Grupo Exito

Location Planning
Group 6

Valentina Muñoz

Juliana Puentes
Valery Parra
Juan Camilo Restrepo
01
Op & Log
 2022

Agenda 1. Introduction
2. Context
Concept: Cross Docking

& Location Planning

OP & LOG
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Organization: Exito
3. Description: Current

state
4. Analysis: Scoring Model
5. Recommendations
6. Conclusions
02
Introduction
Why did we choose the topic? Why is it important?
 2022

Reasons
Integrates the dependencies and
01 capabilities of the company

Location planning Relations with the markets and value

OP&LOG creation through the strategy..
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02
Tool that does not adapt to any company

Grupo Éxito is large distributor

Cross docking

04
03 integration and relations allows to identify
opportunities
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Importance

01
Adapts relevant information for the company's
operation and logistics to tools that determine
potential opportunities.

OP&LOG
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Fulfills the function of analyzing determinants that

02 have not been analyzed in the literature related to the
company.

03 Offers the bases (diagnostic) for solutions related to

the location of their warehouses.
05
Context: Concept & Organization
Grupo Exito / Location Planning / Cross Docking
 2025

Location Planning

Source: Krajewski et al. (Operations Management 2016): Ch. 13

"The process of determining geographic sites for a firm’s
operation"

Inlcuide Manufacturing plant

Distribution center Warehouse
Customer service center
OP&LOG
GROUP 6

Location decisions affect processes and departments throughout the

organization
Understand the STRATEGY of the firm

06
Marketing Human Resources Accounting and finance Operations
 2025
Location Planning: factors in decisions

Source: Krajewski et al. (Operations Management 2016): Ch. 13

Factors in services Factors in Manufacturing

Proximity to customers Favorable labor

OP&LOG
Proximity to markets and climate
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transportations costs Impact on

Location competitors environment
Site- specific factors Utiliies, taxes and
real estate costs
The Factor Must Be Sensitive to Location

The Factor Must Have a High Impact on

06
the Company’s Ability to Meet Its Goals.
 2025
Location Planning: Scoring model

Source: Thiell, 2022. (Class material) & rajewski et al. (Operations

It is used to analyze potential locations

Steps

Management 2016): Ch. 13

1. Develop a list of relevant
OP&LOG
GROUP 6
2. Assign a weight
3. Develop a scale for each factor
4. Score each location for each factor
5. Multiply score by weights for each factor for each
location
6. Recommend the location with the highest point score

06
 2022

Cross Docking

Source: Cargo, R. (2018, 21 agosto). El Cross Docking, la logística sin

almacén. RFL Cargo. https://rflcargo.com/cross-docking/
Cross Docking: A logistics procedure where products from a supplier or
manufacturing plant are distributed directly to a customer or retail
chain with marginal to no handling or storage time.

OP&LOG Streamlines supply chain

GROUP 6

Warehouse Transport
Management System Management System

Manages all distribution

Planning of dynamic
center activities: receiving,
routes and fixed routes for
warehousing, order planning,
both dispatching and
picking, packing and
shipping.
collection in the center.
07
 2022

Cross Docking

Source: Cargo, R. (2018, 21 agosto). El Cross Docking, la logística sin

almacén. RFL Cargo. https://rflcargo.com/cross-docking/
CUSTOMER OR
SUPPLIER 1
RETAIL

OP&LOG
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SUPPLIER 2 CUSTOMER OR
RETAIL
CROSS DOCKING
CENTER

SUPPLIER 3 CUSTOMER OR
08 RETAIL
 2022

Source: Specialist, C. D. S. (2021, 31 agosto). Do You Know How Cross-

Advantages Disadvantages

1. Minimizes the need and cost of

warehouse space
2. Reduces inventory handling,

Docking Works? Ship with GLT.

helping your business move
products faster
OP&LOG
GROUP 6
3. Decreases freight handling, 1. Product can be damaged if the
minimizing the risk of damaged packaging is not correct.
goods 2. Needs a computerized logistics
4. Increases product quality system to operate
5. Lower labor and transportation
costs, due to decreased need to
send trucks to different locations
6. Reduces delivery time
7. Increases customer service and
customer experience
08
 2022
Grupo Éxito

The success group has a presence in 23 departments of

Colombia with 515 stores and close to 35,000

employees. Regarding the international market, they are

in Uruguay with 90 stores and 6,000 employees, and in

Argentina with 25 stores and nearly 2,500 employees

OP&LOG
GROUP 6 (Grupo Éxito, 2021).

Exito, Carulla, Surtimax y SuperInter

(Grupo Exito, 2021)

09
 2022
Grupo Éxito
Successful
Éxito WOW
Earnings 23.7% of the
(2021) sales Carulla
56.442.803 FreshMarket
OP&LOG
GROUP 6

Colombian 45.1%
Growth
market
77%
Earnings

Source: Informe financiero grupo éxito (2022).

09
Description
Current State of Grupo Exito concerning "Location Planning" and "Cross Docking
 2025

Current State
Cross Docking

One of the first Colombian companies to implement Cross

Docking. It started the process at the end of the 90's and from
2001 it managed to implement this practice completely, at the
same time with its different suppliers.
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The implementation of Cross Docking allows to significantly or
totally reduce inventories in some cases, in addition to
streamlining the supply chain.

What makes it possible to succeed ?

1. Consolidation of deliveries in one place per city acording to
the type of goods, eliminating separate invoicing of orders and
split deliveries.
2. Preservation of the cold chain in refrigerated and frozen
products.
(CADENA DE ABASTECIMIENTO, s. f.)
3. Avoid risks
4. Simplification of logistics operations for suppliers and
13
opportunity to access markets throughout the country.
Translated with www.DeepL.com/Translator (free version)
 2022

Current State
Warehouse and Transport

Management System

ÉXITO has been building a logistics network that has as

a fundamental element the place and time in which the
goods are delivered. For each of the warehouses, in each
OP&LOG
city and for each type of merchandise, there is a delivery
GROUP 6 schedule that indicates the time and frequency.

Transportation is outsourced and different types of

vehicles are used depending on the merchandise, if it is
within the same city

A NETWORK OF 13 DISTRIBUTION

CENTERS THROUGHOUT THE

COUNTRY (BOGOTA, MEDELLIN,

CALI, BUCARAMANGA)
Cruz, G.S (2016)
MISION : Increase efficiency and optimize costs throughout the supply chain.
11
 2025

Warehouse: Parque Siberia

The new distribution center

Fruit, vegetable and fresh produce distribution

center and its food industry.
Supply 499 units distributed in the Antioquia,
OP&LOG
Centro, Costa, Occidente y Eje Cafetero
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Place tailored to their needs, with technology,
safer and more efficient processes and a
strategic location.
The plant will produce bakery products, fresh
meats, pastries, meat sausages, tamales,
suckling pigs, among others.
1,300 jobs (direct and indirect) and more than
700 suppliers will be served.

12
Source: Jiménez, F. A. (2021, 15 octubre). Éxito estrena centro de
distribución y locación para su industria de alimentos | El Colombiano.
 2025

Description

OP&LOG
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13
Source: Grupo Éxito Colombia (2022) Parque Siberia, nuestro centro
de distribución. https://www.youtube.com/watch?v=OWW5hX3aNgQ.
 2025

Warehouse: Parque Siberia

Good location planning

Easy access: The peripheral areas of Bogota since the vehicular flow is much lower.
Infrastructure: The territory allowed the construction and development of the
warehouse.
OP&LOG
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Location: Allows the products to be brought in from different places without having
to go through Bogota.
Access for workers: It is on the outskirts of Bogota, approximately 150 meters
from the Siberia traffic circle, on the road to Cota, 6 kilometers from the
Transmilenio Portal on Calle 80, which connects the entire city.
Access to transportation routes: It is centered at the beginning of the future Ruta
del Sol, a road that goes to the Caribbean Coast and connects with Santander,
Antioquia and Urabá. It is also close to the international airport.

12
Source: La importancia de la ubicación al escoger un complejo logístico «. (2017).
http://clis.co/la-importancia-la-ubicacion-al-escoger-complejo-logistico/
Analysis
Score model in Warehouses
 2025

Analysis

OP&LOG
GROUP 6

Comparison between three main

The weight of each factor was
Warehouses
Clearly there are distribution
centers that are no longer well
calculated approximately
according to what was mentioned
in the bibliography.
The most potential location

located, such as the one on according to the range of factors is

Avenida 68 (Mainly mobility CEDI Parque Siberia

problems)
13
Recommendations
 2025

Recommendations

PROGRAMA GLOBAL DE PARQUES ECOINDUSTRIALES. (2022, 20

octubre). GEIPP Colombia. https://parquesecoindustriales-colombia.org/
The organization should take advantage of the different industrial parks in Colombia

to replicate Siberia.

1. Parque Industrial Malambo SA (Altantico) : Has a complete infrastructure of

OP&LOG services, aimed at guaranteeing cost reductions for companies.

GROUP 6
2. Zona Franca del Cauca: Services with high quality standards that facilitate the

creation of economic, social and environmental value through the development of

efficient processes.
3. Zona Franca Santander: focused on the Global Services industry and the only

Multi-business Free Trade Zone in the Santander region.

12
 2025

Recommendations

PROGRAMA GLOBAL DE PARQUES ECOINDUSTRIALES. (2022, 20

octubre). GEIPP Colombia. https://parquesecoindustriales-colombia.org/

Improve warehouses such as the one in the av 68 in

bogota that are no longer creating enough value

OP&LOG
regarding to some factors such as transportation issues in
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main cities which cause time and frequency in delivery
issues.
In these industrial parks they will be able to have access to

more of the country's territory, lowering operating costs and

can create new warehouses adjacent to the warehouses.

12
Conclusions
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Conclusions
1 The location planning model allows us to understand how
factors are sensitive to their location

We found that the most potential location is CEDI Parque

Siberia

2
The logistic framework is fundamental to Grupo Éxito. It
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determinates the distribution model of the firm.

3
Éxito was the first company that implements Cross Docking.
Cross docking is the tool that enhances the creation of value
and efficiency in distribution processes in Grupo Éxito.
Determining factor on location decisions.

4
Is important to take into account the recommended
industrial parks to create new potential warehouses
The successful group should learn from its successes and
12 5 seek to replicate them in other parts of the country, in order
to enhance the economic development of the country.
Bibliography
2022
Bibliography
Cruz, G.S (2016) EL MARKETING COMO ESTRATEGIA DE CRECIMIENTO EN ECONOMÍAS EMERGENTES POR PARTE DE LA CADENA DE ALMACENES ÉXITO | Repositorio
https://repository.unimilitar.edu.co/bitstream/handle/10654/14195/GraffeCruzSilviaViviana2016.pdf?sequence=1&isAllowed=y

CADENA DE ABASTECIMIENTO. (s. f.). http://almacenesexitologistica.blogspot.com/2014/05/cadena-de-abastecimiento.html

Cargo, R. (2018, 21 agosto). El Cross Docking, la logística sin almacén. RFL Cargo. https://rflcargo.com/cross-docking/

Exito.com. (s. f.). Todos los almacenes | Éxito. https://www.exito.com/almacenes-exito?

gclid=Cj0KCQiA4OybBhCzARIsAIcfn9ktsu2MagZ6rHT30rEbXTwPOa1chVOKInaTu17JYQxxkGw1FUej5fAaAvU4EALw_wcB

OP&LOG Jiménez, F. A. (2021, 15 octubre). Éxito estrena centro de distribución y locación para su industria de alimentos | El Colombiano. www.elcolombiano.com.
GROUP6 https://www.elcolombiano.com/negocios/exito-tiene-nuevo-centro-de-distribucion-en-colombia-KF15898938

LOGISTICA ALMACENES EXITO. (2018). prezi.com. https://prezi.com/sq_zd8eaelng/logistica-almacenes-exito/

Specialist, C. D. S. (2021, 31 agosto). Do You Know How Cross-Docking Works? Ship with GLT. https://shipwithglt.com/blog/how-cross-docking-works/

Krajewski et al. (Operations Management 2016): Supplement C

Krajewski et al. (Operations Management 2016): Ch. 13

Thiell. M. (2022). Operations & Logistics (Ingles): Location Planning [Class material]. Universidad de los Andes: Bogotá D.C.

La importancia de la ubicación al escoger un complejo logístico «. (2017). http://clis.co/la-importancia-la-ubicacion-al-escoger-complejo-logistico/

Grupo Éxito Colombia (2022) Parque Siberia, nuestro centro de distribución. https://www.youtube.com/watch?v=OWW5hX3aNgQ

PROGRAMA GLOBAL DE PARQUES ECOINDUSTRIALES. (2022, 20 octubre). GEIPP Colombia. https://parquesecoindustriales-colombia.org/

Grupo éxito. (2022). Informe financiero. Recuperado de https://www.grupoexito.com.co/es/estrategia-corporativa-grupo-exito.pdf

21 La república. Grupo Éxito se mantiene en el primer lugar del top 3 de empresas del sector comercio. Recuperado de https://www.larepublica.co/especiales/las-
empresas-mas-grandes-de-2017/grupo-exito-se-mantiene-en-el-primer-lugar-del-top-3-de-empresas-del-sector-comercio-2725037