Marketing Services

Airbnb case study

Arob alharbi
442007675

2022-2023
:Introduction
Airbnb is a leading online platform that offers its clients an ideal marketing place
where they can shop and order for a wide range of hospitality services at the comfort
.of their home
Airbnb mission is “To live in the world where one day you can feel like you’re home
 ”.anywhere & not in a home, but truly home, where you belong
”.Airbnb vision is “Belong Anywhere
Airbnb Values is “champion the mission, be a host, simplify, every frame matters, be
”.a ‘cereal’ entrepreneur, and embrace the adventure
/https://mission-statement.com/airbnb
:MARKETING MIX OF AIRBNB
Airbnb Product Strategy: The product line of Apple includes both goods and services. The
product element of the marketing mix indicates that Apple is in the consumer electronics
.business
Here is a list of products offered by Apple:
1. Mac 
2. iPad 
3. iPhone 
4. Apple watch   
5. Apple tv 
https://www.comparably.com/companies/airbnb/mission

Airbnb Pricing Strategy: The company follows a premium pricing policy. Apple products
are expensive and are considered a status symbol. Apple never prices lower than its
competitors to maintain the image of a premium brand. Lowering the sale price will dilute the
brand image. One of the reasons Apple follows a premium pricing strategy is its high-end
technology and superior quality products. Apple does not offer its product on sale and the
price of the products is generally standard. Naturally, with such a huge fan following and
.brand image, the company charging higher prices for its products is justified

Apple Place Strategy: Apple products are available almost everywhere across the globe.
The company uses various distribution channels to serve the demands of global customers.
.They use both online and offline channels for distribution purposes
E-commerce platforms: Customers can purchase products directly through Apple’s official
.website and other online portals such as Amazon, Flipkart, etc
Corporate resellers: Apple also has tie-ups with various corporate resellers who are authorized
to sell Apple products. these stores are handpicked based on the size of the store, monthly
sales, etc. The global availability of Apple products allows the company to target a larger
.customer base and helps in creating brand awareness on a global scale
Apple Promotion Strategy: The promotional strategy of Apple focuses on aggressive
advertising using various channels like medium, TV, billboards, online ads, etc. It makes use
of both traditional and content techniques to promote its product. The products are also
.promoted from its website and from other online channels including social media
The ads are simple and to the point with no irrelevant information. Commercial ads are run
.when a product is first launched, and print ads run throughout the lifetime of the merchandise

:Evaluate the AD strategy

Apple use content and traditional, they also have a good interaction with customers on social
networking sites in terms of helping them with customer service, as well as interacting with
.photos taken with an iPhone
From my point of view, Apple ads are great, they make me look forward to all their new
.products, as their ads explain the features of the device in wonderful ways

:My recommendations for Apple

Apple has loyal customers for their products, so you find them waiting for their latest release,
but Apple must be careful not to exploit them as their latest product, iPhone 14, did not have
those different features from the previous phone 13, and this made many customers feel
.dissatisfied with the product, so they should focus on developing better for their products

:Resources
https://en.wikipedia.org/wiki/Apple_Inc
/https://fourweekmba.com/apple-mission-statement-vision-statement
/https://iide.co/case-studies/marketing-mix-of-apple
/https://www.bloomcreative.com/the-apple-way-of-connecting-with-customers