Introduction

Café is a business where people serve coffee and pastries like cakes, cookies, muffins and

other light snacks. It is first established in Talchtacalah, Constantinople in Istanbul in 15th

century. Since then different café has been established in different part of the world.

Because of the fast growing of technology and lifestyle of every individual, human are

more prone to stress. It may be because of work, their environment and others like family

problem or love life. Being stress mentally and emotionally can be very tiresome to every

individual. People are like machines that may be overused and heat up, in this stage health can be

at risk. Human body cannot take up too much stress that can lead to burn out and exhaustion.

People nowadays are searching for a place where they can relax and enjoy good coffee

and great food. Café with a happy ambiance that attracts people to visit and enjoy drinking

coffee while doing something or just simply socializing with their friends or just relaxing after

going shopping. Since before café’s where a place where people meet and socialize.

With a happy ambiance, café’s can help people have fun and just enjoy the coffee and

their food. It helps people to relieve their stress.

The proponents came up with a business concept of establishing a café where they can

relieve their stress through breaking bottles.

Café in the Philippines was first introduced in 1993, by Figaro. A group of coffee lovers

and enthusiasts got together and dreamt out of a café where they could lounge and entertain

friends and business associates. As an outlet that can fill their demanding taste for great coffee,

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pastries, desserts, and satisfactory services. Their dream developed into a concept and soon the

concept became a reality.

The first outlet of Figaro’s was born in the Makati mall of the Ayala Center it start with a

managing partner and 2 employees. The outlet had all the coffee and tea paraphernalia, it retailed

coffees, freshly ground coffee bean, and the first to introduce flavored coffee beans in the

Philippines.

Café in the Philippines is a place for meetings/ discussion, whether of students or

business professionals. Café with a quiet ambiance reading is the common activity and cafes

located in malls are seen to be utilized as a waiting are or meeting place.

Nowadays Coffee shops in the Philippines are plenty. They evolve with different kinds of

products and services offered. Coffee game get stronger in Philippines, and now, it’s all about

who produces the highest quality brews. Filipinos have become quite the coffee aficionados.

Most of the coffee shops are located in metro manila. Starbucks, Atlonia Jeans, Figaro Coffee,

Bo’s Coffee, Lipa’s Coffee House, Yardsticle, KuppaRoastley and Café, Subspace Coffee House

UCC Clockwork, The Curator Craft Coffee, and Toby’s Estate Café are the leading coffee Cafe

and serve as a favorite hangout and coffee drinking place for Filipinos.

In Metro Manila, Starbuck has about 135 branches and continue to grow stronger as the

Coffee Shop in the country. Gloria Jean’s Coffee Shop offers personalized services, with

variety of fun coffee flavors, their store provides excellent atmosphere and maintains loyalty.

Figaro, this company is known for keeping up with their customer, more recently for their health

consa’ous market. Figaro maintain their name as of the respected Coffee Shop in the Philippines.

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Bo’s Coffee Club is most common as a hangout spot of elites. Their product and services

tailored to suit the needs and desires of high society Coffee drinkers. Lipa’sBarako Coffee,

known for their “kapeng Barako”. They started out as a Local Café in Batangas and after two

years of their successful operation in their Local branch, they established to the mainstream

market in Manila and became one of the popular most frequently visited Coffee Shops in the

Philippines. Caffera, first Manila’s Café with photography- themed. It may not be the most

spacious Café but it has gone all out with its displaying eye- catching bits and Arsty photographs

with a vintage Film SLRS on the walls. Caffera has creativity spills to their menu, with coffee

concontions like X-Pro Espresso, Mocha Frapperture and ISO Americano. Their drink sizes

come in in variants of Pixel (regular) and Megapixel (Large). Local Edition Café is an avid

supporter of all things local. According to the research of proponents they are locally trend their

grid walls has art installations that rotate frequently and feature works by various Filipinos

talents. This café is also the geneius behind. They have a book project (the book project Manila),

a pay-it-forward scheme that allows customers to take a book home by leaving one of their

behind. Local Edition Photo; the owner’s Patronage for Pinoy products extends to coffee. They

use only local beans to create their main specialty (Perea Brew). Coffee addicts are drink about

their Tablocha, a rich mocha coffee drink infused with Filipinos tablea Chocolate that has a

perfect blend of sweets and bitter flavors. Other Café is the Subspace Coffee House, a coffee

house with a physical representation of the passion and interest in life of the owner, which

include K-pop, Comic books and Geek Culture. Intensions of the café are inspired by a mix and

match of various fandoms, making the space an interesting treat for the eyes. Their bestseller is

“Purple Potato Latte” an odd concoction of coffee and sweet potato that works surprisingly well.

Yardstick Coffee a best café to relax basis in the National light that stream in from its big

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windows. This café is located the quiet part of Legaspi Village, Makati. It is strategic place for

the café with a quiet ambiance because rest of the world’s noise won’t bother their customer.

Other Café that is located in Manila is KuppaRoastly and café it is an old family business that

started out in Bacolod with a homey ambiance and fresh coffee. Kuppa, being the first café in the

country to roast it’s beans in- house with at least 60 years of coffee roasting experience and

mastered 3 methods of brewing coffee. Namely the (French Press, Acro Press, and VGO Proves).

UCC Clockwork a café that customer can freely touch the coffee machines displayed around the

area and ask the barista’s questions that have always boggled their mind about coffee. One of

their specialties is Judy on the Rocks; a charcoal roasted coffee drink topped with cream and

salted honey. UCC Clockwork has branches in Blue bay walk, Mall of Asia Complex in Pasay

and Estancia, Capitol. The Curator, based on the research, the first attempt of customer, on their

café could get very frustration, especially if then you’re not familiar with the ins and outs of

Makati. Because there is no signs that let people know their place, but finding it, gives a sense of

achievements and a feeling that people are privy to a really cool secret. The Curator serves up

cocktails, but come morning, it transform into a coffee shop that offers a wide selection of

carefully crafted drinks to perk up the senses. The Craft Coffee Revolution, a café with a dim

lights, industrial interior and art covered walls it has a perfect ambiance for brooding artist,

creative crafters, bookworms, or anyone who just wants some space away from the hustle and

bustle of life. They also offer a delicious brew that re-energize the tired souls of customers .Their

usual drinks offered are the iced mocha, the flat white and the Cappuccino. Toby’s estate is a

specialty coffee shop that was founded in Australia in 2011 but soon they found a way to localize

their market through four Filipinos Caffeine lovers who wanted their passion for Amissan coffee.

It work is very suitable to study in their café because of the overall clean and crisp environment

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that automatically program the brains of students to be productive their bestseller is Gilbratar,

which is ristretto topped with holly’s milk and foam.

Breaking a glass

Breaking a glass Business is very rare, “Taksyapo” is one of the kinds that offer a

Breaking a glass services here in Philippines. Taksyapo is located at the little town of Gerona,

Tarlac. “Taksyapo “is an old kapampangan word for “bwisit”, it is also the term used when

angry. Taksyapo is a Cozy floating Restaurant “Isdaan” that serves fresh scrumptious seafood

and offers homemade local dishes that you can find on the printed menu. Their isdaan is a big

place like an oasis and this floating restaurant is just beside the road. One of their main

attractions is their Taksyapo Wall, a lively red and white wall that encourages the customers to

pick something up and smash it into smithereens. Individuals can release their emotional, angry

folks and stressed yuppies at the Taksyapo wall. Customers can also choose from an array of

plates, cups, television sets and other objects. Throwing a plate or a mug will amount P10.00

each but throwing a TV will have a higher price.

Cafès have been established as part of industrialized nation throughout the world. Cafes

contributed so much that it gives big impact in the society especially to the people that is always

on the go. It has been a daily routine for the people who always drink coffee. Café gives an

environment for creativity and thoughts or just simply a place to relax and spend some time with

friends.

Most common English spelling, cafe, is the French, Portuguese and Spanish spelling,

and was adopted by English-speaking countries in the late 19th century. The word cafe is

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sometimes called a coffeehouse or a coffee shop in English, a café in French, Spanish, and

Portuguese and a caffè in Italian. It shares some of the characteristics of a bar, and some of the

characteristics of a restaurant. Many coffee houses in the Middle East and in West Asian

immigrant districts in the Western world offer shisha (nargile in Greek and Turkish), flavored

tobacco smoked through a hookah. Espresso bars are a type of coffeehouse that specializes in

serving espresso and espresso-based drinks.

From a cultural standpoint, coffee houses largely serve as center of social interaction, the

coffee houses provides customers a place to hang out, talk, read, write, entertain one another, or

simply idle away. Coffee house sometime serves as informal club for its regular members. In

1950’s and 1960’s, coffee houses hosted singing performance especially in the evening.

Cafés may have an outdoor section in terrace, pavement or in sidewalks with seats, and

tables. This is traditionally seen in cafes in European Countries. Cafés offer a more open public

space compared to many of the traditional pubs they have replaced, which were more male

dominated with a focus on drinking alcohol.

Coffee Houses or Cafes’ emerged at different times throughout the world, extending its

origin in the Middle East. Coffee house traced back to nearly 500 years ago, in Arabia. The

Penny House is the first english café appeared during 17 th century reflecting the cost of coffee

during this time. Penny House developed as an alternative to pubs, offering a partial solution to

the harms of the pub environment. Coffee House as mere improvised stalls scattered throughout

Europe. Over time it became urban institutions. There have been setbacks in the growth of Café

culture during the World War II. Century’s later coffee houses were introduced to America. The

creation of Starbucks Cafe in 1971 café culture in the United States.

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 Coffee shop is an establishment which primarily serves hot coffee, related coffee

beverages, tea and other beverages. Some coffee house also serves cold beverages such as iced

coffee and ice tea. Many café also serves light snacks, muffins or pastries. Coffee houses range

from owner-operated small businesses to large multinational corporation.

One of the original use of the cafe, is being a place where people can exchange

information and for communication. In the modern day cafe’s having a wifi can be more

attracted to the customers. Computers and Internet access in a contemporary-styled venue help to

create a youthful, modern place, compared to the traditional pubs or old-fashioned diners that

they replaced.

Stress Relieving

You know what I do when I’m mad? I hit a pillow. Just hit the pillow. See how you feel.”

–Billy Crystal, as a psychiatrist, tells client Robert Deniro, in the movie Analyze This.

Base on the research conducted by the proponents, people releasing their stress is having

more positive outlook and healthy in life. Bottling up your emotion can bring stress, tension and

anxiety that may result in depression and can affect to our health. There are ways that we can

release our stress on of this is to throw things. Diverting our emotion to the things and throwing

those with so much force can make us release our emotion or negative feeling.

With the innovation invented by the entrepreneurs, they associate the will to help others

and at the same time putting up a business. One of these is The Smash Shack, it is a business

where they promote a guilt-free smashing environment for parties, date nights, anger therapy,

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missed anniversaries, or just because. They would rather; people take out their anger in a safe

manner rather than in unhealthy ways and unsafe places. Great therapy is writing and drawing on

the plates and glasses before smashing it.

The Smack Shack is located in 126 Harbord Drive Jacksonville, New Carolina. They

offer plates to break at $10 for 15 pieces, $20 for 15 pieces and $50 for 75 pieces. They make the

customer draw or write something on the plate before smashing it. They call it “self-help anger

therapy for those who need it, or because it's just fun to break things!

Description of the Product

The proposed business will serve beverages like different types of coffee—Americano,

espresso, latte, and cappuccino. The business will also have frappes with different flavors such as

chocolate java chips, strawberry and cream, vanilla Oreo, caramel and cream brulet and lastly the

business will serve different fruit smoothies. The business will also serve sweet desserts like

cakes, cupcakes, chocolates and ice cream. And snacks such as burgers, tacos, pasta, fries,salads

Based on the proponents’ research, eating or drinking sweets may decrease the

production of the stress-related hormone. Sugar can help us lower the response of our body to

stress, giving us a quick fix to panic and anxiety.

Another service that the business will be offering for the customers is breaking the glass

bottle on the wall one of the best way of releasing negative emotions and mental tensions.

Having a business concept of helping our customer to relieve their stress, the proponents

decided to have a menu that will help them to decrease the production of stress-related

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hormones. The goal of the business is to help their customers relieve their stress and to relax for

a happy and stress free life.

Business Name

The proponents decided to name the business as “Break Free Cafè”. The goal is to

make the customers feel like they broke free from their stress, tension, anxiety and other negative

emotion that they feel. Being free from these emotion will give people a relaxed feeling. By

offering stress relieving food and bottle breaking, the proponents believed that they can help

their customers to release these negative emotions

Tagline

“Release your Emotion. Relieve your Tension” is the business tagline. The tagline means

that the customers can release their emotion by breaking bottles on the wall, and relieving

tension by purchasing other stress relieving product to satisfy their cravings.

Break Free Offers:

Food – Break Free Café will serve sweet desserts like cakes, cupcakes, chocolates,and ice

cream that would answer to the customers’ cravings and satisfaction.

Ambiance – Break Free Café will have an ambiance that sound and looks like a bar to

help them feel the groove that brings their inner happy emotions out.

Bottle Breaking – The main service that helps customers release their negative emotion

through by smashing bottles.

Entertainment/ Music- Music with a good melody that helps them forget about stress.

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Unique Quality

Break Free Café is businesses that offer different types of coffee, frappes and

different flavor of Fruit Smoothies and also sweet dessert such as cakes, cupcakes, chocolates,

and ice cream. The business will also have a happy ambiance that will help their customer to feel

relax and have a good time.

Break Free Café will also have a Bottle Breaking station where the customers can throw

bottles on the wall to help them release their negative emotion and also for the people who wants

to try the “taksiyapo” experience.

Business Structure

The Proponents have chosen the Partnership as their Form of Business organization

because it is relatively easy to form and start-up costs are low. Partnership is also a form of

business that gives freedom and flexibility for the partners in decision making.

The Partnership will be organized by eight (8)namely; Ms. Maria Concepcion H. Acani, Mr.

Allan Bernal, Ms. Jemima Castor, Mr. Lance Valiant Gravina, Ms. MaricarLabayo, Ms. Joelle

Veronica Santos, Ms. Cathleen Ann Tala, and Ms. Shirley Ann Verzosa. Each limited partner

will contribute P 150, 000.00 while Mr. John Patrick Antonio will serve as the managing partner

will contribute P 300,000.00 as an initial contribution to form the business. Each partner will

share usable equipment necessary for the business operation.

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Location

The proponents propose to establish the “Break Free Cafe” at 14 th Street East Tapinac ,

Olongapo City, Zambales, Philippines. The proponents believed that the chosen location is

strategic place for a Café because locating a café near to residential houses is trend here in

Olongapo City.

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12
Map Location

13
Business Architectural Layout

14
STATEMENT OF THE PROBLEMS:

As the business takes affect for a long period of time Peoples desires and violent

emotions may deplete as stated to the proponents business objectives. Depletion on negative

emotions causes the business prospect to decrease where in breaking bottles or breaking other

objects in a private room may not be enough to satisfy their personal and emotional satisfaction.

Thus quotas on sales drop and expenses rises that may result to bankruptcy.

Business Feasibility Study Objectives

Vision

To be the First Café to open which offers Stress Relieving Concept that helps the

customers to release their negative emotions.

Mission

To satisfy the needs of the customers by releasing their negative emotions through

breaking of glasses and other stress relieving services to give them the satisfaction that

they deserve and the safeness of releasing their negative emotions and provide a violent

free environment after the experience.

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 Goals

1. To satisfy customer’s delight by offering relieving food and services

2. To offer our guest service that is prompt, efficient, friendly and relaxed

3. To be the leading Café in the Olongapo City that offers Breaking a glass

concept

4. Implement a long term employee appreciation goal.

GENERAL OBJECTIVES

The main objective of the proponents is to help the customers release their troubles

buried deep inside their subconscious. Troubles in which makes their mentality agitate. That

causes stress, anxiety, depression, anger, frustration, sadness. The type of emotions that shifts the

personality of an individual to a different type of personality as they grow older or as the

emotions blow up and make them do things they soon will regret.

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Chapter II

Industry Review

Olongapo City’s rise as a highly urbanized city is one that is well-regarded and modeled

after by local governments around the world. Olongapo City has three central business districts,

the downtown Olongapo located at east and west bajac-bajac public market, the Ramon

Magsaysay Drive to Gordon Avenue that most of wholesome, family night entertainment and

fine dine restaurants is located and the Barretto Beach, a rest and recreation district located in the

coastal area. It is possible to establish and open a Café in Olongapo especially along the

Magsaysay Drive where most of the offices and businesses establishments are located. There are

other restaurants in Tarlac and Manila that are offering “tasksiyapo” as one of their attraction; it

will be an edge to the Café because it will be the first and only Coffee shop to open with the

“taksiyapo” as the main attraction of the business.

Industry Trend

The performance of cafés will be driven by the expectation of a strong local economy

over the forecast period. Economic growth leading to increasingly busy lifestyles has helped

support the growth of instant coffee,which continues to be a convenient way to consume coffee

as an energy boost throughout the working day.

DTI said that one way to support existing and future coffee entrepreneurs is by encouraging

farmers to go into coffee production.

The local coffee industry currently employs at least 200,000 Filipinos.

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Navarro cited that global coffee consumption has grown at an average 2.4% growth rate since

2011. Coffee is the world's second most consumed beverage (after water) and the second most

traded commodity (after petroleum).

Map of the Business

Figure 2.1

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 Figure 2.2

Location

The Proponents propose to Established the “BreakFree Cafè” at at 14th Street East Tapinac ,

Olongapo City, Zambales, Philippines. The proponents believed that the chosen location is

strategic place for a Café because locating a café near to residential houses is trend here in

Olongapo City.

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 CapitalizationOrganizational Structure

“BREAK FREE CAFÈ OPERATIONAL ORGANIZATIONAL CHART”

Organizational Structure

Break Free Cafe

Partners

Manager
General Manager

Bookkeepe
r
Kitchen Dining Cashier

Figure 2.3

Breakfree Café Organizational Chat is composed of Partners, General Manager, Kitchen Staff,

Dining Staff, Cashier Staff and book keeper. Partners are the Capitalist of the Breakfree Café.

Ms. Maria Conepcion H. Acani ,Ms Cathleen Ann E. Tala, Ms. Jemima Castor, Mr. Lance

20
Valiant M. Gravina, Mr. Allan Bernal ,Ms.Joelle Veronica Santos, Ms. Shirley Anne P. Versoza,

and Ms. Maricar C. Labayo are the Limited Partners and Mr, John Patrick Antonio who is also

a Capitalist and act as Managing partner .

Compensation

JOB TITLE Hours of Work Days of Work Salary per Day Total Salary per
per Month Month
General 8 26 500.00 13,000
Manager
Cashier 8 26 357.00 9,282.00
Dining/Barista 8 26 357.00 9,282.00
Staff
Kitchen Staff 8 26 357.00 9,282.00
Book keeper ------- ------- ------- 2,000.00

Hours of Operation

According to Department of Labor and Employment the standard hours of work is eight

(8) hour a day. The proposed business operation of “Break Free Cafe” would start the day to

day operation 12:00 pm for the preparation of the store time in of employees will start at 1:00pm

and the café will open 1:00 pm to 10:00 pm for the customers. Time out is at 10:00pm and

employees will exit the Café at 11:00pm for the cleaning of the café

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Compensation and Benefits

The regular employee will receive the benefits such as SSS, Pag-ibig, PhilHealth,

Overtime Pay, 13th month pay and Holiday pay.

1. Salary

According to the Labor Laws of the Philippines, every employee must be

compensated according to the work he/she rendered or to be at the permitted work by the

management.

The proposed salary of the employee are generally based on the directive of the

Department of Labor and Employment minimum wage rate amounting Three Hundred

Fifty Seven Pesos (P357.00) that will be given every 15th and 30th of the month.

1. Company Gatherings

These are the activity that promote team chemistry and to release the exhaustion

from work. It is also the perfect time to get to know your fellow employee. This activity

includes annual team building, summer outings, Christmas party and other social

gatherings.

2. Social Security System (SSS)

All employees hired by the management are required to be a SSS member (RA

8282). Employee contributions for SSS are deducted from employee’s salary payments

on a monthly basis. SSS provides benefits that will secure the employees in case of

disability, sickness, old age and death.

3. PhilHealth

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 The Philippine Health Insurance program procures Medical Insurance (RA 8282)

for its members.

4. Pagibig

Mandated to all employees covered by the Social Security System compensating

at least P4, 000.00 monthly. The employer is required to contribute on HDMF, on behalf

of his employees (RA 7835). Provident savings system providing housing loans to

employees.

5. Thirteen Month Pay

All employees will receive monetary benefit equivalent to 1/12 of your basic

salary. It is computed equally according to the number of months within a year, that they

rendered service to the employer. This will receive by the employees not later than 24th of

December every year.

6. Holiday Pay

In accordance with the Labor Standard of the Philippines, work perform on any

holiday shall paid an additional compensation. Thirty percent (30%) for special holidays

and fifty percent (50 %) when holiday fall on employees scheduled rest day, and hundred

percent (100%) if regular holiday.

7. Maternity Leave

All women employees are entitled to receive a leave, under SSS, a paid maternity

leave of sixty (60) days for those who gave birth through normal delivery, miscarriage or

medically necessary and seventy-eight (78) days for those who went through caesarean

section delivery.

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8. Paternity Leave

All legally married male employees are eligible for a paid paternity leave of seven

(7) days leave with pay for the first four (4) deliveries of the legitimate spouse with

whom he is living with.

9. Sick Leave

Employees are entitled to seven (7) days sick leave which can be consumed

within a year.

10. Meal and Break Period

All employees are entitled to have a meal from the organization limited to one

meal per day during employees’ unpaid break of one (1) hour maximum and must be

consumed inside the employee lounge.

11. Annual Vacation

Every employee who has rendered at least one (1) year of service in the

organization he/she is entitled to a yearly Service Incentive Leave of five (5) days with

pay or a monetary equivalent if not consumed at the end of the year.

12. Tips

All tips earned by all the Waiters staff during that shift is put into one jar, and then

divided evenly among every employees.

13. Rewards

By evaluating the performance of every employee every month, the most active will

receive a reward (gift certificate and a title of being employee of the month).

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Employment Policy

The following will be the proposed organizational policy that will be implemented on the

business:

1. Work Schedule and Attendance

The employees are expected to come to their duty 1 hour prior to the given

schedule for the preparations before opening the store. If the employee cannot come to

their scheduled shift, they should inform the manager/supervisor at least two hours

before their schedules in advance. If the employee failed to inform the manager he/she

will be considered AWOL.

2. Uniform Policy

 The employees are required to wear their uniform properly while on duty. The

uniform must be ironed well and used of light and proper cosmetics for female

employees

 Well groomed haircut for boys is strictly observed.

 Pony tails for females

 Body tattoo should not be visible when inside the premises of the store

 Smoking is prohibited during operations hours.

 Clean hands and fingernails must be observed.

3. Security Policies

 All of the bags or parcel of the employees should be inspected by the guard

before leaving the store.

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  All items take out from the store should have a clearance or transfer ticket signed

by the manager in charge.

 Employees are advised to stay outside the store premises until a member of the

Management arrives.

 All bags and parcel must be place in the locker provided for.

4. Application of Leave

Applying for a vacation leave should be filed a week advance for the adjustment

on the schedule.

5. Overtime Work

Work beyond schedule, the employee is entitled to an addition of twenty-five (25)

percent based on his/her basic salary (per hour)

Work on Holidays

DATE HOLIDAY NAME TYPE

1-Jan New Year's Day Regular Holiday
2-Apr Holy Thrsday Regular Holiday
3-Apr Good Friday Regular Holiday
9-Apr Araw ng kagitingan Regular Holiday
1-May Labor Day Regular Holiday
12-Jun Independence Day Regular Holiday
31-Aug National Hereos Day Regular Holiday
30-Nov Bonifacio Day Regular Holiday
25-Dec Christmas Day Regular Holiday
30-Dec Rizal Day Regular Holiday

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Employee Discipline and Sanction

A. Policy Statement

Break Free Café shall exercise its right to discipline or dismiss its employees for

any offense or serious violation of any regulate set by the management, as may be

warranted by the circumstances of each case. Important evidence which may

accept as a evidence to justify a conclusion is sufficient ground for the charge of

corresponding penalty.

B. Specific Guidelines

All employees are expected to show acceptable behavior. Disciplinary action shall

be enforced on an employee who commits an offense to discourage reoccurrence

or prevent new ones from occurring.

C. Types of Disciplinary Action

The types of disciplinary actions, according to the severity of offense are:

a. Verbal Warning

- Issued on mistaken employees for extended guidance.

b. Written Warning

- It is a warning letter issued to an employee who is found guilty

of a minor offense.

c. Suspension

- Is imposed to when employee is directed not to report for work

without any pay for a certain period as where define by the

management.

d. Dismissal/Termination

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 - Is a dishonorable separation to the employee for the offense

he/she committed. A dismised employee loses all the benefits,

privileges, including the right to separation pay.

Table of Offense

CATEGORY 1st Offense 2nd Offense 3rd Offense 4th Offense 5th Offense

Written 5 Days 15 Days

A Verbal Warning TERMINATION
Reprimand Suspension Suspension

Written 5 Days 15 Days

B TERMINATION
Reprimand Suspension Suspension

5 Days 15 Days
C TERMINATION
Suspension Suspension

15 Days
D TERMINATION
Suspension

E TERMINATION

1st Offense 2nd Offense 3rd Offense 4th Offense 5th Offense

Eating of the

Product during Written 15 Days

5 Days Suspension TERMINATION
Reprimand Suspension
work hours

Any form of

theft within the TERMINATION

store premises

Smoking in the Written 5 Days Suspension 15 Days TERMINATION

Reprimand Suspension

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work area or

any

unauthorized

smoking area at

any time

Engaging in

rough fun,

fooling around

that may result

Written 15 Days
5 Days Suspension TERMINATION
in accidents of Reprimand Suspension

the employees

or customers in

the work place.

Keeping,

passing on or

partaking of any
TERMINATION
prohibited drugs

within the store

premises

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Insubordination,

disrespect of

authority or

wilful disregard 15 Days

TERMIINATION
of the lawful Suspension

orders of the

persons in

authority

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Recruitment and Selection Process

Job Analysis

Job Design

Posting and
advertising

Collecting resume of Those who failed

applicants

Screening of Disregard resume

applications

Entrance examination Disregard resume

Initial interview Storage

Final interview Storage

Orientation

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Collection of resume, screening of potential employees, those resume who did not pass the

initial screening process its resumes will be disregarded examination, interview, for those who

did not pass the interview its resume will be stored in storage files for back up emergency

employee,

Recruitment and Selection

 Advertising and Direct Hiring

- The vacancy positions will be posted to advertise. The company will also accept

all the walk-ins or direct.

 Selection

- All applicants should submit their updated and other essential documents needed

for the job and the management will review the resume and necessary documents

of the intended applicants. The management will select the potential applicants

that are qualified in the job vacancy. The selection will mainly be based on the

description and job specification formulated by the management.

 Examination

- The management will inform the applicants via text message or e-mail that they

passed that initial screening and are qualified to take the written examination.

 Interview

- The potential applicants who passed the written examination will proceed to final

interview portion as a part of selection process. The management will conduct a

one-on-one interview to ensure the authenticity of the information that the

32
 aspiring applicant provide. After the final interview, the management should

come up with a decision if the applicant has passed the interview or not.

 Orientation

- The management will orient the new selected employees and discuss about the

company policies for them to become familiar to their work process.

 Resignation Policy

- Employees who voluntarily resign required to give 15 days’ advance written

notice to the manager, so that the management will have enough time to look for a

replacement to the vacated position. If the employee fails to submit written notice

and did not come to work at all he is liable to any damage the company will incur.

Job specification and Job Description

General Manager
Job Specification:
- Male

- 22-45 years old

- Graduate in Bachelor of Science in Business and Administration or any business related

course

- With 2 years of experience relevant in managing any business

- Good verbal communication skills

- Physically and mentally fit and able to execute tasks

- Has the ability to assess situation and appropriate judgment

33
Job Description:

- Responsible to plan, direct or oversee the operation and physical health of the coffee

shop.

- Responsible in overseeing and leading the work of staffs.

- Responsible for planning and maintaining work system, procedures, and policies that

enables and encourage optimum performance of its people and other resource within the

Coffee Shop.

- Responsible in analyzing of financial statements of the Coffee shop.

- Attends to guest complaints and problems regarding services and outlets or functions.

- Responsible for Recruitment and Selection of Employees.

- Responsible for Training and Development of Employees

- Ensures that the Coffee shop is clean, orderly and prepared for business; supervises the

set-up of breaking the glass section.

- Performs the duties common to all managers and other duties as may be assigned.

- Responsible to plan, direct or oversee the operation and physical health of the coffee

shop.

- Responsible in overseeing and leading the work of staffs.

- Responsible for planning and maintaining work system, procedures, and policies that

enables and encourage optimum performance of its people and other resource within the

Coffee Shop.

- Responsible in analyzing of financial statements of the Coffee shop.

- Attends to guest complaints and problems regarding services and outlets or functions.

34
 - Responsible for Marketing and Promotions of Breakfree Café.

- Ensures that the Coffee shop is clean, orderly and prepared for business; supervises the

set-up of breaking the glass section.

- Performs the duties common to all managers and other duties as may be assigned.

Waiter/Waitress

Job Specification:

- Male/Female

- 19-30 years old

- At least High School graduate

- Physically fit

- Willing to render overtime work

- At least 1 year work experience as a waiter

- Has a good listening and effective communication skills

- Has the knowledge in the procedures and precautions in smashing the bottles.

Job Description:

- Provides customers with information on daily specialties and deals and often suggest

food item.

- Assists the customers during the operation of the Coffee shop.

- Provides excellent customer service.

- Takes and serve food/drinks orders.

- Maintains the tables clean and tidy.

35
 - Cooperates with kitchen staff

Cashier

Job Specification:

- Female

- 19-29 years old

- At least High School Graduate

- Has excellent communication and interpersonal skills

- Honest and sincere

- Good personality

- Energetic and enthusiasm

- Willing to render overtime work.

Job Description:

- Responsible in taking money in the form of cash, check from customers in exchange for

food or services.

- Greet the customers who are entering into the Coffee shop.

- Take customer’s orders

- Count money in cash drawers at the beginning of shifts and ensure that the amounts are

balance and correct.

Kitchen Staff

36
Job Specification:

- Male/Female

- 20-40 years old

- Graduate of any related course in Food and Beverages industry/ HRM graduate

- 1 year work experience related to kitchen works

- Physically fit

- Has a flexible approach in work

- Strong interest in food

- Has the ability to follow instructions

- Has the ability to use initiative and work in a team

- Good in verbal communication skills

- Has the energy and enthusiasm

- Has the ability to carry out tasks quickly and competently

- Should not divulge any information about the kitchen to outsiders

Bookkepper

Job Specification:

- Male/Female

- 23-55 years old

- Graduate of Bachelor of Science in Business and Accountancy. TESDA Graduate or

Graduate of Bachelor of Science in Business and Administration major in Financial

Management.

37
 - Must be attentive to details

- Possess general math skillsMust be deadline oriented

Job Description:

- Specialized in particular areas of practice including audit, management consultancy,

taxation assurance and corporate finance

- Analyze financial information and prepare financial reports to determine or maintain

record of assets, liabilities, profit and loss, tax liability and other financial activity within

the Coffee shop.

Employees Uniform

White long sleeves and Black slacks for men with half apron

38
White ¾ blouse and black skirts for women with apron

39
Black Apron for kitchen staff.

40
 -

Equipments

41
Coffee Maker Specification:

Philips HD7447/20 Coffee Maker

 Water level indicator
 Drip stop to interrupt coffee
brewing whenever you like
 Dishwasher-safe parts for easy
cleaning
 Cable storage
 Detachable filter holder
 LED power switch
 Compact design for 4-6 cups
 With glass jug silk beige
 Cord length 85cm

Air Conditioning Unit Specification:

Koppel Inverter Split Type Aircon

 Cooling capacity: 9,500Kj/h
 LED Display
 1.0 Split Type Air Conditioner
 220v/60Hz/627W
 EER: 14.6 Kj/h.W
 High Efficient Compressor and
Motor
 I-Filter
 Inverter technology

42
Computer Specification:

Digital Age Basic Computer Package

 OS: Linux, no pre-installed windows
 Processor: AMD A4 6300 Dual Core
3.7GHz to 3.9GHz
 Motherboard: A58 Chipset
Motherboard
 Memory: 4GB DDR3 Memory
 Hard Drive: 1TB SATA Hard Drive
 CD/DVD writer: Internal 24x CD/DVD
writer
 Graphics: Built-in Graphics Radeon
HD8370D 760MHz
 Body: Micro-ATX form factor
 Power supply: 650W Power Supply

Trash Can Specification:

Keyway CW333 Medium Trash Can

 Color: Blue

 Main Material: Plastic

 Size: 26.5 x 38.2 x 25.5 cm

 Weight: 0.7 (kg)

43
Coffee Grinder Specifications:

Electric Coffee Beans Grinder

 Type: Blaze Grinder
 Size: 9.2 x 10 x 17.2cm
 Voltage: 220-240V/60Hz
 Power: 130W
 Grinding Capacity: 70g
 Model: HCG-603
 Safety Cut off switch, powerful 130W
motor

Oven Toaster Specification:

Standard Wide Oven Toaster

 Stainless steel
 15-minute timer
 Tray included
 220 Volts
 Size: 31 x 27 x 42cm
 Weight: 1.67 (kg)

Microwave Oven Specifications:

Fujidenzo Microwave Oven with

Mechanical Control
 20 Liters Microwave Oven
 220V-60Hz
 Microwave Power: 1050W
 5 Power Levels
 30 Minute Timer
 Smart Wave System – For even
cooking
 Defrost Function
 Mechanical control
 End of cooking signal

44
Blender Specification:

Astron Blender
 Glass type blender
 250W
 Capacity: 500-1000ml
 4 Speed function
 Dry grinds spices, peas and fruits
 Your favorite juice in a minute
 Power: 250
 Size: 20 x 17 x 37cm

Espresso Machine Specification:

Coffeemaxx Espresso Cappuccino Machine

 With integrated milk frother
 Washable filter
 800 watt
 For coffee, cappuccino and espresso
 Easy handling

45
Measuring Spoon Specification:

 Material: Plastic
 Color: Black
 Capacity: 1cup, 1/2cup, 1/3cup, 1/4cup,
1/8cup, 1tbs, 1/2tbs, 1tsp, 1/2tsp, 1/4tsp
 1cup = 8oz = 250ml = 16tbs = 48tsp
 5 x cups
 5 x spoons

Whip Cream Dispenser Specification:

 3 x Decorating Nozzle (plastic)

 1 x small brush
 1 x cream charger holder (plastic)
 1 x Instruction Manual
 Main material: aluminum
 Size: L8 x W14 x H32
 Weight: 0.53 (kg)

46
Marketing Feasibility

The purpose of this study is to determine whether there is a sufficient demand for the

Café that intent to offer unique concept of Italian Coffee Houses with a “taksyapo” concept that

design to experienced relaxation. Break Free intend to gain a competitive advantage over its

competitors by providing product that can be affordable to our customers. To determine the

position in its desired target market in which the study includes a competitive advantage and the

demand analysis that will determine the operational estimate of the Break Free Café.

The aim of this research is to conduct a market study and build a structure for the set-up

of Break Free Café. Break Free Café shall offer different types of coffee, Frappes, smoothies,

Tacos, Burger, and Fries that will help them pacify the negative emotion, stress, and anxiety.

There are increasing market trend for different types of coffee, frappes and smoothies nowadays.

Consumers are looking for a new variety of flavored frappes and smoothies and the familiar taste

of coffee. The proponents study aims not only to enter the market as a new café in Olongapo

City but also for the people that will visit SBFZ and Olongapo City. In effect then, the marketing

47
plan provides a long term link and strategy to the customers that will attract new ones and

thereby increase the chances of success for the business.

Market Study

For a study possible, it should consist all the aspect of the business. It must show how

things work, if they will work and it will recognize all the problems.

CURRENT MARKETING SITUATION

According to the National Statistics Office (NSO), the total population of Olongapo City

as of (2016) was 276,196: 118,060 of them are aged 13-39years old. The business propose by the

proponents comes with a unique feature that can help the customer relieve their stress, fashion,

anxiety and other negative feeling.

The proponents break free café are one of a kind because they are the only ones to

produce and innovate it. As of 2016, Olongapo City is still an urbanized city due to the fact of

high tourism rate and developments. The citizens, specially their target age 13 to 39 years old,

has a high traits of exploring new things, according to their survey, the majority of the people are

very much interested to try these new kind of service that made them competitive market.

48
MARKET DESCRIPTION

The buying power of proponents target market depends mostly on their monthly income

allowances especially for students in secondary, tertiary levels and professionals who are more

prone to stress.

The business will be situated at (Magsaysay drive, Olongapo City), which makes it a

strategic place for their market to reach and purchase their product.

REVIEW OF COMPETITION

Competitor Product Offerings Location Price

Starbucks Caffe Americano, Brewed, Ayala Harbor point, Olongapo Drinks Php.115.00-
Coffee, Chocolate Java City 180.00
Chips,Mocha Frappuccino Pastries
Blended Beverage , Hot and
Cold Chocolate Drinks ,
Cakes and Pastries.
Coffee Bean Espresso,Americano,Coffee Ayala Harbor point, Olongapo Drinks Php. 110-
, Hot Chocolate, Ice blended 195.00

49
 Double chocolate, white City Pastries
chocolate dream,
Hazelnut,Gourmet
Sandwiches, Cakes,
Cookies and other Pastries.
Sweet Finale Milkshakes (Chocolate Ayala Harbor point, Olongapo Milkshakes Php.
Overload, Nutzel , Cakes City 185.00- 195.00
and Cookies .
Snow smith Espresso,Americano, Ayala Harbor point, Olongapo Drinks Php.140.00-
Capuccino, Café Latte, 200.00
Chocolate and Oreo City
Frappucino , Hot and Cold
Chocolate , Cakes, Cookies
and other pastries .
Tasty muah Milkshakes , Nachos, #24 commercial a and b, 14th Php.99.00
Tacos, Fries, Cheese Burger street west tapinac olongapo city
,
Patty Shake Milkshakes, Cheese Burger, 3 10th Street Corner Gallagher Php. 85.00-199.00
Tacos, Nachos, Fries, East Tapinac
Brownies and mango crepe. Olongapo City, Philippines

Sefina’s Double Chocolate Frappe, Asiana Inn, #48 Gordon Avenue, Php. 80.00- 120.00
Brewed Coffee, Nutella Pag-asa, New Asinan
Frappe, Hot Dark Olongapo City, Philippines
Choocolate,
Espresso Burger, Fries, Tacos, SubicBay Freeport Zone Php 120.00-240.00
Nachos, Chocolate Shake,
Take eat out Soft shell Taco, Fries , #54 18th st. east bajac-bajac Php. 35.00-149.00
Burger, nacho fries, olongapo city
The Coffee Soft shell Taco, Fries , #2 Rizal Street, Barrio Barretto, Php. 120.00 -200.00
Shop Burger, nacho fries,and corner Nat'l Highway
Frappes 2200 Olongapo City, Philippines
Others Ready mix coffees and Frappes Php 29.00-59.00

Table 3.1 Review of Competition (For Café)

50
 The proponents conducted a research of competitors and found that there are four

Establishments that offers same kind of Products .Each has different list of competitors of our

Product, the establishment, locations and prices of the products that they sell that may affect our

sales.

Competitor Product Offerings Location Price

Tacsiyapo

Isdaan Tarlac

Tacsiyapo .

Wall Manila

Tacsiyapo

Isdaan Laguna

Table 3.2 Review of Competition (For Breaking a glass)

51
Target market

The target market of the proposed business would be the individuals with the age of 13 to

39 years old and currently there are 118,060 of them over 220,118 of the total population of

Olongapo City on (2016). The proponents choose the age 13 to 39 years old because they are the

one who has capacity to buy and they are the ones who are more prone to stress.

Based on the survey of the 100 respondents, 85 respondents said yes and 19 respondents

answered no. 85% of the populations are willing to avail the service offered by the business and

81% of respondents have the capacity.

There are 83.83% are willing to buy Choco Java Chips and 16.17% are not willing to buy

the product. There are 78.78% are willing to buy Vanilla Oreo Frappe.

Population Growth

Year Total Population (13-39)

2016 118,060

52
 2017 120,646

2018 123,288

2019 125,988

2020 128,747

2021 131,567

Table 3.3 Projected Population of Growth for 5 years

According to National Statistics Offie (NSO) of Olongapo City, there are about 118, 060

individuals arranging from 13 to 39 years old it has a projected growth rate of 2.19% every year.

The projected increase for 2017 is 120,646, which computed as follows (118,060 x 1.0219)

=120,646.

Demand and Supply for Café

Demand

The target market of Break Free Café will be the students, youths, professionals and

young professionals that have the age bracket of 13-39 that are willing and capacitated to buy the

products we will offer since the proposed location of Break Free is along the Magsaysay Drive.

In forecasting the project demand, the partners conduct a study and interview about the

percentage of the population of Olongapo City that is often passing by the Magsaysay Drive that

can be potential customers based on the survey. The recently dated population of Olongapo City

is 118,060, 85% of this computed population is willing but are not capable to buy which is

53
 100,351. 81% of this population is the ones that have the capacity to avail the product and

service, which are 95,629.

Demand

Year Potential Market (81%)

2016 95,629
Table 3.4 2017 97,723 Demand
2018 99,863
2019 102,050
2020 104,285
2021 106,569
Based on the survey it turn

out that 81/100 agreed that after entering in a café they‘re stress was relieved.

Supply

Year Potential Market (81%) Supply (33%)

2016 95,629 31,557
2017 97,723 32,249
2018 99,863 32,955
2019 102,050 33,677
2020 104,285 34,414
2021 106,569 35,168
Table 3.5-Projected Supply

54
The table above shows the projected supply for next five years. Based on the survey result

33/100 have already entered a café that offers stress relieving service.

Demand and Supply

Year Demand Supply D-S Gap

2016 95,629 31,557 64,071
2017 97,723 32,249 65,475
2018 99,863 32,955 66,908
2019 102,050 33,677 68,374
2020 104,285 34,414 69,871
2021 106,569 35,168 71,401
Table 3.6 Demand and Supply Analysis

The table above shows the gap between demand and supply for the next 5 years. It shows

that the demand for this kind of services is 81% and there are about 33% for the supply. Hence,

about 64,071 individuals represent as available market for 2016, it is computed as follows:

95,629 – 31,557 = 64,071.

Share on Gap

Share on Gap
Year D-S Gap 41% 81/33
2016 64071 26269  
2017 65475 26845  
2018 66908 27432  
2019 68374 28033  
2020 69871 28647  
2021 71401 29275  

55
 Table 3.7 Share on Gap

Based on the survey conducted by the proponents, 33 (41%) of 100 respondents is willing

and capable of availing our offerings. For the year 2016, the proposed business has a share on

gap of 26,269.

“Demand and Supply for breaking a glass Bottle “

The recently dated population of Olongapo City is 118,060, 57% of this computed

population is willing but are not capable to avail the service which is 57, 624. 52% of this

population is the ones that have the capacity and willing to avail service, which are 61,391.

Potential Market
Year
(52%)
201
61,391
6
201
62,736
7
201
64,110
8
201
65,514
9
202
66,948
0
202
68,415
1
Table 3.8
Potential
Market
Year Potential Market (52%) Supply (30%)
2016 61,391 18,417
2017 62,736 18,821
2018 64,110 19,233
2019 65,514 19,654

56
 2020 66,948 20,085
2021 68,415 20,524
Table 3.9-Projected Supply

The table above shows the projected supply for next five years. Based on the survey

result 30/100 have already try to break a glass in other establishment.

Year Demand Supply D-S Gap

42,
2016 61,391 18,417
974
43,
2017 62,736 18,821
915
44,
2018 64,110 19,233
877
45,
2019 65,514 19,654
860
46,
2020 66,948 20,085
864
47,
2021 68,415 20,524
890

Demand and Supply Analysis

57
 Table 3.10 Demand and Supply Analysis

The table above shows the gap between demand and supply for the next 5 years. It shows

that the demand for this kind of services is 52% and there are about 30% for the supply. Hence,

about 42,974 individuals represent as available market for 2016, it is computed as follows:

61,391 – 18,417 = 42,974

Share on Gap

Share on Gap
Year D-S Gap Share on Gap 52% 52/54
42,97 22,34
2016
4 6
43,91 22,83
2017
5 6
44,87 23,33
2018
7 6
45,86 23,84
2019
0 7
46,86 24,36
2020
4 9
47,89 24,90
2021
0 3

Table 3.11 Share on Gap

Based on the survey conducted by the proponents, 54 (52%) of 100 respondents is willing

and capable of availing our offerings. For the year 2016, the proposed business has a share on

gap of 22,346.

58
Market Strategy

1st Year of Operation

Break Free will have promotions that will build a good relationship with the customer

and give them good perception to the coffee brand. Break Free will give discounts or promotions

that will be appealing to the customers to come and visit the Break Free Café.

 Free trial of breaking a bottle to the first 100 customers on grand launched.

 Special discount coupon during the grand opening and special occasion like Christmas

Day, Valentine’s Day, Father’s Day, and Mother’s Day.

 Use of social media (Facebook, Instagram and Twitter) as means of advertisement.

 Break free Café open a suggestion box to know the comments and suggestions about their

Service and Product.

59
 2nd Year of Operation

The Café must be well known in order to gain a lot of market share, the company

acquire advertising through Radio Announcement or LED TV Projections. By using this

advertisement people will let know about their product and business.

3rd year of Operation

Café will continue to develop their product and service offerings to increase

market share. Break Free Café will also conduct surveys for the past 3 years to know the

standards of their business.

4rth year of Operation

Break free Café will continue to understand the market needs and design a

program to win more customers.

5th year of Operation

Maintain Profitable Customer Relationship.

Expansion of Location and Established another branch of Café around Region 3.

Contribution To The Philippine Economy

 Our business will provide a major role as a provider of employment for those who

are willing to work. It promotes self-help, self-reliance, and self-sufficiency. It will also

provide taxes to the economy even on small scale income.

Glossary

60
Definition of Terms

 Beverages – any portable liquid like water, tea, coffee, beer or milk.

 Sufferance – passive permission resulting from lack of interference

 Sanction – a threatened penalty for disobeying a law or rule.

 Ratify – to sign or to give formal consent to a treaty, contract or agreement, making it

officially valid.

 Censure – it is the expression of formal disapproval.

 Taksiyapo–is an old Kapampangan word for “bwisit”. Now the term taksiyapo is used

and known as the smashing of objects (glass, bottles, plates, etc.) in the wall to release the

stress of a person.

61