Professional Documents
Culture Documents
Jeroen Kraaijenbrink
ONE-HOUR
S T R AT E GY
RESOURCE PAC K
T WO
THE SIX MS
6M MODEL
T H E S I X M S O F S T R AT E GY
Jeroen Kraaijenbrink
M1: Magic.
The products and ser vices t hat we of fer and
what t hey do for our customers.
M2: Market.
The customers whose needs we ser ve and t he
alterna- tives we compete against.
M3: Means.
The assets and capabilities t hat we and our
par tners can bring to t he table.
M4: Money.
The way and amount of revenues we
generate versus t he costs and risks we have.
M5: Meaning.
The t hings t hat we f ind most impor tant and to
whic h we most aspire.
M6: Momentum.
The factors outside our control t hat help or
hinder us in what we do.
MONEY
Jeroen Kraaijenbrink
THE 6M MODEL
MAGIC MARKET
MEANS
MEANING
MOMENTUM
Jeroen Kraaijenbrink
I AM
JEROEN
KRAAIJENBRINK