10 0.8062157 0.4043612 1.4374723975517 1.4503694 1.44392089 retention 0.7
18 11 0.4837294 0.3676011 1.4503693742202 1.4606062 1.45548779 0.8
19 12 0.2902376 0.3341828 1.4606062135945 1.4687316 1.46466891 0.9
20 13 0.1741426 0.3038026 1.4687315970134 1.475181 1.47195632
21 14 0.1044856 0.2761841 1.4751810345097 1.4803002 1.47774062
22 15 0.0626913 0.2510765 1.4803002075842 1.4843635 1.48233185
23 16 0.0376148 0.2282514 1.4843634972868 1.4875887 1.48597609
24 17 0.0225689 0.2075012 1.4875886906858 1.4901487 1.48886867
25 18 0.0135413 0.1886375 1.4901486539722 1.4921806 1.49116463
26 19 0.0081248 0.1714886 1.4921805978641 1.4937934 1.49298701
27 20 0.0048749 0.1558988 1.493793431924 1.4950736 1.49443352
28 21 0.0029249 0.1417261 1.4950736019694 1.4960897 1.49558166
29 22 0.001755 0.1288419 1.4960897234577 1.4968963 1.49649299
30 23 0.001053 0.117129 1.4968962591853 1.4975364 1.49721635
31 24 0.0006318 0.1064809 1.497536438423 1.4980446 1.49779051
32 25 0.0003791 0.0968009 1.4980445739493 1.4984479 1.49824624
33 26 0.0002274 0.0880008 1.4984479011707 1.498768 1.49860797
34 27 0.0001365 0.0800007 1.498768037904 1.4990221 1.49889509
35 28 8.188E-05 0.0727279 1.4990221430637 1.4992238 1.49912299
36 29 4.913E-05 0.0661163 1.4992238363576 1.4993839 1.49930388
37 30 2.948E-05 0.0601057 1.4993839282849 1.499511 1.49944746
38 31 1.769E-05 0.0546416 1.4995109995658 1.4996119 1.49956143
39 32 1.061E-05 0.0496741 1.4996118610565 1.4996919 1.49965189
40 33 6.367E-06 0.0451583 1.4996919188022 1.4997555 1.49972369
41 34 3.82E-06 0.041053 1.4997554637946 1.4998059 1.49978068
42 35 2.292E-06 0.0373209 1.4998059019629 1.4998459 1.49982592
43 36 1.375E-06 0.0339281 1.4998459367277 1.4998777 1.49986183
44 37 8.252E-07 0.0308437 1.4998777139005 1.4999029 1.49989033
45 38 4.951E-07 0.0280398 1.4999029366967 1.499923 1.49991295
46 39 2.971E-07 0.0254907 1.4999229570254 1.4999388 1.4999309
47 40 1.782E-07 0.0231734 1.4999388479505 1.4999515 1.49994515
48 41 1.069E-07 0.0210667 1.4999514612049 1.4999615 1.49995647
49 42 6.416E-08 0.0191515 1.4999614728427 1.4999694 1.49996545
50 43 3.85E-08 0.0174105 1.4999694194747 1.4999757 1.49997257
51 44 2.31E-08 0.0158277 1.4999757270302 1.4999807 1.49997823
52 45 1.386E-08 0.0143888 1.4999807335859 1.4999847 1.49998272
53 46 8.316E-09 0.0130808 1.4999847074868 1.4999879 1.49998628
54 47 4.989E-09 0.0118916 1.4999878617287 1.4999904 1.49998911
55 48 2.994E-09 0.0108105 1.499990365375 1.4999924 1.49999136
56 49 1.796E-09 0.0098278 1.4999923526179 1.4999939 1.49999314
57 50 1.078E-09 0.0089343 1.499993929971 1.4999952 1.49999456
58 51 6.466E-10 0.0081221 1.4999951819785 1.4999962 1.49999568
59 52 3.88E-10 0.0073837 1.4999961757462 1.499997 1.49999657
60 53 2.328E-10 0.0067125 1.4999969645388 1.4999976 1.49999728
61 54 1.397E-10 0.0061023 1.4999975906346 1.4999981 1.49999784
62 55 8.38E-11 0.0055475 1.4999980875916 1.4999985 1.49999828
63 56 5.028E-11 0.0050432 1.499998482046 1.4999988 1.49999864
64 57 3.017E-11 0.0045847 1.49999879514 1.499999 1.49999892
65 58 1.81E-11 0.0041679 1.4999990436551 1.4999992 1.49999914
66 59 1.086E-11 0.003789 1.4999992409113 1.4999994 1.49999932
67 60 6.516E-12 0.0034446 1.4999993974813 1.4999995 1.49999946
68 61 3.91E-12 0.0031314 1.4999995217572 1.4999996 1.49999957
69 62 2.346E-12 0.0028468 1.4999996203998 1.4999997 1.49999966
70 63 1.408E-12 0.002588 1.4999996986963 1.4999998 1.49999973
71 64 8.445E-13 0.0023527 1.4999997608434 1.4999998 1.49999979
72 65 5.067E-13 0.0021388 1.499999810172 1.4999998 1.49999983
73 66 3.04E-13 0.0019444 1.499999849326 1.4999999 1.49999986
74 67 1.824E-13 0.0017676 1.4999998804041 1.4999999 1.49999989
75 68 1.095E-13 0.0016069 1.499999905072 1.4999999 1.49999991
76 69 6.567E-14 0.0014608 1.4999999246519 1.4999999 1.49999993
77 70 3.94E-14 0.001328 1.4999999401933 1.5 1.49999995
78 71 2.364E-14 0.0012073 1.499999952529 1.5 1.49999996
79 72 1.418E-14 0.0010975 1.4999999623204 1.5 1.49999997
80 73 8.511E-15 0.0009978 1.4999999700922 1.5 1.49999997
81 74 5.107E-15 0.0009071 1.499999976261 1.5 1.49999998
82 75 3.064E-15 0.0008246 1.4999999811574 1.5 1.49999998
83 76 1.838E-15 0.0007496 1.4999999850439 1.5 1.49999999
84 77 1.103E-15 0.0006815 1.4999999881288 1.5 1.49999999
85 78 6.618E-16 0.0006195 1.4999999905773 1.5 1.49999999
86 79 3.971E-16 0.0005632 1.4999999925209 1.5 1.49999999
87 80 2.383E-16 0.000512 1.4999999940635 1.5 1.49999999
88 81 1.43E-16 0.0004655 1.499999995288 1.5 1.5
89 82 8.577E-17 0.0004232 1.4999999962599 1.5 1.5
90 83 5.146E-17 0.0003847 1.4999999970313 1.5 1.5
91 84 3.088E-17 0.0003497 1.4999999976436 1.5 1.5
92 85 1.853E-17 0.0003179 1.4999999981297 1.5 1.5
93 86 1.112E-17 0.000289 1.4999999985154 1.5 1.5
94 87 6.67E-18 0.0002627 1.4999999988217 1.5 1.5
95 88 4.002E-18 0.0002389 1.4999999990647 1.5 1.5
96 89 2.401E-18 0.0002171 1.4999999992576 1.5 1.5
97 90 1.441E-18 0.0001974 1.4999999994107 1.5 1.5
98 91 8.644E-19 0.0001795 1.4999999995323 1.5 1.5
99 92 5.186E-19 0.0001631 1.4999999996288 1.5 1.5
100 93 3.112E-19 0.0001483 1.4999999997053 1.5 1.5
101 94 1.867E-19 0.0001348 1.4999999997661 1.5 1.5
102 95 1.12E-19 0.0001226 1.4999999998144 1.5 1.5
103 96 6.721E-20 0.0001114 1.4999999998526 1.5 1.5
104 97 4.033E-20 0.0001013 1.499999999883 1.5 1.5
105 98 2.42E-20 9.209E-05 1.4999999999072 1.5 1.5
106 99 1.452E-20 8.372E-05 1.4999999999263 1.5 1.5
107 100 8.711E-21 7.611E-05 1.4999999999415 1.5 1.5
108 101 5.227E-21 6.919E-05 1.4999999999536 1.5 1.5
109 102 3.136E-21 6.29E-05 1.4999999999632 1.5 1.5
110 103 1.882E-21 5.718E-05 1.4999999999708 1.5 1.5
111 104 1.129E-21 5.198E-05 1.4999999999768 1.5 1.5
112 105 6.774E-22 4.726E-05 1.4999999999816 1.5 1.5
113 106 4.064E-22 4.296E-05 1.4999999999854 1.5 1.5
114 107 2.438E-22 3.906E-05 1.4999999999884 1.5 1.5
115 108 1.463E-22 3.55E-05 1.4999999999908 1.5 1.5
116 109 8.779E-23 3.228E-05 1.4999999999927 1.5 1.5
117 110 5.267E-23 2.934E-05 1.4999999999942 1.5 1.5
118 111 3.16E-23 2.668E-05 1.4999999999954 1.5 1.5
119 112 1.896E-23 2.425E-05 1.4999999999964 1.5 1.5
120 113 1.138E-23 2.205E-05 1.4999999999971 1.5 1.5
121 114 6.826E-24 2.004E-05 1.4999999999977 1.5 1.5
122 115 4.096E-24 1.822E-05 1.4999999999982 1.5 1.5
123 116 2.457E-24 1.656E-05 1.4999999999986 1.5 1.5
124 117 1.474E-24 1.506E-05 1.4999999999989 1.5 1.5
125 118 8.847E-25 1.369E-05 1.4999999999991 1.5 1.5
126 119 5.308E-25 1.244E-05 1.4999999999993 1.5 1.5
127 120 3.185E-25 1.131E-05 1.4999999999994 1.5 1.5
128 121 1.911E-25 1.028E-05 1.4999999999996 1.5 1.5
129 122 1.147E-25 9.35E-06 1.4999999999996 1.5 1.5
130 123 6.879E-26 8.5E-06 1.4999999999997 1.5 1.5
131 124 4.128E-26 7.727E-06 1.4999999999998 1.5 1.5
132 125 2.477E-26 7.024E-06 1.4999999999998 1.5 1.5
133 126 1.486E-26 6.386E-06 1.4999999999999 1.5 1.5
134 127 8.916E-27 5.805E-06 1.4999999999999 1.5 1.5
135 128 5.349E-27 5.278E-06 1.4999999999999 1.5 1.5
136 129 3.21E-27 4.798E-06 1.4999999999999 1.5 1.5
137 130 1.926E-27 4.362E-06 1.5 1.5 1.5
138 131 1.155E-27 3.965E-06 1.5 1.5 1.5
139 132 6.933E-28 3.605E-06 1.5 1.5 1.5
140 133 4.16E-28 3.277E-06 1.5 1.5 1.5
141 134 2.496E-28 2.979E-06 1.5 1.5 1.5
142 135 1.497E-28 2.708E-06 1.5 1.5 1.5
143 136 8.985E-29 2.462E-06 1.5 1.5 1.5
144 137 5.391E-29 2.238E-06 1.5 1.5 1.5
145 138 3.235E-29 2.035E-06 1.5 1.5 1.5
146 139 1.941E-29 1.85E-06 1.5 1.5 1.5
147 140 1.164E-29 1.682E-06 1.5 1.5 1.5
148 141 6.987E-30 1.529E-06 1.5 1.5 1.5
149 142 4.192E-30 1.39E-06 1.5 1.5 1.5
150 143 2.515E-30 1.263E-06 1.5 1.5 1.5
151 144 1.509E-30 1.149E-06 1.5 1.5 1.5
152 145 9.055E-31 1.044E-06 1.5 1.5 1.5
153 146 5.433E-31 9.492E-07 1.5 1.5 1.5
154 147 3.26E-31 8.629E-07 1.5 1.5 1.5
155 148 1.956E-31 7.845E-07 1.5 1.5 1.5
156 149 1.173E-31 7.132E-07 1.5 1.5 1.5
157 150 7.041E-32 6.483E-07 1.5 1.5 1.5
158 151 4.225E-32 5.894E-07 1.5 1.5 1.5
159 152 2.535E-32 5.358E-07 1.5 1.5 1.5
160 153 1.521E-32 4.871E-07 1.5 1.5 1.5
161 154 9.125E-33 4.428E-07 1.5 1.5 1.5
162 155 5.475E-33 4.026E-07 1.5 1.5 1.5
163 156 3.285E-33 3.66E-07 1.5 1.5 1.5
164 157 1.971E-33 3.327E-07 1.5 1.5 1.5
165 158 1.183E-33 3.024E-07 1.5 1.5 1.5
166 159 7.096E-34 2.75E-07 1.5 1.5 1.5
167 160 4.257E-34 2.5E-07 1.5 1.5 1.5
168 161 2.554E-34 2.272E-07 1.5 1.5 1.5
169 162 1.533E-34 2.066E-07 1.5 1.5 1.5
170 163 9.196E-35 1.878E-07 1.5 1.5 1.5
171 164 5.518E-35 1.707E-07 1.5 1.5 1.5
172 165 3.311E-35 1.552E-07 1.5 1.5 1.5
173 166 1.986E-35 1.411E-07 1.5 1.5 1.5
174 167 1.192E-35 1.283E-07 1.5 1.5 1.5
175 168 7.151E-36 1.166E-07 1.5 1.5 1.5
176 169 4.29E-36 1.06E-07 1.5 1.5 1.5
177 170 2.574E-36 9.637E-08 1.5 1.5 1.5
178 171 1.545E-36 8.761E-08 1.5 1.5 1.5
179 172 9.267E-37 7.964E-08 1.5 1.5 1.5
180 173 5.56E-37 7.24E-08 1.5 1.5 1.5
181 174 3.336E-37 6.582E-08 1.5 1.5 1.5
182 175 2.002E-37 5.984E-08 1.5 1.5 1.5
183 176 1.201E-37 5.44E-08 1.5 1.5 1.5
184 177 7.206E-38 4.945E-08 1.5 1.5 1.5
185 178 4.324E-38 4.496E-08 1.5 1.5 1.5
186 179 2.594E-38 4.087E-08 1.5 1.5 1.5
187 180 1.557E-38 3.715E-08 1.5 1.5 1.5
188 181 9.339E-39 3.378E-08 1.5 1.5 1.5
189 182 5.604E-39 3.071E-08 1.5 1.5 1.5
190 183 3.362E-39 2.791E-08 1.5 1.5 1.5
191 184 2.017E-39 2.538E-08 1.5 1.5 1.5
192 185 1.21E-39 2.307E-08 1.5 1.5 1.5
193 186 7.262E-40 2.097E-08 1.5 1.5 1.5
194 187 4.357E-40 1.907E-08 1.5 1.5 1.5
195 188 2.614E-40 1.733E-08 1.5 1.5 1.5
196 189 1.569E-40 1.576E-08 1.5 1.5 1.5
197 190 9.412E-41 1.432E-08 1.5 1.5 1.5
198 191 5.647E-41 1.302E-08 1.5 1.5 1.5
199 192 3.388E-41 1.184E-08 1.5 1.5 1.5
200 193 2.033E-41 1.076E-08 1.5 1.5 1.5
201 194 1.22E-41 9.784E-09 1.5 1.5 1.5
202 195 7.319E-42 8.895E-09 1.5 1.5 1.5
203 196 4.391E-42 8.086E-09 1.5 1.5 1.5
204 197 2.635E-42 7.351E-09 1.5 1.5 1.5
205 198 1.581E-42 6.683E-09 1.5 1.5 1.5
206 199 9.485E-43 6.075E-09 1.5 1.5 1.5
207 200 5.691E-43 5.523E-09 1.5 1.5 1.5
208 201 3.415E-43 5.021E-09 1.5 1.5 1.5
209 202 2.049E-43 4.564E-09 1.5 1.5 1.5
210 203 1.229E-43 4.149E-09 1.5 1.5 1.5
211 204 7.376E-44 3.772E-09 1.5 1.5 1.5
212 205 4.425E-44 3.429E-09 1.5 1.5 1.5
213 206 2.655E-44 3.117E-09 1.5 1.5 1.5
214 207 1.593E-44 2.834E-09 1.5 1.5 1.5
215 208 9.559E-45 2.576E-09 1.5 1.5 1.5
216 209 5.735E-45 2.342E-09 1.5 1.5 1.5
217 210 3.441E-45 2.129E-09 1.5 1.5 1.5
218 211 2.065E-45 1.936E-09 1.5 1.5 1.5
219 212 1.239E-45 1.76E-09 1.5 1.5 1.5
220 213 7.433E-46 1.6E-09 1.5 1.5 1.5
221 214 4.46E-46 1.454E-09 1.5 1.5 1.5
222 215 2.676E-46 1.322E-09 1.5 1.5 1.5
223 216 1.605E-46 1.202E-09 1.5 1.5 1.5
224 217 9.633E-47 1.093E-09 1.5 1.5 1.5
225 218 5.78E-47 9.933E-10 1.5 1.5 1.5
226 219 3.468E-47 9.03E-10 1.5 1.5 1.5
227 220 2.081E-47 8.209E-10 1.5 1.5 1.5
228 221 1.248E-47 7.463E-10 1.5 1.5 1.5
229 222 7.491E-48 6.785E-10 1.5 1.5 1.5
230 223 4.494E-48 6.168E-10 1.5 1.5 1.5
231 224 2.697E-48 5.607E-10 1.5 1.5 1.5
232 225 1.618E-48 5.097E-10 1.5 1.5 1.5
233 226 9.708E-49 4.634E-10 1.5 1.5 1.5
234 227 5.825E-49 4.213E-10 1.5 1.5 1.5
235 228 3.495E-49 3.83E-10 1.5 1.5 1.5
236 229 2.097E-49 3.482E-10 1.5 1.5 1.5
237 230 1.258E-49 3.165E-10 1.5 1.5 1.5
238 231 7.549E-50 2.877E-10 1.5 1.5 1.5
239 232 4.529E-50 2.616E-10 1.5 1.5 1.5
240 233 2.718E-50 2.378E-10 1.5 1.5 1.5
241 234 1.631E-50 2.162E-10 1.5 1.5 1.5
242 235 9.783E-51 1.965E-10 1.5 1.5 1.5
243 236 5.87E-51 1.787E-10 1.5 1.5 1.5
244 237 3.522E-51 1.624E-10 1.5 1.5 1.5
245 238 2.113E-51 1.477E-10 1.5 1.5 1.5
246 239 1.268E-51 1.342E-10 1.5 1.5 1.5
247 240 7.607E-52 1.22E-10 1.5 1.5 1.5
248 241 4.564E-52 1.109E-10 1.5 1.5 1.5
249 242 2.739E-52 1.008E-10 1.5 1.5 1.5
250 243 1.643E-52 9.168E-11 1.5 1.5 1.5
251 244 9.859E-53 8.335E-11 1.5 1.5 1.5
252 245 5.916E-53 7.577E-11 1.5 1.5 1.5
253 246 3.549E-53 6.888E-11 1.5 1.5 1.5
254 247 2.13E-53 6.262E-11 1.5 1.5 1.5
255 248 1.278E-53 5.693E-11 1.5 1.5 1.5
256 249 7.667E-54 5.175E-11 1.5 1.5 1.5
257 250 4.6E-54 4.705E-11 1.5 1.5 1.5
258 251 2.76E-54 4.277E-11 1.5 1.5 1.5
259 252 1.656E-54 3.888E-11 1.5 1.5 1.5
260 253 9.936E-55 3.535E-11 1.5 1.5 1.5
261 254 5.962E-55 3.213E-11 1.5 1.5 1.5
262 255 3.577E-55 2.921E-11 1.5 1.5 1.5
263 256 2.146E-55 2.656E-11 1.5 1.5 1.5
264 257 1.288E-55 2.414E-11 1.5 1.5 1.5
265 258 7.726E-56 2.195E-11 1.5 1.5 1.5
266 259 4.636E-56 1.995E-11 1.5 1.5 1.5
267 260 2.781E-56 1.814E-11 1.5 1.5 1.5
268 261 1.669E-56 1.649E-11 1.5 1.5 1.5
269 262 1.001E-56 1.499E-11 1.5 1.5 1.5
270 263 6.008E-57 1.363E-11 1.5 1.5 1.5
271 264 3.605E-57 1.239E-11 1.5 1.5 1.5
272 265 2.163E-57 1.126E-11 1.5 1.5 1.5
273 266 1.298E-57 1.024E-11 1.5 1.5 1.5
274 267 7.786E-58 9.308E-12 1.5 1.5 1.5
275 268 4.672E-58 8.462E-12 1.5 1.5 1.5
276 269 2.803E-58 7.692E-12 1.5 1.5 1.5
277 270 1.682E-58 6.993E-12 1.5 1.5 1.5
278 271 1.009E-58 6.357E-12 1.5 1.5 1.5
279 272 6.055E-59 5.779E-12 1.5 1.5 1.5
280 273 3.633E-59 5.254E-12 1.5 1.5 1.5
281 274 2.18E-59 4.776E-12 1.5 1.5 1.5
282 275 1.308E-59 4.342E-12 1.5 1.5 1.5
283 276 7.847E-60 3.947E-12 1.5 1.5 1.5
284 277 4.708E-60 3.589E-12 1.5 1.5 1.5
285 278 2.825E-60 3.262E-12 1.5 1.5 1.5
286 279 1.695E-60 2.966E-12 1.5 1.5 1.5
287 280 1.017E-60 2.696E-12 1.5 1.5 1.5
288 281 6.102E-61 2.451E-12 1.5 1.5 1.5
289 282 3.661E-61 2.228E-12 1.5 1.5 1.5
290 283 2.197E-61 2.026E-12 1.5 1.5 1.5
291 284 1.318E-61 1.842E-12 1.5 1.5 1.5
292 285 7.908E-62 1.674E-12 1.5 1.5 1.5
293 286 4.745E-62 1.522E-12 1.5 1.5 1.5
294 287 2.847E-62 1.384E-12 1.5 1.5 1.5
295 288 1.708E-62 1.258E-12 1.5 1.5 1.5
296 289 1.025E-62 1.143E-12 1.5 1.5 1.5
297 290 6.149E-63 1.039E-12 1.5 1.5 1.5
298 291 3.689E-63 9.45E-13 1.5 1.5 1.5
299 292 2.214E-63 8.591E-13 1.5 1.5 1.5
300 293 1.328E-63 7.81E-13 1.5 1.5 1.5
301 294 7.969E-64 7.1E-13 1.5 1.5 1.5
302 295 4.781E-64 6.454E-13 1.5 1.5 1.5
303 296 2.869E-64 5.868E-13 1.5 1.5 1.5
304 297 1.721E-64 5.334E-13 1.5 1.5 1.5
305 298 1.033E-64 4.849E-13 1.5 1.5 1.5
306 299 6.197E-65 4.408E-13 1.5 1.5 1.5
307 300 3.718E-65 4.008E-13 1.5 1.5 1.5
308 301 2.231E-65 3.643E-13 1.5 1.5 1.5
309 302 1.338E-65 3.312E-13 1.5 1.5 1.5
310 303 8.031E-66 3.011E-13 1.5 1.5 1.5
311 304 4.819E-66 2.737E-13 1.5 1.5 1.5
312 305 2.891E-66 2.488E-13 1.5 1.5 1.5
313 306 1.735E-66 2.262E-13 1.5 1.5 1.5
314 307 1.041E-66 2.057E-13 1.5 1.5 1.5
315 308 6.245E-67 1.87E-13 1.5 1.5 1.5
316 309 3.747E-67 1.7E-13 1.5 1.5 1.5
317 310 2.248E-67 1.545E-13 1.5 1.5 1.5
318 311 1.349E-67 1.405E-13 1.5 1.5 1.5
319 312 8.093E-68 1.277E-13 1.5 1.5 1.5
320 313 4.856E-68 1.161E-13 1.5 1.5 1.5
321 314 2.914E-68 1.055E-13 1.5 1.5 1.5
322 315 1.748E-68 9.594E-14 1.5 1.5 1.5
323 316 1.049E-68 8.722E-14 1.5 1.5 1.5
324 317 6.293E-69 7.929E-14 1.5 1.5 1.5
325 318 3.776E-69 7.208E-14 1.5 1.5 1.5
326 319 2.266E-69 6.553E-14 1.5 1.5 1.5
327 320 1.359E-69 5.957E-14 1.5 1.5 1.5
328 321 8.156E-70 5.416E-14 1.5 1.5 1.5
329 322 4.894E-70 4.923E-14 1.5 1.5 1.5
330 323 2.936E-70 4.476E-14 1.5 1.5 1.5
331 324 1.762E-70 4.069E-14 1.5 1.5 1.5
332 325 1.057E-70 3.699E-14 1.5 1.5 1.5
333 326 6.342E-71 3.363E-14 1.5 1.5 1.5
334 327 3.805E-71 3.057E-14 1.5 1.5 1.5
335 328 2.283E-71 2.779E-14 1.5 1.5 1.5
336 329 1.37E-71 2.526E-14 1.5 1.5 1.5
337 330 8.22E-72 2.297E-14 1.5 1.5 1.5
338 331 4.932E-72 2.088E-14 1.5 1.5 1.5
339 332 2.959E-72 1.898E-14 1.5 1.5 1.5
340 333 1.775E-72 1.726E-14 1.5 1.5 1.5
341 334 1.065E-72 1.569E-14 1.5 1.5 1.5
342 335 6.392E-73 1.426E-14 1.5 1.5 1.5
343 336 3.835E-73 1.296E-14 1.5 1.5 1.5
344 337 2.301E-73 1.179E-14 1.5 1.5 1.5
345 338 1.381E-73 1.071E-14 1.5 1.5 1.5
346 339 8.283E-74 9.74E-15 1.5 1.5 1.5
347 340 4.97E-74 8.855E-15 1.5 1.5 1.5
348 341 2.982E-74 8.05E-15 1.5 1.5 1.5
349 342 1.789E-74 7.318E-15 1.5 1.5 1.5
350 343 1.074E-74 6.653E-15 1.5 1.5 1.5
351 344 6.441E-75 6.048E-15 1.5 1.5 1.5
352 345 3.865E-75 5.498E-15 1.5 1.5 1.5
353 346 2.319E-75 4.998E-15 1.5 1.5 1.5
354 347 1.391E-75 4.544E-15 1.5 1.5 1.5
355 348 8.348E-76 4.131E-15 1.5 1.5 1.5
356 349 5.009E-76 3.755E-15 1.5 1.5 1.5
357 350 3.005E-76 3.414E-15 1.5 1.5 1.5
358 351 1.803E-76 3.104E-15 1.5 1.5 1.5
359 352 1.082E-76 2.821E-15 1.5 1.5 1.5
360 353 6.491E-77 2.565E-15 1.5 1.5 1.5
361 354 3.895E-77 2.332E-15 1.5 1.5 1.5
362 355 2.337E-77 2.12E-15 1.5 1.5 1.5
363 356 1.402E-77 1.927E-15 1.5 1.5 1.5
364 357 8.413E-78 1.752E-15 1.5 1.5 1.5
365 358 5.048E-78 1.593E-15 1.5 1.5 1.5
366 359 3.029E-78 1.448E-15 1.5 1.5 1.5
367 360 1.817E-78 1.316E-15 1.5 1.5 1.5
Markdown Pricing
Sell our 400 swimsuits

Month 1 2 3
intercept 300 300 300
slope -1 -1.3 -1.8 total sold
price $162.20 $127.58 $95.53 400
demand 137.804879 134.14634084 128.04878043
revenue $22,351.28 $17,114.35 $12,232.30

total revenue
$51,697.94
 available
<= 400
Maximize Profit
Dynamic Pricing
cost $100.00

Month 1 2 3
intercept 300 300 300
slope -1 -1.3 -1.8 total
price $200.00 $165.38 $133.33 245
demand 100 85.000000095 60
profit $10,000.00 $5,557.69 $2,000.00

total profit
$17,557.69