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    Bright Koranteng
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    This document discusses six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity and commitment are most effective when they involve active, public, effortful actions that appear uncoerced. The principles leverage human tendencies to align beliefs and actions with others through social influence.

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    Nnnn

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    This document discusses six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity and commitment are most effective when they involve active, public, effortful actions that appear uncoerced. The principles leverage human tendencies to align beliefs and actions with others through social influence.

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    9 views1 page

    NNNN

    Uploaded by

    Bright Koranteng
    This document discusses six principles of persuasion: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity and commitment are most effective when they involve active, public, effortful actions that appear uncoerced. The principles leverage human tendencies to align beliefs and actions with others through social influence.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    INTERPERSONAL

    reciprocity,(More effective and more efficient)


    commitment and consistency,( commitment are most effective when they are active,
    public effortful and viewed as uncoerced)
    social proof
    liking
    authority
    scarcity

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