Marketing Hacks For All Businesses - LinkedIn

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& deliver great marketing strategies and campaigns.
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Marketing Hacks for All

Businesses
Simon Kingsnorth
CEO at SK | Bestselling Author | Leading 61 articles Follow
Marketing Expert | Keynote Speaker |…
May 17, 2023
Hi again,
In this edition, we are going to take a quick look at last

week's poll on what the most important factor is for you
when choosing a brand to follow on social media. And
then, we’ll be looking at a few simple but effective
marketing hacks that you can implement in your business
to maximise the impact of your current marketing activities.
So, let's get started...
🎲Result of last week's poll: What's the most

important factor for you when choosing a brand
to follow on social media?
https://www.linkedin.com/pulse/marketing-hacks-all-businesses-simon-kingsnorth/?midToken=AQHcunghMd1mzQ&midSig=2xR92OE3wqlWM1… 1/10
Content wins. Of course it does. Whether it's insightful

advice or cats falling off cupboards, it's the content we go
to social for.
What's interesting here for me is how the other 3 factors

play out. Design wins over frequency and offers. Infrequent
content can make a channel really stale whilst offers can be
really useful if they're not too incessant. But design is
leading the way. In Instagram that design is critical of
course but even on Linkedin or Facebook, the design is not
only the hook but it creates brand awareness, trust,
conversion and more. Don't take design lightly - be
consistent, impactful and ensure you stand out.
🧩Poll of the Week:
Click here to vote (anonymously)
👉🏻Marketing Hacks for All

Businesses
Have you ever found yourself looking for some growth

hacking shortcuts that will help you get the most out of
your marketing activities? If so, you’ve come to the right
place.
Whether it’s social media, SEO, or other channels you want

to optimise, there are always some quick and easy growth
marketing hacks out there – whatever type of business you
have. These tactics will help you better reach your audience,
boost engagement and lead generation and, of course,
improve your bottom line.
➡️Boost Your Social Media Results
Social media marketing can feel like black magic at times,

but you don’t have to be a marketing expert or have
a large budget to grab some of the low-hanging fruit here.
There are plenty of ways you can improve your social media
strategy, but let’s take a look at three simple marketing
hacks you can try.
➡️Start Creating Short-Form Video Content
Don’t underestimate the power of video. Over 3 billion

people watched videos online at least once a month in
2020, and experts project this number to rise to 3.5 billion
by 2023 (Statista).
Looking for a quick social media win? Including short-form

videos in your strategy is the way to go. You only have to
look at the popularity of TikTok, Instagram Reels, and
YouTube Shorts to understand this trend. Clips of around
20 seconds grab viewers’ attention and keep it. It’s enough
to pique their interest and leave them wanting more.
If your budget is restricted, not to worry. According to a

2021 Ernst & Young survey, Gen Z values “trust,
transparency and authenticity” in companies. Put simply,
they want to see the people behind the brand. So, record
authentic videos that give them a glimpse of the human
side of your company.
➡️Poll Your Audience for a Free Market Analysis
One of the biggest mistakes that companies make is

talking at their audience. The true value of social media is
that it’s interactive. It’s not simply about barraging your
followers and trying to sell to them – you want to engage
with them in a genuine and thoughtful way (which will help
with your growth marketing efforts and win their loyalty).
So, get off the old soapbox and connect with your audience
– better yet, connect with them and gain valuable insights
at the same time.
LinkedIn and Instagram Reels allow you to do just that,

thanks to their poll features. You can tap into these features
to get a free market analysis while also engaging with your
followers. Whether you want to ask them what products
they want next or what they think of your services, this is
the quickest route to an honest answer. So, make the most
of this opportunity to do a quick bit of market research at
no extra cost.
➡️Join the Online Conversation
While we’re on the topic of engaging with your audience,

here’s a quick marketing hack you shouldn’t ignore. Getting
involved in the online conversation can mean commenting
on other brands’ social media content, giving your opinion
in online discussions, or retweeting a trending post while
giving your own commentary on the situation.
If you need some inspiration, look no further than Aldi’s

digital strategy. The brand is known for its conversational
input and witty responses on social media. Back in 2021,
the tongue-in-cheek Free Cuthbert campaign ran
predominantly across Twitter. It quickly became a viral
sensation, leading to 75K likes across the brand’s social
media platforms.
The takeaway is simple: Adopting a colloquial tone on

social media is one of the easiest marketing hacks. Try
mirroring the way that real people interact with each other
on these sites. Monitor the news and consider where you
can share your company’s opinion.
➡️Position Your Brand as an Industry Expert
How can you offer real value to your audience?

Whether you’re writing long-form blog posts or even
producing video content, there’s one simple answer: Solve
their problems.
➡️Create “How To” Content that Solves

Problems
Chances are, you already have the answers that customers

are searching for. For example, if you own a bakery, you will
know the best way to bake sourdough. If you own a
removals company, you will have some packing advice
people can’t get elsewhere.
Knowledge is power — make sure that you use it. Creating

guides that help your audience solve their problems is one
of the best marketing hacks. Not only are you offering your
followers something for free, but you are also positioning
your brand as an industry expert. You can also use it as a
means for lead generation – if the content requires a
download, for example, you can make the visitor sign up to
your list before they can download it.
You may choose to publish handy guides on your blog or

create video content to give your audience the answers
they need. Don’t forget to repurpose this content on social
media!
➡️Sign up to HARO as an Expert Source
You could hire an expensive public relations company to

get your business name out there. However if you don’t
have the cash to splash, here’s another marketing hack for
you.
Fancy getting your business name in the press? Sign up

on Help a Reporter Out (HARO) and become an expert
source. You will be joining more than 800,000 experts in
this innovative approach to marketing.
When you have filled in your online profile, you can start
responding to source requests as they come flying into
your inbox. You will then be able to respond to journalists
and offer your expertise for free. Should they choose to
collaborate with you, you will have to give your expert
opinion on whatever the subject may be. The journalist will
then cite you in the article and reference your company.
➡️Easily Improve Your Online Presence
Your brand’s online presence is a shop window – customers

look at it to see what you have on offer and decide whether
they want to go inside. Most companies have a website
simply because they think that they need one, but that’s
just the baseline.
If you’re willing to put in some extra work, you can build

upon that baseline and get some quick gains with these
marketing hacks.
➡️Defeat Competitors by Using Schema for

SEO
If you’re looking for a way to beat your competitors without

having to rank in the #1 spot, Schema may be the answer.
The structured data vocabulary helps search engines to
understand the content on your website; essentially it
allows you to structure your page’s content in the most
Google-friendly way.
If you want to get started with it, you can use

the Structured Data Markup Helper. Simply choose what
type of content you have created, e.g. “Articles”, and input
the existing URL.
The tool will then give you a list of data items you need to
fill in. You can also tag different parts of the content in the
body of the text. When you have completed this step, click
“Create HTML” and you will get an HTML file that you can
upload to your CMS. If you want a fast way to optimise
your content, using this tool is a great starting point.
➡️Repurpose Existing Content on your Website
Want to expand your website content but don’t know

where to start? As a company, you may create a myriad of
content. Do you have downloadable resources on your
website? You may have PDF files, podcasts, white papers,

and so on. (While we’re on the topic – if you prefer listening
to content, I release a weekly podcast as well as my
marketing blog.)
As it stands, you might have no idea which is performing

the best. Luckily, there’s a swift way that you can find out –
just use Monsterinsights to see which files get the most
downloads.
When you know which pieces of content are piquing your

audience’s interest, it’s time to repurpose it. One of the
easiest ways to do this is to create blog posts out of the
information that you already have.
You don’t have to include all of the finer details though – a
blog post can be an overview of the document — touching
on the highlights. Give readers the broad brush strokes
here. You may want to cover the main points of the topic
and integrate the corresponding keywords, for example.
Should the reader want to take a deep dive, they can
always refer back to the original downloadable content.
➡️Update Your Existing Content
Content pruning is a great way to boost your SEO results.

Content pruning is the act of removing outdated or
duplicated content, or editing content that is still helpful
but needs updating in parts.
Updates might involve replacing statistics that have since

been proven wrong, replacing broken links, and removing
references to products that have become obsolete. You
might also want to remove pages that are getting low
levels of traffic, as this can be a red flag for Google.
Not only does this improve the user experience, but it’s a
simple way to improve your rankings without investing
more resources on creating new content.
👉🏻Wrapping Up
There you have it – some simple marketing hacks you can
start using right now. Employing the above strategies will
help you better reach your target audience online.
In the long run, you want to develop a complete marketing

and growth strategy, but these tactics can be effective in
the short term. Think of them as “quick wins” that can help
you capitalise on your existing activities.
If you’re looking for support from a Marketing Consultant,

feel free to get in touch – my team and I will be happy to
help.
For The Love of Marketing
Episode 12 - Trends and tips for AI in marketing with Kate

Cox
S2 E12: Kate Cox - AI in marketing | For The Love of Market
Subscribe to the podcast:
Apple | Spotify | Google | YouTube |
Amazon
Stay tuned for more🔥
SK. The global strategic marketing

agency
I am the Founder and CEO of SK, a global strategic

marketing agency. We work with businesses across the
world from start-ups to global corporations to solve their
strategic marketing challenges. Our clients need to drive
growth, launch their business, enter new markets, develop
effective content strategies, drive search visibility,

implement social strategies and much more. Get in touch to
find out how we can help you.
Visit our website
I hope you found this week’s newsletter insightful. If you

did, I'd be really grateful if you could share it with your
network and tag your friends & colleagues. I’d love to grow
a community of MM readers so we can all learn from each
other and deliver our best results.
I have been helping companies with their marketing from

start-ups to global corporates for over 20 years and I’m also
the author of 2 best-selling books in the field. Whether it’s
growth, branding, performance, content marketing, SEO or
many other areas, I have helped companies all over the
world to deliver market-leading results and I'd love to help
you if I can.
Simon
simonkingsnorth.com
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Simon Kingsnorth 61 Follow
CEO at SK | Bestselling Author | Leading Marketing Expert | Keynote Speaker | …
articles
Published • 8h
Hi again, In this edition, we are going to take a quick look at last week's poll on what
the most important factor is for you when choosing a brand to follow on social
media. And then, we’ll be looking at a few simple but effective marketing hacks that
you can implement in your business to maximise the impact of your current
marketing activities. So, let's get started... #newsletter #linkedinnewsletter
#marketinghacks #marketingandadvertising #marketingpodcast #podcast
#polloftheweek #polltime #pollresults #marketingconsultant
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Thomas Ridge • 3rd+ 6h

Copywriter. I write copy to grow your brand and business. Simple.
Valuable stuff, as always, Simon
Like · 1 Reply
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5/17/23, 4:47 PM (1) Marketing Hacks for All Businesses | LinkedIn

Marketing Hacks for All

May 17, 2023

In this edition, we are going to take a quick look at last

So, let's get started...

🎲Result of last week's poll: What's the most

Content wins. Of course it does. Whether it's insightful

What's interesting here for me is how the other 3 factors

🧩Poll of the Week:

Click here to vote (anonymously)

👉🏻Marketing Hacks for All

Have you ever found yourself looking for some growth

Whether it’s social media, SEO, or other channels you want

➡️Boost Your Social Media Results

Social media marketing can feel like black magic at times,

➡️Start Creating Short-Form Video Content

Don’t underestimate the power of video. Over 3 billion

Looking for a quick social media win? Including short-form

If your budget is restricted, not to worry. According to a

➡️Poll Your Audience for a Free Market Analysis

One of the biggest mistakes that companies make is

LinkedIn and Instagram Reels allow you to do just that,

➡️Join the Online Conversation

While we’re on the topic of engaging with your audience,

If you need some inspiration, look no further than Aldi’s

The takeaway is simple: Adopting a colloquial tone on

➡️Position Your Brand as an Industry Expert

How can you offer real value to your audience?

➡️Create “How To” Content that Solves

Chances are, you already have the answers that customers

Knowledge is power — make sure that you use it. Creating

You may choose to publish handy guides on your blog or

➡️Sign up to HARO as an Expert Source

You could hire an expensive public relations company to

Fancy getting your business name in the press? Sign up

➡️Easily Improve Your Online Presence

Your brand’s online presence is a shop window – customers

If you’re willing to put in some extra work, you can build

➡️Defeat Competitors by Using Schema for

If you’re looking for a way to beat your competitors without

If you want to get started with it, you can use

➡️Repurpose Existing Content on your Website

Want to expand your website content but don’t know

website? You may have PDF files, podcasts, white papers,

As it stands, you might have no idea which is performing

When you know which pieces of content are piquing your

➡️Update Your Existing Content

Content pruning is a great way to boost your SEO results.

Updates might involve replacing statistics that have since

In the long run, you want to develop a complete marketing

If you’re looking for support from a Marketing Consultant,

For The Love of Marketing

Episode 12 - Trends and tips for AI in marketing with Kate

S2 E12: Kate Cox - AI in marketing | For The Love of Market

Subscribe to the podcast:

Stay tuned for more🔥

SK. The global strategic marketing

I am the Founder and CEO of SK, a global strategic

effective content strategies, drive search visibility,

Visit our website

I hope you found this week’s newsletter insightful. If you

I have been helping companies with their marketing from

Like Comment Share 8 1 comment