Tushar CONSUMER BEHAVIOUR REPORT

DECLARATION
I, , hereby certify that I have successfully completed the Project Report titled "A
INVESTIGATION- THE IMPACT OF IMPULSE BUYING ON ONLINE SHOPPING BEHAVIOUR"
under the guidance of Mr. Anil Grewal (Assistant Professor) in partial fulfilment of the requirement for the
award of the degree of Bachelor of Business Administration at Management Education and Research
Institute, Delhi. This work is entirely original, and I haven't submitted it anywhere else before.
Signature
Name of Internal Faculty Supervisor: Name of the
Student MR.ANIL GREWAL

Designation: ASSISTANT PROFESSOR Program: Bachelor of Business Administration
(2020-23)
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ACKNOWLEDGEMENT
The success of any endeavour has always depended heavily on direction, inspiration, and drive. I want to
express my sincere gratitude to everyone who helped me with my project work.
Additionally, I would like to extend my sincere gratitude to my project supervisor, Mr. Anil Grewal,
ASSISTANT PROFESSOR, for his ongoing support, advice, and encouragement. His efforts indirectly helped
to make this project a success.
Name of the Student:
Enrolment No:
Program & Section:BBA3RDYear Batch: 2020-2023
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Contents
INTRODUCTION..................................................................................................................................................................... 4
REVIEW OF LITERATURE.....................................................................................................................................................6
Objectives of Research:......................................................................................................................................................26
DATA COLLECTION METHOD......................................................................................................................................29
PRIMARY DATA COLLECTION.....................................................................................................................................29
SECONDARY DATA COLLECTION...............................................................................................................................29
DATA COLLECTION INSTRUMENTS...........................................................................................................................30
QUESTIONNAIRE..............................................................................................................................................................30
RESEARCH PLAN..............................................................................................................................................................30
DATA ANALYSIS.................................................................................................................................................................. 31
CONCLUSION........................................................................................................................................................................ 55
LIMITATIONS........................................................................................................................................................................ 56
BIBLIOGRAPHY.................................................................................................................................................................... 57
QUESTIONNAIRE..............................................................................................................................................................59
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PART A
INTRODUCTION
Online shopping also provides access to a wider range of products and often offers better prices than physical
stores.To shop online, you typically need to visit an online retailer's website or use a mobile app. You can also read
product descriptions, view images and videos, and read reviews from other customers to help you make informed
purchasing decisions.
To make a purchase, you usually need to create an account with the retailer and provide your payment and
shipping information. If you have any issues with your order, most retailers have customer service teams that you
can contact for assistance.Overall, online shopping can be a convenient and cost-effective way to purchase
products and services. However, it's important to be mindful of potential risks, such as fraud and identity theft, and
to only shop with reputable retailers that take adequate measures to protect your personal information.
Online grocery shopping offers several benefits, including:

Convenience: With online grocery shopping, you can avoid the hassle of physically going to the store, searching
for items, and waiting in long lines. Time-saving: Online grocery shopping can save you time, as you can quickly
search for the items you need, add them to your cart, and complete your purchase in just a few clicks.
Cost-effective: Online grocery shopping can be more cost-effective than traditional grocery shopping, as you can
easily compare prices and find deals and discounts from different retailers.Better inventory management: With
online grocery shopping, you can easily keep track of your inventory and avoid buying items you already have.
You can also set up recurring orders for frequently purchased items, so you never run out of essential supplies.
Contactless shopping: Online grocery shopping provides a safer and more hygienic shopping experience, as you
can avoid physical contact with other shoppers and store employees, reducing the risk of exposure to germs and
viruses.
Overall, online grocery shopping can save you time, money, and hassle, while also providing a more convenient
and hygienic shopping experience.
While online grocery shopping has become increasingly popular in recent years, there are still some limitations to
the practice. Some of these limitations include:
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Inability to see and touch products: When shopping in person, customers have the ability to see and touch
products, which can be important for evaluating quality and freshness. With online grocery shopping, customers
rely on product descriptions, images, and reviews to make purchasing decisions.
Delivery delays and availability: Online grocery shopping relies on delivery services, which may be subject to
delays, especially during peak periods. Additionally, certain products may not be available for delivery or may be
out of stock, which can be frustrating for customers.Inaccurate orders: Online orders are fulfilled by human
pickers, who may make mistakes in selecting items. This can result in incorrect orders being delivered, which can
be frustrating for customers.Additional fees: Online grocery shopping may come with additional fees, such as
delivery fees or service charges, which can make it more expensive than shopping in person.Lack of personal
interaction: Shopping in person allows customers to interact with store staff, who can provide assistance or
recommendations. With online grocery shopping, customers may not have the same level of personal interaction or
support.Overall, while online grocery shopping can be convenient and time-saving, it may not be suitable for
everyone, especially those who value the ability to see and touch products or prefer more personal interactions
with store staff.
There are several benefits of online shopping, including:
Convenience: Online shopping allows you to shop from the comfort of your home, without the need to physically
visit a store. This saves you time, effort and money that would otherwise be spent on transportation.
Availability: Online stores are open 24/7, allowing you to shop at any time that is convenient for you. You can also
shop from multiple stores at once, increasing the availability of products.Better prices: Online stores often offer
lower prices than physical stores due to lower overhead costs. Additionally, online stores often offer discounts and
promotions, which can further reduce the cost of your purchases.Wide range of products: Online shopping allows
you to access a wider range of products, including items that may not be available in physical stores.
Comparison shopping: Online shopping allows you to compare prices and products from multiple retailers,
enabling you to find the best deals.Avoid crowds: Online shopping allows you to avoid crowds and long lines,
particularly during peak shopping periods like holidays and sales events.Easy access to reviews: Online shopping
allows you to access customer reviews, enabling you to make informed purchasing decisions based on the
experiences of others.
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REVIEW OF LITERATURE
1. The article "Emerging Profile of Online Apparel Shoppers in India and Comparison with the US Online shoppers:
A Few Marketing Implications" by Agawam, Sandhog, and Gupta, published in Advances in Consumer Research,
focuses on the characteristics and behavior of online apparel shoppers in India and compares them with online
shoppers in the US.
2. The authors conducted behavior in India and the US and identified key factors that influence the online apparel
shopping behavior of consumers in both countries. They found that consumers in both countries are motivated by
factors such as convenience, time-saving, wider variety, and competitive pricing while shopping online.
3. The article also discusses the unique characteristics of the Indian online apparel market, such as the dominance of
mobile phones in online shopping and the importance of social media in influencing purchase decisions. The
authors also highlight the challenges faced by online apparel retailers in India, such as logistics and supply chain
issues, and the need for customized marketing strategies to cater to the diverse consumer base.
4. The article concludes with implications for online apparel retailers in both countries, suggesting that retailers need
to focus on building a strong brand image, providing a personalized shopping experience, and improving
5. Celik's article, "Influence of social norms, perceived playfulness, and online shopping anxiety on customer
adoption of online retail shopping," provides a review of literature on the factors that affect customers' decisions to
adopt online retail shopping. The author explores the roles of social norms, perceived playfulness, and online
shopping anxiety in this process.
6. The article highlights the importance of social norms in shaping individuals' behavior and decisions. Social norms
refer to the unwritten rules and expectations that govern individuals' behavior in a given society. The author argues
that social norms can influence individuals' perceptions of online retail shopping, including their beliefs about its
safety, reliability, and social acceptance. Perceived playfulness is another factor that can influence customers'
adoption of online retail shopping. Perceived playfulness refers to the degree to which individuals perceive an
activity as fun, enjoyable, and entertaining. The author suggests that online retail shopping can be made more
playful through the use of various design elements, such as gamification and interactivity.
7. Finally, the article discusses the role of online shopping anxiety in shaping customers' attitudes and behaviors
towards online retail shopping. Online shopping anxiety refers to the negative emotions and concerns that
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individuals may experience when shopping online, such as concerns about privacy and security. The author
suggests that reducing online shopping anxiety can be achieved through various means, such as providing clear
and transparent information about the security measures in place and offering easy-to-use interfaces.Overall,
Celik's article provides valuable insights into the factors that influence customers' adoption of online retail
shopping, and highlights the importance of addressing social norms, perceived playfulness, and online shopping
anxiety in designing effective online retail platforms.
8. Verhagen, Meents, and Tan's research memorandum "Perceived Risk and Trust Associated with Purchasing at
Electronic Marketplaces" explores the role of perceived risk and trust in consumers' decisions to purchase at
electronic marketplaces. The memorandum provides a review of the existing literature on this topic, highlighting
the key factors that influence consumers' perceptions of risk and trust.
9.
10. The authors define perceived risk as the degree to which consumers perceive the possibility of negative
consequences associated with a particular transaction. This can include concerns about product quality, privacy,
security, and fraud. The authors argue that consumers' perceptions of risk can influence their willingness to
purchase at electronic marketplaces. Trust, on the other hand, is defined as the belief that a particular seller or
electronic marketplace can be relied upon to perform as promised. The authors suggest that trust is an important
factor in consumers' decisions to purchase at electronic marketplaces, as it can help to mitigate perceived risk.
11. The authors review various theoretical models and empirical studies that have explored the relationship between
perceived risk, trust, and electronic marketplace purchases. They highlight the importance of factors such as
website design, seller reputation, and the presence of third-party certification programs in building trust and
reducing perceived risk.Overall, Verhagen, Meents, and Tan's research memorandum provides a valuable overview
of the factors that influence consumers' perceptions of risk and trust in the context of electronic marketplace
purchases. The authors suggest that businesses can build trust and reduce perceived risk by taking steps such as
providing clear and transparent information, ensuring secure transactions, and building strong seller reputations.
12. The PEW Internet and American Life Project report "Online Shopping: Internet users like the convenience but
worry about the security of their financial information" provides a review of literature on online shopping, with a
focus on consumers' attitudes towards the convenience and security of online shopping.The report highlights the
convenience of online shopping, with many consumers citing factors such as the ability to shop at any time, the
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availability of a wider range of products, and the ease of comparison shopping as key benefits. However, the report
also notes that many consumers are concerned about the security of their financial information when shopping
online. The report reviews various surveys and studies that have explored consumers' attitudes towards online
shopping. It highlights the importance of factors such as website security, privacy policies, and third-party
certification programs in building consumer trust and reducing concerns about security.
13. The report also explores the impact of demographic factors, such as age, gender, and income, on consumers'
attitudes towards online shopping. It notes that younger consumers are generally more likely to shop online and are
more comfortable with online transactions, while older consumers are more likely to be concerned about security
and privacy. Overall, the PEW Internet and American Life Project report provides valuable insights into
consumers' attitudes towards online shopping, highlighting both the convenience and security concerns associated
with this activity. The report suggests that businesses can address consumer concerns about security by providing
clear and transparent information about their security measures and by investing in technologies and practices that
can help to protect consumers' financial information.
14. Schaupp and Bélanger's article, "A Conjoint Analysis of Online Consumer Satisfaction," explores the factors that
contribute to online consumer satisfaction through the use of conjoint analysis. Conjoint analysis is a statistical
technique that allows researchers to examine the relative importance of different factors in determining consumers'
preferences.The authors conducted a survey of online consumers, asking them to rate their satisfaction with
various aspects of the online shopping experience, such as website design, product selection, and customer service.
They then used conjoint analysis to identify the factors that had the greatest impact on consumers' overall
satisfaction.
15. The results of the study suggest that website design is the most important factor in determining online consumer
satisfaction, followed by product selection, price, and customer service. Within website design, the authors found
that ease of use, visual appeal, and navigability were the most important factors.
16. The authors also explored the impact of demographic factors, such as age, gender, and income, on online consumer
satisfaction. They found that younger consumers were more likely to be satisfied with the online shopping
experience, as were consumers with higher incomes and greater levels of education. Overall, Schnapps and
Beranger’s article provides valuable insights into the factors that contribute to online consumer satisfaction. The
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study highlights the importance of website design in shaping consumers' attitudes towards online shopping, and
suggests that businesses can improve satisfaction by focusing on factors such as ease of use, visual appeal, and
navigability.
17. Singh's article, "E-services and their role in B2C e-commerce," explores the importance of e-services in the context
of business-to-consumer (B2C) e-commerce. The article provides a review of literature on the various e-services
that are available to consumers, and their role in enhancing the online shopping experience. The article highlights
the importance of e-services such as online customer support, order tracking, and personalized recommendations in
improving customer satisfaction and loyalty. The author also notes that e-services can help to reduce the perceived
risk of online shopping, by providing consumers with greater transparency and control over the transaction
process.
18. Singh further argues that businesses can use e-services to differentiate themselves from competitors, by offering a
unique and personalized online shopping experience. This can be achieved through the use of technologies such as
recommendation engines, which can suggest products and services based on a consumer's past purchase history
and browsing behavior.
19. The article also explores the challenges associated with implementing e-services in the context of B2C e-
commerce. These challenges include the need for a reliable and secure IT infrastructure, as well as the need for
effective data management and privacy policies. Overall, Singh's article provides valuable insights into the role of
e-services in B2C e-commerce, highlighting the ways in which businesses can leverage these technologies to
enhance the online shopping experience and differentiate themselves from competitors. The article also
acknowledges the challenges associated with implementing e-services, underscoring the importance of a
comprehensive IT infrastructure and data management policies in supporting these efforts.
20. Lee and Zhang's article, "Consumer Online Shopping Attitudes and Behavior: An Assessment of Research,"
provides a comprehensive review of literature on consumer attitudes and behavior in the context of online
shopping.The authors examine the various factors that influence consumers' decisions to shop online, including
convenience, price, product selection, and perceived risk. They also explore the impact of demographic factors,
such as age, gender, and income, on online shopping behavior.
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21. The article highlights the importance of trust and perceived risk in shaping consumers' attitudes towards online
shopping. Consumers who perceive online shopping as risky are less likely to make purchases, highlighting the
need for businesses to provide reassurances such as secure payment processing and privacy policies. The authors
also examine the impact of online reviews and recommendations on consumer behavior, noting that positive
reviews and recommendations can significantly influence purchase decisions. They suggest that businesses can
leverage these factors to improve sales and customer satisfaction, by encouraging satisfied customers to leave
reviews and promoting positive reviews through social media and other channels.
22. The article concludes with a discussion of the future of, including the impact of emerging technologies such as
virtual and augmented reality. The authors suggest that these technologies have the potential to enhance the online
shopping experience, by providing consumers with a more immersive and personalized experience.
23. Overall, Lee and Zhang's article provides a comprehensive assessment of research on consumer attitudes and
behavior in the context of online shopping. The authors highlight the importance of trust, perceived risk, and
online reviews in shaping consumer behavior, and suggest that businesses can leverage these factors to improve
sales and customer satisfaction. The article also offers insights into the future of online shopping, suggesting that
emerging technologies such as virtual and augmented reality have the potential to transform the online shopping
experience.
24. Adeline's article, "Web Navigation Behavior of Malaysians in Relation to Online Purchasing," Malaysian
consumers' web navigation behavior in the context of online purchasing. The article provides a review of literature
on the various factors that affect consumer behavior in the online shopping environment.
25. The author notes that convenience, price, and product selection are the key factors that influence consumers'
decisions to shop online. However, the article also highlights the importance of website design and navigation in
shaping consumer behavior. Consumers are more likely to make purchases on websites that are easy to navigate,
with clear and concise information and a user-friendly interface.
26. Adeline further notes that consumers' online shopping behavior. In the Malaysian context, factors such as trust,
security, and familiarity with the website are particularly important. Malaysian consumers are more likely to make
purchases from websites that are well-known and trusted, with a good reputation in the local market.
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27. The article also explores the impact of demographic factors, such as age, gender, and income, on Malaysian
consumers' web navigation behavior. Adeline notes that younger consumers are more likely to shop online, while
older consumers may be more hesitant due to concerns around security and trust. Women are also more likely to
shop online than men, while higher-income consumers are more likely to make larger purchases online.
28. Overall, Adeline's article provides valuable insights into the factors that shape Malaysian consumers' web
navigation behavior in the context of online purchasing. The author highlights the importance of website design
and navigation, as well as cultural and social factors, in shaping consumer behavior. The article also underscores
the need for businesses to build trust and credibility in the local market, in order to encourage Malaysian
consumers to shop online.
29. Alreck and Settle's article, "Gender Effects on Internet, Catalogue, and Store Shopping," explores the differences
in shopping behavior between men and women in the context of online, catalog, and brick-and-mortar retail
channels. The authors provide a comprehensive review of literature on gender differences in shopping behavior,
noting that women are more likely to engage in shopping activities than men, and that they place greater
importance on factors such as product quality, customer service, and convenience.
30. The article then examines the impact of gender on shopping behavior across different retail channels. Alreck and
Settle note that women are more likely to shop using all three channels (Internet, catalog, and store), while men are
more likely to shop in brick-and-mortar stores. However, the authors also highlight the growing trend of men
shopping online, particularly for electronics and other tech-related products.
31. The article further explores, noting that women are more likely to seek out sales and discounts, while men place
greater importance on product features and performance. Women are also more likely to engage in impulse buying,
while men are more likely to engage in comparison shopping.Overall, Alreck and Settle's article provides valuable
insights into the impact of gender on shopping behavior across different retail channels. The authors highlight the
importance of understanding gender differences in shopping attitudes and behavior, and suggest that businesses
can use this knowledge to better target their marketing efforts and improve customer satisfaction.
32. Becerra and Korganonkar's study also presents the results of a survey of online shoppers in Spain, which aimed to
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explore the relationship between trust beliefs and consumers' intentions to shop online. The findings suggest that
consumers who perceive higher levels of trust in online retailers are more likely to intend to shop online. The
authors also highlight the importance of trust in shaping consumers' perceptions of the risks and benefits of online
shopping, and suggest that businesses should focus on building trust with their customers in order to increase
online sales.
33. Overall, Becerra and Korganonkar's article provides valuable insights into the role of trust in shaping consumers'
intentions to shop online. The authors highlight the importance of building trust with customers in order to
overcome the perceived risks of online shopping and encourage greater adoption of e-commerce.
34. Becerra and Korganonkar's article, "Effects of trust beliefs on consumers' online intentions," examines the role of
trust in shaping consumers' intentions to shop online. Drawing on a review of literature, the authors argue that trust
is a critical factor that can influence consumers' perceptions of online retailers and their willingness to engage in
online shopping.
35. The article provides an overview of the different dimensions of trust that can impact online shopping behavior,
including trust in the retailer's competence, trust in the retailer's benevolence, and trust in the retailer's integrity.
The authors note that consumers may base their trust beliefs on a variety of factors, including the retailer's
reputation, past experiences, and the quality of the website.
36. Bhatnagar, Misra, and Rao's article, "On Risk, Convenience, and Internet Shopping Behavior," explores the factors
that influence consumers' decisions to shop online, focusing specifically on the role of risk and convenience.
Drawing on a review of literature, the authors argue that perceived risk and convenience are key factors that can
impact consumers' attitudes towards online shopping and their willingness to engage in this behavior.
37. The article provides an overview of shopping, including security risks, financial risks, and performance risks. The
authors also highlight the importance of convenience as a key factor that can influence online shopping behavior,
noting that consumers may be more likely to shop online if they perceive the process to be more convenient than
traditional in-store shopping.
38. Bhatnagar, Misra, and Rao's study also presents the results of a survey of online shoppers in India, which aimed to
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explore the relationship between risk, convenience, and online shopping behavior. The findings suggest that
consumers who perceive lower levels of risk and higher levels of convenience are more likely to engage in online
shopping. The authors also highlight the importance of building trust with customers in order to increase online
sales, noting that businesses that can successfully mitigate perceived risks and provide a convenient shopping
experience are more likely to attract and retain customers.
39. Overall, Bhatnagar, Misra, and Rao's article provides valuable insights into the factors that influence consumers'
decisions to shop online. The authors highlight the importance of considering both risk and convenience when
designing online shopping experiences, and suggest that businesses can increase online sales by addressing
perceived risks and providing a seamless, convenient shopping experience for their customers.
40. Bonera's article "The Propensity of E-commerce Usage: The Influencing Variables" examines the factors that
influence consumers' propensity to use ecommerce. The study draws on a review of literature to identify a range of
potential influencing variables, including demographic factors, perceived risk, trust, convenience, and previous
experience with e-commerce.
41. The study also presents the results of a survey of Italian consumers, which aimed to explore the relationships
between these influencing variables and e-commerce usage. The findings suggest that factors such as trust,
convenience, and previous experience with e-commerce are positively associated with consumers' propensity to
use e-commerce. In contrast, perceived risk was found to have a negative impact on e-commerce usage.
42. Bonera's study also provides insights into the role of demographic factors in shaping e-commerce usage patterns.
The findings suggest that younger consumers and those with higher levels of education and income are more likely
to use e-commerce. However, the study also highlights the importance of considering individual differences in e-
commerce adoption, noting that demographic factors are not the only factors that influence consumers' decisions to
use e-commerce.
43. Overall, Bonera's article provides valuable insights into propensity to use e-commerce. The study highlights the
importance of addressing perceived risks, building trust with consumers, and providing a convenient and positive
e-commerce experience in order to increase e-commerce usage.
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44. Boyle and Rappel’s article "The Effects of Personal Innovativeness, Perceived Risk, and Computer Self-Efficacy
on Online Purchasing Intent" investigates the factors that influence consumers' intentions to purchase online. The
study focuses on three specific factors: personal innovativeness, perceived risk, and computer self-efficacy.
45. The study draws on a review of literature to develop hypotheses about the relationships between these factors and
online purchasing intentions. Specifically, the authors propose that personal innovativeness and computer self-
efficacy will have a positive impact on online purchasing intentions, while perceived risk will have a negative
impact. To test these hypotheses, the authors conducted a survey of 165 participants. The results of the survey
indicate that personal innovativeness and computer self-efficacy are positively related to online purchasing
intentions. In contrast, perceived risk was found to have a negative impact on online purchasing intentions.
46. Boyle and Ruppel's study highlights the importance of personal innovativeness and computer self-efficacy in
shaping consumers' intentions to purchase online. The study also underscores the need to address perceived risks
associated with online purchasing, such as concerns about the security of personal and financial information.
Overall, the study provides valuable insights into the factors that influence consumers' intentions to purchase
online. The findings suggest that increasing personal innovativeness and computer self-efficacy, while mitigating
perceived risks, may be effective strategies for promoting online purchasing.
47. Brown, Pope, and Voges' article "Buying or Browsing? An Exploration of Shopping Orientations and Online
Purchase Intention" examines the relationship between shopping orientations and online purchase intentions.
Specifically, the study explores the extent to which consumers' shopping orientations - i.e., whether they are
primarily motivated by utilitarian or hedonic factors when shopping - influence their intentions to purchase online.
48. The study draws on a review of literature to develop hypotheses about the relationships between these factors. The
authors propose that utilitarian shopping while hedonic shopping orientations will have a negative impact.
49. To test these hypotheses, the authors conducted a survey of 342 participants. The results of the survey indicate that
utilitarian shopping orientations are indeed positively related to online purchase intentions. However, the authors
found that hedonic shopping orientations have no significant impact on online purchase intentions.
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50. Brown, Pope, and Voges' study provides valuable insights into the relationship between shopping orientations and
online purchase intentions. The findings suggest that consumers who are motivated by utilitarian factors - such as
the need for convenience, cost savings, and time efficiency - may be more likely to purchase online. However, the
study also highlights the need to consider other factors that may influence online purchasing, such as concerns
about the security of personal and financial information.
51. Overall, the study underscores the importance of understanding consumer motivations when developing strategies
to promote online purchasing. By tailoring marketing efforts to appeal to consumers' utilitarian needs and
addressing perceived risks associated with online purchasing, retailers may be better able to encourage consumers
to purchase online.
52. The study by Chang and Chen (2008) explores the impact of online store cues, including visual and functional
cues, on consumers' purchase intentions. The authors use a survey to collect data from 252 online shoppers in
Taiwan and conduct structural equation modeling (SEM) to analyze the relationships between online store cues
and purchase intention. The study finds that visual and functional cues have a positive impact on consumers'
perceived enjoyment and perceived usefulness, which in turn influence purchase intention. The study also shows
that visual cues have a stronger effect on perceived enjoyment, while functional cues have a stronger effect on
perceived usefulness. The findings suggest that online retailers should pay attention to both visual and functional
cues to enhance consumers' shopping experiences and increase their purchase intention.
53. The study by Chang, Cheung, and Lai (2005) The authors propose a reference model based on several theoretical
frameworks, including the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), the
Innovation Diffusion Theory (IDT), and the Social Cognitive Theory (SCT). The proposed reference model
consists of four main constructs: personal characteristics, perceived characteristics of the Internet, perceived
characteristics of online shopping, and facilitating conditions. Each construct contains several sub-constructs, such
as perceived usefulness, perceived ease of use, perceived risk, trust, and social influence.
54. The authors test the proposed reference model using a survey of 410 online shoppers in Hong Kong. The study
finds that perceived usefulness, perceived ease of use, and perceived risk are significant predictors of online
shopping adoption. The study also shows that trust and social influence have a positive effect on perceived
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usefulness and perceived ease of use, respectively. The findings suggest that online retailers should focus on
building trust with customers and leveraging social influence to promote their products and services.
55. The article by Chaturvedi and Gupta (2014) explores the behavior of apparel in Jaipur City. The study uses an
analytical review to examine the influence of social media on consumer behavior, including their purchase
intentions, decision-making, and satisfaction. The authors discuss the various social media platforms that
consumers use to obtain information about products, including Face book, Twitter, and YouTube. The article also
highlights the challenges of using social media in online shopping, such as the credibility of information and the
difficulty of evaluating the quality of products.
56. Overall, the study found that social media has behavior of consumers, particularly in the apparel industry. The
authors suggest that retailers can leverage social media to build trust and loyalty with customers, and to provide
them with relevant and personalized information. The study concludes by providing recommendations for retailers
to effectively utilize social media in their online shopping strategies.
57. Chen and Lee (2005) explored the impact of website image and consumer personality on consumer behavior. Cho
(2004) investigated the likelihood of abandoning an online transaction, focusing on the influence of cognitive
evaluations, attitudes, and behavioral variables. Chu (2008) studied the antecedent, mediator, and moderator of an
online shopping behavior model from the perspective of information richness and framing.
58. The article by Cho (2004) examines the factors that influence the likelihood of customers aborting an online
transaction. The author reviews existing literature on consumer behavior, particularly in relation to online
shopping, to identify the cognitive evaluations, attitudes, and behavioral variables that can affect a customer's
decision to complete or abandon an online transaction.
59. The literature review highlights the importance of website design, ease of navigation, perceived security, and trust
in influencing the customer's cognitive evaluations of the website. Additionally, the author identifies attitudes as
important factors in determining customer behavior. Finally, the review examines the role of various behavioral
variables such as website loyalty, website experience, and risk perception in shaping customer decision-making.
60. Overall, the literature review provides a comprehensive overview of the various factors that can influence the
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likelihood of customers aborting an online transaction. The article's findings provide valuable insights for online
retailers and website designers looking to improve their online shopping experience and reduce customer
abandonment rates.
61. Chu's (2008) article explores the antecedents, mediators, and moderators of online shopping behavior using an
information richness and framing perspective. The literature review provides an overview of previous research on
online shopping behavior, including the factors that influence consumer behavior, such as trust, convenience, and
perceived value.
62. The review highlights the role of information richness and framing in shaping online shopping behavior.
Information richness refers to the level of detail and complexity of information provided to consumers, while
framing refers to how information is presented to consumers, such as emphasizing benefits or minimizing risks.
63. The author also on the antecedents of online shopping behavior, including factors such as trust, perceived value,
and website quality. Additionally, the article examines mediators of online shopping behavior, such as product
knowledge and purchase intention, and moderators such as gender and age.
64. Overall, provides a comprehensive overview of the various factors that influence online shopping behavior. The
article's findings provide valuable insights for online retailers and marketers looking to better understand and
influence consumer behavior in the online shopping environment. The study's emphasis on the importance of
information richness and framing suggests that online retailers should carefully consider how they present
information to consumers to optimize their online shopping experience.
65. Chu's (2008) article explores the antecedents, mediators, and moderators behavior using an information richness
and framing perspective. The literature review provides an overview of previous research on online shopping
behavior, including the factors that influence consumer behavior, such as trust, convenience, and perceived value.
66. The review highlights the role of information richness and framing in shaping online shopping behavior.
Information richness refers to the level of detail and complexity of information provided to consumers, while
framing refers to how information is presented to consumers, such as emphasizing benefits or minimizing risks.
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67. The author also reviews research on the antecedents of online shopping behavior, including factors such as trust,
perceived value, and website quality. Additionally, the article examines mediators of online shopping behavior,
such as product knowledge and purchase intention, and moderators such as gender and age.
68. Overall a comprehensive overview of the various factors that influence online shopping behavior. The article's
findings provide valuable insights for online retailers and marketers looking to better understand and influence
consumer behavior in the online shopping environment. The study's emphasis on the importance of information
richness and framing suggests that online retailers should carefully consider how they present information to
consumers to optimize their online shopping experience.
69. The article by Dai et al. (2014) examines the online purchase intentions, with a focus on how product category
may moderate these effects. The literature review provides an overview of previous research on online shopping
behavior, particularly in relation to perceived risk and purchase intentions.
70. The review highlights the importance of the online shopping experience in shaping consumer behavior, including
factors such as website design, ease of use, and trust. Additionally, the authors identify perceived risk as a key
factor in shaping consumer behavior, as consumers may be hesitant to engage in online transactions due to
concerns over security and privacy.
71. The authors argue that consumers may perceive different levels of risk depending on the product category, and that
the impact of the online shopping experience may vary accordingly.
72. Overall, the literature review provides a comprehensive overview of the various factors that influence online
shopping behavior, with a focus on the role of the online shopping experience and perceived risk. The article's
findings suggest that online retailers and marketers should carefully consider the product category when designing
their online shopping experience, as consumers may perceive different levels of risk depending on the product
being purchased. Additionally, the study highlights the importance of building trust and minimizing perceived risk
in order to encourage online purchase intentions.
73. The article by Doolin et al. (2005) examines the relationship between perceived risk, the online shopping
experience, and online purchasing behavior from a New Zealand perspective. The literature review provides an
18
overview of previous research on perceived risk and online shopping behavior, as well as the factors that influence
the online shopping experience.
74. The review highlights the importance of perceived risk in shaping online shopping behavior, with consumers often
expressing concerns over issues such as security and privacy. Additionally, the authors identify trust as a key
factor in shaping the online shopping experience, with consumers more likely to engage in online transactions
when they perceive the retailer to be trustworthy.
75. The article also examines the role of cultural factors in shaping online shopping behavior, particularly in the
context of New Zealand. The authors argue that cultural values, such as a preference for personal interaction and a
reluctance to engage in risky behavior, may impact the adoption of online shopping in New Zealand.
shopping behavior, with a focus on perceived risk, trust, and cultural factors. The article's findings suggest that
online retailers and marketers should carefully consider the cultural context in which they are operating, and work
to build trust and minimize perceived risk in order to encourage online purchasing behavior. Additionally, the
study highlights the importance of understanding consumer concerns and addressing them through effective risk
management strategies.
77. The article by Doolin et al. (2005) focuses on the relationship between perceived risk, the online shopping
experience, and online purchasing behavior in New Zealand. The authors review previous research on perceived
risk and online shopping behavior, as well as the factors that influence the online shopping experience.
78. The literature review highlights the significance of perceived risk in shaping online shopping behavior, with
consumers often expressing concerns over issues such as security and privacy. Moreover, the authors identify trust
as a crucial factor in shaping the online shopping experience, with consumers more likely to engage in online
transactions when they perceive the retailer to be trustworthy.
79. The article also examines the role of cultural factors in shaping online shopping behavior in New Zealand. The
authors argue that cultural values, such as a preference for personal interaction and a reluctance to engage in risky
behavior, may impact the adoption of online shopping in New Zealand.
19
shopping behavior, with a focus on perceived risk, trust, and cultural factors. The authors' findings suggest that
online retailers and marketers should consider the cultural context in which they are operating and work to build
trust and minimize perceived risk to encourage online purchasing behavior. Furthermore, the study highlights the
significance of understanding consumer concerns and addressing them through effective risk management
strategies.
81. El Ansary and Roushdy (2013) examine the factors influencing Egyptian consumers' intentions to accept online
shopping. The authors provide a literature review of previous research on online shopping behavior and its
determinants, focusing on the cultural and economic context of Egypt.
82. The authors identify various factors that impact consumers' acceptance of online shopping, including trust,
perceived risk, convenience, and social influence. Trust is found to be a significant factor in influencing
consumers' intentions to shop online, with trust in the website, retailer, and payment system being crucial for
online shopping adoption. Perceived risk, such as concerns over the security of personal information, is also found
to be a significant factor.
83. Moreover, convenience is highlighted as an essential factor, as consumers value the ability to shop online at any
time and from anywhere. Social influence, such as recommendations from friends and family, is also found to be
influential in shaping online shopping intentions.
84. The authors conclude that online retailers and marketers need to address these factors to encourage online
shopping adoption in Egypt. They suggest that building trust through reliable and secure payment systems,
providing convenient and accessible online shopping platforms, and leveraging social influence could increase
consumers' acceptance of online shopping.
85. Overall, the literature review provides a comprehensive overview of the factors affecting Egyptian consumers'
acceptance of online shopping, highlighting the importance of trust, perceived risk, convenience, and social
influence. The authors' findings have implications for online retailers and marketers looking to expand their reach
in the Egyptian market.
20
86. Forbes and Vespoli (2013) investigate the influence of social media on consumer buying behavior, specifically
examining the role of recommendations and purchases. The authors provide a literature review of previous
research on social media and its impact on consumer behavior, highlighting the potential for social media to
influence consumer decision-making.
87. The authors identify social influence as a significant factor in shaping consumer behavior, with social media
providing a platform for consumers to share their opinions and recommendations with others. Social media
platforms such as Facebook, Twitter, and Instagram are identified as influential in shaping consumer behavior,
with users often seeking out recommendations from friends and family before making a purchase.
88. The authors also examine the potential impact of social media advertising on consumer behavior, with social
media platforms providing opportunities for marketers to reach and engage with consumers. They highlight the
importance of targeting advertising to specific demographics and tailoring content to the interests and preferences
of consumers.
89. The authors conclude that social media can have a significant impact on consumer behavior, with
recommendations and advertising on social media influencing consumer decision-making. They suggest that
businesses should leverage social media platforms to engage with consumers and build relationships, providing
valuable content and targeted advertising to influence purchasing behavior.
90. Overall, the literature review provides a useful overview of the potential impact of social media on consumer
behavior, highlighting the significance of social influence and targeted advertising. The authors' findings have
implications for businesses looking to leverage social media to reach and engage with consumers, with
recommendations and advertising on social media offering significant opportunities to influence consumer
purchasing behavior.
91. Gatautis, Kazakeviciute, and Tarutis (2014) explore the controllable factors that impact consumer online behavior.
The authors provide a literature review of previous research on online consumer behavior, highlighting the
importance of controllable factors such as website design, user interface, and customer service in shaping
consumer behavior.
21
92. The authors identify website design as a crucial factor in shaping consumer behavior, with website layout and ease
of use influencing consumers' perceptions of a company and its products or services. They also examine the impact
of user interface design on consumer behavior, with the design of online interfaces and the ease of navigation
impacting user satisfaction and engagement. The authors highlight the importance of customer service in shaping
consumer behavior, with good customer service leading to increased trust in a company and its products or
services. They also examine the role of online reviews and recommendations in shaping consumer behavior, with
consumers often seeking out the opinions and experiences of others before making a purchase.
93. The authors conclude that controllable factors such as website design, user interface, and customer service are
crucial in shaping consumer behavior online. They suggest that businesses should focus on these factors to
improve the online consumer experience and increase customer satisfaction.
94. Overall, the literature review provides a useful overview of the controllable factors that impact consumer online
behavior, highlighting the importance of website design, user interface, customer service, and online reviews in
shaping consumer perceptions and behavior. The authors' findings have implications for businesses looking to
improve the online consumer experience, with a focus on these controllable factors offering significant
opportunities to influence consumer behavior and increase customer satisfaction.
95. George (2002) investigates the various influences on the intention to make internet purchases. The author reviews
the literature on consumer behavior and e-commerce, focusing on factors such as trust, perceived risk, website
quality, and previous experience.The author highlights the importance of trust in shaping consumer behavior
online, with consumers often relying on the credibility and reputation of a website or seller before making a
purchase. Perceived risk is another important factor, with consumers weighing the risks and benefits of making a
purchase online.
96. Website quality is also a crucial factor, with the design and functionality of a website impacting user satisfaction
and engagement. The author notes that previous experience can also play a significant role in shaping consumer
behavior, with positive experiences leading to increased confidence and trust in making online purchasesThe
author concludes that a range of factors influence the intention to make internet purchases, including trust,
perceived risk, website quality, and previous experience. These factors should be considered by businesses looking
22
to improve the online consumer experience and increase customer satisfaction.
97. Overall, the literature review provides a useful overview of the various influences on the intention to make internet
purchases, highlighting the importance of trust, perceived risk, website quality, and previous experience in shaping
consumer behavior. The author's findings have implications for businesses looking to increase online sales, with a
focus on these factors offering significant opportunities to influence consumer behavior and increase customer
satisfaction.
98. Girard and Silverblatt (2003) explore the relationship between the type of product, shopping orientations, and
demographics with preference for shopping on the internet. The authors review literature on consumer behavior
and online shopping, with a focus on factors that impact online shopping preferences.The authors highlight the
importance of product type in shaping consumer preferences for online shopping, with certain products, such as
books and music, being more suited to online shopping due to their low physical involvement and standardized
nature. In contrast, products that require physical inspection or customization, such as clothing or furniture, are
less suitable for online shopping.
99. The authors also explore the relationship between shopping orientations and online shopping preferences, with
consumers who prioritize convenience and efficiency more likely to prefer online shopping. In contrast, consumers
who prioritize the social aspects of shopping, such as enjoyment and interaction, are less likely to prefer online
shopping.Finally, the authors examine the impact of demographics on online shopping preferences, with younger
consumers and those with higher levels of education and income more likely to prefer online shopping
100. The authors conclude that product type, shopping orientations, and demographics all play a role in shaping
consumer preferences for online shopping. These factors should be considered by businesses looking to increase
online sales and improve the online consumer experience. Overall, the literature review provides a useful overview
of the various factors that influence consumer preferences for online shopping, highlighting the importance of
product type, shopping orientations, and demographics in shaping consumer behavior. The authors' findings offer
insights into the factors that businesses should consider when developing online marketing strategies and designing
e-commerce platforms.
23
PART B
RESEARCH OBJECTIVES
 Know what you use the Internet for.

 Find popular e-tailing websites.
 Explore the most popular categories of items purchased online.
 Investigate the impact of customer demographics on online purchasing behavior
24
RESEARCH METHODOLOGY
All other types of research may employ one or more of the above approaches, based on the purpose of the research
or the time required to conduct the research, the environment in which the research is conducted, or other similar
underlying factors. I changed it. In terms of time, a study can be considered either a single-shot study or a
longitudinal study. In the former case, research is limited to one period, while in the latter case, research is
conducted over multiple periods. Studies can be field studies, laboratory studies, or simulation studies, depending
on the setting in which they are conducted. Research can also be understood as clinical research or diagnostic
research. Such studies follow a case-study method or an in-depth approach to arrive at basic cause-and-effect
relationships. Such studies typically use very small samples and very deep data collection devices to dig deeper
into what interests us or what causes events. Research can be exploratory or formalized. The goal of exploratory
research is not to test hypotheses, but to formulate hypotheses. Formal research, on the other hand, has substantive
structure and tests certain hypotheses. Historical research is the study of historical materials such as documents and
relics. The study of past events and ideas, including individual and group philosophies, at a distant point in time.
Research can also be classified as conclusion-oriented and decision-oriented.
oriented. While reasoning, the researcher is free to take issues, reconstruct the investigation in practice, and
conceptualize at will. Decision-oriented research is always a need for decision makers. In this case, the hymn
researcher is not free to study according to his own inclinations. Operations research is an example of decision-
oriented research. It is a scientific method that provides executives with a quantitative basis for making decisions
about operations managed by management.
Objectives of Research:
All other types of research may employ one or more of the above approaches, based on the purpose of the research
or the time required to conduct the research, the environment in which the research is conducted, or other similar
underlying factors. I changed it. In terms of time, a study can be considered either a single-shot study or a
longitudinal study. In the former case, research is limited to one period, while in the latter case, research is
conducted over multiple periods. Studies can be field studies, laboratory studies, or simulation studies, depending
on the setting in which they are conducted. Research can also be understood as clinical research or diagnostic
research. Such studies follow a case-study method or an in-depth approach to arrive at basic cause-and-effect
relationships. Such studies typically use very small samples and very deep data collection devices to dig deeper
into what interests us or what causes events. Research can be exploratory or formalized. The goal of exploratory
research is not to test hypotheses, but to formulate hypotheses. Formal research, on the other hand, has substantive
25
structure and tests certain hypotheses. Historical research is the study of historical materials such as documents and
relics. The study of past events and ideas, including individual and group philosophies, at a distant point in time.
Research can also be classified as conclusion-oriented and decision-oriented.
Objectives of Research:
The purpose of research is to discover answers to questions through the application of scientific
procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered
as yet. Though each research study has its own specific purpose, we may think of research objectives as falling
into a number of following broad groupings:
1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object invitee are termed
as exploratory or formulate research studies);
2. To portray accurately the characteristics of a particular individual, situation or a group (studies’ ith this object in
view are known as descriptive research studies);
3. To determine the frequency with which something occurs or with which it is associated with something else
(studies with this object in view are known as diagnostic research studies);
4. To test a hypothesis of a causal relationship between variables (such studies are known ashhypothesis-testing
research studies).
Types of research
Types of research can be classified in many different ways. Some major ways of classifyingsearch include
the following.
1) Descriptive versus Analytical Research

26
2) Applied versus Fundamental Research
3) Qualitative versus Quantitative Research
4) Conceptual versus Empirical Research
Descriptive research concentrates on finding facts to ascertain the nature of something as it exists. In contrast
analytical research is concerned with determining validity of hypothesis based on analysis of facts collected.
Applied research is carried out to find answers to practical problems to be solved and as an aid in deco soon
making in different areas including product design, process design and policy making.
Fundamental research is carried out as more to satisfy intellectual curiosity, than with the intention of using the
research findings for any immediate practical application.
Quantitative research studies such aspects of the research subject which are not quantifiable, adhence not
subject to measurement and quantitative analysis.
In contrast quantitative research makes substantial use of measurements and quantitative analysis
techniques.
Conceptual research is involves investigation of thoughts and ideas and developing new ideas or interpreting
the old ones based on logical reasoning.
In contrast empirical research is based on firm verifiable data collected by either observation
Some Other Types of Research: All other types of research may employ one or more of the above approaches,
based on the purpose of the research or the time required to conduct the research, the environment in which the
research is conducted, or other similar underlying factors. I changed it. In terms of time, a study can be considered
either a single-shot study or a longitudinal study. In the former case, research is limited to one period, while in the
latter case, research is conducted over multiple periods. Studies can be field studies, laboratory studies, or
27
simulation studies, depending on the setting in which they are conducted. Research can also be understood as
clinical research or diagnostic research. Such studies follow a case-study method or an in-depth approach to arrive
at basic cause-and-effect relationships. Such studies typically use very small samples and very deep data collection
devices to dig deeper into what interests us or what causes events. Research can be exploratory or formalized. The
goal of exploratory research is not to test hypotheses, but to formulate hypotheses. Formal research, on the other
hand, has substantive structure and tests certain hypotheses. Historical research is the study of historical materials
such as documents and relics. The study of past events and ideas, including individual and group philosophies, at a
distant point in time. Research can also be classified as conclusion-oriented and decision-oriented.
SAMPLING
In statistical analysis, sampling is the process of selecting a predetermined number of observations from a larger
population. Depending on the sort of analysis being done, the method used to sample from a broader population
may or may not incorporate systematic or simple random sampling.
SAMPLING DESIGN
Steps in Sampling Design: -
While developing a research design following items are taken into consideration:-
1) Type of universe: -
First and the foremost step is to clearly define the universe to be studied. As I have taken the area of D ELHI, so
for me here the universe is DELHI. No doubt it is a finite universe but the area is very big and can’t be covered
easily due to shortage of time.
2) Sampling unit: -
28
A decision has to be taken concerning a sampling unit before selecting sample. Here my sample unit in clues
individuals who prefer online shopping
3) Size of sample: -
This refers to the number of items to be selected from the universe to constitute a sample. Here I have taken the
sample of 52 respondents.
4) Parameters of interest: -
In determining the sample design, one must consider the question of the specific population parameter s which
are of interest.
5) Sampling procedure: -
The method of sample selection will then be discussed. This refers to the technique used to collect the sample.
There are numerous methods for choosing the sample. This comprises convenience sampling, stratified sampling,
stratified sampling, and random sampling. Here, I've used the straightforward random sample approach to gather
the data.
DATA COLLECTION METHOD
In the data collection method different methods are adopted for primary data collection and secondary data
collection.
PRIMARY DATA COLLECTION
Primary data is the data which is collected through observation or direct communication with the respondent in one
form or another. These are several methods for primary data collection like Observation method, Interview
method, through schedule, through questionnaires and so on.
SECONDARY DATA COLLECTION
29
The past database is taken into reference to study the research.
DATA COLLECTION INSTRUMENTS
The following list includes the data collection tools utilised in the study:-
QUESTIONNAIRE
The technique oftdata gathering is quite well-liked. Knowing the various study objectives and taking into account
all the factors necessary for researching the dissertation topic, I created a questionnaire.
RESEARCH PLAN:
Data Source Primary Data
Research Approach Research Instrument
Survey Questionnaire
Method of Contact Personal
Sample Size 200 Respondents
30
DATA ANALYSIS
Gender
GENDER Respondents
MALE 55.40%
FEMALE 44.60%
OTHERS 0.00%
31
Occupation
OCCUPATION Respondents
STUDENT 83.90%
JOB 12.50%
BUSINESS 0.00%
OTHER 5.00%
32
1. Get on time delivery by online shopping?
Get on time delivery by online shopping Respondents

1 30.90%
2 27.30%
3 25.50%
4 10.90%
5 5.50%
INTERPRETATION:
30.8% people are Neutral towards the quality of education are provided to them and 30.2% aresatisfied,
22.6% people are Highly Satisfied.
33
2. Details information is available in online shopping?
Details information is available in

online shopping? Respondents
1 32.70%
2 29.10%
3 25.50%
4 7.30%
5 5.50%
INTERPRETATION:
32.7% people are Neutral towards the Staff and 32.1% are satisfied, 13.2% people are Highly Satisfied.
34
3. can buy the products anytime 24 hours a day in online grocery shopping?
can buy the products anytime 24 hours

a day in online grocery shopping Respondents
1 36.4%
2 18.2%
3 27.3%
4 5.5%
5 12.7%
35
4. How satisfied are you with the communication channels between the institution
and students?
 Highly Satisfied
 Satisfied
 Neutral
 Dis-Satisfied
 Highly Dis-Satisfied
How likely are you to recommend this

institution to others Respondents
 Highly Satisfied 45.3%
 Satisfied 22.6%
 Neutral 15.1%
 Dis 5.7%
 Highly Disatisfied
9.4%
INTERPRETATION:
22.6% people are Neutral towards the Communication channels are between in the students and
institution and 45.3% are satisfied, 9.4% people are Highly Satisfied.
36
5. How satisfied are you with the facilities provided by the institution?
 Satisfied
 Neutral
 Dis-Satisfied

 Satisfied 43.4%
 Neutral 11.3%
 Dis 5%
18.9%
INTERPRETATION:
32.1% people are Neutral towards the Facilities provided by the institution and 34% are satisfied,9.4
% people are Highly Satisfied.
37
6. How satisfied are you with the course material provided?
 Satisfied
 Neutral
 Dis-Satisfied
 Highly Dis-satisfied

 Satisfied 34%
 Neutral 7.5%
 Dis 15.1%
0%
INTERPRETATION:
34% people are Neutral towards the quality of courses provided to them and 43.4% are satisfied,15.1
38
7. How satisfied are you with the assessment process?
 Satisfied
 Neutral
 Dis-Satisfied

 Satisfied 30.2%
 Neutral 9.4%
 Dis 3%
5%
INTERPRETATION:
30.2% people are Neutral towards the Assessment process providing to the students and 37.7% aresatisfied,
39
8. How satisfied are you with the student support services?
 Satisfied
 Neutral
 Dis-Satisfied

 Satisfied 20.8%
 Neutral 7.5%
 Dis 5.7%
22.6%
INTERPRETATION:
35.8% people are Neutral towards the Student Support services which is provided by the institution and
41.5% are satisfied, 22.6% people are Highly Satisfied.
40
9. How satisfied are you with the overall student experience?
 Satisfied
 Neutral
 Dis-Satisfied

 Satisfied 43.4%
 Neutral 11.3%
 Dis 5%
18.9%
INTERPRETATION:
20.8% people are Neutral towards the Student Experience and 43.4% are satisfied, 18.9% people are
Highly Satisfied.
41
10. How likely are you to recommend this institution to others?
 Likely
 Unlikely
 Neutral

Likely 39.6%
Unlikely 34%
Neutral 26.6%
INTERPRETATION:
39.6% people are Likely to recommend to others and 34% are Unlikely, 26.4% people are Neutral.
42
11. How satisfied are you with the value for money of the education provided?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the

value for money of the
education provided?
Respondents
Highly Satisfied 39.6%
Satisfied 20.8%
Neutral 17%
Dis-Satisfied 7.5%
Highly Dis-Satisfied 11.3%
INTERPRETATION:
20.8% people are Neutral towards the value for money of education are provided to them and39.6
% are satisfied, 11.3% people are Highly Satisfied.
43
12. How satisfied are you with the opportunities for personal and professional
growth provided by the institution?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the

opportunities for personal and
professional growthprovided by the
institution Respondents
Satisfied 20.8%
Neutral 13.2%
Dis-Satisfied 5.7%
INTERPRETATION:
20.8% people are Neutral towards the opportunities are provided to them and 41.5% are satisfied,15.1
44
13. How satisfied are you with the job readiness provided by the institution?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the job

readiness provided by the institution Respondents
Satisfied 26.4%
Neutral 18.9%
Dis-Satisfied 5.7%%
INTERPRETATION:
26.4% people are Neutral towards the Placement are provided to them from the institution and35.8
45
46
14. How satisfied are you with the level of academic challenge provided by the institution?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the levelt of

academic challenge provided by the
Satisfied 37.7%
Neutral 15.1%
Dis-Satisfied 11.3%
Highly Dis-Satisfied 6%
INTERPRETATION:
37.7% people are Neutral towards the challenges what they’re facing during their academics and32.1
47
15. How satisfied are you with the level of support provided to students with disabilities?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the level of

support provided to students with
disabilities Respondents
Satisfied 24.5%
Neutral 13.2%
Dis-Satisfied 3%
INTERPRETATION:
24.5% people are Neutral towards the support towards the student disabilities and 47.2% are satisfied,
48
16. How satisfied are you with the level of student engagement and participation in
the institutin’s events?
 Satisfied
 Neutral
 Dis-Satisfied

student engagement and participation in
the institutin’s events Respondents
Satisfied 28.3%
Neutral 7.5%
Dis-Satisfied 3%
INTERPRETATION:
28.3% people are Neutral towards the Student engagement and participation of the students and41.5
49
17. How satisfied are you with the level of student involvement in decision-making processes?
 Satisfied
 Neutral
 Dis-Satisfied

student involvement in decision-making
processes Respondents
Satisfied 24.50%
Neutral 9.40%
Dis-Satisfied 7.50%
5
INTERPRETATION:
24.5% people are Neutral towards the student involvement and decision making and 43.4% aresatis
fied, 17% people are Highly Satisfied.
5
18. How satisfied are you with the level of diversity and inclusivity provided by
the institution?
 Satisfied
 Neutral
 Dis-Satisfied
 Highly Dis-Satisfied.

diversity and inclusivity provided by
the institution Respondents
Satisfied 34.00%
Neutral 30.20%
Dis-Satisfied 7.50%

INTERPRETATION:
30.2% people are Neutral towards the diversity and inclusivity provided by the institution 34% aresatisfied,
5
19. How satisfied are you with the level of interaction and engagement with
faculty members?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the level

of interaction and engagement with
facultymembers Respondents
Satisfied 35.80%
Neutral 28.30%
Dis-Satisfied 15.10%
INTERPRETATION:
28.3% people are Neutral towards the interaction and engagement of faculty members 35.8% are satisfied,
17% people are Highly Satisfied.
5
20. How satisfied are you with the level of access to academic support services provided byt
he institution?
 Satisfied
 Neutral
 Dis-Satisfied
How satisfied are you with the level of access to

academic support services provided byt he
Satisfied 35.80%
Neutral 22.60%
Dis-Satisfied 7.50%
22.6% people are Neutral towards the level of academic support and services provided by the institution
35.8% are satisfied, 20.8% people are Highly Satisfied.
5
CONCLUSION
Based on numerous studies, it can be said that young people are becoming more and more interested in online
shopping. Higher income classes and more educated consumers are using e-commerce websites more frequently.
Due to security worries, people are reluctant to shop online. People are averse to change since online shopping
requires complicated technology at the same time. Businesses engaged in online shopping should concentrate on
fostering reliable relationships between suppliers and consumers.
Even while internet shopping is immensely popular outside of India, its expansion in that country's sizable
customer base is still lagging behind the worldwide trend. Therefore, it is crucial for marketers to comprehend the
breadth of customer intentions for this form of retailing.
5
LIMITATIONS
1. A questionnaire was used to gather the information.
2. It's possible that the respondents' responses are not accurate.
3. The study's sample size was limited to 50 participants, which adds additional barrier to data collection since
the organization may not have strict control over the outcomes.
4. The project's extremely constrained time frame presented another challenge.
5. A lack of research experience.
6. The respondents' biassed actions may lead to inaccurate statistics.
5
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shopping
5
QUESTIONNAIRE
1. Name
2. Email ID
3. Phone no.
4. Age
5. Gender
Male
Female
Other
6. Occupation
Studentt
Job Business Other
7. Get on time delivery by online shopping
Agree
1
2
3
4
5
Disagree
8. Details information is available in online shopping
Agree
1
2
3
4
5
Disagree
5
9. How often do you purchase online
Agree
1
2
3
4
5
Disagree
10. Can buy the product 24/7 in online shopping
Agree
1
2
3
4
5
Disagree
11. Rate your online shopping experience
Agree
1
2
3
4
5
Disagree
12. The website design helps in searching the products easily

Agree
1
2
3
6
4
5
Disagree
13. Why online shopping, prefer to purchase from a website that provide safety and ease of navigation and order
Agree
1
2
3
4
5
Disagree
14. The website layout helps in searching and selecting the right products while shopping online
Agree
1
2
3
4
5
Disagree
15. Are you satisfied with the product pricing
Agree
1
2
3
4
5
Disagree
16. The familiarity with the website before making Actual purchase reduce the risk of online shopping
Agree
6
1
2
3
4
5
Disagree
17. Online shopping take less time to purchase

Agree
1
2
3
4
5
Disagree
18. Do you feel safe and secure in online shopping
Agree
1
2
3
4
5
Disagree
19. Online shopping protect your

security Agree
1
2
3
4
5
Disagree
6
20. Like to shop online from a trustworthy website
Agree
1
2
3
4
5
Disagree
21. Was your order accurate
Agree
1
2
3
4
5
Disagree
6
22. Did the store have a reasonable return and exchange policy
Agree
1
2
3
4
5
Disagree
23. Were the items you looked fort easy to
find Agree
1
2
3
4
5
Disagree

Tushar CONSUMER BEHAVIOUR REPORT

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Tushar CONSUMER BEHAVIOUR REPORT

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DECLARATION

Name of Internal Faculty Supervisor: Name of the

Student MR.ANIL GREWAL

Name of the Student:

Online grocery shopping offers several benefits, including:

There are several benefits of online shopping, including:

 Know what you use the Internet for.

1) Descriptive versus Analytical Research

3) Qualitative versus Quantitative Research

4) Conceptual versus Empirical Research

Steps in Sampling Design: -

DATA COLLECTION METHOD

PRIMARY DATA COLLECTION

SECONDARY DATA COLLECTION

DATA COLLECTION INSTRUMENTS

Data Source Primary Data

Research Approach Research Instrument

Method of Contact Personal

Sample Size 200 Respondents

Get on time delivery by online shopping Respondents

Details information is available in

can buy the products anytime 24 hours

How likely are you to recommend this

How likely are you to recommend this

How likely are you to recommend this

How likely are you to recommend this

How likely are you to recommend this

How likely are you to recommend this

How likely are you to recommend this

How satisfied are you with the

How satisfied are you with the

How satisfied are you with the job

How satisfied are you with the levelt of

How satisfied are you with the level of

How satisfied are you with the level of

How satisfied are you with the level of

How satisfied are you with the level of

How satisfied are you with the level

How satisfied are you with the level of access to

1. A questionnaire was used to gather the information.

2. It's possible that the respondents' responses are not accurate.

4. The project's extremely constrained time frame presented another challenge.

5. A lack of research experience.

6. The respondents' biassed actions may lead to inaccurate statistics.

• Understanding Taiwanese Students’ Decision-making Factors regarding Australian

• http://articles.economictimes.indiatimes.com/2009-12- 17/news/28394286_1_mobile-platform-ebay- online

7. Get on time delivery by online shopping

8. Details information is available in online shopping

10. Can buy the product 24/7 in online shopping

11. Rate your online shopping experience

12. The website design helps in searching the products easily

15. Are you satisfied with the product pricing

17. Online shopping take less time to purchase

18. Do you feel safe and secure in online shopping

19. Online shopping protect your

21. Was your order accurate

23. Were the items you looked fort easy to

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