Title:
Author:
Date:
Notes:
Max Relationship Value in Row
Row #
1 9
2 9
3 9
4 9
5 9
6 9
7 3
8 9
9 3
10 9 6.4
QDF CERVEZA WOMEN Legend
ALIRIO LEMUS - JOHANA GAMBA - PAOLA GODOY Θ Strong Relationship 9
8 DE MAYO 2023 Ο Moderate Relationship 3
▲ Weak Relationship 1
┼┼ Strong Positive Correlation
┼ Positive Correlation
▬ Negative Correlation
▼ Strong Negative Correlation
▼ Objective Is To Minimize
▲ Objective Is To Maximize
▬ x Objective Is To Hit Target
┼ ▼
┼┼ ▼ ▬
▬ ▬ ▼ ▼
┼┼ ┼┼ ▼ ▬ ▬
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement: Competitive Analysis
Minimize (▼), Maximize (▲), or Target (x) x ▲ ▲ x ▼ ▼ (0=Worst, 5=Best)
Women
Quality Characteristics Club Colombia Roja
grandes cadenas de comercializacion
(a.k.a. "Functional cantidad de levadura (ALE o LAGER)
Requirements" or "Hows")
Inge Brew (Competencia interna)
Tres Cordilleras Roja (MULATA)
Tres Cordilleras Roja (MULATA)
BBC Roja (MONSERRATE)
BBC Roja (MONSERRATE)
nivel de amargor (IBU)
Weight / Importance
Inge Brew (Competencia interna)
Club Colombia Roja
presentaion 320ml
tiempo de vida util
Relative Weight
Culto Roja
tipo de malta
Culto Roja
Demanded Quality
Women
(a.k.a. "Customer
Requirements" or
"Whats") 0 1 2 3 4 5
12.8 50.0 SABOR Θ Ο Θ Θ ▲ ▲ 5 3 4 4 4 4
12.8 50.0 GRADO DE ALCOHOL Ο Θ Θ Ο ▲ ▲ 5 3 3 4 4 4
17.9 70.0 COLOR Θ ▲ Ο Ο ▲ ▲ 5 5 5 5 5 5
20.5 80.0 AROMA Ο Ο Θ Ο ▲ ▲ 5 5 5 5 5 5
19.2 75.0 VALOR PRODUCTO ▲ ▲ ▲ ▲ Ο Θ 4 3 3 4 4 4
2.6 10.0 TIPO DE PRESENTACIÓN ▲ Θ ▲ ▲ Θ Θ 5 5 5 3 3 3
2.6 10.0 COMERCIALIZACIÓN ▲ ▲ Ο ▲ Ο Ο 3 5 5 3 3 2
2.6 10.0 SIRVE DE ACOMPAÑAMENTO DE ALIMENTOS Ο Ο ▲ Θ ▲ ▲ 5 5 3 4 4 3
2.6 10.0 SE DEJA MEZCLAR CON OTRAS BEBIDAS Ο ▲ Ο Ο ▲ ▲ 3 4 4 4 4 4
25.0 POTENCIAL ADICTIVO Θ Θ Ο Θ Θ ▲ 4 3 4 4 4 3
Target or Limit Value
Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9
Weight / Importance 474.4 346.2 528.2 382.1 215.4 279.5
Relative Weight 21.3 15.6 23.7 17.2 9.7 12.6 Powered by QFD Online (http://www.QFDOnline.com)
 Title: QDF CERVEZA WOMEN Legend

Author: ALIRIO LEMUS - JOHANA GAMBA - PAOLA GODOY Θ Strong Relationship 9

Date: 8 DE MAYO 2023 Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ ▼ Objective Is To Minimize
┼ ▼ ▲ Objective Is To Maximize
┼ ┼ ▼ x Objective Is To Hit Target
┼ ┼ ┼ ▼
┼┼ ┼ ┼ ┼ ▼
┼┼ ┼┼ ┼ ┼ ┼ ▼
┼┼ ┼┼ ┼┼ ┼ ┼ ┼ ▬
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x) ▲ ▲ ▲ ▲ x ▼ x ▼
Max Relationship Value in Row

Quality Characteristics

Lúpulo Mandarina Bavaria

Malta Caramel Munich 2
(a.k.a. "Hows")

Levadura SafAle US-05

Weight / Importance

Tiempo de coccion
Malta melanoidin
Relative Weight

Envase 350 ml
Malta Pale Ale

Lúpulo Bravo
Row #

Demanded Quality
(a.k.a. "Whats")
1 9 21.3 474.4 tipo de malta Θ Θ Θ Θ Ο Ο Θ Ο
2 9 15.6 346.2 cantidad de levadura (ALE o LAGER) ▲ ▲ ▲ ▲ ▲ Θ ▲ Ο
3 9 23.7 528.2 tiempo de vida util Ο Ο Ο Ο Θ Θ Θ Ο
4 9 17.2 382.1 nivel de amargor (IBU) Θ Ο Ο Ο Θ Ο Ο ▲
5 9 9.7 215.4 presentaion 320ml ▲ ▲ ▲ ▲ ▲ ▲ ▲ Θ
6 3 12.6 279.5 grandes cadenas de comercializacion ▲ ▲ ▲ ▲ ▲ ▲ ▲ Ο
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9 9 9
Weight / Importance 455.3 352.3 352.3 352.3 469.8 491.2 494.7 323.7
Relative Weight 13.8 10.7 10.7 10.7 14.3 14.9 15.0 9.8 Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 13.8 455.3 Malta Pale Ale
2 10.7 352.3 Malta Caramel Munich 2
3 10.7 352.3 Malta melanoidin
4 10.7 352.3 Lúpulo Bravo
5 14.3 469.8 Lúpulo Mandarina Bavaria
6 14.9 491.2 Levadura SafAle US-05
7 15.0 494.7 Tiempo de coccion
8 9.8 323.7 Envase 350 ml
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Template Name: Traditional House of Quality
Version: 2.0.346.0
Release Date: December 11, 2007

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