Classification: Public

Agenda
Who we are?
Problem Statement
Problems and Solutions
Product Details
Target Market
Competitor Analysis
Marketing Strategy
Sales Strategy
Financials

Classification: Public
 Who we are?
Ziggy is a small and underrated restaurants discovery app.
which was founded in July 2020, we are based in Bangalore and
delivering fresh food in 50 Indian cities as of December 2022. we
are currently operating at $31.6 Mn Revenue and 12% margin

Core Values
Transparent: Open, honest, and straightforward about our operations
which make way for sustainable and long-term business growth.

Integrity: Creating a culture of integrity help our organization to reach

the goals while creating a better workplace for our employees.

Customer Satisfaction: Strong customer service skills can help us

anticipate what customers require and fulfil their needs.

Classification: Public
Classification: Public
 Problem statement
Technology is making the life’s of individuals
convenient. There’s one thing that lacks behind and
that’s the convenience of discovering and ordering food
from local, underrated & Small in size but still huge in
Quality restaurants online.

Classification: Public
 Problems
Too many restaurants to choose
Multiple Time Zones
Limited restaurants run 24X7
Limited exposure to underrated and
good quality restaurants.
Classification: Public
Solutions
Special markers on underrated and good
quality restaurants like this -
Customer reviews and ratings
Work around the clock
Tied up with local vendors for maximum
coverage
 Product Details

Run 2 Applications - One for end customers,

another for partnered restaurants and
Delivery partners

Food delivery options from partner

restaurants in the preferred cities

Allows user to view/create/browse/track

orders

It provides information, menus and user-

reviews of restaurant.

Read and write customer generated reviews

Classification: Public
 Target Market
Ziggy target demographic is between 18 to 35
age group and secondary extension to the
segment between 35 to 40 age groups.

This age group have significant smart phone

usage.

These age groups primarily engage and

socialize outdoors.

Well established in Tier1 cities and prefer to

extend to Tier 2 and 3 cities for wider
coverage

Expand partnership with local underrated

restaurants
Classification: Public
 Competitor Analysis

Major Players

Zomato - , it has market share of around 25%. COMPETITOR ANALYSIS

Others, 13%

Swiggy - it has market share of around 22% Zomato, 25%

Foodpanda, 10%

Uber Eats - has market share of around 20%

in India

Foodpanda - has market share of around

10%. Uber Eats, 20%
Ziggy, 22%

Others – several other players like GrubHub,

Dunzo and rapido, each with a market share
of around 3-5%.

Classification: Public
 Marketing Strategy
Online Marketing Offline Marketing
Social media campaigns to Outdoor advertising
promote small restaurants through billboards,
thru collaborations (ZIGGY x Exterior and interior of
RESTAURANT) buses, pedestrian
displays etc..
Organic Influencer Marketing
Newspaper Ads
Personalized push
notifications such as
(Birthday cake order Karna
bhul gaye? Order now and
save up-to 30%)

Classification: Public
 Campaigns to promote small
Offline Marketing Campaign
restaurants on social media

Classification: Public
 Sales Strategy
Search engine optimization through
Targeted Keyword.

Discount Strategy during Signup/first order,

during special Occasions and Prime
membership -Free Vouchers during
promotion for sharing the page. v

Generate revenue from running sponsored

Ads of restaurants.

ZIGGY Premier Subscription.

Classification: Public
 Financials
YEAR 2020 2021 2022
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 31,600,000 10%
Product development 562,500 2,400,000 25,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 212,920,000

Net Profit/(Loss) (1,968,750) (4,800,000) 3,080,000

Classification: Public
 Financials
Target 1st Round of Seed-Funding From Investors

$7,500,000
Angle Investments (amount obtained thru other
investors)

$1,500,000
Campaigns (Fund obtained from online campaigns-
FUNDING VC, HNI’s)

$582,000
Shares (Number of shares converted into USD)

$418,000
Liquid cash we have on hand
Classification: Public
 Presentation video link : https://drive.google.com/file/d/13zM4d9-jKaQekb5iDKT2QZ69zdfLLEfE/view?usp=sharing
Classification: Public