Feasibility Analysis

Wheelness Bus

Submitted by:
Janine Muyco
Maria Vina Rojo
Ma. Lyza Bianes
Patricia Nicole Biaquis

Submitted to:
Christian Anthony G. Serfino
I.Executive Summary

A growing interest in health-improving activities has become more widespread among

populations in recent years, sparking the growth of a multibillion-dollar industry called wellness, which
includes a wide range of industries from organic food to travel. In actuality, wellness tourism has been
expanding exponentially, bringing in substantial sums of money that are expected to increase. A
wellness bus is an alternative to a facility that can provide wellness and relaxation to tourist and
consumers. It’s focus is to deliver an essential service towards clients who are seeking for relaxation
after a tiring travel or just a tiring day. The main service of the company is to “ bring wellness through
wheels” the bus is consist of a comfortable chair and a massage therapist in service, it also has a
massage chair for those who wanted to relax and be at peace. Also a manicure and pedicure service is
available. Because individuals love to travel for their healthcare and medical needs, massage therapy
has an impact on the tourist business.

They frequently travel to locations where people's health is prioritized while still taking
advantage of the attractions offered there. Since they will be paying taxes to the government and may
be able to attract tourists, the economic advantage also contributes to the effect of message therapy.
Increasing one's physical health is a clear goal of health and wellness travel. It provides chances to
unwind and take part in physical activities while on vacation as a type of intentional travel. It's like killing
two birds with one stone because you get to have pleasure in your vacation and profit from exercise.

Instead of spending a luxury massage going to a specific destination, a wellness bus is located for your
convenience, most of the destination of the bus will be in airports or port in Bacolod City.

II. Technological Consideration

The increasing awareness about sustainability and rapid urbanization has led to an emphasis
on environment-friendly alternate-fuel-based vehicles. Fuel cells largely eliminate the emission of
harmful particles associated with internal combustible engines. Since hydrogen is availed from
renewable energy sources, hydrogen fuel cells are seen as promising solutions for zero-emission
automotive technologies. Fuel cells convert hydrogen and oxygen into electricity, making the internal
combustion engine better and more efficient and significantly reducing emissions. Moreover, on-
road efficiency of fuel cell vehicles is higher than internal combustible engine vehicles and increase
operators’ flexibility and productivity due to short refueling time. However, high implementation
costs and inadequate charging infrastructure remain major barriers to expanding fuel cell buses.
 The wellness bus offers a comfortability through technology, the wellness bus has cctv cameras
in order to ensure the safety of customers while relaxing and to avoid unwanted events. It also has a
flat screen TV in which customers can enjoy while watching and relaxing at the same time. Last but not
the least it has a wifi for customers to be able to access the internet since it is one of the demands in
every industry, as it is one of the important aspects of technology. Aircon is also provided to maintain a
comfortable and cooling environment for customers.

III. Existing Market Place

The market for mobile spas, including spas on buses, has been steadily growing in recent years.
This trend can be attributed to the increasing demand for convenience, flexibility, and unique
experiences among consumers. The spa on bus concept offers a novel and exciting way for customers to
enjoy spa services on the go, making it an attractive option for busy individuals who want to incorporate
self-care into their daily routines.There are several existing players in the mobile spa market, including
spas on buses. Some of the most well-known mobile spa companies that offer spa services on buses
include The Spa Truck, which operates in Los Angeles, and Spa-Go's, which operates in Atlanta but here
in Bacolod the Wheelness bus will be the first spa on a bus business. The Wheelness bus will offer a
variety of services, such as massages, manicures, and pedicures.

In addition to mobile spas on buses, there are also other types of mobile spa businesses that
operate out of trucks, trailers, or vans. These businesses offer similar services as traditional brick-and-
mortar spas, but with the added convenience of being mobile. Despite the growing market for mobile
spas, including spas on buses, there are still some challenges that businesses in this niche face. One of
the main challenges is finding suitable locations to park the bus or truck, especially in urban areas where
parking can be limited. Additionally, businesses may face challenges in terms of obtaining the necessary
licenses and permits to operate a mobile spa.

Overall, the market for spas on buses and other types of mobile spas is expanding, driven by
increasing demand for convenience and unique experiences. With the right marketing strategies, service
offerings, and attention to customer needs, businesses in this niche have the potential to thrive and
provide a valuable service to customers looking for a mobile spa experience.
IV. Marketing Strategy

Marketing is a crucial aspect of any business, and a spa on a bus is no exception. A successful
marketing strategy for Wheelness bus should aim to raise awareness about the business, generate
interest among potential customers, and ultimately drive sales.

Firstly, it is important to identify the target market for the Wheelness bus. This will inform the
marketing strategy and help to ensure that marketing efforts are focused on the right audience. The
target market for the Wheelness bus could be individuals who value convenience and are looking for a
unique and memorable spa experience specifically tourists at the airport or seaport. The target market
could also include corporate clients looking to provide a special experience for their employees or
clients.

Secondly, it is important to create a brand identity for the Wheelness bus. The brand identity
should be reflective of the services and experiences offered by the business. It should also be consistent
across all marketing channels, including social media, website, and print materials. The brand identity
should convey a sense of luxury, relaxation, and convenience.

Thirdly, social media should be a key component of the marketing strategy for the Wheelness
bus. Social media platforms such as Instagram, Facebook, and Twitter provide an opportunity to reach a
wide audience and generate interest in the business. The Wheelness bus could share photos and videos
of the bus and its amenities, highlight special promotions or events, and engage with followers by
responding to comments and messages.

Next is partnerships with local businesses and events could be a valuable way to raise awareness
about the Wheelness bus. The Wheelness bus could partner with local hotels, event planners, or other
businesses to offer special packages or discounts. The spa on a bus could also participate in local events
such as wellness fairs or community events, providing an opportunity to showcase the business to a
broader audience.

Another is offering promotions and discounts could be an effective way to generate interest and
drive sales. For example, the Wheelness bus could offer a discount to first-time customers or run a
promotion on social media. The Wheelness bus could also offer special packages for groups or events.

Lastly, it is important to prioritize customer service as part of the marketing strategy for the
Wheelness bus. Providing a high-quality spa experience and exceptional customer service can help to
generate positive reviews and word-of-mouth referrals. The Wheelness bus should ensure that staff are
well-trained and equipped to provide a memorable and enjoyable experience for customers.

In conclusion, a marketing strategy for a Wheelness bus aims to raise awareness, generate
interest, and drive sales. By implementing a comprehensive marketing strategy, the Wheelness bus can
successfully reach its target market and provide a unique and memorable spa experience on the go.