Title: Matriz de qués vs. Cómos.

Grupo San Antonio Legend

Author: Θ Strong Relationship 9

Date: 1.6.23 Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ ┼ Positive Correlation
┼ ▬ Negative Correlation
┼ ▼ Strong Negative Correlation
▬ ▼ Objective Is To Minimize
┼┼ ▲ Objective Is To Maximize
┼ ▬ x Objective Is To Hit Target

▼ ▬ ┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement: Competitive Analysis
Minimize (▼), Maximize (▲), or Target (x) x x ▲ ▼ ▲ ▼ x x x ▲ (0=Worst, 5=Best)

San Antonio Bachoco

Promedio de la escala hedónica a 9 pts.

Quality Characteristics

Tiempo máximo entre el sacrificio y el

(a.k.a. "Functional
Requirements" or
Max Relationship Value in Row

despachores en puntos de venta

No. De hrs de capacitación para
"Hows")
Pilgrims SuKarne

Alimento cada 45 días

Weight / Importance

Tiempo de engorda
Relative Weight

marcas en pollo
Costo por kilo

Temperatura

San Antonio
Demanded Quality
mostrador

Bachoco

SuKarne
Tamaño

(a.k.a. "Customer

Pilgrims
Row #

Color

Requirements" or
Peso

"Whats") 0 1 2 3 4 5

1 1 11.5 3.0 Buena textura? ▲ 4 5 4 4

2 9 15.4 4.0 Buen tamaño Ο Θ Θ Θ 4 5 3 3

3 9 19.2 5.0 Buen sabor Θ ▲ Θ 3 4 4 4

4 9 19.2 5.0 Económico Θ ▲ 5 3 3 2

5 3 7.7 2.0 Buen aspecto (no mallugado) y olor Ο Ο ▲ 3 5 4 4

6 9 19.2 5.0 Fresco Θ Ο 5 5 3 3

7 3 7.7 2.0 Buen fileteado (servicio en punto de venta) Ο 4 3 3 3

10
22 grados celcius
40 cm de alto

menos de 1
65 pesos
1.8 2kgs

amarillo

45 días

10 kgs
12 hrs

Target or Limit Value

8

Difficulty
1 2 2 8 8 5 5 4 4 3 5
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 3 3 9 9 9 1 3 3 9 9 9
Weight / Importance 46.2 23.1 161.5 173.1 346.2 11.5 23.1 84.6 138.5 173.1 157.7
Relative Weight 3.4 1.7 12.1 12.9 25.9 0.9 1.7 6.3 10.3 12.9 11.8 Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 3.4 46.2 Peso

2 1.7 23.1 Color

3 12.1 161.5 Tamaño

4 12.9 173.1 Costo por kilo

5 25.9 346.2 Tiempo máximo entre el sacrificio y el mostrador

6 0.9 11.5 marcas en pollo

7 1.7 23.1 No. De hrs de capacitación para despachores en puntos de venta

8 6.3 84.6 Temperatura

9 10.3 138.5 Tiempo de engorda

10 12.9 173.1 Promedio de la escala hedónica a 9 pts.

11 11.8 157.7 Alimento cada 45 días

12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
 Title: Legend

Author: Θ Strong Relationship 9

Date: Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight Powered by QFD Online (http://www.QFDOnline.com)
Template Name: Traditional House of Quality
Version: 2.0.346.0
Release Date: December 11, 2007

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