LEVEL 3 Media Production Yr.

1 2022-23

STUDENTS NAME: Tyler Bowman SUBJECT TUTOR:

WEEBLY ANIMATION URL: https://tylerbowmanlevel3yr1media2223.weebly.com/animation.html Trevor McCready
PROJECT START DATE: w/c: 07/11/22 ASSESSMENT DATE: w/c: 06/02/23
PATHWAY: Media Production PROJECT TITLE: Animation
Unit number and title Complete P/F
2: Introduction to Design & Research Skills in Creative Media Production / P
5: Investigating Audio Production and Technology / P
Criteria
Learning Outcomes Assessment Criteria
Met? S/G/E
Unit 2 1. Understand design
G Your ability to critically compare a range of research tools, methods
and research tools, and skills shows:
Part 1 methods and skills used
(research) in creative media little or no evidence presented or information does not relate sufficiently to
production task. (F)
(U2: 1:1.1)
sufficient relevant information has been gathered, documented and used in
the development of ideas. (S)

thorough and sustained research and investigation of relevant sources,

interpretation and synthesis of information used to inform, support and
develop ideas. (G)

independently identified, thorough and sustained research and investigation

of a range of relevant sources, insightful interpretation and synthesis of
information used to inform, support and develop ideas. (E)

Unit 2 2. Understand primary

and secondary research G Your ability to critically compare a range of primary and secondary
research sources shows:
Part 2 sources.
(research) Limited understanding of subject context, lacking clarity in aims and purpose
(F)
(U2: 2:2.1)
Understanding of subject context used appropriately to make judgments,
describe aims and clarify purpose (S)

Good understanding and knowledge of subject context used to make sound

judgments, articulate ambitions and clarify purpose (G)

Comprehensive understanding and knowledge of subject context used to

communicate complex concepts, articulate ambitions and clarify purpose (E)

Unit 2 3. Be able to use design

E Your application of design and research tools, methods and skills to
and research tools, record and interpret information and develop ideas for a creative
Part 3 methods and skills to solution shows:
(design) inform ideas for creative
(U2:3:3.1) media production.
Limited range of processes demonstrated, judgement and execution of techniques is
poor (F)
(build)
(U2:3:3.2) Adequate range of processes, skills and knowledge demonstrated. Competent
execution and application of techniques used to develop ideas (S)

Consistent and appropriate processes, skills and knowledge applied to extend enquiry
and develop creative solutions (G)

In depth understanding and aesthetic awareness, imaginative and flexible processes,

skills and knowledge applied in extensive enquiry to develop creative solutions (E)

Your evaluation of the effectiveness of design and research tools,

methods and skills to develop ideas for your creative production
shows:

Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little
(evaluate)
(U2:3:3.2)
or no justification for ideas (F)

Clearly communicated evidence of valid evaluation and realistic analysis

independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development of
ideas (G)

Accomplished and professional communication of perceptive analysis and

interpretation, demonstrating clarity and sophistication in thinking and maturity in
decision making to progress ideas (E)

Unit 5 1. Be able to analyse an

G Your analysis of the requirements and parameters of an audio-based
Part 1 audio-based problem in problem in creative media production and application of research
creative media activities to support solutions to an audio-based problem in creative
(research) production. media production demonstrates:
(U5:1:1.1)
(U5:1:1.2) Little or no evidence presented or information does not relate sufficiently to
task (F)

Sufficient relevant information has been gathered, documented and used in

the development of ideas (S)

Thorough and sustained research and investigation of relevant sources,

interpretation and synthesis of information used to inform, support and
develop ideas (G)

Independently identified, thorough and sustained research and investigation

of a range of relevant sources, insightful interpretation and synthesis of
information used to inform, support and develop ideas (E)

Unit 5 2. Be able to use an

G Your demonstration of the ability to plan, organise and present
Part 2 integrated approach to solutions to an audio-based problem in creative media production and
audio-based creative apply practical skills, understanding and methods to solve an audio-
(design) media problem solving based problem in creative media production shows:
(U5: 2:2.1) and production.
Limited range of processes demonstrated, judgement and execution of techniques is
(build) poor (F)
(U5: 2:2.2)
Adequate range of processes, skills and knowledge demonstrated. Competent
execution and application of techniques used to develop ideas (S)

Consistent and appropriate processes, skills and knowledge applied to extend enquiry
and develop creative solutions (G)

In depth understanding and aesthetic awareness, imaginative and flexible processes,

skills and knowledge applied in extensive enquiry to develop creative solutions (E)

Unit 5 3. Be able to evaluate

solutions to an audio-
E Your analysis of the effectiveness of solutions to an audio based
problem in creative media production shows:
Part 3
based problem in
(evaluate) creative media Insufficient evidence of ongoing evaluation, lack of or only basic analysis and little
(U5:3:3.1) production or no justification for ideas (F)

Clearly communicated evidence of valid evaluation and realistic analysis

independently used to inform and develop ideas (S)

Effective communication of analysis and interpretation, independent synthesis of

information and application of reasoned decision making to inform development of
ideas (G)

Accomplished and professional communication of perceptive analysis and

interpretation, demonstrating clarity and sophistication in thinking and maturity in
decision making to progress ideas (E)
Final
comments Tyler, your research section of this assignment shows you have produced thorough, detailed exploration of not only
animation techniques but also a variety of specific research activities. I’d have liked a little more detailed reflection
on your primary results, but this is a minor point for future consideration.
 Your design blog shows a consistent, diligent approach to logging, reflecting and subsequently planning your
project. You’ve worked well with the structure suggested and the next step now is to break out your answers into
longer form, taking time to write around each one.

The animation itself shows a significant level of skill and technique for a first animation. You’ve taken the time to
apply shot types, good timing and some really good drawings. You enhance the work with your own audio,
although some of it (initial humming) could be a little quieter. The overall result is a very appealing piece though
which suggests a lot of future potential.

Your evaluation is excellent. You’ve taken the time to reflect deeply on each of the questions and written almost
exhaustively in response. This is incredibly valuable and I’d advise you to keep this level of detail up for all future
assignments; reflection is where we subconsciously bank the lessons of a completed project, ready to apply them to
new ones.

Overall some excellent aspects and a lot of potential.

SPAG appears fine across the site but remember to always spell check before submission.

Review Date Offered : Student Comment: I enjoyed the actual animation drawing side so much. The
audio and blog and writing was pretty meh but the actual animation was awesome
J
Internal Verifier: Steve Bell Assessor Name & Date: T. McCready 10/02/23