Rethinking Member Engagement

We know we need to do the right things to take care of our health, but we don't always
do them.

We need help. We need nudges. We need engagement.

Most importantly, we need to know what to do to maintain health. If we are suffering

from chronic conditions, we need to be more educated on how to manage our illnesses.

HealthMine addresses these issues in an innovative way. The company uses gift cards
and merchandise rewards to incentivize people into taking action to improve their
health.

Driving clinical actions with rewards

HealthMine is a member engagement and rewards solution that empowers people to

take the right steps forward to a healthier life.

Established in 2008, the company creates personalized engagement strategies for

health insurance plans with the goal of becoming an indispensable platform of health
improvement for individuals.

With its five core values - Integrity, Quality, Accountability, Compassion, and Innovation
- HealthMine has proven itself to be a force to be reckoned with.

In our interview with Bryce Williams, CEO of HealthMine, formerly known as

SeeChange Health Solutions, he explains how they are increasing health engagement
and helping people live healthier lives.

Why HealthMine?

With a single data point, you might be convinced: HealthMine’s solutions close 2x more
gaps in care.

But it does not end there.

HealthMine offers its clients total transparency into the success of member engagement
and satisfaction initiatives and other insights, including the ability to identify priority
areas in the improvement of Star Ratings and other quality measures.

From your starting point and beyond

One of HealthMine’s core focuses is to meet members where they are and offer
customized outreach to encourage engagement in healthcare decisions.

In 2019, the company conducted a survey among 800 Medicare Advantage

beneficiaries with at least one diagnosed chronic condition. The result identified the
following five key gaps between MA plan’s beneficiaries and their health plans.

● Knowledge Gap
● Trust Gap
● Connection Gap
● Chronic Condition Communication Gap
● Health Action Gap

Taking into consideration the result of the survey and HealthMine’s vision of
empowering individuals to take the right actions to improve their health, the company
outlined dynamic solutions to help close the gaps.

For further information about the “Closing Gaps to Create a Personalized Experience”
report by HealthMine, click here.

The development of an engagement strategy is easier when the member’s starting

points are known beforehand. This also shows the spaces of growth into what
information is needed, received and processed.

Going a little further

HealthMine does more than just collect data about members. Its platform takes things to
the next level.

The automated platform serves to not only organize basic information about the
member and their health status, but to also give a guide on where they should go next
and what reward they will receive after completing the action. This idea of taking things
further was reinforced during COVID-19.
The main challenge that 2020 brought was learning how to adapt all the things we did in
“normalcy” to a pandemic lifestyle. HealthMine was no stranger to this. With people
scared to go to hospitals or healthcare institutions, care gaps started to accumulate
quickly.

“During this time of COVID-19, one of the key applications of our system is the ability to
detect this stacking [of gaps], this growing or building of pressure, so to speak, of things
that people know that they need to go have done,” says Bryce Williams regarding how
they have been working through the pandemic.

Through this, HealthMine becomes an individual’s digital partner in health, reminding

them of the ways they can get and stay healthy.

Motivate - Act - Reward

Using rewards to delight health plan members and enhance the overall member
experience is a critical component of HealthMine’s solution.

Members are rewarded through personalized incentives tied to the healthy activities
most important to their health needs and goals. It’s all part of building trust, engaging
people in their health, and reducing overall cost of care.

Strategic partnerships for increased member satisfaction

In January, HealthMine announced an expanded partnership with Blue Cross and Blue
Shield of Kansas City (Blue KC), which is the largest not-for-profit healthcare insurance
provider in Missouri. Read more about the partnership with Blue KC here.

When companies like Blue KC choose to launch HealthMine in new lines of business
based on the success of programs in other markets, it’s a testament to the quality of
work HealthMine does for its clients and the benefits they can bring to plan members.

HealthMine has many upcoming projects on their product roadmap, so stay tuned for
more exciting announcements from the company in 2021.

Listen to the Outcomes Rocket podcast episode with Bryce Williams, Healthmine’s
CEO, and know more about it here: https://outcomesrocket.health/healthmine/2021/03/