BRAND GUIDELINES

Corporate Design and Manual // Atlas Global

Corporate Guidelines
Design by Othmane Erraih

Latest Update | January 2023 Visit us | www.atlasglobal.com

Empowering businesses
to reach their full
potential through the
power of cloud-based
software.
Transforming the way you work with innovative software solutions.
 Welcome

Contents

1. Brand Introduction 2. Company Logo 3. Typography

4. Corporate Colors 5. Design System 6. Iconography

Atlas Global Guidelines 2023

Powering the future of
business with cloud-based
Company Introduction

Company Intro
software solutions. We are a leading provider of cloud-based software
solutions for businesses of all sizes. Our platform
includes a range of tools to help companies
streamline their operations and improve their
productivity, including project management,
customer relationship management, human
resources management, and financial management.

We are dedicated to helping our customers succeed

and we are constantly innovating to ensure that our
platform meets the changing needs of the market.
Our team is made up of passionate and talented
professionals who are committed to delivering the
best possible experience for our users.
 Brand Guideline Introduction

Our Brand Guidelines

The objective of this brand guideline is to ensure consistency in the

way a brand is presented to the public. It provides a set of rules and
standards for the use of the brand's visual and verbal elements, such
as its logo, color palette, typography, and messaging.

By establishing a clear and consistent brand identity, this brand

guideline helps to build trust and recognition with customers and
stakeholders. It also makes it easier for employees, partners, and
other stakeholders to represent the brand accurately and effectively.
Atlas Global Guidelines 2023

Overall, the main objective is to maintain the integrity and

cohesiveness of the brand's image and message.
 Company Values

Company Values
and Strengths

Innovation: Continuously seeking out new ways to improve and enhance our software solutions.

Customer satisfaction: Prioritizing our customers' needs and providing top-notch support.

Collaboration: Encouraging open communication and teamwork within our organization and with our customers.

Integrity: Conducting business with honesty and transparency.

Diversity and inclusion: Building a diverse and inclusive workplace where all employees feel valued and included.
Atlas Global Guidelines 2023

Sustainability: Considering the long-term impact of our actions on people and the environment.

Growth: Helping our customers and our company grow and succeed.

Quality: Delivering high-quality software and services to our customers.

Othmane Erraih, CEO Atlas Global

A brand’s strength is built

upon its determination to
promote its own distinctive
values and global mission.
 Logo Guidelines

The Company Logo Strong & Bold.

The logo gives strong and confident
vibe, it assures the viewer and convey
a feeling of trustworthiness

Simple and polished

Minimum Size: 30 mm
We want the logo to represent the
company’s work ethic, polished work,
straight to the point and simply does
the job
Atlas Global Guidelines 2023

Highly Applicable.
Minimum Size: 60 mm For any situation, and background, and
any scale, the logo is like our
company’s products, for all situation
and global
 Logo Guidelines

The Logo Signet

The signet is rememberable and easily drawn by hand, it is highly

brandable and usable in all kinds of materials, be it digital or print.

Logo Version : Solid Design. Logo Version : Outline Design.

Atlas Global Guidelines 2023
Logo Guidelines

The Logo Color Options

Two blues shades are used across our material, it is very related to the
technology sector and conveys a feeling of trustworthiness and calmness,
reliability and responsibility.

Logo Version A: Logo Version A: Logo Version A:

Light Blue Design Dark Blue Design Light Gray Design

Atlas Global Guidelines 2023

 Logo Guidelines

Application on a
Background A
The logo can be used on all kinds of
backgrounds, be it a solid color or an
image. The blue shades used in the color
palette are preferably used to match the
overall scheme of the brand.

B
Atlas Global Guidelines 2023

Image Blue Solid Light Solid

A Background B Background C Background

White Logo White Logo Light Logo

Image Dark Blue Light Blue
Background Background Background

C
Logo Guidelines

Application on a
Background

LOGO A – Colored Version 1 LOGO B – Colored Version 1

Atlas Global Guidelines 2023

LOGO C – Black/White Version 1 LOGO D – Black/White Version 1
 Logo Guidelines

Correct Logo
Placement
The logo can be used as a whole or separately, if
used separately the type should always be on the top
and the icon should be used below.
Atlas Global Guidelines 2023
 Fonts & Typography

Typography
Font : IBM Plex Sans

This font reflects the technology orientation of the company and is usable in the
digital environment as well as on print material.

IBM Plex Sans Thin IBM Plex Sans Light IBM Plex Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789
!“§$%&/()=?`;:¡“¶¢[]|{} !“§$%&/()=?`;:¡“¶¢[]|{} !“§$%&/()=?`;:¡“¶¢[]|{}
Atlas Global Guidelines 2023

IBM Plex Sans Medium IBM Plex Sans Semi-Bold IBM Plex Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789 0123456789
!“§$%&/()=?`;:¡“¶¢[]|{} !“§$%&/()=?`;:¡“¶¢[]|{} !“§$%&/()=?`;:¡“¶¢[]|{}
HEAD 01
Main Headlines
IBM Plex Sans Bold - Capital Letters
88pt Type / 110 pt Leading

Heading 02
Section Headlines
IBM Plex Sans Bold - Normal Letters
64pt Type / 82 pt Leading

Heading 03 Sub-Headlines
IBM Plex Sans Bold - Capital Letters
88pt Type / 110 pt Leading

Heading 04 Copy Text Headlines

IBM Plex Sans Bold - Capital Letters
88pt Type / 110 pt Leading

Atlas Global Guidelines 2023

Logo Guidelines
This is the size for Body Text. Copy Text
IBM Plex Sans Bold - Capital Letters Typographic
88pt Type / 110 pt Leading

Hierarchy
This is the size for Body Text. Caption Text
IBM Plex Sans Bold - Capital Letters
88pt Type / 110 pt Leading
 Color System

Corporate Deep Sea Blue Pure Heaven Blue

Colors
Because blue conveys trust, honesty,
and dependability, it helps to build
customer loyalty. It is used as our Primary Color 01 Primary Color 02
color palette.
Color Codes Color Codes

RGB : R027 G051 B091 RGB : R010 G163 B235

Web : #1B335F Web : #0AA3EB

Corporate Colors
The main colors are Deep Sea Blue, and Pure
Atlas Global Guidelines 2023

Heaven Blue

80% 80%

60% 60%

40% 40%

20% 20%
Deep Sea Blue Pure Heaven Blue
Color Code: #1B335F Color Code: #0AA3EB

Color System

The Color Scheme

Sea Blue Heaven Blue

Color Code: #495C7F Color Code: #6CC8F3

Blue works well for the corporate world and is

often used for more conservative types of
businesses such as accountants, insurance
companies, banks and other financial companies

Atlas Global Guidelines 2023

where trust and reliability are important.

Sharp Gray Light Gray

Younger people see blue in general as a color
Color Code: #BDBDBD Color Code: #E8E8E8 relating to maturity and the adult market, unless it
is a bright electric blue of course.
Design System

Business Cards

Parameter

Dimensions Weight
3.5 x 2 inch 300g/m Uncoated white

Atlas Global Guidelines 2023

US Size
Design System

Website Screen
Mockup

Web Section system.

• Header
• Hero Section
• Big Clients Sections
• Features Section
• Benefits Section
• Plans Section
• Reviews Section
• Footer

Atlas Global Guidelines 2023

Design System

Instagram
Mockup

Our Instagram pages will consist of videos of our developers and

our work environment to make potential customers feel
comfortable as if they know the team.

Our reels will consist of our best traits presented in video format.

Atlas Global Guidelines 2023

 Image System

Brand Image
System
We want our brand image to be
coherent across all platforms, that
means one kind of photography, one
kind of color grading and one feel.
Atlas Global Guidelines 2023
Design System

Image System
Mood Board

Atlas Global Guidelines 2023

 Design Pattern A Design Pattern C
Plus Pattern. Circle Pattern.

Design System

Design Textures
and Patterns
Atlas Global Guidelines 2023
 Icon Examples.

Design System

Iconography
System
Atlas Global Guidelines 2023
Design System

Iconography
System

Atlas Global Guidelines 2023

 Round Charts Bar Chart

Design System

Infographic Design
75% System
Atlas Global Guidelines 2023

+63%

+27%

Jan Feb Mar Apr May

Final Summary

Final Summary

The logotype, the color palette, the typography, the iconography

and the overall feeling and look of the company all pour in the
professional, clean and simple direction.

The choices made for the branding guidelines were to convey

Atlas Global Guidelines 2023

the feeling of professionalism and responsibility. For our clients
to trust using our software and make it credible in their eyes and
trustworthy.
 THANK YOU
Corporate Design and Manual // Atlas Global

Corporate Guidelines
Design by Othmane Erraih

Latest Update | January 2023 Visit us | www.atlasglobal.com