STRATEGIC

MANAGEMENT
05 PERFORMANCE TASK 1

Submitted by:
GROUP 2
Baquilar, Trishia
Caturan, Chezka Mae
Flores, En Joan
Loberiano, Eja
Palmes, Ruzzel Rhio
Raagas, Jannene

Submitted to:
Mr. Rodel Ambrocio
 PAPER OUTLINE

I. Company Background

Azure Beach Club Paris Hilton, also known as Azure Urban Resort
Residences, is a Manila, Philippines-based urban condominium development.
Paris Hilton, the celebrity heiress, licensed her name to the property and is
credited with interior design. The first tower's sales began in 2014, and additional
towers are still being built in 2018. The Century Properties real estate
development corporation, which is also responsible for Manila's Trump Tower
Manila and The Gramercy Residences high-rises, among other things, created
the condominium. The property is in Metro Manila's Parañaque neighborhood,
near SM Bicutan Supermall and the South Luzon Expressway. A wave pool,
basketball court, artificial beach, and roof gardens are among the property plans.
It also has a bar and a beach club that bears Hilton's name. The building was
designed by the English firm Broadway Malyan, which has also worked on other
Century Properties projects. The property is managed by Azure Urban Resort
Properties, a subsidiary of Century Limitless Corporation. Azure Urban Resort
Residences was established by Chairman Amb. Jose E.B. Antonio just six days
before the EDSA People Power Revolution. We’ve grown to become one of
the top 5 real estate firms, with offices worldwide. Our projects have
garnered both local and international praise and recognition, redefining
Philippine real estate and setting the bar high in terms of architecture,
design, amenities, and community living. Our pioneering real estate
concepts and industry firsts have resulted in some of the most exciting
and truly remarkable real estate projects in the country.

II. Industry Analysis

Assessment Tool A.
Assessment Tool B.

III. Recommendation

IV. Management Lessons Learned

V. Bibliography
 Wikimedia Foundation. (2021, August 28). Azure Beach Club Paris Hilton.
Wikipedia. Retrieved March 31, 2023, from
https://en.wikipedia.org/wiki/Azure_Beach_Club_Paris_Hilton#:~:text=In
%20addition%2C%20Hilton%20appeared%20at,designed%20other%20Century
%20Properties%20buildings.